Indian Carpet Industry and Its SWOT Analysis

Sanjeev Pandey On October 06, 2009

Carpet Industry is one among the industries prevailing in India since centuries. Indian
Carpet Industry has always been a crucial part of Indian export industry. Moguls
brought and introduced carpet weaving in India which survived and flourished greatly.
Over the period, ancient weavers has transformed into modern artist who imbibe the
magical colours to the Indian carpets. These artists bring aesthetic touch to the carpets
by doing magic with colours and provide carpets an unusual beauty and elegance. The
study revealed that the total carpet exported last year was worth Rs 2600 crores
whereas the size of the domestic market was condensed to about Rs 200 crores. Carpet
holds a grace and recognition from over centuries. Earlier, only a few centers in India
were involved in carpet weaving but slowly, various clusters have risen in northern part
of India for the same purpose. Each center has its own competitive advantage. These
centers employ nearly millions of people all across the country. Mojor belts of carpets
include Bhadohi, Mirzapur and Agra belt in Uttar Pradesh, Jaipur, Bikaner in Rajasthan,
Panipat belt in Haryana and Kashmir belt.
Carpets are broadly classified into two categories, traditional and modern. Otherwise,
Indian manufacturers make carpets in various types, these are;

o Chainstich Rugs
o Tufted Woolen Carpets
o Hand-knotted Woolen Carpets
o GABBE Woolen Carpets
o Pure Silk Carpets
o Handmade Woolen Dhurries
o Staple or Synthetic Carpets

Each type has its own individuality in terms of design, look and the wool used in its
manufacturing. The variety in carpets caters to various needs of customers.

The distinct variety added to the carpets is inclusion of silk and cotton which are
innovatively mixing with the wool to give an attractive look to the carpets. Silk carpets
are considered high quality pieces and are comparatively high in price. Indian carpets
are fundamentally following the old popular patterns such as floral, rhomboids, animal
patterns and arabesques in its designs. These traditional Oriental styles are preferred
even today. However, Indian carpet industry seems to be highly influenced by western
patterns and designs which are giving a competitive edge to Indian traditional carpets,
such as Chinese patterns and Persian designs.

Swot Analysis of Carpet Industry

Indian Carpet Industry is a unique industry which is highly unorganized but lacks proper
channels. Somehow, it has managed to perform impressively in the past years. The
industry has made significant contribution in Indian exports till 1990s. What was there
behind the industry that drives the export? SWOT analysis brings forth the value drivers
and tentative blocks this industry has experienced and experiencing even today;

Strengths- Over the years, carpet industry has flourished in India due to availability of
artistic skills, cheap labour and low cost raw material, innovations in selling carpets and
flexibility in manufacturing all kinds of carpets.

Weaknesses- The industry's greatest weakness is its highly being unorganized. The
carpet exporters and manufacturers lack marketing channels. Indian suppliers suffer
due to poor infrastructure and internal competition, and lack professional approach and
Intellectual Property Rights.

Opportunities- Home furnishing market is moving towards Carpet industry, which

results in evolution of new carpet designs. It is used as a marketing tool, and gives
opportunity to provide stocking and warehousing services to various players in the
market.

Threats- Industry is suffering a lot due to unhealthy competition exiting within it. If not
handled properly, current rebound in the industry may not be sustainable. Social evil
such as Child labor has strong bonding with the industry. Hence, the industry invites
risk of possible backlash on itself.

Carpet Industry in India has experienced a major change in recent years. The industry is
moving towards the emergence of new market and old existing market is saturated and
lost its identity. Low-end carpets manufactured in modern designs like hand-tufted
carpets are highly preferred by new customer base. Chinese industry is emerging as the
biggest threat to Indian carpet industry, in terms of pricing and volumes. However,
innovative products range with lower volume could be a success mantra for Indian
Carpet Industry. Inefficient coordination and ill management are what exist
predominantly in the industry. Apart from it, industry needs to consolidate on the
activities such as quality standards, cost reduction, better development of products and
their on-time delivery to drive its growth.

Bizedia.Com is a leading B2B portal through which you can get updated information
about indian manufacturers. To know more about our services, visit yellow pages india.

