CISCO Standards Manual

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Page 1
Table of Contents
Table of
Contents
Table of Contents
Introduction
Positioning
Logos, Branding, and Merchandising
Graphic System
Stationery System
Sales Collateral System
Level 1 Sales Collateral
Industrial Design
Channel Communications
Trade Shows, Events, and Seminars
Advertising and Direct Marketing
Contact Information
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Page 1
C r e a t i ve S t a n d a r d s Introduction
A c o m p e l l i n g c o r p o r at e i d e n t i t y t h at e x p r e s s e s o u r p e rs o n a l i t y a n d l e a d e rs h i p
becomes even more competitive, the need to establish a strong, global presence is
increasingly apparent.
Our corporate identity is the face and personality

we present to the global community. Its as important
as the products and services we provide. Our identity
is the total effect of our logos, products, brand names,
trademarks, advertising, brochures, and presentations
everything that represents us.
Because the Cisco Systems brand cannot be
compromised, weve created this guide to provide
all the pertinent specifications you need to maintain
its integrity.
The guidelines in this document are not meant
to inhibit, but to improve the creative process. By
following these guidelines, the materials you create
will represent Cisco cohesively to the world. You can
view an electronic version of this document on the
Cisco Employee Connection web site at wwwin.cisco.
com/Mkt/corpid/style.html.
We have tried to provide guidelines that are easy
to follow; whenever questions arise, look for more
information on the web or contact Corporate Identity.
Changes to this guide will be provided periodically,
so be sure to update your binder when we send you
new information.
Thank you in advance for your help in following
these simple rules.
Corporate Identity
Introduction
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position in the marketplace is important to Cisco Systems. As the networking industry
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C i s c o Positioning Statement
Positioning is how our company is viewed by others in our target marketplace. While we
say about us. We can, however, greatly influence how we are positioned by communicating
to our external audiences in a clear and consistent way.
Ciscos positioning statement is as follows: Cisco

Systems is the worldwide leader in networking for
the Internet. What does this mean? Our positioning
statement has three primary elements:
Our position the worldwide leader
Our business networking
Our vision the Internet
Our positionthe worldwide leader

By almost any measure, Cisco is the worldwide leader
in its field. It is the largest or best in terms of revenue,
profitability, market capitalization, market share, breadth
of products, technology, customer base, customer
satisfaction, service/support, field sales, expertise, and
so forth. But a leader isnt just the biggest. A leader
views and responds to industry issues, customer concerns, and technology opportunities with greater
responsibility and greater credibility. A leader has
higher responsibilities and greater stature.
Our businessnetworking
So, what are we the leader in? Its networkinggiving
people access to the information they need by connecting information devices through intelligent, secure,
and reliable networks.
Our visionthe Internet

The Internet is the single most important phenomenon
to occur in information technology since the microprocessor, and ultimately it may be the biggest IT
revolution ever. At Cisco, we see the Internet as a
tremendously significant and empowering technology
development that will greatly affect the way people
do business, learn, and communicate. We are ready
and able to turn this promise into reality.
How do you use the positioning statement? It

should be used anywhere and everywhere that a succinct statement of Ciscos business is required. This
includes presentations, collateral, sales proposals,
trade show booths, and so forth. It should lead off
your other presentations and be the foundation to
which all communicators return.
Our boilerplate standards

Our company boilerplate is as follows: Cisco Systems,
Inc. (Nasdaq: CSCO) is the worldwide leader in networking for the Internet. News and information are
available at www.cisco.com.
The standard description for our Cisco IOS
software is as follows: Cisco IOS software is a
platform that delivers network services and enables
networked applications.
We must be consistent in describing Cisco IOS
software as a platform, not a product, and as an enabler
of network services and networked applications. It
is not necessary to spell out Internetwork Operating
System; in fact, we request that you dont spell it
out. Also note that as with any trademarked terms,
that you must use Cisco IOS as a modifier such as
Cisco IOS software platform or Cisco IOS network
services. Never use just IOS or the IOS
.
Please help us be consistent in our messaging.
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have goals for positioning ourselves, ultimately our position is what others think and
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C i s c o Voice and Tone
An approachable, straightforward, and confident tone best describes the personality
you achieve this goal:
Write in a direct, conversational style.

Tailor your words to the intended audience.
Use crisp, active sentences to give more life to the
written word; avoid using passive voice.
Dont overuse acronyms.
Use short, simple words rather than large, cumbersome ones.
Use the second person rather than the third person,
whenever possible.
Use a minimum amount of jargon and colloquialisms
to make your writing world ready and to ensure
ease of use and translation by other countries.
In summary, write simple and direct prose, stressing
our corporate attributesan open-minded approach
to technology and networking expertisein an
approachable manner.
In all cases, be sure you use the correct legal name
for Cisco Systems, Inc. for your region or country,
according to the Cisco Systems Corporate Style Guide.
Use Cisco Systems when the company is first
mentioned in the text, followed by Cisco in subsequent references.
The Cisco Systems Corporate Style Guide contains two sections that are helpful to those creating
marketing collateral. These sections are entitled Style
Guidelines and Word Usage. The Corporate Style
Guide is available on CEC at wwwin.cisco.com/Mkt/
KP/kp_style/sc_style.html or ask for a hard copy from
the Corporate Editor.
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we want to express about Cisco Systems. Following these writing suggestions will help
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T h e C i s c o Corporate Tag Line
Cisco believes that the Internet is fundamentally changing the way people work, live, play,
branding efforts, with a new corporate tag line, Empowering the Internet Generation .sm
Ciscos new tag line conveys two key concepts:
Associates Cisco with the Internet

People within the networking industry know Cisco.
But many more people are familiar with the Internet
and Internet-enabled applications. We need to make
more people aware of Ciscos key role with the Internet
as a provider of backbone and access products and
of Web site tools and Internet appliances.
In addition, we want people to realize that Cisco
products and services make Internet-enabled applications possible, and to appreciate that the Internet
can change the way they work, live, play, and learn.
Cisco itself is the worlds foremost example of a
company using the Internet for competitive advantage.
Emphasizes the importance of the

Internet Generation
Our vision is that the Internet will have as profound
an effect on people and society as the Industrial
Revolution did in the 19th century. We are living in
the Internet Generation and are extending it to our
children and grandchildren. The Internet Generation
encompasses people, companies, and countries.
Those who understand the power of the Internet and
networked applications will, in our view, be the
long-term winners. So companies and countriesin
addition to peoplehave to see themselves as part
of the Internet Generation.
The Internet and networked applications will fundamentally change the way people work,
live, play, and learn. We are living in the Internet Generation, which is bringing changes as
great as those created by the Industrial Age (but at a much faster pace).
Shape the future of global networking by creating unprecedented opportunities
and value for our customers, employees, investors, and partners.
End-to-end networking solutions by line of business
The worldwide leader in networking for the Internet
Empowering the Internet Generation
Tag Line
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and learn. To communicate this vision, Cisco is strengthening and evolving its corporate
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C i s c o Corporate Tag Line Staging
Cisco Systems wants to use its new corporate tag line, Empowering the Internet
to be used both with the logo and by itself, providing maximum flexibility in our
efforts to use it frequently.
The Cisco Systems tag line is created using the Sabon

font. When incorporating the tag line with the company
logo, you must adhere to all other guidelines for use
of the Cisco Systems logo. Please follow the staging
indicated below:
Trademarks
The Cisco Systems logo is a registered trademark
and always appears with a . When using the logo
with the corporate tag line, Empowering the
Internet Generation, use an SM designation after
the tag line to indicate that it is a service mark.
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.5x
With logo:
.5x
1x
.125x
.187x
.3x
.5x
.5x
.5x
Without logo:
When using the tag line by itself, it should appear in

all black, all blue (PMS 3035), or reversed out. Do
not combine the tag line with any logo other than the
Cisco Systems logo. Do not alter the tag line in any
manner including the typeface, proportions, colors,
or line break. Do not animate, morph, or otherwise
distort its perspective or two-dimensional appearance. Please follow the staging indicated below:
.5x
.187x
.5x
.5x
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Generation, in all of its marketing communications efforts. Weve designed the tag line
.5x
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T h e Cisco Systems Logo
The Cisco Systems logo is our signature to the world and must not be compromised.
The Cisco Systems logo is composed of the Univers

font logotype appearing above the boxed bridge,
as illustrated at the right. This arrangement is the
only version of the logo that can be used and is
Ciscos legal corporate signature.
The preferred usage is two-color, using PMS 3035
(deep blue) for the boxed bridge and PMS 187 (red)
for the logotype or the equivalent CMYK (process
match) colors as noted on this page. In one-color
printing, the logo can be either black, PMS 3035, or
Cool Gray 2. The vertical bridge tines must always
be the color of the paper you are printing on.
When reversing or knocking out the logo, the
boxed bridge element and the words Cisco Systems
will be the color of the paper the logo is being printed
on, and the bridge tines will be the color that surrounds
the logo as shown on the next page.
To ensure enough contrast for viewing the logo,
do not use it on a patterned background or on
one that is too light or too dark. Do not combine the
Cisco Systems logo with any other logo or graphic
element. Do not alter the Cisco logo in any manner
including the typeface, proportions, colors, elements,
or location of any of the text in relation to the boxed
bridge element. Do not animate, morph, or otherwise
distort its perspective or two-dimensional appearance.
Color Palette
Spot Color
Four-color Process
PMS 3035
100C, 0M, 8.5Y, 65K
PMS 187
0C, 91M, 72Y, 23.5K
PMS Cool
Gray 2
0C, 0M, 0Y, 11.5K
Logotype
Boxed bridge
element
Tines
Registration
symbol
Logo
Color
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It is integral to our worldwide corporate identity.
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C i sc o Systems Logo C orrect and Incor r ect Us age
Correct uses of the logo are shown below, along with various incorrect uses. Use the
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logo according to the standards.
NO
Logo
Usage
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C i sc o Systems Logo S taging
Ciscos logo must be staged as illustrated below, where x represents any measured
Logo
Standards
the minimum amount of clear space that can surround the logo and logotype.
Logo Trademarks
.5x
The Cisco Systems logo is a registered trademark

and always appears with a .
.5x
1x
.5x
.5x
2.625x
.5x
Minimum Size
The minimum logo size is
.75"(19 mm) wide, excluding
the . Please do not reproduce
the Cisco logo in any smaller
size, because it loses impact
and readability.
.75"
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increment that keeps the overall logo size at .75"(19 mm) wide or greater. Note that .5x is
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M e rchan d isin g G uidelines
Jackets, pens, hats, T-shirts, sweatshirts, cups, and plaques all spell recognition and
attending a barbecue; or take notes with a Cisco pen in a meeting; or hit Cisco golf balls
on th e go l f c o urse , you a re bu i l d i n g re co g n i t i o n an d e q u i t y i n t h e c om pa n y. For
this re ason, it is important that you always use the Cisco Systems logo correctly and
prominently on your merchandising items.
The following guidelines will help achieve the best

effect for merchandising items.
The complete Cisco Systems logo (the boxed
bridge element and the logotype) should appear in a
prominent position on all the items you create. On
any type of shirt or jacket, the logo should appear on
the left front pocket rather than on a sleeve or on
the back. On a cap or hat, it should appear on the front
of the cap rather than on the visor.
Logotype
Boxed bridge
element
Tines
Registration
symbol
When using the Cisco logo on merchandising items,

it may only be used in the following colors:
In one-color printing, it may appear as all black, all
deep blue (PMS 3035), all Cool Gray 2, or all white.
In multicolor printing, the boxed bridge element is
deep blue (PMS 3035), the bridge tines are white, and
the Cisco Systems logotype is deep red (PMS 187).
No other color variations of the logo are acceptable.
In addition, because of the difficulty in executing
it properly, the tone-on-tone version of the logo for
merchandising items has been discontinued.
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reward. Whether you wear these items on a shopping trip, while gardening, or when
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For silk-screening, the minimum logo width is .75"

or 19 mm. An embroidered logo should not appear
smaller than 1.75" or 45 mm wide.
The space directly beneath the logo is reserved
for use by our partners who offer products, programs,
and services on behalf of Cisco. This group includes
channel partners, resellers, distributors, leasing partners,
and publishing partners. If you think you have a
program that might qualify for this use of the logo,
please contact Ciscos Corporate Identity organization.
Otherwise, please leave this space open for our partners.
Space for
descriptor
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Your department name, promotional event, or internal

program name should not appear directly below
the logo. The closest placement for these names under
the logo is one-half the x height of the boxed bridge
element of the logo.
.5x
.5x
1x
.5x
.5x
.5x
The Cisco Systems logo is strong enough to stand on

its own and should not be combined with any other
logo or graphic element.
If merchandising items contain any confidential
product information such as a launch code name
or date, do not use the Cisco logo on them.
Merchandising items should not give away any
Cisco secrets.
C I S C O
D E S K
A C C E S S O R I E S
Optimum background colors to choose for your

merchandising items include the following:
For the multicolor logo and the all-blue or
all-black logos:
White
Off-whites (cream, beige, stone, canvas)
Khaki
Light yellows
Light grays
Burgundy
Chambrays
Denim
For the all-white or all-Cool Gray 2 logo:
Navy blue
Royal blue
Black
Burgundy
Deep purple
Hunter green
Deep gray
Teal
Denim
Colors to avoid include:
Neon tones
Bright red
Bright yellow
Violets
Orange
Pinks and roses
Kelly or grass greens
If you have questions or have a specific project on
which you are not sure how to use the logo, visit the
Corporate Identity Web site at wwwin.cisco.com/
Mkt/corpid/resource.html or contact a Cisco Corporate
Identity representative. Corporate Identity staff
members are listed at wwwin.cisco.com/Mkt/corpid/
index.html.
w w w . c i s c o . c o m / g i f t
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M e rch an d isin g G uidelines
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M e rch an d isin g G uidelines
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T-shirt, front
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T-shirt, back
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C i sc o R eseller an d C ertifie d Part ne r M ar ks
Cisco Systems licenses the use of specially designed marks to its resellers a n d c e rt i f i e d
Cisco Systems signature with an additional program descriptor underneath the bridge as
illustrated on this page.
For certified partners of Cisco products and services,

marks have been created for the following certifications: Partner, PartnerGold Certified, Partner
Silver Certified, and PartnerPremier Certified. To
qualify for using these marks, certified partners must
meet the criteria established for their certification
levels. They may only use marks for which they have
achieved certification.
Ciscos Authorized Distributor and Reseller
program marks are for use by distributors who resell
Cisco products to Ciscos reseller and certified partners.
In one-color printing, these marks can be either
black or PMS 3035 (deep blue). In multicolor printing,
the Cisco Systems logotype must appear in PMS 187
(deep red) with the boxed bridge in PMS 3035 (deep
blue), the vertical bridge tines the color of the paper
you are printing on, and the certification descriptor
in black. Four-color process match is acceptable.
The marks may also print reversed out of a dark

background. When reversing or knocking out the
marks, the boxed bridge element, the words Cisco
Systems, and the partner and certification level type
are the color of the paper a mark is being printed
on, and the bridge tines are the color that surrounds
the logo.
To ensure enough contrast for viewing a mark,
do not use it on a patterned background or on one
that is too dark or light. Do not combine the Cisco
Systems partner or program marks with any other
logo or graphic element. Do not alter the Cisco logo
in any manner including the typeface, proportions,
colors, elements, or location of any of the text in relation to the boxed bridge element. Do not animate,
morph, or otherwise distort its perspective or
two-dimensional appearance.
Logotype
Boxed bridge
Tines
Re s e l l e r
Partner/certification type
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pa rt n e rs w h e n t h e y a r e ac t i n g o n b e h a l f o f C i s c o. Th e m a r k s a r e bas e d o n t h e
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C i sc o R eseller an d C ertifie d Part ne r M ar ks Cor r ect and Incor r ect U s a g e
Correct uses of the marks are shown below, along with various incorrect uses. Use the
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marks according to the standards.
Logo
Usage
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C i sc o R eseller an d C ertifie d Part ne r M ar ks Staging
Cisco Reseller and Certified Partner marks must be staged as illustrated below, where x
or greater. Note that .5 x is the minimum amount of clear space that can surround a mark.
These staging parameters are identical to those established for the Cisco Systems logo.
Staging
In all cases, the reseller or certified partners company
logo should appear more prominently than the
Reseller/Certified Partner mark and should be separated by the space of one mark width or one inch,
whichever is greatest. The Reseller/Certified Partner
mark cannot be combined with another logo or
graphical element.
.5x
2.625x
.5x
.5x
.5x
1x
.125x
.386x
.3x
.5x
Minimum Size
The minimum mark size is .75"(19 mm) wide, excluding
the . Please do not reproduce a mark in any smaller
size, because it loses impact and readability.
Trademark Symbol
The Cisco Systems logo used with the Reseller/Certified
Partner marks is a registered trademark and must
always appear with the symbol .
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represents any measured increment that keeps the overall mark size at .75" ( 19 mm) wide
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C i sc o R eseller an d C ertifie d Part ne r M ar ks Placement
Web Pages
The Reseller/Certified Partner marks may be used on
a Reseller/Certified Partner company Web site. On a
Web page or as a launch button, the minimum mark
size is 86 pixels wide.
Advertisements, Direct Mail, and Collateral
A mark may be incorporated into any of the
Reseller/Certified Partners advertising, direct mail,
collateral, or other promotional materials for
Cisco products.
Products
The mark may not be used on any products.
Referring to Partner Certification in Text

