Jomo Kenyatta university of agriculture and

technology
COURSE CODE
COURSE TITLE
LECTURER

:
:
:

HBC 2303
STRATEGIC MANAGEMENT
JANE MUNGA

INDIVIDUAL ASSIGNMENT
INSTRUCTIONS
Answer all Questions: All assignments should be typed. Times New Romans, Font size
12. 1.5 line spacing. 2-4 pages per question. Do NOT bind the work.

Required:
Question one
a) To compete in the modern environment an organization must have a clear direction and
purpose Discuss this statement in the context of vision and mission of the organization. (10
marks)
b) Explain the strategic role of the Board of Directors in an organization. (5 marks)
Question two
Strategy implementation is the process by which strategic plans are put into action. Explain
the role of the following in strategy implementation
i) Organization structure
ii) Organization culture
iii) Leadership styles
(15 marks)
( Hand in on or before 1st July 2015 . Sit in CAT same day)

GROUP ASSIGNMENT
COURSE CODE
COURSE TITLE

:
:

HBC 2303
STRATEGIC MANAGEMENT

ASSIGNMENT
INSTRUCTIONS
Each group discuss and answer one Questions : All assignments should be typed. Times
New Romans, Font size 12. 1.5 line spacing. 3- 4 pages per question. Do NOT bind the
work.

Required:
a) Using a Pest analysis, discuss the various external macro-environmental forces facing
todays organizations and suggest one way of overcoming each of them.
b) Using Porters Five forces , discuss how the company can survive in this competitive
environment.
c) Assume you are working for a soft drink producing company as a strategist. Analyze the
company using value chain approach to diagnose the companys key strengths and
weaknesses.
30 marks each

( Hand in on or before 1st July 2015 . Group presentations begin on that day)