Article Source: https://EzineArticles.com/expert/Sanjeev_Pandey/152273

Carpet: Everything You Need To

Know
(From Types to Fibres to Price to
Installation and Maintenance)

What’s So Great About Carpet?

Carpet has been a popular flooring option for thousands of years (if you
factor in that rugs were the first ‘carpet’ of choice in royal and noble
palaces in ancient Rome and Constantinople).
In more recent times, carpet is popular due to it’s visual appeal,
affordability, as well as the warmth it gives to any room in a house or
business premises.
And while there are many options to consider when it comes to floor
coverings with each having their own advantages and disadvantages…

6 Main Benefits of Carpet

1) Comfort – Compared to hard surfaces such as ceramic tiles and
hardwood, carpet is easier to walk on and feels more comfortable because
its fibres have amazing flexibility that give better cushioning.
2) Warmth and Insulation – The thickness and absorbent quality of
carpets; regardless of its type of fibre, will keep your room better insulated
and warmer.
3) Better Acoustics – The fibres of a carpet can dampen noise inside a room
because it has the ability to absorb sound.
4) Safety – Carpets are soft and textured which means you won’t slip and
fall on them like you could on hardwood or tiles.
5) Aesthetics – You can transform the look and feel of your room simply by
changing the style and design of its carpets.
6) Low Cost – With carpets, you don’t need to treat and coat the floor as
you would with hard surface materials. This lowers the cost of
installation and maintenance compared to other flooring options.

Natural Fibre Vs Synthetic Fibre Carpet

Carpet consists of an upper layer of pile that is attached to a backing.
The pile used to be made 100% from wool but after the 20th century, an 80/20
mix and synthetic fibres became the popular choice because it was less expensive
than wool.
Synthetic fibre such as nylon, polyester, and polypropylene were much cheaper to
use for pile compared to wool.
The types of fibres are categorised as either synthetic or natural,
Synthetic fibre is machine-made. Most carpet sold on the market today are
synthetic.
Synthetic fibres include:
 N yl o n
 P o l ye s t e r
 P o l yp r o p yl e n e
 Triexta
Natural fibres come from nature. They are harvested and then processed to
become carpet.
Natural fibres include:
  Wool
 Sisal
 Cotton
 Seagrass
 Jute
 Silk
 Coir

Which Type Of Carpet Fibre Is Best?

Eco-Friendliness
Natural fibre carpets are made from sustainable sources and are therefore
more environmentally friendly than synthetic fibre carpets.
Stain-Resistance
Synthetic fibre carpets are more stain-resistant and easier to maintain than natural
fibre.
Durability
It would depend on the type of synthetic or natural fibre that you choose. Wool is
a durable natural fibre. Nylon is a durable synthetic fibre.
Cost
It takes more material to make natural fibre which is why it is more expensive than
synthetic. Some types of natural fibre carpets are also hand-woven.
Practicality
Synthetic fibre carpet is easier to maintain compared to natural fibre.

Types Of Carpet
Carpet is made when yarn-style material is looped through a backing which then
creates a pile on the upside.

There are 2 types of carpet: Loop Pile and Cut Pile.

L o op P ile C ar pe t
Berber – In this type of Loop Pile carpet, the fibres are bent into sets of
loops which are shorter in length. Berber is popular because it is durable and stain-
resistant.
Level Loop – The loops are also small but of the same length. It might feel a bit
stiff but its durability makes Level Loop ideal for rooms where foot traffic is high.
Multi-Level Loop – The tops of the loops vary in height which gives the carpet a
visually-appealing design.
Cut Pile
Saxony – With this cut pile type, the fibre ends are cut very evenly and packed
tightly. This is a plush carpet that gives a soft and luxurious feel.
Textured – The yarn used for Textured is twisted until it is tight, then cut. The
process makes Textured resistant to stains and easy to clean.
Frieze – An attractive and luxurious option which has fibres that curl in different
directions. Ideal for high foot traffic areas because it can hide footprints.
Pattern – A stylish and decorative type of cut pile which uses a combination of
cut and looped yarn spots.

How Much Does Carpet Cost?