A Partners certification level may be noted on collateral material or advertising by using phrases like
a Cisco Systems PartnerGold Certified.
Say: XYZ is a Cisco Systems PartnerGold Certified
Do not say: XYZ Cisco Partner
XYZ Cisco Gold Partner
Additional Information
For additional information on Ciscos Certified Partner
Program, to obtain logo kits, or to confirm certification
levels, please contact the Cisco Channel Marketing
department.
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Where to Use the Reseller/Certified

Partner marks
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Ot h e r C isco Program Marks
Cisco Systems strongly believes in developing key relationships and partnerships to
and services that enhance our offerings and help us broaden Ciscos brand recognition,
we have approved a number of other programs and program marks. E xam ples of eac h of
these program marks follow with brief explanations of their applications. Please contact
the appropriate program owner for additional information.
Cisco Global Support Program
Nihon Channel Program (Japan only)
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expand the products and services available to its customers. To identify the produ c ts
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The Cisco Global Support program provides partners
with the framework to deliver consistent and timely
support solutions for multinational businesses. A
global support model enables end customers to effectively gain access to sophisticated service and support
and enables global partners to gain the greatest level
of operational efficiencies, thereby significantly lowering the cost of doing business. Global Partners have
access to a technological backbone of at least three
strategically located TAC centers around the world.
Each of these centers includes one comprehensive lab,
offers remote access on a 24 x 7 basis, and supports
most major languages spoken within the theater or
region. English-speaking engineers are also available
in all centers for worldwide after-hours support.
The Global Support program provides the competitive
advantage and differentiation needed in todays
competitive multinational market. For more information, please contact the Channel Development
Program group.
The Nihon Partner program is Japans version

of the U.S. and International Partner program. These
marks are to be used by our Japanese partners only,
according to the certification levels they have
achieved. For additional information, please contact
Ciscos ICON Marketing organization.
Cisco Training Partner Program
Ciscos Training Partner program is for training

partners who have agreements with Cisco to offer
Cisco networking technology, product, platform,
and update training. Three levels of service have been
established: Associate, Distinguished, and Senior. To
qualify for using these marks, training partners must
meet the criteria established for their service levels.
They may only use the marks for which they qualify. Please contact the Worldwide Training organization for additional information.
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Ot h e r C isco P rogram Marks
The ATM Associate program is a joint interoperability, marketing, and reference-selling program. It
is designed to make it easier and less expensive for
customers to use ATM technology to upgrade
their networks and integrate voice, video, and data
into a single, multiservice infrastructure. Only those
vendors who have signed license agreements for the
ATM Associate program may use this mark. Please
contact Ciscos Enterprise line of business for
additional information.
Cisco Multimedia Associate Program
The Multimedia Associate program was established

as a multimedia alliance between Cisco and the Institute
for Information Industry (III), located in Taiwan, to
offer customers more complete multimedia solutions.
Together, Cisco and III help major Taiwanese manufacturers develop and promote Cisco multimediaenabled applications for their products.
Cisco will provide Cisco branding certificates
after the Taiwanese vendors products pass the
conformance tests performed and supervised by the
III engineers in the Cisco-III Multimedia Lab in
Taiwan. Currently, III is the only vendor with authorization to use this mark. Please contact Global
Alliances for additional information.
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ATM Associate Program
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O t h er C isco P rogram Marks
The Enterprise Associate program is a joint marketing,

technology, and compliance initiative. Under this
initiative, companies whose products complement
and are interoperable with Cisco IOS networks can
use the Enterprise Associate mark in their marketing
and advertising materials. Additionally, this initiative gives Cisco Systems and participating companies
the opportunity to jointly develop and enhance networking functions for customers. Only those vendors
whose products pass the conformance tests required
by Cisco and have signed license agreements for the
Enterprise Associate program may use this mark.
Please contact Ciscos InterWorks Business Unit
Marketing organization for additional information.
Cisco Press
Cisco Press is a venture between Cisco and Macmillan

Publishing to publish a series of books on networking.
Only Macmillan Computer Publishing currently has
authorization to use this mark. Please contact Ciscos
Central Documentation Services department for
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Enterprise Associate Program
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The Cisco Networking Academies program was

designed to provide educational institutions with the
opportunity to certify high school and college students
in network design and operations by providing
curriculum and equipment support. Only those
institutions that have agreements with Cisco Systems
may use this mark. Please contact the Education
Marketing organization for additional information.
Cisco Capital
Cisco Capital is a leasing program for Cisco

products. Only leasing companies that have signed
agreements with Cisco are authorized to use this
mark. Please contact Cisco Financial Services for
Cisco Professional Services

Provider Program
Ciscos Professional Services Provider program

offers a suite of customized services for every phase
of a customers network life cycle: planning, design,
implementation, and operation. Only vendors who
have signed agreements for the Professional Services
Provider program may use this mark. Please contact
Customer Advocacy for additional information.
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Cisco Networking Academies Program
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The Cisco Certified Internetwork Expert (CCIE)

program is a high-level certification program
designed to provide engineers with the internetworking
expertise required in today's rapidly changing information systems environment. Only those engineers
who pass the demanding CCIE certification test are
allowed to use this personal certification badge on
their business cards. Please contact the Customer
Advocacy organization for additional information
about this program.
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Cisco Certified Internetwork Expert
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C i sc o Powered Network Mar k
Th e C i s c o P ow e r e d N e t wo r k m a r k i s to b e u s e d e xc l u s i v e ly b y au t h o r i z e d s e rv i c e
the Cisco Powered Network program guidelines. This mark communicates that the service
provider has an end-to-end network based on Cisco products and services that ensures a
high degree of security, reliability, and performance.
The Cisco Powered Network mark is composed of

the Univers font logotype and the boxed arrow element,
as shown in the graphic at the right. Please use the
camera-ready art provided by Cisco Systems. Do not
alter the Cisco Powered Network mark or change
the size or location of the type in relation to the boxed
arrow element.
The Cisco Powered Network mark can be used
in black, PMS 3035 (deep blue), or PMS 187 (dark
red); four-color process match is acceptable.
The arrowhead within the box is the same color
as the paper the mark is printed on. When reversing
or knocking out the mark, the box, arrowtail, and
logotype are the color of the paper the mark is being
printed on, and the arrowhead is the same color that
surrounds the mark.
To ensure enough contrast for viewing the mark,
do not use it on a patterned background or on one
that is too light or too dark. Do not alter the Cisco
Powered Network mark in any manner including the
size of typeface, proportions, colors, elements, or
location of the text in relation to the boxed arrow
element. Do not animate, morph, or otherwise distort
its perspective or two-dimensional appearance. Do
not combine the Cisco Powered Network mark with
any other logo or graphic element.
Spot Color
Color Palette
Four-color Process
PMS 187
0C, 91M, 72Y, 23.5K
PMS 3035
100C, 0M, 8.5Y, 65K
BLACK
0C, 0M, 0Y, 100K
Arrowtail
Box
Arrowhead
Logotype
Trademark symbol
Powered
Network
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providers who meet the criteria for quality, service, and Cisco equipment as described in
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C i sc o Powered Netwo rk M ar k Cor r ect and Incor r ect Us age
Correct uses of the mark are shown below, along with various incorrect uses. Use the
OK
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mark according to the standards.
NO
Logo
Usage
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C i sc o Powered Network M ar k Staging
The Cisco Powered Network mark must be staged as

illustrated here, where x represents any measured
increment that keeps the overall logo size .75" (19 mm)
or greater. Note that .5x is the minimum amount of
clear space that can surround the mark.
The service provider companys logo should appear
more prominently than the Cisco Powered Network
mark. The Cisco Powered Network mark should be
separated from the service providers logo by the space
of one Cisco Powered Network mark width or one inch,
whichever is greatest.
Minimum Size
The minimum size for the Cisco Powered Network
mark is .75" (19 mm). Please do not reproduce the
Cisco Powered Network mark in any smaller size,
because it loses impact and readability.
Trademark
The Cisco Powered Network mark is a trademark
of Cisco Systems and must always appear with a
symbol.
.5x
3.175x
.825x
.125x
1x
.375x
.5x
.5x
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Staging
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Page 19
C i sc o Powered Network M ar k Placement
Web Pages
The Cisco Powered Network mark may be used on
qualifying service providers Web pages next to or
for products or services running a Cisco Powered
Network. On launch buttons, the minimum mark
size is 90 pixels wide.
The mark may be used in any of the service providers
advertising, direct mail, collateral, or other promotional materials for products or services running on
Cisco Powered Networks.
Product Names
The Cisco Systems and the Cisco Powered Network
names or marks or any potentially confusing variations may never be incorporated as part of the name
of a product or service of the service provider.
Documentation
The Cisco Powered Network mark should appear on
the front cover and spine of documentation for products
or services that run on a Cisco Powered Network.
Video
The Cisco Powered Network mark is available as
an animation with sound for use in broadcast media
(radio and TV) by authorized service providers.
Referencing in Text
In text, qualifying service providers can refer to the fact
that their services run on Cisco Powered Networks.
Say: XYZ data services run on a Cisco
Powered Network
Do not say: XYZ Cisco Network
XYZ Cisco Powered Network product
For additional information on the Cisco Powered
Network program, please contact the Service Provider
Marketing organization within Cisco.
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Where to use the

Cisco Powered Network mark
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Page 20
C i sc o NetWorks Mark
The Cisco NetWorks ingredient mark is designed for the exclusive use of key partners
connectivity in the network and interoperability with Cisco-designated systems.
The Cisco NetWorks mark is composed of the Univers

font logotype and the boxed arrow element, as
shown at the right. Please use the camera-ready or
soft-copy art provided by Cisco Systems.
In one-color printing, the Cisco NetWorks mark
can be used in black, PMS 3035 (deep blue), PMS
187 (deep red), or PMS Cool Gray 2. The arrowhead
is the same color as the background color the mark
appears on. In two-color printing, the boxed arrow
element (box and arrowtail) appears in PMS 3035
(deep blue) and the text Cisco NetWorks in PMS
187 (deep red). The arrowhead is the same color as
the background color the mark appears on.
When reversing or knocking out the mark, the box,
arrowtail, and logotype are all the color of the paper
the mark is being printed on, and the arrowhead is the
same color that surrounds the mark.
To ensure adequate contrast for viewing the mark,
do not use it with a patterned background or one
that is too light or too dark for it to read well. Do
not alter the Cisco NetWorks mark in any manner
including the typeface, proportions, colors, elements,
or location of any of the text in relation to the boxed
arrow element. You may not animate, morph, or
otherwise distort its perspective or two-dimensional
appearance. Do not combine the Cisco NetWorks
mark with any other logo or graphic element.
Color Palette
Spot Color
Four-color Process
PMS 3035
100C, 0M, 8.5Y, 65K
PMS 187
0C, 91M, 72Y, 23.5K
PMS Cool
Gray 2
0C, 0M, 0Y, 11.5K
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whose products incorporate Cisco Network Foundation Technologies to ensure reliable
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Page 21
C i sc o NetWorks Mark C or r ect and Incor r ect Us age
Correct uses of the mark are show below, along with various incorrect uses. Use the
OK
TO DOWNLOADS
logo according to these standards.
NO
Mark
Usage
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Page 22
C i sc o NetWorks Mark S taging
The Cisco NetWorks mark must be staged as illustrated here, where x represents any measured increment
that keeps the overall logo size .75" (19 mm) or
greater. Note that .5x is the minimum amount of clear
space that can surround the mark.
The licensees company logo should appear more
prominently than the Cisco NetWorks mark. The
Cisco NetWorks mark should be separated from the
licensees logo by the space of one Cisco NetWorks
mark width or one inch, whichever is greatest.
Minimum Size
The minimum size for the Cisco NetWorks mark is
.75" (19 mm). Please do not reproduce the Cisco
NetWorks mark in any smaller size, because it loses
impact and readability.
Trademark
The Cisco NetWorks mark is a trademark of Cisco
Systems and must always appear with a symbol.
.5x
1x
.4x
.5x
.825x
.125x
3.175x
.5x
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Staging
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Page 23
Where to use the Cisco NetWorks mark

Hardware
The Cisco NetWorks mark should be placed on the
front viewing plane of the licensees product. Do not
place the mark on the top, bottom, or sides of the
product or on any peripheral components. The mark
should never be obstructed by another label or sticker.
The mark should be printed directly onto the
product using conventional methods such as silkscreening or pad printing, or it can be molded in.
The mark should not be placed on the product using
a label or sticker.
Software Packaging
The Cisco NetWorks mark should be printed on the
front viewing panel of the licensees software package.
The mark should never be obstructed by another
label or sticker. The mark should not be placed on
the package using a label or sticker.
Startup Screens
For software products containing Cisco Network
Foundation Technologies, the mark should appear at
the first startup screen and should remain on screen
for the duration of the bootup procedure.
Shipping Cartons
The Cisco NetWorks mark should appear on the top
surface of shipping cartons. The mark should never
be placed on the bottom of a shipping carton or be
obstructed by other stickers or tape. The mark should
be printed directly onto packaging and should not be
placed on the package using a label or sticker.
Web Pages
The Cisco NetWorks mark may be used on licensees
Web pages next to products that incorporate Cisco
Network Foundation Technologies. On launch buttons,
the minimum mark size is 90 pixels wide.

The mark may be used in any of the licensees advertising, direct mail, collateral, or other promotional
materials for products that incorporate Cisco Network
Foundation Technologies.
Product Names
The Cisco Systems and the Cisco NetWorks names or
marks or any potentially confusing variations may
never be incorporated as part of the name of a product
or service of the licensees company.
Documentation
The Cisco NetWorks mark should appear on the front
cover of documentation for products or services that
incorporate Cisco Network Foundation Technologies.
Referencing in Text
In text, licensees may refer to the fact that their product
incorporates Cisco Network Foundation Technologies
by using phrases such as incorporates Cisco Network
Foundation Technologies. On all such materials, the
licensees product or service name must appear more
prominently than the Cisco NetWorks mark by putting
it in a different color or on a different line. This
requirement is important to avoid any implication
that the product is manufactured or supported by
Cisco Systems.
Say: XYZ product incorporates Cisco Network
Foundation Technologies
Do not say: XYZ company Cisco NetWorks product
For additional information on the Cisco NetWorks
program, please contact the Global Alliance Marketing
organization within Cisco.
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C i sc o NetWorks Mark P lacement
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Page 24
C i sc o IOS Techn o lo gies Ingr edient M ar k
The Cisco IOS Technologies mark is designed exclusively for use by manufacturers and
software technologies into their products. The mark placed directly on those manufacturers and developers products, packaging, and promotional materials signifies to their
customers that these products contain Cisco technology.
The Cisco IOS Technologies ingredient mark is composed of the Univers font logotype and the boxed
arrow element as shown. Please use the camera-ready
art provided by Cisco Systems.
In one-color printing, the mark should be black;
when printing two or more colors, use PMS 187 (red)
for the box and arrowtail and black for the type or
the equivalent CMYK (process match) colors as noted
on this page. The arrowhead within the box is the
same color as the paper the mark is printing on.
When reversing or knocking out the mark, the
box, arrowtail, and logotype are the color of the
paper the mark is being printed on, and the arrowhead is the same color that surrounds the mark.
To ensure enough contrast for viewing, do not use
the mark on a patterned background or on one that
is too light or too dark for the logo to read well. Do
not alter the Cisco IOS Technologies mark in any
manner including the size of typeface, proportions,
colors, elements, or location of the text in relation to
the boxed arrow element. You may not animate,
morph, or otherwise distort its perspective or twodimensional appearance. Do not combine the Cisco
IOS Technologies mark with any other logo or
graphic element.
Spot Color
Color Palette
PMS 187
BLACK
Arrowtail
Box
Arrowhead
Four-color Process
0C, 91M, 72Y, 23.5K
0C, 0M, 0Y, 100K
Trademark symbol
Logotype
Cisco IOS
TO DOWNLOADS
developers who have license agreements with Cisco Systems to incorporate Cisco IOS
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Page 25
C i sc o IOS Tech n o lo gies M ar k Cor r ect and Incor r ect Us age
Correct uses of the mark are shown below, along with various incorrect uses. Use the
OK
TO DOWNLOADS
mark according to the standards.
NO
Logo
Usage
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Page 26
C i sc o IOS Tech n o lo gies M ar k Staging
The Cisco IOS Technologies mark must be staged as

illustrated here, where x represents any measurement that keeps the overall mark size at 1"(25 mm)
or greater. Note that .5x is the minimum amount of
clear space that can surround the mark.
The licensees company logo should appear more
prominently on the product or materials than the Cisco
IOS Technologies mark. The Cisco IOS Technologies
mark should be separated from the licensing companys
logo by the space of one Cisco IOS Technologies mark
width or 1"(25 mm), whichever is greatest.
.5x
.825x
4.5x
.5x
.5x
1x
.25x
.45x
.5x
Minimum Size
The minimum ingredient
mark size is 1"(25 mm) wide
excluding the . Please do
not reproduce the Cisco IOS
Technologies mark in any
smaller size, because it loses
impact and readability.
1"
Trademark
The Cisco IOS Technologies mark is a trademark
of Cisco Systems and must always appear with
a symbol.
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Staging
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Page 27
Where to use the

Cisco IOS Technologies mark
Hardware
The Cisco IOS Technologies mark should be placed
on the front viewing plane of the licensees product.
Do not place the mark on the bottom of the product
or on any peripheral component. The mark should
never be obstructed by another label or sticker.
Software Packaging
Place the Cisco IOS Technologies mark on the front
viewing panel of the licensees software package. The
mark should never be obstructed by another label or
sticker.
Startup Screens
For software products containing Cisco IOS
Technologies, the mark should appear at the first
startup screen and should remain on for the duration
of the bootup procedure.
Web Pages
The Cisco IOS Technologies mark may be used on the
licensees Web pages next to or for products containing Cisco IOS Technologies. On launch buttons,
the minimum mark size is 86 pixels.
Shipping Cartons
The Cisco IOS Technologies mark should appear on
the top surface of shipping cartons. The mark should
never be placed on the bottom of a shipping carton
or be obstructed by other stickers or tape.

