MARKETING RESEARCH

Electric car survey

Contents

Topic

Introduction to the problem

Problem statement

Research Objectives

Methodology

Data presentation

Findings

Conclusions

Recommendations

References

TOPIC
FACTORS

AFFECTING THE DEMAND OF ELECTRIC CARS

IN SRI LANKAN MARKET

 An

Introduction to the problem

electric car is an automobile that is propelled by one or

more electric motors, using electrical energy stored in
rechargeable batteries

Electric
There

cars are emerging markets for auto sellers in Sri Lanka

is a reluctance among the buyers of electric cars on

purchasing them , which has to be addressed by the sellers by
identifying the factors affecting demand

PROBLEM
THE

DETERMINENT OF DEMAND FOR ELECTRIC CARS

BEING NOT DEFINED

OBJECTIVES
Identifying

the factors affecting the demand

Identifying

potential customer levels

Recommendations

to electric car sellers to address

the demand factors and increase demand

Methodology-Sampling
Research

sampling

Technique-Simple random sampling

Population- All Vehicle users

Sample-ICBT MBA Students

Sample size-20

Methodology-Data collection
Primary

data collection sources

Questionnaire-Included 10 questions (7 close ended and 3

open ended)

Secondary

data collection sources

Internet and previous research articles

Methodology-Data analysis
Percentage

calculations
Percentage calculation=

Data presentation
Gender analysis

Income level analysis

Do you own an electric car?

Less than 30,000

30,000 - 70,000
M
F

37%

35%

31%

5%

70,000 - 100,000

100,000 or above

63%
35%

If no, are you aware of electric cars?

95%

Do you wish to switch to an electric car?

17%

Y
N

42%
58%

why do you want to switch?

Reliability

4%4% Availability of
4%
30% e centers
servic
13%
43%

Do you recommend electric cars for others

Y
N

84%

Fuel efficiency

Features

Other

83%

16%

Price

M aintenance cost

Findings
Research

Objective 01- Identifying The factor affecting

the demand
why do you want to switch to an electric car?

4%

Price

4% 4%

30%

13%

Fuel efficiency
Environmetal
concern
Reliability

43%

Availability of
service centers
Maintenance cost
Other

Findings
Research Objective 02- Identifying potential customer
levels

Do you wish to switch to an electric car? Do you recommend electric cars for others to purchase

16%
42%

58%

84%

Conclusions
Objective

01 - Identifying the factors affecting the

demand

The Main determinant-Fuel efficiency

(It is also proven in US Survey done by Union of concerned scientists that

electric cars are 71% fuel efficient than gasoline only and 44% than a hybrid
vehicle)

The 2nd main determinant-Price

The 3rd main determinant-Environmental concern

Conclusions
Objective

02 - Identifying potential customer levels

It can be concluded that 58% of users are willing to

switch to electric cars and 84% of the population are
recommending it for others

Recommendations
Recommendations

to electric car sellers to address the

demand factors and increase demand

Introducing public charging stations

Establish specialized service stations

Increase millage by integrating solar power into the system

References
https://

www.navigantresearch.com/research/electric-vehicle-cons
umer-survey
http://www.ucsusa.org/clean_vehicles/smart-transportation
-solutions/advanced-vehicle-technologies/electric-cars/be
v-phev-range-electric-car.html#.
VWs5O-9xnuh

Questions

Thank you
Team

Roshini Waththewa

Varunee Keerthisinghe

Shenali Liyanage

Chandana Dodangwela

Gayan Ayuwardhana

Dinosha Vithiyatharan

Niroshani Bandara

Hashi