The cost of carpeting will depend on the following factors:
 T yp e o f C a r p e t
 Brand / Manufacturer
 T h i c k n e s s o r De n s i t y
  T yp e o f T w i s t
 Material / Fibre
 Design
 Quality

Here is a carpet price guide that you can use to estimate the cost of new carpet.
This price guide would include new underlay and fitting service by a professional carpet installer.
 Inexpensive 100% polypropylene carpet – Starts €30
p e r s q u a r e me t r e ( a p p r o x US D$ 3 3)
 M i x 5 0 % w o o l 50 % S y n t h e t i c Ca r p e t – P r i c e s t a r t s
€ 3 5 p e r s q u a r e me t r e ( a p p r o x U S D $ 3 8 )
 M i x 8 0 / 2 0 Ca r p e t – P r i c e s t a r t s € 4 0 p e r s q u a r e me t r e
( a p p r o x US D$ 4 4)
  T h i c ke r , d e e p e r t w i s t n y l o n c a r p e t – € 5 0 p e r s q u a r e
me t r e ( a p p r o x US D$ 5 5 )
 P l u s h p i l e n y l o n c a r p e t – € 6 0 p e r s q u a r e me t r e
( a p p r o x US D$ 6 6)
 W o o l c a r p e t – S t a r t s € 3 5 p e r s q u a r e me t r e ( a p p r o x
U S D$ 3 8 )
 Higher quality and special design nylon/wool blend –
€ 1 2 5 t o € 1 5 0 p e r s q u a r e me t r e ( a p p r o x U S D$ 1 3 8 - $ 1 6 6 )

What Is The Lifespan Of Carpet?

The lifespan of your carpet isn’t set in stone. How long your carpet will last will depend on a number of
factors:
Foot Traffic – Carpet fibres gets squashed when compressed in high foot traffic areas.
Colour and Design – Designs with intricate patterns and darker in colour will hide stains better than
lighter-coloured carpets that have a simpler design.
Cleaning and Maintenance Schedule – Well-maintained carpets can last up to 15 years or more.
Type of Carpet Backing – Cushion backing carpets last less then canvas backing carpets. Most canvas
backing options have a double backing: the primary backing – where the yarn is tufted into, and the
secondary backing which is the outer material. Backling helps absorb the impact of foot traffic on carpet
and can extend its lifespan.

Luxury Carpet Options

Luxury carpet can do more for your room than just adding a look of sophistication and elegance.

It can divide space, create a mood, and highlight décor, artwork and lighting in a room.

Here are the 3 best luxury carpet options for your home:
Wool
This type of fibre has natural beauty and is very resilient to foot traffic. It has a natural springiness which
allows it to recover quickly from the weight of furniture and footsteps.
Wool also offers great insulation for your home and is highly resistant to stains.

S ilk
Silk fibre carpet have natural shine and lustre. Silk is the go-to fibre for luxurious Persian and Oriental
carpets.
These fibres have great tensile strength which allows the artisan to create tight, intricate design patterns.

V el ve t
Velvet carpet is made of industrially-woven fibre that is usually cut-pile. It looks very elegant with densely-
packed and tightly-twisted tufts.

Velvet carpets shade over time which gives it character and richness.

The True Cost Of Cheap Carpet

Carpet is something you don’t buy every day. New carpet will probably last 10 to 15 years.
Buying carpet is a type of investment for your home because it adds value when new and can really lift the
overall look and feel of a home.
Does price equate to value when buying carpets? Yes.
Expensive carpets, such as wool and silk, are made of fibres that are more durable and stain-resistant.
The fibres of expensive options are also packed more tightly for greater thickness and density which further
increases their durability.

Buying cheap carpet may save you some money but there are other costs to consider.

L o ok and F eel
You can tell the difference in comfort and feel when walking on an expensive carpet than on a cheap one.
Expensive carpets have more bounce and spring in them because of the type of fibre and their overall
density and thickness.
An expensive carpet will have intricate designs and colour patterns that make them beautiful to look at
while hiding dirt and stains at the same time.
Cheap carpets like polypropylene (olefin) do not have the spring and bounce of an expensive option such
as wool. With wool, it’s also susceptible to soiling which is left-over residue in the fibre.

In a few years, cheap carpet will look old and worn out.