The mark may be used in any licensee advertising,
direct mail, collateral, or other promotional materials
for products containing Cisco IOS Technologies.
For multiple product advertisements, the mark
must be placed next to the product containing Cisco
IOS Technologies. As an alternative, you may place
an asterisk (*) next to each qualifying product and
another asterisk next to the mark with a supporting
footnote stating Contains Cisco IOS Technologies.
In the case of collateral, the mark should appear
on the back cover or back page only.
Product Names
The Cisco Systems and the Cisco IOS Technologies
names or marks or any potentially confusing variations may never be incorporated as part of the name
of a product or service of the licensees company.
Documentation
The Cisco IOS Technologies mark should appear on
the front cover and spine of documentation for products that contain Cisco IOS Technologies.
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C i sc o IOS Tech n o lo gies M ar k Placement
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Page 28
C i sc o IOS Tech n o lo gies Text Refer ences
In text, the inclusion of Cisco IOS Technologies in

the licensees product may be noted on packaging,
collateral material, or advertising (but not included in
the product name) by using phrases such as includes
Cisco IOS Technologies. On all such materials, the
licensees product name must appear more prominently than that of Cisco IOS Technologies and should be
visually distinguished from Cisco IOS Technologies by
putting it in a different font or color or on a different
line. This is important to avoid any implication that
the licensed product is manufactured or supported by
Cisco Systems.
Here are some examples:
Say: XYZ includes Cisco IOS Technologies
Do not say: XYZ IOS product
XYZ Cisco IOS Technologies
The following standard language must be included in all
product literature:
This product contains selected elements of the Cisco
IOS Technologies that provide _______ capabilities.
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Referencing Cisco IOS Technologies in text
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Page 29
C i sc o IOS Wordm ark
Spot Color
Color Palette
BLACK
Four-color Process
0C, 0M, 0Y, 100K
TO DOWNLOADS
The Cisco IOS software wordmark is available for

use in networking diagrams and presentations to
highlight the presence of the Cisco IOS platform
within a networking environment. This wordmark
is not to be used in product collateral, text references, software and hardware packaging, press
releases, direct mail or advertising, electronic publications, or on products.
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Page 30
Tra d e mark P olicy
Ciscos trademarks are valuable assets that must be selected and used carefully. Please
program, and service names.
Cisco defines a trademark as a word (for example,

Cisco), a design (such as the Cisco bridge logo), a tag
line (Empowering the Internet Generation)or any
combination of these elements adopted by Cisco
Systems to identify the company and its products and
to distinguish it from competitors.
Trademarks should be used as adjectives, not
nouns (for example, Cisco IOS software, not Cisco
IOS). If they are used as nouns, they may become
generic and no longer protectable (for example,
aspirin, and Kleenex).
Registration and Trademarks

Cisco owns trademark rights to the Cisco Systems
name and logo, the Cisco IOS Technologies name
and logo, the Cisco Powered Network logo, and the
Cisco NetWorks logo. We own service marks on the
tag lines Empowering the Internet Generation and
Changing the way we work, live, play, and learn.
In addition, we own exclusive rights to a number of
product family and product names as indicated on
the next page. Our rights are protected and strengthened when our trademarks are used properly.
Ciscos naming strategy emphasizes Cisco as our
corporate brand and employs descriptive terminology
for product, program, and service names. Departments
that have new products, programs, or services should
contact Central Naming Service at naming@cisco.com
to begin the naming process.
Notices
Please include the following notices on all Cisco marketing materials. Note that the trademark list consists
of the trademarks used in a particular document plus
Cisco, Cisco Systems, and the Cisco Systems logo, which
are always listed.
Copyright Notice
Copyright 199X Cisco Systems, Inc. All rights reserved.
Printed in USA. xxx and xxx are trademarks, xxx is
a service mark, and Cisco, Cisco Systems, the Cisco
Systems logo, and xxx are registered trademarks of
Cisco Systems, Inc. in the U.S. and certain other countries.
All other trademarks mentioned in this document are
the property of their respective owners.
Trademark Listing
A list of current Cisco trademarks can be requested
from the Corporate Editor. They can also be found
on the Corporate Identity Resources Page at
wwwin.cisco.com/Mkt/corpid/TM LIST.HTM.
Only those trademarks designated as registered
should use the symbol . All other claimed Cisco
trademarks should be denoted with the symbol .
Service marks are denoted with the SM symbol.
TO DOWNLOADS
adhere to these policies and guidelines for protecting our trademarks on product,
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Page 31
Tra d e mark Policy
The following is a list of trademarks currently used by Cisco Systems, Inc. organized to
Trademark Office.1
Registered Trademarks ()
BPX
Catalyst
Cisco
Cisco IOS
Cisco IOS logo
Cisco Systems
Cisco Systems logo
Enterprise/Solver
EtherChannel
FastHub
FastPacket
ForeSight
FragmentFree
IPX
LightStream
MICA (use with technologies
at first mention)
Phase/IP
StrataSphere
StrataView Plus
SwitchProbe
Unregistered Trademarks ()
AccessPath
AtmDirector
CCIE logo
CD-PAC
Centri
Cisco Capital logo
CiscoLink
Cisco NetWorks logo
Cisco Powered Network logo
Cisco Press logo
ClickStart
ControlStream
DAGAZ
Fast Step
FireRunner
IGX
JumpStart
Kernel Proxy
LoopRunner
MGX
Natural Network Viewer
NetRanger
NetSonar
The boilerplate statement that goes at the end of

marketing documents should list only the marks
that are used in the document (plus Cisco, Cisco
Systems, and the Cisco Systems logo which are
always listed). They should appear in the following
order: trademarks first, then service marks, then
registered trademarks. The correct verbiage is: xxx
and xxx are trademarks, xxx is a service mark, and
xxx, xxx, and xxx are registered trademarks of Cisco
Systems, Inc. in the U.S. and certain other countries.
All other trademarks mentioned in this document are
the property of their respective owners.
Current list as of 6/98.
Packet
PIX
Point and Click Internetworking
Policy Builder
RouteStream
Secure Script
SMARTnet
SpeedRunner
Stratm (use with technology
at first mention)
StreamView
The Cell
TrafficDirector
TransPath
VirtualStream
VlanDirector
Workgroup Director
Workgroup Stack
Unregistered Service Marks (SM)

Changing the way we work, live,
play, and learn.
Empowering the Internet Generation
TO DOWNLOADS
i d e n t i f y t h o s e m a r k s t h at h av e b e e n r e g i s t e r e d w i t h t h e U n i t e d Stat e s Pat e n t a n d
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Page 1
C o l o r P alette
Colors, like typefaces, lead to easy recognition when used consistently. The Cisco Systems
from packaging to printed materials.
The logo colors, PMS 187 and PMS 3035, are the
primary colors in the Cisco palette. These colors are
rich and easily readable in a variety of media.
PMS Cool Gray 2 and PMS 124 provide a
complement to the logo colors and can be used for
all secondary type treatments. Black is also part of
the palette.
Weve also selected a single color for each line of
business along with the Cisco corporate palette. As
additional vertical industries or applications are created,
we will develop color standards for each area. Staying
with these color standards will produce an overall look
that says Cisco Systems throughout the world.
Spot Color
Corporate
Four-color Process
PMS 3035
100C, 0M, 8.5Y, 65K
PMS 187
0C, 91M, 72Y, 23.5K
COOL
GRAY 2
0C, 0M, 0Y, 11.5K
SUPERBLACK
40C, 0M, 0Y, 100K
PMS 124
0C, 27.5M, 100Y, 6K
Service Provider
PMS 221
0C, 100M, 18.5Y, 34K
Enterprise
PMS 2593
79C, 100M, 0Y, 0K
Small and Medium Business
PMS 568
83C, 0M, 56Y, 38K
Education
PMS 3015
100C, 23.5M, 0Y, 18.5K
Government
PMS 554
87C, 0M, 60Y, 65K
IBM
PMS 660
91C, 60M, 0Y, 0K
Market Solutions
Vertical Industries
TO DOWNLOADS
Cisco
Colors
color palette was carefully chosen to give a cohesive identity to everything we design
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Page 2
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
TO DOWNLOADS
PMS 3035
GO!
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 3035
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
PMS 187
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Page 3
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
TO DOWNLOADS
PMS Cool
Gray 2
GO!
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS Cool
Gray 2
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
PMS 124
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Page 4
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
TO DOWNLOADS
PMS 221
GO!
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 221
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
PMS 2593
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Page 5
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
TO DOWNLOADS
PMS 568
GO!
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 568
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
PMS 3015
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Page 6
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
TO DOWNLOADS
PMS 554
GO!
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 554
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
PMS 660
7/2/98 2:46 PM
Page 7
C i sc o Typography
Typefaces
Like organizations, typefaces have personalities and perform specific functions.
customers to readily recognize materials from Cisco Systems.
Univers, Univers Condensed, and Sabon are Ciscos

corporate fonts. Univers and Univers Condensed are
sans serif fonts with a classic look that work well
electronically, scale easily, and should be used as headline fonts. Sabon is a simple, elegant serif font that
provides a good contrast to Univers and is used for
body copy. Do not use Sabon SC Oldstyle numbers.
Both fonts are readily available from Adobe in PC and
Mac formats. The Mac and PC fonts can be located
on our internal web site at wwwin.cisco.com/Mkt/
corpid/fonts.html. Mac and PC fonts can be obtained
internally through the NT Server at CISCO_MAIN/
MAIN_INFO&SVC/WORKGROUPS/CORP ID DESIGN/
PUBLISHED/MAC_FONTS or PC_FONTS.
Technical documentation and presentations will

continue to use Times, Courier, and Helvetica.
Sabon Regular
Sabon Italic
Sabon Bold
Sabon Bold Italic
Serif
Sabon Small Caps
Univers Light
Univers Light Oblique
Sans
Serif
Univers Regular
Univers Oblique
Univers Bold
Univers Bold Oblique

Univers Black
Univers Black Oblique

Univers Extra Black
Univers Extra Black Oblique

Univers Condensed Light
Univers Condensed Light Oblique

Univers Condensed Regular
Univers Condensed Oblique

Univers Condensed Bold
Univers Condensed Bold Oblique

Univers Ultra Condensed Regular
Univers Ultra Condensed Light
Univers Ultra Condensed Thin
TO DOWNLOADS
A ltho ugh so me t i me s sub t le , t h e co n s i s t e n t u s e o f t h e sam e t yp e faces a llow s ou r
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Page 8
C i sc o Typography
The following are the Cisco Systems typefaces demonstrating their appearance in a variety
Sabon Regular
Univers Light
Univers Black
Lorem ipsum dolor sit

amet, consectetuer adipiscing elit, sed diam nonummy
nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat.
Lorem ipsum dolor sit amet,

consectetuer adipiscing
elit, sed diam nonummy

amet, consectetuer
adipiscing elit, sed
diam nonummy nibh
euismod tincidunt ut
laoreet dolore magna
aliquam erat volutpat.
Sabon Italic
Univers Light Oblique


Sabon Bold
Univers Regular


Sabon Bold Italic
Univers Oblique


Sabon Small Caps
Univers Bold

amet, consectetuer
adipiscing elit, sed diam
nonummy nibh euismod
tincidunt ut laoreet
dolore magna aliquam
erat volutpat.

nibh euismod tincidunt
ut laoreet dolore magna
Univers Bold Oblique

nibh euismod tincidunt
ut laoreet dolore magna
Univers Black
Oblique
Lorem ipsum dolor
sit amet, consectetuer
diam nonummy nibh
Univers Extra Black

amet, consectetuer
diam nonummy nibh
Univers Extra Black

Oblique
Lorem ipsum dolor
sit amet, consectetuer
diam nonummy nibh
Univers Condensed
Regular
consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat.
Univers Condensed
Oblique


Oblique
Univers Ultra Condensed Regular

Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
Univers Ultra Condensed Light

consectetuer adipiscing elit, sed
diam nonummy nibh euismod
tincidunt ut laoreet dolore magna

Oblique
consectetuer adipiscing elit, sed
diam nonummy nibh euismod
tincidunt ut laoreet dolore magna
Lorem ipsum dolor sit amet, consectetuer adipiscing

elit, sed diam nonummy nibh euismod tincidunt ut
Univers Ultra Condensed Thin

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
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of uses. All typefaces used should match these examples.
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7/2/98 2:50 PM
Page 9
C i sc o Illustration S ystem
C i s c o Sys t e m s h as a g r a p h i c sys t e m bas e d o n i l l u s t r at i o n s t h at a r e d e s i g n e d to b e
shown in the illustrations are created so as not to depict particular races or cultures,
and the environments are universal, ranging from small offices to large corporate
enterprises. The perspectives are dynamic, extreme, and powerful, displaying as much
dimension and interest as possible. Ample white space is used to enhance the overall
effect of the illustrations.
The illustration system is based on large, billboard

designs that depict a networking environment specific
to a market solution. Each billboard is then sectioned
into smaller illustrations or vignettes to be used
throughout the promotional materials. Spot illustrations, or portions of vignettes, can also be used. The
billboard illustrations typically are not used independently except in large trade show booth applications.
Graphic patterns and elements are also available
to create additional interest and integrate with the
illustrations.
The illustration library can be viewed within the
Cisco Corporate Identity Web site at wwwin.cisco.com/
Mkt/corpid/resource.html.
Billboard
A billboard is a complete, actionoriented illustration for a particular

product, initiative, or market. Billboards
contain multiple metaphors representing parts of a given solution. Each is
created as one complex composition
and is not meant to be used as a
whole. Any area may be cropped out
to use as a basis for a vignette. New
billboards can be requested through
Corporate Identity Design Services.
Note that some illustrations have been developed

specifically for certain applications or organizations. The
Corporate Identity archivist can deliver illustrations
to you on removable media. In addition, Corporate
Identity Design Services can create custom illustrations
upon request.
Please remember to use the color palette consistently by selecting the correct spot colors by market
solution or vertical industry that integrate with
the illustration. All illustrations can be reproduced as
duotones per specifications outlined later in this guide.
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world readythat is, easily used by all the geographic regions we serve. The characters
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7/2/98 2:54 PM
Page 10
C i sc o Illustration S ystem
Vignettes are used for covers and

interiors. They can be started from
small portions of billboards that
metaphorically represent part of our
business, programs, or products.
They can also be created independently if necessary.
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Vignette
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Spot Illustration
Spot illustrations are detailed portions
of the vignettes or billboards, selected
by the designer, that are cropped into
shapes appropriate to the layout
approximately 1 to 11 4" in diameter.
Spots may be selected from vignettes
used in the project, or they may be
selected from any of the open artwork
vignettes or billboards.
Graphic Element
Graphic elements are used to embellish
the concept of a product, solution,
or market and are nonspecific. They
should accent but never overpower
the vignette. They consist of EPS files
of simple shapes and should be
screened to 3 percent black. New
graphic elements may be requested
through Corporate Identity Design
Services at any time.
Graphic Pattern
Graphic patterns are also available
to create additional interest and integrate with the illustrations.
7/2/98 2:54 PM
Page 11
Th e Cisco G raphic Elem en ts
Custom for each piece
Prints 3 percent black

Element should be overlapped by the vignettes
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The purpose of these elements is to complement the illustrations, not to overpower them.
Available from Corporate Identity Archives at: wwwin.cisco.com/Mkt/corpid/elements.html
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01pyrmd.eps
02brfcse.eps
03switch.eps
04arrows
05entrps.eps
06srv prov.eps
07builds.eps
08gear.eps
08gear.eps
09globe.eps
10lnkbld.eps
11wkstn.eps
12xarrws.eps
13cnsltts.eps
14smbiz.eps
15phone.eps
7/2/98 2:58 PM
Page 12
P h o t ograp hy S tyle and Lib r ar y
Ciscos photography system uses traditional photography coupled with digital processes
the artistry of the products design. Camera angle, positioning, and lighting combine to
achieve the final effect.
Standard Product Photography