D ur ab il i ty
Expensive carpets such as those made of Sisal and Jute fibres are very durable. The materials are made of
naturally-strong fibres. These types of carpets are also hand-woven for maximum tightness and density.
Synthetic fibres such as nylon, polyester, and polypropylene are cheaper and will flatten out over time.

L i fe sp an
Cheap carpets do not last long because their fibres are not as strong and do not have the same level of shock
absorbing capability as expensive fibres. Cheap carpets also tend to be less stain-resistant compared to
expensive carpets.

Here is an estimate of how long a carpet will last depending on its grade and pricing:
 C h e a p , l o w - g r a d e c a r p e t – 1 t o 5 ye a r s
 C h e a p , me d i u m - g r a d e c a r p e t – 5 t o 1 5 ye a r s
 E x p e n s i v e , h i g h - g r a d e c a r p e t – 1 5 t o 2 5 ye a r s
Carpet Underlay – Do You Need It?
Underlay is a thin layer of cushioning that is laid underneath carpet.
The most common materials used to make underlay are sponge, rubber, foam, felt, and crumb rubber.
The purpose of underlay is to give carpet more cushioning, reduce the level of wear and tear, and to
improve insulation.

Using an underlay has the following benefits:

 G i v e s c a r p e t s mo r e c u s h i o n i ng
 R e d u c e s t h e l e v e l o f we a r a n d t e a r o n t h e c a r p e t
 I mp r o v e s i n s u l a t i o n
 Helps reduce the level of noise
 P r o v i d e s a s mo o t h e r s u r f a c e t o i ns t a l l t h e c a r p e t
 Enhances the stability of the floor
You will need an underlay with new carpet. Underlay takes the weight of passing feet. If there’s no
underlay or the underlay starts to wear, carpet wear accelerates too.
Decent underlay is an investment, and improves heat insulation and noise reduction.
Commercial Grade Carpet Vs Domestic
Carpet
Carpet retailers carry both commercial grade and domestic carpet.

What are the differences between these 2 types of carpet?

Aesthetics
You can find a wider selection of colours in domestic carpeting compared to commercial-grade carpeting.
Light-coloured carpeting is a popular choice for homes because it helps give the illusion of space. For
offices, dark-coloured carpeting is often used in order to hide stains and wear from foot traffic.

Comfort Level
Domestic carpet is made with a thicker underlay in order to improve comfort and enhance sound
absorption.
Manufacturers of commercial-grade carpet have taken notice of the benefits of thicker underlay and are
producing more carpets with strong, thick cushion backing.

Durability
If comfort takes precedence in domestic carpet, durability is the top priority for commercial-grade carpet.
This is because carpets used in a commercial environment should have the ability to handle a high volume
of foot traffic.
Commercial-grade carpets are usually have a shorter pile height because longer fibres are more
susceptible to being squashed by heavy foot traffic.

Maintenance
Commercial-grade carpet requires more maintenance and cleaning compared to domestic carpet because it
goes through heavier foot traffic.
Even if your home has small children and pets running about, the level of dirt, grime, and debris will not
compare to that of an office where several people trudge in dirty shoes from the street outside.

Cost
Commercial-grade carpet is generally more expensive than domestic carpet but as always, the cost of carpet
is determined by the quality of the fibre used, the design, the pile type, texture and pattern.
Here is a cost comparison…

C omm er ci al - Grad e C arpe t C ost:

 L o w Gr a d e – € 2 7 p e r s q u a r e me t r e ( a p p r o x U S D$ 3 0)
 M e d i u m Gr a d e – € 4 5 p e r s q u a r e me t r e ( a p p r o x
U S D$ 5 0 )
 H i g h Gr a d e – € 65 p e r s q u a r e me t r e ( a p p r o x US D$ 7 2 )
D om es ti c C ar pe t C o st:

Price guide would include new underlay and fitting service.

 A p a r t me n t Gr a d e – € 2 2 p e r s q u a r e me t r e ( a p p r o x
U S D$ 2 4 )
 L o w - G r a d e – € 2 7 p e r s q u a r e me t r e ( a p p r o x U S D$ 3 0)
  M e d i u m G r a d e – € 4 5 p e r s q u a r e me t r e ( a p p r o x
U S D$ 5 0 )
 H i g h Gr a d e – € 65 p e r s q u a r e me t r e ( a p p r o x US D$ 7 2 )

Carpet Vs Laminate Flooring

Carpet and laminate are more popular choices for flooring due to their relatively low cost and durability.