All Cisco products are photographed in color from
three standard angles: at three-quarter angle to the
front of the unit, straight on to the front panel, and
straight on to the back panel. It is typical to show a
portion of the top of the product to better indicate
the shape and depth. Products taller than eye level,
however, do not necessarily show the top.
Cisco product photography is currently available in

low-resolution electronic files, 2"x 3" (50 mm x
75 mm) at 150 dpi; as hard-copy photographs, 4"x 5"
(101 mm x 127 mm) transparencies; and as 35-mm
slides. Request product photography through the
Corporate Identity archivist. Low-resolution scans
can be delivered via e-mail (electronic files). Hard
copy is delivered via express mail. Turnaround time
is 72 hours plus shipping time.
Images are available either on a CD or via the
internal web. The CDs contain product images in
three formats: low-resolution GIF for the Web,
medium-resolution JPG for insertion into applications
like PowerPoint, and high-resolution EPS for print.
To view a product photo on our web site, go to:

wwwin.cisco.com/Mkt/corpid/resource.html. To
order CDs, go to Cisco MarketPlace. Log into CCO
at www.cisco.com/. Select Products and Ordering,
then go to Cisco MarketPlace, Order for the company,
Brochures and Documentation Center, Brocdrom.
Photography for Collateral

(Level 1 Collateral)
Level 1 collateral uses Cisco standard photography
that has been digitally manipulated. Standard photography shot at a three-quarter view is scanned in
at high resolution, creating a digital file. The product
image is outlined using Adobe Photoshop, then
dropped out of the existing background and placed
on a new background, typically created from a piece
of a vignette that has been enlarged and lightened.
The area of the background image that is under
and in front of the product is skewed to create a
surface effect that the product appears to be
sitting on. Finally, a drop shadow of the product
is created manually.
These photographs are not generally available,
but may be requested for approved usage through
Corporate Identity.
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to create contemporary effects. Products are photographed from an angle to showcase
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7/2/98 2:58 PM
Page 13
P h o t ograp hy S tyle and Lib r ar y
For Level 2 collateral, the standard photography is

brought into Photoshop and a duotone is created
using the black and PMS color of that piece. Curves
for the duotone are typically straight lines; 0-100 for
the black plate, 0-40 for the PMS color plate. The
edge vignettes, rather than having a hard edge.
TO DOWNLOADS
Photography for Collateral

(Level 2 Collateral)
GO!
Photography for Public Relations

The style of photography used in publications
changes more frequently than standard photography
because of the changing needs of publications and
publishers. It is, therefore, an evolving style. For
details about the current style of PR photography,
please contact the Corporate Identity archivist.
Photography for Presentations

and the Web
Standard photography is available at low resolution
for presentations and the Web. Photography, may be
requested through the Corporate Identity archivist.
How to Schedule a Photo Shoot

Product photography can be initiated by contacting
the Marketing Program Manager, Photography in
Cisco Corporate Identity. The manager will ask
you to fill out a Photo Shoot Request form and a
Shot List and will schedule time with an outside
photo studio. Please allow a lead time of at least
seven to ten working days for the photo shoot.
There may be certain exceptions depending on
timing, location, and availability.
7/2/98 2:58 PM
Page 14
Icons
T h e Cisco Icon Library
Icons for designing network diagrams used in collateral, white papers, data sheets,
a wide selection of icons to represent everything from routers and switches to concepts
such as telecommuting and data transfer.
The library contains grayscale versions of each icon

that can be translated into color, single color, or
black and white.
For any four-color printing, the spot color designated for the market solution can be used as well as
colors from the corporate palette. When working with
four-color printing, be sure you convert to CMYK
before going to print.
Single-color icons are preferred in two-color work,
while grayscale is used in black and white materials
only. The black and white icons are used primarily in
documentation and on the web.
All icons are Adobe Illustrator EPS files. The
library also contains GIF file icons for PC and many
UNIX applications.
Please follow these guidelines:
Color
Access Server
Mobile User
Single Color
Access Server
Mobile User
Manufacturer
Workstation
Manufacturer
Workstation
Manufacturer
Workstation
Grayscale
Icons should not be manipulated, resized, or redrawn

except for brackets, clouds, and FDDI rings, which
may be scaled proportionally.
All lines connecting icons (representing serial,
Ethernet, direct communication, and so forth) should
be .4-point lines.
Illustrated pipes denoting bandwidth of packets
can take on a variety of attributes to be determined
by the diagram designer.
When using black and white icons, the connecting
line should be placed at the front of the icon to
make it appear connected. Be sure that the line does
not interfere with elements of the icon itself or with
text inside the icon.
Icons can be downloaded from wwwin.cisco.com/
Mkt/corpid/icons.html.
Access Server
Mobile User
Black and White
Access Server
Mobile User
Manufacturer
TO DOWNLOADS
presentations, and other materials are also available from Corporate Identity. There is
Workstation
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7/2/98 2:58 PM
Page 15
We b B an n er and Electronic Us es
To better establish our identity on the Internet and World Wide Web, weve designed
standards, there is plenty of room for creative solutions to make exciting web pages.
You should be particularly careful with color and logo treatment, because they can
change when going from print to the web.
To keep logo colors consistent and clean on the web,

please use a properly mapped GIF file. If mapped
GIF files are not used, the bridge tines will not be
clear, and the colors will not appear in the proper
Netscape palette.
All banners and web pages should be 504 pixels
wide for both internal and external use. The internal
web is available only to those who have access to
Cisco networks, while the external web can be accessed
by anyone with the proper equipment.
Internal web graphic guidelines are available at
wwwin.cisco.com/Mkt/CorpComm/Webdesign.html.
All external web designers should first contact
Corporate Identity for art direction and further guidelines.
TO DOWNLOADS
templates to lend a recognizable look to all our web designs. Within the template
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7/2/98 2:59 PM
Page 16
M o d ifying Illustrations for Web Site Us e
Vignettes and spot illustrations must be modified for use on the web; otherwise, they
After selecting your desired illustrations, contact

Corporate Identity to help guide you in the process
of making the image web-ready. When this process
is complete, you can use this new version for all
web sites.
Please keep in mind that visual shifts often occur
between a PC platform and a Macintosh platform,
and an illustrations appearance will vary depending
on the monitor that is used.
TO DOWNLOADS
will not render properly.
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wwwin.cisco
Spot Illustration
A spot illustration as it
appears in print, created
in Photoshop.
Web Illustration
The same spot illustration,
re-rendered using the Netscape
palette of 256 colors.
7/2/98 3:01 PM
Page 17
P re sentatio n s and Multim edia Templates
We have created a variety of presentation templates for your use, whether you are in a
our guidelines carefully, your audience will know theyre viewing a presentation
from Cisco. Simple rules, such as using graphics and illustrations rather than text,
allow the au d i e n c e to f o c u s o n t h e s p e e c h . To o m u c h t e x t c a n b e d i s t r a c t i n g .
Th e r e a r e t wo templates, each optimized for the type and size of your intended audience.
The presentation templates can be found at

wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mktt/x29.htm.
TO DOWNLOADS
small conference room or a large auditorium with thousands of people. If you follow
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Corporate Templates
The following are standard company templates.
Lasers and Color
Viewgraphs
Computer
Projection and
35 mm Slides
7/2/98 3:03 PM
Page 18
P re sen tatio n s and Multim edia Templates
Lasers and Color

Viewgraphs
These templates are for seminar and keynote speakers at large events only.
Computer
Projection and
35 mm Slides
Templates
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Special Events and Seminar Templates
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7/2/98 3:03 PM
Page 19
C i sc o Video P roduction
In an effort to maintain Cisco Systems video production standards, Corporate Identity has
Corporate Identity early in your planning stages to best take advantage of these resources.
The following key services are available:
Opening and Closing Video Segments

A Cisco logo animation has been created as a standard
introduction or closing for any video production.
This animation runs approximately 10 seconds and
is available in any format. It cannot be altered.
Translation
With Cisco customers and partners located throughout the world, we provide a translation service
that can dub your videotape into many languages.
For a list of the languages currently supported, call
Corporate Identity.
Sound Facility
Production Facilities
The key vendors we have selected have full-service
capabilities to produce videos within the United
States. Our vendors have sound stages, nonlinear edit
suites, online edit suites, uplink transmission services,
and full staffs offering complete services from pre- to
post-production. In the event our primary vendors
cannot satisfy your requirements, we maintain a list
of alternatives.
We have access to a sound stage facility for digital

recording of voice-over talent, custom music, or
sound effects.
Duplication Services
With the growing need for video duplication, we
have set up a production house for all duplication
requests. Normal turnaround is 48 hours.
Video Library
Cisco TV Formats
A television template created in PowerPoint, along
with TV-safe colors, guidelines, and icons, is available
for your use.
Talent
We have established a voice of Cisco for productions that require on-screen or voice-over talent.
Contact Corporate Identity for more information.
Freelance
We have an extensive list of freelance producers, writers,
directors, camera operators, and production crews.
We have set up a video library for viewing and

researching video clips.
Note: The above list is only a sampling of Corporate
Identitys ability to help you with your video
productions. If you require a service not listed here,
please contact the Presentations group within
Corporate Identity.
Example of CPN Video Donut
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several key vendors in place to standardize and facilitate your productions. Please contact
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73.0946 Stationery
7/2/98 2:29 PM
Page 1
L e t t e rhead, E n velop es, and Bus ines s Car ds
Stationery
First impressions last.
hand or a letter received by a potential customer. Wherever you are located around
the world, please use our corporate standards for letterhead, business cards, and
envelopes. Be sure you maintain the color and logo standards depicted elsewhere in this
guide when creating stationery for your office.
2.06"
.38
Business Card
.92"
.23"
.4"
Jane Doe
Regional Manager
NSP Central Region
.52"
See right
for emboss
area
Cisco Systems, Inc.

170 West Tasman Drive
San Jose, CA 95134-1706
Direct: 408 526-4100
Fax: 408 526-4000
Pager: 800 526-4200
jdoe@cisco.com
www.cisco.com
ISO
9001
.31"
REGISTERED
.17"
This hang line will

vary according to
depth of type
Size:
Title Format:
Font:
Paper Stock:
Emboss Area
Type will
always align
with bottom
Use of the ISO 9001 logo on our business cards

confirms that Cisco Systems has received ISO 9001
registration. ISO 9000 is the most widely recognized
quality standard worldwide and is a very effective
global marketing tool. ISO 9001 registration allows
Cisco to broaden its appeal to users and meet the everincreasing quality demands of todays marketplace.
Standard Envelope
Size:
Font:
Paper Stock:
.60"
.90"
9.5" wide x 4.15" high

Company Name, Sabon Bold
Address, Sabon Roman
8.5 points/9.5 leading, flush left
Neenah Paper, Environment, Writing,
White Wove, 24# recycled
.26"
.65"
.51"
3.5" wide x 2" high

Title, Department
Sabon, 8.5 points/10 leading , flush left
Sig-Nature Dull, White,
100# recycled cover
Placement of 1.15" wide x .65" high;
emboss is .3" from left edge and .15"
from top edge. Keyline does not print.
Two-sided cards do not emboss.
.81"
Cisco Systems, Inc.

San Jose, CA 95134-1706
Samples shown are not actual sizes.
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Ciscos corporate identity is often first established with a business card placed in someone's
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73.0946 Stationery
7/2/98 2:29 PM
Page 2
L e t t e rhead, E n velo p es, and Bus ines s Car ds
Paper Size:
Font:
Paper Stock:
1.9"
6.53"
.87"
8.5" wide x 11" high

8.5 points/10 leading, flush left
Neenah Paper, Environment,
Writing, White Wove, 24# recycled
1"
.87"
1"
Cisco Systems, Inc.

San Jose, CA 95134-1706
Phone: 408 526-4000
Fax: 408 526-4100
www.cisco.com
.56"
Sample shown is not actual size.
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Letterhead
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73.0946 Stationery
7/2/98 2:29 PM
Page 3
It is essential that you always use the correct legal

signature.
For legal and tax purposes, it is important that all
international Cisco locations use their corresponding
local Cisco entity legal names and signatures on all
stationery, business cards, and signs displayed at
international office sites.
For example, in the U.K., the correct corporate

legal name/signature is Cisco Systems Limited.
If you are unsure of your local Cisco entitys legal
name/signature, please contact Heidi Stinson in
Ciscos Corporate Legal department at San Jose
headquarters.
Letterhead
Paper Size:
Font:
Paper Stock:
159.6mm
19.1mm
210 mm x 297 mm
GO!
30.6mm
21.7mm
27mm
Cisco Systems Ltd.

3 The Square
Stockley Park, Uxbridge
Middlesex UB11 1BN
Tel: +44 (0) 181 756 8000
Fax: +44 (0) 181 756 8099
17.1mm
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Le t t e rhead, E n velop es, and Bus ines s Car ds A4
73.0946 Stationery
7/2/98 2:29 PM
Page 4
A4
52.5mm
9.8mm
Business Card
23.5mm
6mm
10mm
Jane Doe
Regional Manager
13.2mm
Cisco Systems Ltd.

3 The Square
Middlesex UB11 1BN
Tel: +44 (0) 181 756 8000
Fax: +44 (0) 181 756 8099
Pager: 800 526-4200
jdoe@cisco.com
www.cisco.com
See right
for emboss
area
ISO
9001
REGISTERED
4.4mm
This hang line will

vary according to
depth of type
Size:
Title Format:
Font:
Paper Stock:
Emboss Area:
89 mm wide x 51 mm high
Title, Department
Sabon, 8.5 points/10 leading, flush left
Sig-Nature Dull, White,
100# recycled cover
Placement of 29 mm wide x 17 mm high;
emboss is 7 mm from left edge and 3 mm
from top edge. Keyline does not print.
Two-sided cards do not have emboss.
Type will
always align
with bottom
TO DOWNLOADS
L e t t e rhead, E n velo p es, and Bus ines s Car ds A4
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A4 Envelope
Size:
Font:
Paper Stock:
15.6 mm
23.1 mm
6.4
mm
15 mm
13.1 mm
220 mm x 110 mm
19.4 mm
Cisco Systems Ltd.

3 The Square
Middlesex UB11 1BN
Samples shown are not actual sizes.
73.0946 Collateral
7/6/98 9:21 AM
Page 1
S a l e s Collateral System
Th e C i s c o c o l l at e r a l sys t e m c o n s o l i dat e s o u r sa l e s c o l l at e r a l d o c u m e n t s i n to a
customers. It defines content guidelines for print and web sales collateral to ensure
that each document fits into the overall identity program. This system serves as a guide
for content development managers to use in driving content development and producing collateral for maximum effectiveness in each medium.
Level 1
The overall consistency of Cisco Systems collateral

materials is defined by graphic standards. It is important
to follow the templates to maintain our design integrity.
When designing or producing a brochure, fact sheet,
customer profile, or any other piece of collateral or
packaging, keep the following guidelines in mind:
Allow for plenty of white space in your materials.
Brochure with Pocket: Market Solutions

Enterprise
Service Provider
Small and Medium Business
Brochures:
Business Solution
Product Line Overview
Program Overview
Service Overview
Folder:
Corporate
CD-ROMs:
CD Package
CD Sleeve
CD Face
Include sidebar elements and be sure they coincide

with the correct palette for the market solution
connected with them.
Use a two-grid system consisting of two equal text

block columns parallel to each other.
Be consistent and correct in your use of Cisco illustrations. Corporate Identity maintains a library
with illustrations for every market solution initiative.
Level 2
If a template exists for your project, use it. If one is

not currently available, ask Corporate Identity to provide guidance so your project maintains consistency.
If you need further clarification, search the listed
web sites or e-mail or call Corporate Identity.
The sales collateral system has three levels. Level 1

collateral is targeted at high-level decision makers and
is primarily nontechnical. Level 2 is aimed at technical
decision makers and contains a greater degree of
technical content. The third level is for our direct and
indirect sales force and employees to communicate
new or changed information about Ciscos products,
programs, solutions, or services. Collateral is primarily
accessed electronically via Ciscos web site and the
Sales Tools CD-ROM. You can review the entire collateral system at wwwin.cisco.com/Mkt/ccon/cd/process/
1/collateral_system.pdf.
Packaging:
Product Package

Data Sheets:
Product (electronic only with

exception of fulfillment)
Fact Sheets:
Business Solution
Program
Service
Profiles:
Customer
Industry
Reports:
Business Case
Statement of Direction

Electronic Documents
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manageable, cost-effective, and understandable system for our clients, partners, and
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73.0946 Collateral
7/6/98 9:21 AM
Page 2
I m p o r t a n t M i s c e l l a n y for Designers
This information is critical for following the standards contained in this guide and
General
Figure and Table Titles
For web, fax, or black and white transmissions, delete

all screen tints. All network diagrams and screen shots
that are in grayscale or color must be created in solid
black and white (no screens).
Vignettes should only be reduced from their original
sizes, not enlarged, or you will lose resolution.
Figure Title is used for any diagram, screen, or product

shot. Table Title is used for tables or charts. Both are
Univers Condensed Light, 7.5/9, flush left. Type aligns
with either the column or the illustration. Top rule
is .25 point and aligns with columns; rule bleeds off
page or butts into gutter. Side rule is 1 point; length
varies with length of text. Text is positioned 6 points
in from rules and can print black or color; it should
remain consistent throughout the document. (Different
titles are necessary for FrameMaker docs.)
Comping Notes
For Fierys, bump up screen tints from 3 percent to
17 or 20 percent.
SubTitle and Emphasis Medium Heads