But what are the differences between the two?

Durability
High grade carpet will last 15 to 25 years. Top quality laminate flooring may need to be replaced after 15 to
25 years due to gouges, marks or water damage over the years.

Cost

Laminate flooring is around the same price as carpet. The cost per square metre is estimated to range
between €27 and €45 per square metre inclusive of installation.

Appearance
Carpet is a textile floor covering made of pile that is attached to a backing. Laminate flooring
options include manufactured/engineered look-a-like wood, stone, tile, and ceramic styles and shapes.

Resistance to Moisture
Extended exposure to moisture will cause carpets to build molds and mildew. Laminate flooring will
offer some resistance but it will not be able to handle standing water.

Composition
Carpets are made of either natural or synthetic fibre. Laminate flooring is usually made from synthetic
fibreboard.

Comfort
Carpets feel softer and more comfortable to walk on. Laminate flooring is made of harder material but is
still comfortable to walk on.

Insulation and Noise Reduction

Carpets absorb sound better and offer greater insulation compared to laminate flooring.
Carpet Vs Vinyl Flooring
Carpet and vinyl flooring are also popular with homeowners and business owners because they’re cheaper
than hardwood flooring and are available in different colours.

Here are the differences between carpet and vinyl flooring:

Durability
Both flooring types are highly-durable but while carpets can get stained or torn, vinyl flooring can
be dented or ripped.

Waterproof

Vinyl flooring is waterproof; carpet is not.

Comfort
Carpet is very comfortable for your feet. Vinyl flooring does not stay warm which may be more
uncomfortable for those in air-conditioned rooms or cold climates.
Lifespan
Vinyl flooring can last more than 20 years.

Sound-Proofing
When underlay is used, vinyl flooring can reduce the level of noise similar to carpet.

Cost
Carpet is slightly more expensive than vinyl flooring which costs €21 to €45 per square metre. (approx
USD$23-$50)

Carpet Vs Wood Flooring

Carpet and hardwood remain good choices for flooring – but which one is better?

Here are the differences between carpet and wood flooring:

Cost
Wood flooring can be more expensive than carpet. The cost of low to medium range wood flooring will be
from €30 to €120 per square metre.

Cleanliness and Care

Carpets tend to hide dirt and will require a bit more cleaning and maintenance than wood flooring.

Durability
Wood flooring is susceptible to wear and tear; you might see some scratches and stains but they last longer
than carpet.
Comfort

Carpet is much more comfortable to walk on compared to wood flooring.

Safety
Carpet offers more safety than wood flooring because it has cushioning.

Insulation and Noise Reduction

Carpet has absorbent qualities that will help reduce noise and improve insulation. Wood flooring feels cold
and does not absorb noise.
Carpet Vs Carpet Tiles
Carpet Tiles are used to create unique design patterns for a room. They are mostly used for kids’ rooms,
gyms, spas, and coffee shops.

Which one is better: Carpet or carpet tiles?

Here are their differences:

Comfort
Carpet is more comfortable than carpet tiles because they are thicker and will not break apart.

Aesthetics
Carpets are available in intricate designs and patterns. Carpet tiles will show uneven wear and tear and
will make your flooring look older.

Insulation and Noise Reduction

Both offer insulation and noise reduction but you get better results with carpet because it is thicker and
denser than carpet tiles.

Safety
Carpet will provide more cushioning than carpet tiles.

Maintenance and Upkeep

Carpet tiles are easier to maintain. You only have to replace the damaged carpet tile.

Cost
Some carpet tiles could be cheaper than carpet. Its price will range between €30 per square metre and €55
per square metre. (approx USD$33-$61)
Which Carpet To Lay Where
Where to lay carpet in your home or office will depend on comfort, the level of foot traffic, and
your aesthetic preferences.
Here are our suggestions on the type of carpet you could use for the different rooms of your home as well
as commercial premises.
In Th e H ome
C arpe t f or Be dro om s
You can choose between 50/50 mix, nylon and polyester as the carpet for your bedroom. Those types will
give you a wide range of colours to choose. Nylon 50/50 mix is more durable but polyester has better stain-
resistant properties.
C ar p e t f o r D i ni ng Ro o m
The dining room is one of the busiest areas in a home. You will need a carpet type that can handle heavy
foot traffic, the weight of the furniture, and the constant pulling of chairs.
Berber loop and Saxony loop carpets which are made from polypropylene are good choices. They are
stain-resistant, highly durable, 100% bleach-cleanable, and still offer good comfort. An 80/20 mix can also
be used.