These head styles are used throughout the collateral
system. SubTitle (Univers Condensed Bold) is used
for main points. The Emphasis Medium (Sabon Italic)
heads can either precede or follow.
Creating Graphics
Duotones: Use Photoshop curves PMS 0 = 0 and
100% = 40.6%. (These figures may have to be slightly
adjusted; however, the overall Duotone look is almost
black and white. The PMS should be subtle.) If using
a full-color original, you may have to adjust brightness and contrast in areas.
To feather edges of four-color graphics in
Photoshop, select area to fade out with marquis.
Under Select in the menu bar, choose Feather.
Set 30 to 40 pixels. Under Select in the menu bar,
choose Inverse, make foreground color White,
then press Option/delete (you may need to press
Option/delete more than once for a clean fadeout).
Marketing Icons
Available from Corporate Identity or wwwin.cisco.
com/Mkt/corpid/icons.html. Do not resize icons (only
clouds; keep consistent rule weight). Icons are grayscale
or PMS tints. Rules are .4 point. Type is Univers
Condensed Light, 7/8, upper- and lowercase. Heads
are Univers Condensed Bold, 7/8, upper- and lowercase.
Spot Color, Four-Color Process,

and SuperBlack
When on press, match coated PMS for coated stocks
and uncoated PMS for uncoated stocks.
Market Solution
Spot Color
Four-Color Process
Service Provider
PMS 221 U/C
100M, 18.5Y, 34K
Enterprise
PMS 2593 U/C
79C, 100M
Small/Medium Business PMS 568 U/C
83C, 56Y, 38K
IBM
PMS 660 U/C
91C, 60M,
Government
PMS 554 U/C
87C, 60Y, 65K
Education
PMS 3015 U/C
100C, 23.5M, 18.5K
Corporate Palette
PMS 187 U/C
91M, 72Y, 23.5K
PMS 3035 U/C
100C, 8.5Y, 65K
PMS 124 U/C
27.5M, 100Y, 6K
PMS Cool Gray 2 11.5K
Always use SuperBlack, 40C, 100K, on solid black

areas and thick rules (4 point and 8 point) whenever
printing four-color process. This makes a richer,
darker black.
Numbers
Do not use Sabon SC numbers (oldstyle).
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C i s c o Paper Specifications
Text
Technical Documentation Covers
Primary: Warren Lustro Dull, 100# Text (recycled)

Secondary: Potlatch Vintage Remarque Velvet 100#
Text. Used for Fact Sheets, Business Cases, Statements
of Direction, Customer Profiles, Industry Profiles,
insides of saddle-stitched brochures.
Springhill Incentive, C1S, 10 point (#2 quality sheet)

(recycled).
Covers
Primary: Gilbert Esse, White, 80# Cover
Smooth (recycled).
Secondary: Mohawk Navajo 80# Cover. Used
for Brochure Covers, Invitations, four- to
six-page Brochures.
CD Holders/Folders
Cisco and the Environment
Cisco is committed to the environment and to the

preservation of our natural resources. We encourage
you to design products that can be reused by selecting
recycled and recyclable materials. Reduce ink usage
through less color coverage and thinner applications.
Consider using organic, pigment-based inks and avoid
colors with toxic metals. Dont use plastic coatings,
foil stamping, plastic windows for envelopes, or synthetic glues and adhesives. When using recycled paper,
use the Recycled symbols to promote recycling.
Primary: Gilbert Esse, White, 110# Cover

Smooth (recycled) or C1S, printed on uncoated side
Secondary: Mohawk Navajo 130# double-thick
Cover. Used for Folders, CD Holders, and Brochure
Covers; all have pockets.
Paper
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73.0946 Collateral
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73.0946 Collateral
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Page 4
Basics
Access:
Audience:
Content:
Colors:
Stock:
Application:
Public
High-Level Decision Makers
Nontechnical
Four-color process plus overall matte varnish
Gilbert Esse, White, 80# Cover Smooth
(recycled) (see Basic Specs for alternative)
Quark or Adobe Illustrator
Vignette, heads and logo all center from this point

left to right.
.5"
4"
4"
Cisco Solutions
.375"
Sidebar: Univers Black, initial caps, 9 pt,
track 37, hangs .375" from top. Type reads

from bottom to top. Content: refer to Naming
Conventions section. Black bar and first
color bar fluctuate length depending on length
of title. Black bar prints superblack (40c, 100k);
color bars print four-color process or spot
PMS if available. Either of lower bars can be
color of market solution. Delete middle section
if it becomes shorter than lower (centered)
section because of length of text.
Graphic Element: Custom for each piece,
3% black. The element is to be overlapped by

the vignette. The purpose of this element is to
complement the illustration, not to overpower it.
.375"
Vignette: Four-color process illustration with

8-pt superblack (40C, 100K) border (can be any
simple shape). Centers left to right from 4-pt rule to
page edge. Vignette centers visually top to bottom,
keeping slightly higher than actual center.
Always centers vertically .75" high by .5"

wide to center of 4-pt superblack rule (centered section)
5.5"
C i s c o Sys t e m s S o l u t i o n s
for the Enterprise
Front Cover Title: Sabon Roman SC, 24/28,

Track 30 (can adjust size/tracking smaller proportionately depending on length of title).
The Network of the FutureToday
Graphic Pattern: Represents in/out flow
of information. This pattern always bleeds

from center of solution color on page left,
continuing behind illustrations and graphic
element, and bleeds off the right page edge.
Prints 3% black.
Naming: See Naming Conventions.
Title: Sabon Roman SC, 12/30, Track 10, initial caps
.25"
Naming: See Naming Conventions.
Cover
.5"
3.25"
.5"
3.25"
.5" .5"
Logo: Four-color process or black, depending on

colors available. The logo sits .25" from bottom of
page and is .75" wide.
Bar and 4-pt rules black, or superblack if printing

four-color process. Bars should wrap from front cover.
No text on back cover.

Logo: size is .75" wide and prints black.
Centered in 8" space.
First Tagline: Sabon Bold, 7.5/11
Second Tagline: Univers Condensed
Bold, 8/11, Track 40
Corporate Headquarters
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
http://www.cisco.com
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
European Headquarters
Cisco Systems Europe s.a.r.l.
Parc Evolic-Batiment L1/L2
16, Avenue du Quebec
BP 706-Villebon
91961 Courtaboeuf Cedex
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Americas Headquarters
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Nihon Cisco Systems K.K.
Fuji Building
3-2-3 Marunouchi
Chiyoda-ku, Tokyo 100
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010
Cisco Systems has more than 190 offices in the following countries. Addresses, phone numbers, and fax numbers are listed on the
Cisco Connection Online Web site at http://www.cisco.com.
Countries: Sabon, 7.5/10, justified. Bullets:
Sabon, 5-pt baseline shifted, .42 pt.
Argentina Australia Austria Belgium Brazil Canada Chile China (PRC) Colombia Costa Rica Czech Republic Denmark
Finland France Germany Hong Kong Hungary India Indonesia Ireland Israel Italy Japan Korea Malaysia Mexico
The Netherlands New Zealand Norway Philippines Poland Portugal Russia Singapore South Africa Spain Sweden Switzerland
Taiwan, ROC Thailand United Arab Emirates United Kingdom Venezuela
Copyright 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systemsis a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,
the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners.
Lit # XXXXXX 12/96 M
.375" from bottom edge of page

Back Cover
Copyright: Sabon, 5.5/6.5, justified, space
before .111. This copy, trademark list, Lit #,

printer code, and date will be unique for each
document. Vendors have boilerplate containing all trademarks; editors will indicate which
ones to include per document.
Four-column text box

AddressHead: Sabon Bold, 7.5/8
AddressBody: Sabon, 7.5/8
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T h e C i s c o Basic 8.5 x 11 Cover/Back Cover Level 1
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73.0946 Collateral
7/6/98 9:22 AM
Page 5
Basics
.75"
.75"
7"
3.25"
.5"
.75" .75"
3.25"
.75" .75"
7"
3.25"
.5"
.75"
3.25"
.25".5"
.375"
.75"
1.5"
Minimum subtitle hang line

Minimum text hang line
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T h e C i s c o Basic Grid (All Levels)
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5.5"
11"
1"
.375"
Typical Left-Hand Page
Typical Right-Hand Page
73.0946 Collateral
7/6/98 9:22 AM
Page 6
Sidebar
Head
Subhead
BROCHURES
Business Solution
Cisco Solutions
Type of Solution (Product Type, Service,

and/or End-User Requirement + Solutions)
for example, Dialup Access Solutions for
the Enterprise, Support Solutions for Small
and Medium Businesses, Internet Solutions
for Service Providers [Sabon Roman SC]
Optional: Further clarification

of the Solution [Sabon Roman SC]
Programs
Cisco Programs
Cisco Systems + Program Name (for example, Cisco Systems SMARTinstall Program)
or Program Name (for long line-length
considerations) [Sabon Roman SC]
Optional: Further clarification of content

of program(s) (for example, Comprehensive
installation for internetworking products)
[Sabon Roman SC]
Services
Cisco Support
Solutions
Cisco Systems + Service Topic (for example,

Cisco Systems Enterprise Support
Solutions) or Service Topic (for long linelength considerations) [Sabon Roman SC]
Optional: Further clarification of content

of service(s) (such as Cisco Certified
ServiceThe Network Works. No Excuses.)
[Sabon Roman SC]

(PLB)
Product Line
Overview
Product Line Name (for example, The

BPX Service Node) [Sabon Roman SC]
Further clarification of what the product

line offers (such as Building the Worlds
Most Efficient and Scalable ATM Networks)
[Sabon Roman SC]
Market Solutions
Brochure with Pocket
Cisco Solutions
Preferred: Cisco Systems + Market + Solutions

(for example, Cisco Systems Enterprise
Solutions). Second Choice: Cisco Systems
+ Solutions for the Market (such as Cisco
Systems Solutions for the Enterprise)
[Sabon Roman SC]
Further clarification of solutions-focused

strategy (for example, The Network of the
FutureToday) [Sabon Roman SC]
No sidebar text
Cisco Systems [Sabon Roman SC]
No subhead or slogan (to extend longevity

of folder)
FOLDER
Corporate Folder
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Page 7
Sidebar
SubTitle
Emphasis
Technical Information
Product Name [Univers

Condensed Bold]
Clarification of what the product

is/does (such as Broadband
Switch Module) [Sabon Italic]
FACT SHEETS
Business Solution
Cisco Solutions
Solution name (+ market) (for

example, Easy Connection Solutions
for Service Providers) [Univers
Condensed Bold]
Clarification of what the solution

is (such as for Simplified Access
Services) [Sabon Italic]
Program
Cisco Programs
Program name (for example, Cisco

International Expert Program)
[Univers Condensed Bold]
Clarification of what the service is

(such as Designed for Small and
Medium Businesses) [Sabon Italic]
Cisco Support Solutions
Service name (for example, Cisco

SMARTnet Services) [Univers
Condensed Bold]
Clarification of what the program

is (such as Servicing Small and
Medium Businesses) [Sabon Italic]
Customer Profile (keep generic: do

not include marketing unit, business unit, or customer name in
sidebar)
Customer name (for example, BT

Laboratories) [Univers Condensed
Bold]
Clarification on what the profile

is about from Ciscos perspective
(such asUsing Ciscos ATM-equipped
Routers to Increase Productivity)
[Sabon Italic]
Industry Profile (keep generic: do

not include marketing unit, business
unit, or industry name in sidebar)
Industry + Topic (for example,

Educational Perspectives) [Univers
Condensed Bold]
Clarification on what the profile

is about from Ciscos perspective
(such as Going to School on the
Internet) [Sabon Italic]
Business Case
Name of business or main point

of case (for example, Wide-Area
Network Strategy) [Univers
Condensed Bold]
Further clarification of what the

case is about (such as Bringing
ATM to Businesses Worldwide)
[Sabon Italic]
Business Case
(Extended Version)
Business Case
Name of business or main point

of case (for example, The Business
Case for ATM in the WAN)
[Univers Condensed Bold]

case is about (such as Bringing
ATM to Businesses Worldwide)
[Sabon Italic]
Main point of paper (for

example, A New Direction for
Banking Institutions) [Univers
Condensed Bold]

paper is about (such as Network
Security) [Sabon Italic]
DATA SHEETS
Product
(electronic only with
exception of fulfillment)
Service
PROFILES
Customer
Industry
REPORTS
Business Case
(Short Version)
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Page 1
Level 1
T h e C i s c o Corporate Folder

9" x 12" folded
Gilbert Esse, White, 110# Cover Smooth (recycled)
Adobe Illustrator or Quark
5"
4.25"
4.25"
12"
Graphic Pattern: See Basic Specs
Bar: See Basic Specs

Naming: No Text
Vignette: See Basic Specs
TO DOWNLOADS
Colors:
Size:
Stock:
Application:
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C i s c o Sys
1.5" t e m s
Graphic Element: See Basic Specs
C i s c o Sys t e m s

Track 30 (can adjust size smaller proportionately
depending on length)
Naming: Cisco Systems
Logo: See Basic Specs
Title: None (to extend longevity of folder)
Cover
9"
.25" spine: adjusts with capacities of pockets
See Basic Specs

12"
Address Block: See Basic Specs
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010

the TGV logo, and UniverCD are registered trademarks of Cisco Systems, Inc. All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the
property of their respective owners.
Back Cover
7/2/98 12:52 PM
Page 2
Level 1
Graphic pattern prints

3% black
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T h e C i s c o Corporate Folder (inside)
GO!
Business card die-cuts
Center on pocket
Computer diecut created

in Adobe Illustrator using
various tints of PMS 3035.
7/2/98 12:53 PM
Page 3
Level 1
Cisco Solutions

8.75" x 11.5"
Cover: Gilbert Esse, White, 80# Cover Smooth (recycled)
Text: Warren Lustro Dull, 100# Text (recycled)
Applications: Adobe Illustrator or Quark
Colors:
Size:
Stock:
Die Cut: Custom for content and layout
Naming: Cisco Solutions
GO!
Cisco Sy
Systems
Building an Enterprise Network with a Strategic Supplier
Blind Emboss: Cisco Systems (Sabon SC)
Enterprise
Solutions
This cover uses basic Cisco fonts and was customized

for the content and message. Each Solutions cover is
unique to its solution.
Front Cover
Back Cover: See Basic Specs
No copy on back cover
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax:
408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax:
33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax:
408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax:
81 3 5219 6010
C i s c o C o n n e c t i o n O n l i n e W e b s i t e a t h t t p : / / w ww. c i s c o . c o m .
F i n l a n d F r a n c e G e r m a n y H o n g Ko n g H u n g a r y I n d i a I n d o n e s i a I r e l a n d I s r a e l I t a l y J a p a n Ko r e a M a l a y s i a M e x i c o
Copyright 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco IOS software and Cisco Systems are trademarks; Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc.
All other trademarks, service marks, registered trademarks, or registered service marks mentioned in this document are the property of their respective owners.
Lit # 847501 4/97 GRS
Back Cover
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T h e C i s c o Solutions Brochure with Pocket (cover)
7/2/98 12:53 PM
Page 4
Level 1
.75"
.75" .75"
.75"
.75"
At Cisco, we know that companies face a bewildering

array of choices in network products and technologies
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T h e C i s c o Solutions Brochure with Pocket (inside cover)
and that the picture grows continually more complicated. We believe that in such a dynamic marketplace, companies must form close strategic partnerships with their
GO!
suppliers and customers to truly understand where the

information age is going and how to get there. No com-
Cisco Systems
Enterprise
Solutions
pany is better positioned to meet these challenges than

Cisco Systems.
By weaving our broad range of products and services
into a seamless networking solution, Cisco has emerged
Flysheet
as the leader in enterprise network solutions for the

Internet and private intranets. A Cisco customer enjoys
the competitive advantages of operating as a globally
networked business.
Our market leadership and global presence ensure that
the technology you need, both today and in the future,
will be available and supported. Cisco not only protects but optimizes your network investment.
John Chambers
President and CEO
Cisco Systems, Inc.
Solution Brochure Specs

Body: Sabon, 9/14, .25 indent
BodyFirst: Sabon, 9/14 no indent, no space before
Bullet: Sabon, 9/14 left indent 0.097," first line indent
0.097," tabs 0.244"
Bullet2 (Option): Sabon, 9/12 with .042" space
before, left indent 0.097," first line indent -0.097,"
tabs 0.244"
Section: Univers Bold, 9/14, Track 10, space before
.097," can be color
Sectionsub: Univers Bold, 8/11.5, Track 10, space
before .097"
Sectionsubsub: Univers Condensed Oblique, 8/11.5,
space before .097"