C arpe t f or H allw ay and/ or S tai rc ase

80/20 mix nylon and polyester are excellent choices for your hallway because they are durable enough to
handle foot traffic, have good stain-resistant qualities, and are available in various designs.
Nylon is a bit more springy and may give you better comfort than polyester.

C arpe t f or E ntry
Choose a durable type of carpet such as nylon, polyester or polypropylene with a design pattern in order to
hide dirt and stain.

C arpe t f or L i ving Ro om
With all the activity that goes in the living room, it is best to select a carpet that is durable, stain-
resistant, and with a variety of designs to choose from.
Nylon, Wool, and 80/20 mix are durable and have good stain- resistant properties. Polyester is also durable
but tends to shed and is hard to clean.
Commercial Premises
C arpe t f or Of fic e
Carpets that are made from synthetic fibre such as Nylon, Polypropylene or Olefin are the most popular
choices for the office because these are durable enough to handle high foot traffic.
Polypropylene and Olefin have great stain-resistant properties. Choose darker colours or patterned designs
to hide dirt and shoe markings.

C arpe t f or Re tai l Stor e

Carpets made of natural fibres such as Coir and Sisal are excellent choices for retail stores. They are
beautiful, highly-durable, and can reduce noise levels.

C arpe t f or L obb y Entrance

Lobby entrances are high foot traffic areas. The carpets you choose should be durable and exude an
elegant, sophisticated look.
Synthetic fibres such as Nylon and Triexta are good choices. For natural fibres, go with Cotton, Sisal or
Coir.

Carpet Binding: Make The Most Of Carpet

Offcuts
Do you have extra carpet offcuts? Don’t throw them away.
You can turn these offcuts into area rugs that can be used around the house for various purposes.
L i vi n g Ro o m
Turn a large offcut of nylon or olefin carpet into an area rug for the living room and save up to $100.

B edr o om
Carpet offcuts from natural fibres such as wool, silk, and cotton are good choices for a rug in the
bedroom. Stick to simple, light, and subdued colours in order to make your bedroom more peaceful and
relaxing.

E ntr yw ay
Choose carpet offcuts with design patterns to hide stains and dirt. The best type of fibre would be one that
is highly-durable to foot traffic such as nylon or coir if your preference is natural fibre.

B athr oom s
Create a rug out of woven cotton fibre for your bathroom. It is beautiful, absorbent, and durable.

D i ning Room
Rugs made from Nylon or Polyester are good choices because in addition to being durable, they are also
stain-resistant.

K i tch en
Nylon, Polyester, and Polypropylene area rugs are ideal for the kitchen where spillages frequently occur.

Popular Carpet Brands

If you want to be assured of the quality of the carpet, it’s a good idea to choose trusted and popular brands.