Table Format E: CellHeading: Univers Bold
Condensed, 7/7. CellBody: Univers Regular
Condensed, 7/7, CellBullet: .097" indent.
Six pts from baselines to rule and cap height to rule.
Rules are 2 pt. Main heads can reverse to white out
of black bars.
This example uses a short gatefold cover to add

interest to the inside front cover. The right-hand
page uses a vellum flysheet with the Presidents
letter overlaying a full bleed 4/C process illustration.
This is only one solution. Each brochure is designed
individually based upon content and message,
using Cisco fonts, colors, and paper stocks.
7/2/98 12:53 PM
Page 5
Level 1
.75"
.75" .75"
3.375"
.5"
3.375"
.75"
The Advantages of a Seamless Network
Control line once estabAs your network is now a strategic

business resource, reliability is
paramount.
The
cost
of
lished should be consistent

throughout brochure.
applica-
tion failure is high so you must

h a v e a n infrastructure on which you can rely. Cisco provides highly reliable,
seamlessly i n t e g r a t e d n e t w o r k i n g t o s a f e g u a r d m i s s i o n - c r i t i c a l a p p l i c ations and keep business running under normal and abnormal conditions.
Host
Campus
WAN
Internet
Remote
Section: See Solutions
Brochure Specs
BodyIntro1: Sabon Roman
SC, 10.5/30, Track 10. Can

adjust leading and paragraph
shape. This is usually justified
but can be a tight flush left.
Position and shape of Body
Intro will depend on design
and content. Color is optional.
A standardized
network-wide
solution:
Branch
Enhances reliability
and security
Cisco marketing icons
Lowers cost
of ownership
BodyFirst: See Solutions
Brochure Specs
Provides centralized
management
Improves business
efficiency
Reduces complexity
Operating a seamless network lowers integration and
Network-Wide Security to Protect

Your Information Assets
administrative costs, enabling you to focus investment on
Todays network requires seamless security to effectively
deployment, responsiveness, and business value development.
protect your companys information assets without cumber-
A seamless network also lets you manage your complete
some user or administrative processes. Ciscos Enterprise
network infrastructure with a common management system.
Security Solutions provide integrated, scalable, network-wide
Lower Operational and Management Costs
Optimized Network Planning and Design
Building your network with products from different vendors

increases the chances of incompatibilities and operational
problems and prevents optimization of a unified design.
Brochure Specs
Brochure Specs
required by distributed enterprises. These security solutions

are integrated into the network fabric and provide close
linkage between users, security policy, and network services.
Working with Cisco means that you spend less time and money
Body: See Solutions
Section: See Solutions
security without compromising the openness and simplicity
on network configuration and more on design optimization

and resource planning for responsiveness and migration.
Seamless
BodyFirst: See Solutions

Brochure Specs
This is an example of an inside spread. It is based

on the Cisco basic grid found in Basic Specs and
uses Solutions brochure and basic fonts. There is
no single formula/guideline for this brochure. The
design of the interior of each Solutions Brochure
will be unique to the Solution, using Cisco fonts,
colors, and paper stocks. Size of brochure is
slightly larger to accommodate 8.5" x 11" and A4
pocket inserts on inside back cover.
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7/2/98 12:53 PM
Page 6
Level 1

Naming: Product Line Overview

8.5" x 11"
Cover: Gilbert Esse, White, 80# Smooth (recycled)
Applications: Quark (Print), FrameMaker (Electronic)
Colors:
Size:
Stock:
Th e BPX S e r v i c e N o d e
Building the Worlds Most Efficient and Scalable ATM Networks
FrontCoverTitle: Sabon Roman SC, 24/28,

depending on length of title). Space after .069"
Naming: Product Line name (The BPX
Service Node)
Naming: Further clarification of what the product
Cover
does or a Cisco end-to-end promo tag (Building the

Worlds Most Efficient and Scalable ATM Networks)
See Basic Specs
PLB Specs
BodyFirst: Sabon, 9/14, no indent, no space before

Bullet: Sabon, 9/14, left indent 0.097," first line indent
-0.097," tabs 0.244"


tabs 0.244"
Section: Sabon Roman SC, 10/14, Track 10, space
before .097"
Sectionsub: Sabon Roman SC, 9/11.5, Track 10, space
before .097"
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010

space before .097"

Back Cover
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7/2/98 12:53 PM
Page 7
Level 1
EmphasisMedium: Sabon
Italic, 12 pt, Track 10

SubTitle: Univers Bold
Condensed, 12 pt, Track 10

.75"
7"
.75" .75"
3.25"
.5"
3.25"
.25" .5"
.75"
The BPX Service Node M u l t i s h e l f A r c h i t e c h t u r e
Color: Can be solid PMS
or four-color depending
on printing. If printing solid
PMS, a double hit is
recommended.
With the BPXs 20 Gbps capacity of high-throughput, lowlatency switching and support for multiple classes of service,
service providers are able to deliver innovative revenue-generating
data, voice, and video services. Large enterprises can combine
Local Area Network (LAN), Systems Network Architecture (SNA),
Graphic Element:
voice, and other types of traffic over a single Wide-Area

Network (WAN) backbone. The BPX Service Node enables
85% of background
PMS (should be subtle).
Continue pattern in/out
flow across and bleed
off page.
organizations to migrate to a new generation of ATM networks while complementing existing investments in routers
and Frame-Relay switches.
The StrataCom BPX Service Node is a
BPX Service Nodes deliver unmatched performance and scalability, allowing network managers to support from hundreds
switch designed to deliver the highest
to hundreds of thousands of users, while significantly lowering
levels of network scalability, flexibili-
networks deliver the highest levels of scalability to support
ty, a n d e f f i c i e n c y . T h e B P X i n c o r p o -
network growth.
rates
Roman SC, 10.5/30,

Track 10. Designers
can adjust leading and
paragraph shape as
needed. This is usually
justified, but can be a
tight flush left.
Guaranteeing A Smooth Growth Path
standards-based, multiservice ATM
Stratm
Technology
that
is
implemented in custom silicon ASICs. Stratm distributes advanced ATM capabilities
BodyIntro1: Sabon
Side Bar: Delete black color

bar and extend first color bar
to top. The 4-pt superblack
rules and center color bar are
consistent from front. This bar
configuration placement is
consistent on all right-hand
pages throughout brochure.
The BPX, combined with Stratm Technology, features pervirtual-connection control of queuing, rate scheduling, statistics
collection, and fair allocation of bandwidth on an individual
dreds of thousands of connections, and new functionality.
connection basis. Stratm allows the BPX to deliver high appli-
SectionSub: See PLB
Specs
cation performance and guaranteed network responsiveness

for all users.
Large Buffers
Spot Illustration:
Stratm provides 200,000 storage cells per card, upgradable to

nearly a million cellsthe largest buffering capability available today. Large buffers are required to guarantee Quality
of Service (QoS) for bursty data traffic and demanding multimedia
applications. The BPXs large buffers guarantee high levels of
performance for all applications.
Inside Front Cover
BodyFirst: See PLB Specs
Per-Connection Control
throughout the switch modules, resulting in unmatched port density, support for hun-
Section: See PLB Specs
costs per subscriber. With a capacity of 20 Gbps, BPX-based
Page 1
Optional, custom for each

job. Feather edges. See
Basic Specs.
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Page 8
Level 1
Top control line can vary .25"

as necessary but must
remain consistent throughout brochure.
EmphasisMedium:
Sabon Italic, 12 pt, Track 10

.75"
3.25"
.5"
3.25"
.75" .75"
7"
.25" .5"
1.752"
BPX Service Node S p e c i f i c a t i o n s
Type Graphic: Sabon Roman
SC, 96/100, prints 3% black,

bleeds off page. Used as graphic
element to balance out page.
These can also be vertical.
(Delete for web/fax)
Multiservice
The AXIS interface shelf enables a wide range of user
Intelligent Network Server Node

Control Processor
services to be supported by the BPX Service Node. AXIS
The Intelligent Network Server (INS) Node Control
modules adapt incoming data to 53 byte ATM cells
Processor provides intelligent call routing of ATM and
AXIS Interface Shelf
using industry-standard ATM Adaption Layers (AALs) for
Frame-Relay SVCs, switched voice services, and dial-up
transport over the ATM network.
access capabilities. The INS works with the high-performance
Multiservice Functionality Leverages Network Investment

The AXIS interface shelf supports a range of services from
a single platform, enabling organizations to reduce equipment
costs, fully utilize their investments in existing premises
equipment, and rapidly deploy new services as required.
Services below 34 Mbps are provisioned on the AXIS
shelf, and interfaces supported include:
distributed SVC call processor that resides on each BXM
Dimensions (H x W x D)
Power Requirements
card, providing completion of up to 4000 calls per second

per node. With flexible, any-to-any instantaneous connec-
Crosspoint Switch Fabric
tivity, the BPX enables enterprises and service providers to

deploy applications, including LAN internetworking,
client/server and client/client computing, shared workspaces,
n x T1/E1 inverse multiplexing for ATM (IMATM) UNI

Circuit emulation
ISDN switched access
Scalability Delivers Support for Large Numbers of Users
SectionSub: See PLB Specs
or E1 ports onto a single port of the multiport broadband

interface card. This high-port density maximizes use of
the BPX high-capacity switch fabric. A compact footprint
BodyFirst: See PLB Specs
The Intelligent Network Server Control Processor dial-up services provide

ISDN dial backup for Frame-Relay access lines and ISDN connectivity for
remote offices.
Broadband Service
Interfaces
minimizes the space required within central offices. Each
Bar to match cover

Page Numbers: Univers
Black, 9 pt, center in box,

only on left-hand pages
Compliant with ATM Forums Specifications and SONET/SDH Standards:

T3/DS 3 UNI 44.736 Mbps
OC-3 UNI (155.520 Mbps) SONET
OC-12 UNI (622 Mbps) SONET
E3 UNI (34.368 Mbps)
STM-1 UNI (155.520 Mbps) SDH
STM-4 UNI (622 Mbps) SDH
nine-inch rack-mounted shelf supports more than 2000

Optional Redundancy
64 kbps users.
ISDN Line
Network Management
Router
Virtual Enterprise
Frame Relay Network
Headquarters
Alarms, Indicators,
and Controls
Remote Office
Branch Office and
Telecommuter Connectivity
ISDN Line
Node Synchronization
Bottom control
line can vary
.25" as necessary
but must remain
consistent throughout brochure.
GO!
Switch capacity of 20 Gbps

Twelve 800 Mbps switch ports that can support up to OC-12 cell rate
Arbiter establishes up to 20 million cell connections per second
Up to 16 programmable queues for class-based or VP/VC-based queuing

Queues programmable by maximum queue depth, minimum service bandwidth, maximum service
bandwidth, Cell Loss Priority (CLP) thresholds, Explicit Forward Congestion Indication (EFCI) thresholds
ForeSight closed-loop, rate-based congestion management
Fully-compliant ABR VS/VD implementation compliant with ATM Forums Traffic Management
Specification V.4.0
Explicit Rate (ER) marking
EFCI marking
ATM Frame UNI
Each AXIS shelf aggregates traffic from as many as 80 T1
1400W dissipation (max)

-48V DC or 208/240V AC input
Common Network
Interface Features
High-speed Frame-Relay
T1/E1 ATM UNI
Section: See PLB Specs
22.75 in x 17.72 in x 27 in (57.8 cm x 45 cm x 68.6 cm)

19 in (48.3 cm) rack mountable
T3 (44.736 Mbps) with Physical Layer Convergence Procedure (PLCP) per TA-TY-000773
OC-3 (155.520 Mbps) with Synchronous Optical Network (SONET) framing per American National
Standards Institute (ANSI) T1.105
E3 (34.368 Mbps) per ITU-T Rec. G.804
STM-1 (155.520 Mbps) with Synchronous Digital Hierarchy (SDH) framing per ITU-T Rec. G.708
OC-12/STM-4 (622.08 Mbps), complies with SONET standards Bellcore GR-253-CORE, T1.105;
and SDH standards ITU-T G.707, G.708, and G.709; ITU-T G.957, G.958
remote access, and multimedia communications.
SMDS
15 module slots:
Two slots reserved for redundant control and switch modules
One slot reserved for ASM module
12 slots for general-purpose function modules
Network Interfaces
Frame-Relay
Bullets: See PLB Specs
SubTitle: Univers Bold
Condensed, 12 pt, Track 10

Mechanical Configuration
All components are optionally redundant to 100 percent system redundancy, including the control
processors, crosspoint switches, network interfaces, service interfaces, critical backplane signals, power
supplies, power modules, and cooling fans.
Interfacing-to-network management is provided by SNMP connection via:
One 802.3 attachment unit interface (AUI) for local connection to StrataView Plus software
Two asynchronous control/printer ports
Table Format E:
Major node alarm, minor node alarm, alarm cut-off, and history indicators
Visual and audible (major and minor) relay closures provided for connection to central office
(CO) alarm system, including power supply status indicators and LAN activity indicator
Each interface module has a minimum of three visual indicators:
Active (green)
Standby (yellow)
Fail (red)
CellHeading: Univers
Stratum 3 clock per ATT Pub. 62411

Software-programmable source: internal clock, transmission line, auxiliary port to an external clock source
.751"
FigureTitle: See Important Miscellany for Designers
Marketing Icons: See Important Miscellany for Designers
Regular Condensed, 8/11.5.

CellBody: Sabon, 7/11.5.
PC User
Page 2
TO DOWNLOADS
T h e C i s c o Product Line Brochure (typical spread)
Page 3
Six pts from baselines to

rule and cap height to rule.
Rules are 1 pt. Main heads
can reverse to white out of
color or black bars. Main
heads can be vertical as
shown or horizontal. Layout
needs will be customized
to accommodate information. If there is less information, open up leading for
optimum readability.
7/2/98 12:54 PM
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Level 1
T h e C i s c o Program Brochure (cover)

8.5" x 11"
Naming: Cisco Programs
TO DOWNLOADS
Side Bar: See Basic Specs
Cisco Programs
Colors:
Size:
Stock:
GO!

C i s c o Sy s t e m s
S M A R Ti n s t a l l P r o g r a m
Comprehensive Installation for Internetworking Products
FrontCoverTitle: Sabon Roman SC, 24/28, Track 30
(can adjust size smaller proportionately depending on

length of title). Space after .069."
Naming: Cisco Systems + Program Name (Cisco
Naming: Optional: further clarification of content
Systems SMARTinstall Program) or Program Name

(for long line-length considerations)
of programs (Comprehensive Installation for

Internetworking Products)
Front Cover
Programs Brochure Specs

No copy on Back Cover

Bullet: Sabon, 9/14, left indent 0.097," first line indent
0.097," tabs 0.244"

Bullet2 (Option): Sabon, 9/12, with .042" space

tabs 0.244"
.097", can be color
before .097"
Sectionsubsub: Univers Condensed Oblique,
8/11.5, space before .097"

Condensed, 7/7. CellBullet: .097" indent.

Rules are 2 pt. Main heads can reverse to white
out of black bars.
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010

Back Cover
See Program Brochure and Service

Brochure (inside front cover), (inside
spread A), (inside spread B) for inside
spread specs.
7/2/98 12:55 PM
Page 10
Level 1

Naming: Cisco Support Solutions

8.5" x 11"
Colors:
Size:
Stock:

C i s c o Sy s t e m s
Enterprise Support Solutions
initial caps
.75" from base of vignettte to x-height of SC

depending on length of title). Space after .069."
Naming: Optional: further clarification of content

of programs (Cisco Certified ServiceThe Network
Works. No Excuses.)
Naming: Cisco Systems + Service Topic (Cisco

Systems Enterprise Support Solutions) or service
topic (for long line-length considerations)
Cisco Certified ServiceThe Network Works. No Excuses.
Title: Sabon Roman SC, 12/30, Track 10,
Front Cover
Service Brochure Specs

No copy on Back Cover

0.097," tabs 0.244"
tabs 0.244"
.097," can be color
before .097"
space before .097"
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010

Back Cover

Condensed, 7/7. CellBullet: .097" indent.

Rules are 2 pt. Main heads can reverse to white out
of black bars.
See Program Brochure and Service Brochure

(inside front cover), (inside spread A),
(inside spread B) for inside spread specs.
TO DOWNLOADS
T h e C i s c o Service Brochure (cover)
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3.25"
for each job.

Feathering: See Important
Miscellany for Designers;
Creating Graphics.
GO!
BodyIntro1: Sabon Roman SC, 10.5/30, Track 10. Can adjust leading
Two ways of handling first spreads: Never

use a solid full page (shown below) with a full-page,
four-color vignette (page 3A). Keep in mind, plenty
of white space is a good thing.
.75"
TO DOWNLOADS
T h e C i s c o Program Brochure and Service Brochure (inside front cover)
and paragraph shape. This is usually justified but can be a tight flush
left. Position and shape of Body Intro will depend on design and content.
Try to keep first column open (white space). Color is optional.
.5"
3.25"
.75" .75"
7"
.75"
.75"
E m p h i s i s M e d i u m Univers Condensed Bold
Vignettes: Optional; custom

At Cisco Systems, we know how
challenging it can be to balance
g row t h a n d profitability with rapidly
changing demands for data, voice, wireless, multimedia, and Internet services. And
w i t h to day s w i d e - o p e n m a r k e t s a n d f i e rc e c o m p e t i t i o n , i t s t a n d s t o r e a s o n t h a t
s e rv i c e p rov i d e rs w h o c a n sat i s f y t h e m o s t c u s to m e rs w i l l enjoy both growth and
This distance will vary

depending on content.
p ro f i t a b i l i t y. S o h ow d o yo u b e s t d e l i v e r t h e s e rv i c e s yo u r c u s to m e rs d e m a n d ?
ScalabilityYour Path to The Future

Cisco switches provide a robust platform for every type
Section: See Programs
of service providerfrom those entering markets for the

first time to those already serving hundreds of thousands
Brochure or Service
Brochure Specs
of customers. With Cisco, you can accommodate a rapidly

growing subscriber base and provide new, high-speed
services without having to continually upgrade switches.
Numbers of Users
Each Cisco service node supports numbers of users ranging
BodyFirst: See Programs
Brochure or Service
Brochure Specs
First, choose an experienced partner who can help you
from hundreds to tens of thousands, allowing you to add
maintain your competitive edge. Cisco Systems offers
capacity as you need it.
unmatched breadth and depth in solutions for delivering

todays high-speed network services.
Next, ensure that your technology platform provides
the capabilities to meet todays demands in any market. The
StrataCom BPX Service Node and the IGX are standardsbased switches designed to cost-effectively deliver multiple
services from a single, easy-to-manage platform.
To meet the demands of todays fast-changing markets,
Body: See Programs
Throughput Capacity
Cisco networks offer throughput capacity up to 20 Gbps.

Theyre built to handle large files, manage high traffic
volumes, and deliver high service availability and quality
no matter how many subscribers you add.
Interface Speeds
A wide range of interface speeds (up to OC-12) enables you
choose the vendor who delivers. Cisco Systems delivers the
to provide customers with services ranging from transparent
combination of experience and technology that you need to
Local-Area Network (LAN) and virtual private network
capture market share and ensure long-term growth.
services to video and LAN-to-ATM access capabilities.
Brochure or Service
Brochure Specs
Page 3A
Sample A
Note: Intro pages must be designed; there is no

single formula. The content will drive the design.
Work within the grid. Intro paragraphs can cross
over two columns.
EmphasisMedium: Sabon Italic 12 pt, Track 10
Service Provider Support Offerings Summary
Graphic Element: 85% of

background PMS. Continue
pattern in/out flow across and
bleeding off page.
SubTitle: Univers
Condensed Bold, 12 pt,
Track 10. Falls .75"
from top of page.
Maintenance Options
Usage Type
Product Type
Network Traffic
Protocol
Installation
Service Options
Provisioning
LAN
Internet Protocol
SMARTinstall
SP Base, ISP Expert, CPE

Plan, Hardware Support
Provisioning
WAN Switch
Multiprotocol
Installation
and Commissioning
SMARTnet,
Comprehensive, NSA
Project Services
Consulting
Network Consulting,
Network Audit
Ensuring Your Success
Cisco is committed to your success. No other vendor has the

internetworking experience and technical expertise in supporting
Ciscos Added Value
end-to-end solutions. Our support services are specially tailored
Global networking customers are increasingly finding that network
to support your Internet backbone, as well as your customer
management and maintenance are complex, highly resource-intensive
premise solutions.
tasks. In addition, these are services expensive to provide and difficult
Cisco provides access to an unequaled range of products
to deliver in a quality manner. In order to win acceptance as providers of
and services, and we will continue to build upon our experience
high-value network services, Service Providers must be able to react
BodyIntro2: 9/14 Univers
Condensed. Can adjust

leading and paragraph shape,
justified or tight flush left.
Intro paragraphs are almost
always on inside front
covers. Position and shape
of Body Intro will depend
on design and content.
serving Service Providers worldwide. When you select Cisco
to changing market demands quickly. Service Providers who can step in
as your networking vendor, you have the benefit of market
and provide end-to-end public services that deliver security, performance,
leadership, technical and financial resources, and the strength
and ease of use that equalsor exceedsthe features of private networks
of powerful strategic partnerships. If youre looking for the most
will successfully capitalize on new opportunities.
comprehensive approach to the implementation and support
Cisco provides solutions that enable Service Providers to serve:
of your service network, call your Cisco representative today.
Any customer: With Cisco solutions, you can provide services to any
Youll see how easy it is to capitalize on your investment in

Cisco solutions now, and for the future.
market segment within your service area

Any location: Ciscos global support capability offers you unmatched
flexibility in providing services, regardless of location and all points
in between
Any time: Ciscos Technical Assistance Centers and electronic
interactive services ensure you have support 24 hours a day,
7 days a week
IFC B
Sample B
Page 3B
Table Format E: See

Programs Brochure or
Service Brochure specs
7/2/98 12:55 PM
Page 12
Level 1
Control line can vary according

to content. Keep consistent
throughout once established.
Do not go any closer to the
top edge than 1.5".
.75"
3.25"
Spot Illustrations: Optional, custom for each job,
four-color process.
.5"
3.25"
.75" .75"
3.25"
.5"
3.25"
.75" .75"
3.25"
.5"
3.25"
.25".5"
.75"
E m p h i s i s M e d i u m Univers Condensed Bold
1"
At Cisco System s, we know how
ATM Cisco switches offer a wide range of interfaces for
data traffic, allowing you to offer data services, including
Our advanced traffic management capabilities also allow
Cisco switches provide the industrys highest port densities,
challenging it can be to balance
Systems Network Architecture (SNA), X.25, Frame Relay,
you to simultaneously offer multiple services over your
allowing you to support multiple services and thousands
LAN, and broadband video. Traffic is switched over the ATM
ATM network and ensure high performance for each.
of subscribers per port. In fact, Cisco switches deliver the
backbone at speeds up to 622 Mbps.
Cisco supports all standards-based classes of service:
industrys lowest cost per subscriber.
g r o w t h a n d profitability with rapidly
Voice Cisco switches include the advanced traffic man-
agement and Class of Service (CoS) features required for
changing demands for data, voice, wireless, multimedia, and Internet services. And
delivering real-time, high-quality voice applications.
with todays wide-open markets and fierce competition, it stands to reason

t h a t s e r v i c e p r o v i d e r s w h o c a n s a t i s f y t h e m o s t c u s t o m e r s w i l l enjoy both
growth and profitability. So how do you best deliver the services your
With the ability to quickly deploy and differentiate new

services, you can adapt to rapidly changing customer needs.
Ciscos software-defined functionality eliminates dependence
range of functionality from a single, logical network node.

Support for multiple classes of service lets you reduce net-
Enhanced Specialized Mobile Radio (ESMR) services from
work maintenance, management, and operating costs.
a single platform. You can build an ATM WAN over the
These features also ensure fair bandwidth allocation for
most economic infrastructurecoax cable, fiber, satellite,
all users, so you can guarantee service contract perfor-
Cisco switches incorporate the industrys first commercially

available Virtual Source/Virtual Destination (VS/VD) imple-
video on demand, videoconferencing, and video telephony.
mentation of the ATM Forums full Traffic Management
Switched internetworking Ciscos ATM switching platform
Cisco switches provide a robust platform for every type
greater control over services and deployment. Cisco switches
allows you to offer transparent or high-speed LAN-to-LAN
support virtually all communication interfacesallowing
solutions for Ethernet, Token Ring, and Fiber Distributed
first time to those already serving hundreds of thousands
you to capitalize on market opportunities and differentiate
Data Interface (FDDI) traffic across a metropolitan or global
of customers. With Cisco, you can accommodate a rapidly
your services from those of the competition. The ability
ATM backbone.
to offer multiple services from a single logical switch speeds
services without having to continually upgrade switches.
time to market, reduces operations costs, and maximizes
Numbers of Users
your network investment.
End-to-End SolutionsYour Competitive Advantage

Ciscos advanced traffic management features optimize the
performance of multiple services over a single network
Each Cisco service node supports numbers of users ranging
InternetCisco switches complement router-based networks
backbone. The resulting high QoS sets your services above
First, choose an experienced partner who can help you
from hundreds to tens of thousands, allowing you to add
by aggregating Internet user traffic for high-speed switching
those of your competitors, increasing customer satisfaction
maintain your competitive edge. Cisco Systems offers
capacity as you need it.
at speeds up to 622 Mbps with up to 20 Gbps throughput.
and giving you a decided advantage.
Throughput Capacity
A full range of interfaces support Internet access options
Cisco networks offer throughput capacity up to 20 Gbps.
from dial-up to broadband. You can scale Internet services
Theyre built to handle large files, manage high traffic
from hundreds to thousands of subscribers on a single switch.
volumes, and deliver high service availability and quality
Frame Relay With Cisco switches, you can deploy
tions. Therefore, customers enjoy high service availability
no matter how many subscribers you add.
Asynchronous Transfer Mode (ATM) networks with Frame
and responsivenessadding up to increased satisfaction,
Interface Speeds
Relay interfaces. This flexibility enables you to capitalize
increased service usage, and reduced subscriber churn.
unmatched breadth and depth in solutions for delivering

todays high-speed network services.
Next, ensure that your technology platform provides
the capabilities to meet todays demands in any market. The
StrataCom BPX Service Node and the IGX are standardsbased switches designed to cost-effectively deliver multiple
services from a single, easy-to-manage platform.
A wide range of interface speeds (up to OC-12) enables you
on the exploding demand for Frame Relay services at little
choose the vendor who delivers. Cisco Systems delivers the
to provide customers with services ranging from transparent
incremental cost. At the same time, native ATM interfaces
combination of experience and technology that you need to
Local-Area Network (LAN) and virtual private network
are already available, allowing you to quickly launch ATM
capture market share and ensure long-term growth.
services to video and LAN-to-ATM access capabilities.
services as your market needs dictate.
To meet the demands of todays fast-changing markets,
mance levels.
Increase Bandwidth Efficiency
Video The Cisco platform provides the required Quality of
Service (QoS) for video over ATM applications, including
on multiple platforms for multiple services, giving you
growing subscriber base and provide new, high-speed
Rate-Non Real Time (VBR-NRT), and Unspecified Bit
Wireless Cisco supports analog and digital cellular,
ScalabilityYour Path to The Future

of service providerfrom those entering markets for the
Variable Bit Rate- Real Time, (VBR-RT), Variable Bit
Personal Communications Services (PCS), wireless data, and
or microwaveand tailor service offerings to meet specific

Services CreationYour Door to Opportunity
Constant Bit Rate (CBR), Available Bit Rate (ABR),
Rate (UBR), so you can implement and manage a wide
market requirements.
customers demand?
Support All Classes of Service
Specification Version 4.0. This enables you to maximize

bandwidth efficiency, support bandwidth-intensive applications, and deliver a wide range of WAN and LAN-to-WAN
services.
Global Support Ensures Service Availability
Cisco stands behind our partnership with a comprehensive

selection of services designed to help you every step of the
way. Our JumpStart program provides information and
customized services to help you evaluate market opportunity, develop strategies, obtain training, and create marketing
messages and materials. Our ongoing technical support
capabilities provide service and support no matter where
your services are delivered. As a Cisco customer, you have
access to around-the-clock technical phone and remote
support when you need it. We can also service your network remotely to minimize downtime and improve service
cost effectiveness. The end result? Continuously available
services and satisfied customers.
A Strategic Partner Speeds Time To Market
As the worlds leader in LAN switching, LAN access, routers,

high-end routers, Frame-Relay switching, ATM switching,
innovation and development of ATM networking standards,
Service Management Automation
and WAN infrastructure deployment, Cisco Systems can
Your Route to Profitability
help you quickly take advantage of the benefits of ATM.
Eroding margins and competitive pressures demand tightly

controlled operating costs. Cisco provides automated tools
that enable service providers to easily integrate new services
with operational processes. Our standards-based approach
allows you to significantly increase network performance
and capabilities without increasing management burden.
Simplified service management, automated provisioning,
Deliver Responsive Services
High Port Density Lowers Cost Per Subscriber
Ciscos switches deliver bandwidth on demand, high QoS,
reduced operational support requirementsall contribute
and fair sharing of network resources to individual connec-
directly to greater profitability.

A Comprehensive SolutionYour Best Value
Your Next StepContact Cisco

Cisco Systems offers unmatched breadth and depth in corporate resources, shared intellectual capital, and the leading
data and telecommunications products. Service providers
who partner with Cisco can tailor the specific solutions they
need for successfully maximizing service revenue, winning
market share, and building long-term customer relationships.
For more information about Cisco solutions for service
providers, visit our Web site or call your local Cisco Systems
sales office today.
When you choose a Cisco solution for your ATM network,

you receive a solution that adds up to more than the sum
of its parts.
Integration Leverages Your Investment
Cisco switches complement existing router networks and

other Frame-Relay switches installed in your network. pre-
.75"
serve your existing network investment.
IFC
Page 1
Sectionsub: See Program or Service Brochure Specs (used as run in)
Sectionsub: See Program or Service Brochure Specs
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T h e C i s c o Programs Brochure and Services Brochure (inside spread A)
Page 2
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Page 13
Level 1
Spot Illustrations: Optional, custom for each job, four-color.
Can be anywhere on the spread to balance with type visually
.75"
3.25"
.5"
3.25"
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3.25"
.5"
3.25"
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3.25"
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3.25"
.25" .5"
.75"
Partnering for your Success
Provisioned Network Support
CPE Plan includes: access to Cisco Connection Online (CCO),
In the burgeoning home office marketplace, residential

customers who once purchased voice services from their
Ciscos Web- based electronic support system, Ciscos world-
telephone companies and entertainment from their local
wide network of IP technical experts, Software updates (major
cable carriers are now demanding Internet access, cable TV,
and minor), and Hardware Return to Factory support within
multimedia, and easy data access. A single supplier for this full
10 business days.
range of services is increasingly preferred.
ISP Expert Team program for designated account support An
New Service Providers must be able to enter the IT market
account team of senior-level engineers is assigned to provide per -
as cost-effectively as possible and to grow with minimum

financial risk. Experienced Service Providers must be able to
design their infrastructures to keep ahead of rapidly changing
customer requirements, and still remain profitable.
Cisco understands these market dynamics, and is focused
on addressing our Service Providers unique requirements.
Weve created an easy-to-administer service model that enables
you to choose the services best suited to your needs...from
your Internet backbone to your customer premise location.
tomers in-house team, increasing network stability and perfor-
address the needs of your provisioned network, ensuring:
mance, expanding the network staffs capabilities, and providing
End-to-end network support
overall cost savings.
Network investment protection

High network availability
Single point of contact for global support of
WAN/LAN solutions
Ciscos Service Provider support offerings consist of:

Startup Services Remote and onsite services for the rapid
that is unparalleled in the networking industry. Our cus-
deployment of new service nodes or Points of Presence
tomers rated us number one in customer service in the
(POPs). Services include:
isfaction rating of 4.2 out of 5 possible points. These cita -
Global networking customers are increasingly finding that network
Expert Team services enable a virtual extension to the cus-
Ciscos Service Provider programs can be customized to
Cisco enjoys a reputation of providing world-class support
and our current customers have awarded us an overall sat-
Ciscos Added Value
sonalized, proactive, and consultative support to SPs. ISP

Customer-Defined Services
A Range of Specialized Solutions
December 1995 issue of Data Communications magazine,
SMARTinstall Ensures installation and configuration of
Cisco LAN internetworking products.
SMARTnet (for service provisioned networks/multiprotocol connectivity)

Includes access to technical support engineers, evergreen software
updates, access to CCO, and advance replacement of hardware
within the next business day.
Comprehensive Includes all SMARTnet services plus onsite
remedial hardware maintenance, with options for four-hour,
same-day, or next business-day response.
Network Supported Account (NSA) A value-added service option
that enhances customers SMARTnet or Comprehensive service
contracts by providing a designated team of Cisco Certified
tions are validations of our service philosophy, as well as
Installation and Commissioning This service provides onsite
Internetwork Expert (CCIE) support engineers for each account.
leading indicators of our potential for future leadership in
installation and configuration for WAN switch solutions.
The Cisco NSA team, working closely with your internal
the internetworking service and support industry.
WAN switch installation/commissioning provides onsite hard-
network design and operations groups, functions as an extension
management and maintenance are complex, highly resource-intensive
Cisco is unmatched in the breadth and depth of its access to
tasks. In addition, these are services expensive to provide and difficult
resources, shared intellectual capital, and leading data and
business partners that enable us to deliver even more powerful
to deliver in a quality manner. In order to win acceptance as providers of
telecommunications products and expertise. This combination
service solutions and the integrated product features that you
high-value network services, Service Providers must be able to react
enables Cisco to provide the highest quality available in carrier-
need to differentiate yourself and stay competitive. The recent
Maintenance Services
Project Services for WAN Switches
to changing market demands quickly. Service Providers who can step in
class support, solutions, and vision for our Service Provider
merger of Cisco Systems and StrataCom has enabled Ciscos
A suite of flexible, customized service plans that enable end-
Cisco offers a comprehensive portfolio of consulting, from
and provide end-to-end public services that deliver security, performance,
customers. Ciscos service and support solutions enhance the
Service Provider customers to leverage world-class networking
to-end network support. Services include:
network optimization to strategic counseling, that help you
and ease of use that equalsor exceedsthe features of private networks
value of your investment in network infrastructure, resulting
expertise in the WAN Switch market. This new alliance
will successfully capitalize on new opportunities.