Here is a list of carpet brands that have a reputation for producing high quality carpets:
Cormar Carpets – A family-owned, British company that has been making carpets since
1956, Cormar has won over 50 awards in the carpet and flooring industry.
Fibre Flooring – British company that introduced natural fibre carpet flooring in the UK.
Balta – The market leader in Europe for tufted and woven wall-to-wall carpet for both synthetic and wool
yarn.
Lano – Lano has been making carpets since 1970 and specialises in Wilton and Axminster woven carpets
and tufted floor coverings.
Cavalier Carpets – British company that has been in business since the 1970’s, Cavalier specialises in
wool and polypropylene.
Alternative Flooring – With 20 years of experience making carpets and rugs, Alternative Flooring
specialises in wool carpets, quirky design patterns, wall-to-wall carpets, and rugs.
Thomas Witter – One of the oldest manufacturers in the UK, Thomas Witter offers a wide selection of
carpets from entry-level to high-end British wool.
Hugh Mackay Carpets – Manufacturer of tufted and Axminster carpets for both home and commercial
use.
IVC – Established in 1997, IVC has grown to become Europe’s leading manufacturer of carpet tiles, sheet
vinyl, and luxury vinyl tiles.
Telenzo – A UK-based company that has been selling since the 1970’s, Telenzo manufactures its own
synthetic fibre in the company’s extrusion plant.
Rols Carpet – A carpet company based in Spain that has been manufacturing wool carpets since 1974.
Benzton Carpets – Privately-owned company in Denmark that manufactures flat-woven carpets for
residential and commercial use.
Gerflor – The company manufactures sustainable and eco-friendly vinyl and linoleum floorings.
Polyflor – Founded near Manchester, England in 1915, Polyflor is one of the leading manufacturers of
commercial flooring the world over.
Ardex – Online-based seller of carpets, Ardex offers a wide range of products made from 100% wool,
polypropylene, nylon, polyester, and wool blend.
Armstrong – US-based company that produces a wide range of flooring materials for homes, schools,
offices, stores, and hospitals.
Tarasafe – Based in New Zealand, Tarasafe produces high-quality broadloom, carpet tiles, and
needlepunch flooring materials.
Forbo – Global brand that manufactures and distributes a large variety of flooring products such as
linoleum, vinyl tiles, carpet tiles, natural design tiles, and needlefelt.
Interface – Founded in 1973 and based in Atlanta, Georgia, Interface is the largest manufacturer
of modular carpet for home and office use.
Signature – A manufacturer that focuses on creating products for use in the hospitality
industry particularly for senior living spaces.
Ontera – Established in Northmead, Sydney in 1985, Ontera is Australia’s leading manufacturer of carpet
tiles and other carpet products.
Tarkett – Based in the United States, Tarkett has over 100 years of experience in the industry. Its product
list includes modular carpets, broadloom, woven, vinyl, linoleum, rubber, and laminate floorings.

Carpet Stores And Contractors

If you want to buy carpet and are looking to get the best deals nearby and would like to ensure you get
great service from carpet supply to installation, visit reputable carpet stores and showrooms that work with
trustworthy, reliable flooring contractors.
By visiting one or more carpet stores you’ll be able to look, touch and feel the various options to help you
decide on which is the best carpet to buy for your home or commercial premises.
Alternatively, many carpet retailers have a call-out option where one of their carpet specialists will come
to your home or workplace to discuss the various carpet designs and trends and the best options for your
space and provide you with a quote on the spot, or shortly after.
Final Thoughts and Tips
Buying carpet is one of the best things you can do for your home or office.

Carpet is comfortable to walk on, improves insulation, reduces noise levels, enhances the aesthetic
design of your room, and improves the look and feel of your home.
For the office, carpet can create a look of elegance and sophistication, hide dirt and resist stains, and
improves the acoustics of the room.
The type of carpet for your home or office would depend on the volume of foot traffic, the level of activity,
and the people who frequent the room.

You can find good quality carpets whether you opt for synthetic or natural fibre.

What is important is to make sure your carpet receives proper care and maintenance so that it will
last longer and continue to look good as the years progress.

Carpet Production Process

Eventually, the hand-knotted carpets and rugs are seen to be made all over the world. The
quintessential style of carpets, hand knotted was originally seen in Asiatic locations. These
highly prized specimens of floor coverings were later imitated by the European nations later.
Such carpets are constructed by clipping the lengths of yarn. The clipped ends of the yarn
 form the pile of the carpet that are tied in rows crossways to warps. Each row of knots is
separated by multiple picks of wefts, fixed in as interchanging series of plain weave.

There are various types of hand knotting techniques. They are as follows:

 Turkish knot, or the symmetrical, or Ghiordes.

 Persian knot, or the asymmetrical, or Senneh.

 Jufti knot, or the resultant of the unison of Turkish and Persian but done on four weft strands,
instead of two.

 Spanish knot, or solo warp symmetrical knot

Famous hand knotted Persian, Turkish specimens of carpets and rugs have been fascinating
the world since centuries. Till today, there is a huge demand of such beauties in the Western
markets. Materials such as cotton, silk, wool, and jute have also been used to knot such
handmade marvels.