Cisco provides solutions that enable Service Providers to serve:
Any customer: With Cisco solutions, you can provide services to any
market segment within your service area
Any location: Ciscos global support capability offers you unmatched
flexibility in providing services, regardless of location and all points
in between
Any time: Ciscos Technical Assistance Centers and electronic
interactive services ensure you have support 24 hours a day,
7 days a week
in an overall reduced cost of doing business. Now you can
Cisco has also established relationships with strategic
combines Ciscos history of networking leadership, management
deliver fully on the promise of internetworking technology,
strength, and WAN-to-LAN solutions with the leading supplier
with the backing of world-class support and service.
of infrastructure switching solutions. Service Providers who

choose Cisco/StrataCom as a strategic partner will receive
Understanding Your Business
best-of-class, end-to-end Internet services for their business
Your business customers needs are constantly evolving. In
and residential customers.
enterprise computing environments, IT managers are beginning
Cisco Service Provider support offerings deliver a compre-
ware installation, software installation, configuration, system
of your own capabilities, providing Cisco technical experts who
testing, and system cutover.
are familiar and up to date on your network.
ISP Base Plan (for service-provisioned networks/IP connectivity)

Provides access to technical specialists, software updates for
maximize the potential of your networking operations.

Services include:
major and minor releases, a full range of hardware support
Network Audit Delivers an accurate, detailed, up-to-the-minute
options, and the optional ISP Expert Team program for
report providing a snapshot of key aspects of system
designated account support.
configuration, resource allocation and bandwidth usage.
Provisioned Customer Premise Equipment (CPE) Ensures reliable
Network Consulting Services Provides recommendations on
network connections to your customers, as well as consistent,
designing a new network, network expansion, needs analysis,

installation, and improving network utilization and operations.
to look to public networks and to Service Providers for the
hensive portfolio of proactive services, from start-up services
high quality service levels. In addition to many of the services
complete range of voice, data, and Internet services their
to strategic consulting, that help you maximize the potential
offered in the Base Plan, the return to factory option makes an
users require.
of your service capabilities.
ideal supplement to customers hardware sparing programs. The
IFC
Page 1
BodyIntro 2: This is a second
option for BodyIntro. 9/14 Univers

Condensed. Can adjust leading and
paragraph shape. Flush left. Intro
paragraphs are almost always on
inside front covers.
Inside front cover: use graphic icons

from front cover. Icons print 85% of
PMS (keep subtle).
TO DOWNLOADS
T h e C i s c o Program Brochure and Service Brochure (inside spread B)
Page 2
Bullet: see Program or
Service Brochure Specs
GO!
7/2/98 12:55 PM
Page 14
C i s c o Packaging Standards
Packaging standards have been created for shipping boxes, as well as software, hard-
designs more products for small office/home office users, our product packaging will
become more promotional, with four-color printing and marketing information on the
outside of the packages.
Shipping Boxes
Program Packaging
Cisco has created shipping box artwork guidelines

but is currently updating them. Existing specifications are as follows:
Standard brown corrugated material
Printed one color: black
Flexography printing
Standard graphic elements:
Cisco logo
ISO 9001 symbol
Man/plug graphic
International shipping symbols
Recycling information
Cisco is also developing a new look and feel for the

channels and small/medium business areas, which
will be reflected in new program packaging. Please
contact Corporate Identity for current specifications.
Please contact Corporate Identity for current

specifications.
Software Packaging
Cisco has expanded the existing software packaging
look and feel, which will be reflected in a new
software packaging style. Please contact Corporate
Identity for current specifications.
Hardware Packaging
Cisco is changing its existing hardware packaging
look and feel into an elevated look, which will be
reflected in our new hardware packaging style. Please
contact Corporate Identity for current specifications.
CD Packaging
Software sleeves and CD packaging follow the overall
collateral design, with white backgrounds and small
vignette illustrations on covers, accompanied by text
on the sides and back as depicted on the next page.
Please adhere to the guidelines for CD packaging as
shown in this section.
TO DOWNLOADS
ware, program, and cd packaging, to reinforce the cisco identity system. As Cisco
GO!
7/2/98 12:57 PM
Page 15
C i s c o Packaging Standards
TO DOWNLOADS
Software and Program Packaging
GO!
Shipping Boxes
7/2/98 12:57 PM
Page 16
Level 1
Colors:
Size:
Stock:
Application:
Four-color plus overall matte varnish

Use dieline from appropriate vendor; this is just a sample
Gilbert Esse, White, 110# Cover, Smooth
(recycled) or C1S printed on uncoated side
Adobe Illustrator and Quark
Bar: Univers Black, 7-pt, Track 15, initial cap,

hangs .20" from top. Type reads from bottom
to top. Black bar and first color bar fluctuate
in length depending on length of title. Black
bar prints superblack (40C, 100K). Color of
market solution must be used for one of them.
Section: Univers Condensed Bold, 8.5/12,

PMS, Track 10, space before .097"
BodyFirst: Sabon, 8/12,

no indent, no space before
Vignette: Four-color with six-pt superblack

(40C, 100K) border. Can be any simple shape.
Centered from 2-pt rule to fold line.
.20"
Graphic Element to be customized for each

folder. Must be overlapped by vignette.
Prints 3% black
.20"
Inside spread can be

treated many ways; this
is just one option. Will be
driven by amount of copy.
Choose graphics from
cover or vignettes
available from graphics
library and use solution
colors or complementary
colors.
.25"
This Windows 95-based program

speeds the process of creating network
design proposals. Simply paste in a
network diagram, add customer-specific
information and a description of the
diagram, select products from a list, and
indicate the relevant business solution.
The program uses this information to
create a customized proposal thats clear and concise and includes your diagram, an explanation of the business solution youre suggesting, and detailed
information about the products youre recommending.
Cisco Systems, Inc.

AMI-L3
215 ONeill Avenue
Belmont, CA 94002-9678
Sabon 8/10
.375"
GO!
System Requirements
PC System
MS-Windows 3.1, MS-Windows for
Workgroups 3.1, or
MS-Windows 95
Personal computer (i486 or above)
with at least 8 MB of memory
10 MB of disk space
Drawing package for creating
network designs
This is always centered top to bottom of

page, and is .411 high by .375 wide.
Getting Started
Getting started is easy. To install the Cisco Consultant Network Design
Proposal Tool, go to the Microsoft Windows Program Manager and execute
the setup program contained on the CD. Then follow the on-screen prompts
to complete installation.
Ci sc o S y st e ms I n c .
When youre ready to create a proposal, click on the program icon and
follow the prompts to enter the required information. After your proposal is
complete, you can either print it immediately or save it for future use.
Copyright 1996 Cisco Systems, Inc. All right reserved. Printed in USA. Cisco Systems is a trademark,
and Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. All other trademarks, service
marks, registered trademarks, or registered service marks mentioned in this document are the property of
their respective owners.
Co n su l t a n t P r o g r a m
Customized Network Solutions
.25"
Co n su l t a n t P r o g r a m
.375".20"
Lit # 816201 10/96
The Cisco Consultant

Network Design Proposal Tool
Making it easier to support your clients
Copyright: See Basic Specs

Inside spread can be treated many ways;
this is just one option. Will be driven by
amount of copy. Choose graphics from
cover or vignettes available from
graphics library and use solution colors
or complementary colors.

Univers Black, 7-pt, Track 15, initial cap,
Naming: Cisco Systems Inc.
SubHead: Sabon Roman SC, 9/14, space

before .056", centered
Head: Sabon Roman SC. 16/17 (can adjust to proportionately smaller size depending on length of
title), centered
CD Package Specs
Bullet: Sabon, 8/12, left indent 0.097," first line indent -0.097," tabs 0.244"
Section: Univers Condensed Bold, PMS, 8.5/12, Track 10, space before .097"
Sectionsub: Univers Condensed Bold, 8/12, Track 10, space before .097"
Sectionsubsub: Univers Condensed Regular, 8/12, space before .097"
TO DOWNLOADS
T h e C i s c o CD Package
Bullet: Sabon, 8/12, left

indent 0.097," first line indent
0.097," tabs 0.244"
Sectionsub: Univers
Condensed Bold, 8/12, Track 10,
space before .097"
Disk will
cover anything
in this area
7/2/98 12:58 PM
Page 17
Level 1
Colors:
Size:
Stock:
Application:
Four-color plus overall matte varnish

5" x 5" Folded
Gilbert Esse, White, 110# Cover Smooth (recycled),
or C1S, printed on uncoated side
Adobe Illustrator
Center for vignette, head, and logo

Bar: Univers Black, 7-pt, Track 15,
.375"
Customer A
dvocacy
Customer
Advocacy
initial cap, right alignment, hangs .20"

from top. Type always reads from bottom to top and should define collateral
system. Black bar and first color bar
fluctuate in length depending on length
of title; title to end of bar .20." Black bar
prints superblack (40C,100K). Color bars
print four-color process or spot PMS
depending on printing. Color of market
solution must be used for one of them.
2.5"
2.5"
.20"
TO DOWNLOADS
T h e C i s c o CD Sleeve
.20"
GO!
Delete this section when it gets

smaller than centered section.
Vignette: See Basic Specs. Use
6-pt superblack (40C, 100K) border.
This section is always centered top to

bottom of page and is .411" high by .375"
wide (centered section).
Head: Sabon Roman SC, 16/17. Can

adjust to proportionately smaller size
depending on length of title.
Internetworking
Product Center Toolkit CD
SubHead/Platform: Sabon Roman SC,
Subhead
9/14, space before .056." Baseline no

lower than .25" from top of logo.
Subhead to be no closer to
logo than .25"

PC System
Windows 3.1 or later
486(33-MHz) processor
8 MB RAM free
VGA+ compatible display adapter
640 x 480 resolution-capable monitor
in 256 colors
Double-speed CD-ROM drive
Macintosh System
68030 processor or better
System 7.01 or greater
8 MB RAM free
640 x 480 resolution-capable monitor in
256 colors
Double-speed CD-ROM drive
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
.125"
System Requirements
This CD is designed to enhance your
understanding of Electronic Commerce
and the Cisco Internetworking
Product Center.
Adobe Acrobat 2.1 must be installed from

this CD to your hard drive before use.
PowerPoint 4.0 Viewer is the minimum
requirement for previewing the PowerPoint
files; it has been provided for you on the
CD. Please read the electronic README
files on the CD before starting.
Sectionsub: Univers Bold, 8/10, space
before .208"
Section: Univers Bold, 8.5/12, Track 140,

space before 15 pt, PMS
Body: Sabon, 8/10
Welcome to the Internetworking Product Center (IPC) CD-ROM
10"
You must have a CD-ROM Drive to run

the IPC CD-ROM. See your CD-ROM
drive documentation for information about
connecting the drive to your system and
configuring your system to work with
the drive.
No less than .375"
Bullet: Sabon, 8/10, space before .208"
Copyright 1996 Cisco Systems, Inc. All rights reserved.

Printed in the USA. Cisco Systems, is a trademarks, and Cisco
and the Cisco Systems logo are registered trademarks of Cisco
Systems, Inc. Acrobat and the Acrobat logo are trademarks of
Adobe Systems Incorporated. All other products or services
mentioned in this document, are the trademarks, service marks,
registered trademarks, or registered service marks of their
respective owners.
Lit # 801601
Address: Sabon 8/9
Copyright: See Basic Specs
Emphasis: Sabon Italic, 12 pt, Track 10
Subtitle: Univers Condensed Bold
12 pt, Track 10
7/2/98 12:58 PM
Page 18
Level 1
H ead Te x t He r e
Head: Sabon Roman SC, 16/17, hard
return, centered
Sub Head Here
SubHead: Sabon Roman, 9/14,
TO DOWNLOADS
T h e C i s c o CD
space before .056"

Pattern: Prints in PMS; use appropriate graphics
Release Number
System Platform
System Platform: If a software
product, use this to state system

platform. Univers Black, 7-pt
Logo: .75," reverse to disk material

Copyright 1996 Cisco Systems, Inc. All rights reserved. Printed in the USA. Cisco Systems, is a
trademarks, and Cisco and the Cisco Systems logo are registered trademarks of Cisco
Systems, Inc. Acrobat and the Acrobat logo are trademarks of Adobe Systems
Incorporated. All other products or services mentioned in this document,
are the trademarks, service marks, registered trademarks, or
registered service marks of their respective owners.
Lit# 000000
Release Number: Univers Black,

7-pt, reverses to disk material
Bar: This is always centered top to

bottom of disk and is 1/2" high with
2-pt rules. Color of market solution.
Graphic Element: Reverses

to disk material, use appropriate
graphic. This, along with pattern,
runs from left to right and bleeds
off edges representing in/out
flow of information.
Trademark Text: Univers

Condensed Regular, 5.5/6.5, centered.
The copy, Lit #, and date will be
unique for each document and are
to be supplied by the content
development manager.
GO!
7/2/98 1:38 PM
Page 1
Level 2
T h e C i s c o Business Solution Fact Sheet (2-page) 1
Solution PMS and Black

8.5" x 11"
Warren Lustro Dull, 100# Text (recycled)
Quark (Print), FrameMaker (Electronic)
SubTitle: Univers Condensed Bold, 12 pt, Track
10. If title runs to two lines, use Univers for first

line and Sabon for second.
Naming: Solution name (+ market) (Easy

Connection Solutions)
Naming: Clarification of what the solution is
(for Simplified Access Services)
Bar: Basic (except top bar is black only)
Cisco Solutions
.375"
Solution name (+ market) Clarification of what the Solution is
This is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-specific

integrated circuit (ASIC) technology, based on Cisco Systems Stratm Technology, to deliver
the industrys most advanced ATM networking features. Its high-speed connectivity
takes ATM networks to new levels of efficiency and resourcing. This is BodyIntro Text1. This
BodyIntro1: Sabon Roman SC, 10.5/20, justified,

Track 10 (leading can vary, keep consistent within
a series). Always hangs 1.5" from top of page.
Prints Black.
TO DOWNLOADS
Colors:
Size:
Stock:
Applications:
is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses applicationThis is Section Text
It operates at the standard Synchronous Optical Network
This is Bullet text. Connection densities with up
(SONET)/Synchronous Digital Hierarchy (SDH) rate of
to 96 OC-3c/STM-1 ports on a single StrataCom BPX
155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM
Service Node
ports per card, each of which can be configured for either
This is Bullet text. Control through dynamic resource shar-
Section: See Fact Sheet specs

Bullet: See Fact Sheet specs
trunk or access application.
ing and support for all ATM ser-
This is Section Text
vice classes
This is Sectionsub Text
This is Bullet text. Compliant
This is Bullet Text. OC-3c/STM-1
ATM Forum Available Bit Rate
(155.520 Mbps) ports
(ABR) Virtual Source/Virtual
Complies with ATM Forum UNI
Destination (VS/VD) capability
Specification Version 3.1
in custom ASICs
Trunk- or port-interface mode
This is Bullet text. Performance
Cell transfer rate of 353,208 cells
to optimize the network life cycle
Color of market solution

See Basic Specs
per second
Technology, is an OC-3c/STM-1 ver-
This is BodyFirst text. To address

Asynchronous
Transfer
sion of the BXM interface card for the
Mode
BPX switch platform. It operates at
(ATM) networking issues related
the standard Synchronous Optical
to growing traffic demands, vary-
Network (SONET)/Synchronous
ing types of traffic, and the cost-
Digital Hierarchy (SDH) rate of
effective deployment of broadband ATM, there is a need for an
155.520 Mbps. Technology, is an OC-3c/STM-1 version of
ATM network platform that delivers unprecedented scalability,
the BXM interface card for the BPX switch platform. It oper-
performance, and functionality at a low cost.
ates at the standard Synchronous Optical Network
This is Body text. Stratm Technology is Ciscos solution
for a new generation of high-performance ATM switching.
BodyFirst: See Fact Sheet specs

Body: See Fact Sheet specs
.5" from baseline of Intro Text to cap height of

body. Three lines of body copy (minimum) above
illustration to intro text, or have the illustrations
top flush with top of body.
155.520 Mbps.Technology, is an OC-3c/STM-1 version of the
Stratm is implemented in a family of custom ASICs that
Vignette: Duotone. Use 8-pt black rule for

border. Text wraps vignette with 14 to 18 pts of
white space. Vignette can be any simple shape.
However it must center within a clear square
box so text wraps a square shape (as shown).
BXM interface card for the BPX switch platform. It operates
create high-density, high-speed ATM interface modules for the
at the standard Synchronous Optical Network (SONET)/
BPX and IGX ATM switches.
Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology,
This is Body text. Stratm cost-effectively delivers the most
is an OC-3c/STM-1 version of the BXM interface card for the
advanced ATM switching and traffic management capability
BPX switch platform. It operates at the standard Synchronous
in the industry. It represents the first commercially available
Optical Network (SONET)/Synchronous Digital Hierarchy
implementation of VS/VD. The BXM-155 Broadband Switch
(SDH) rate of 155.520 Mbps.
Module, based on Stratm Technology, is an OC-3c/STM-1 version of the BXM interface card for the BPX switch platform.
.5".min.
See Basic Specs.
Position of Vignette: Centers on page both
top to bottom and left to right in the 8" area to the

right of bar. The vignette may be moved up or
down .5" if necessary to keep at least three lines
of text wrapping above or to keep flush with top
of body.
Front
Note: No charts/graphs on front cover
.75"
This is Body text. Duis autem vel eum iriure dolor in
This is BodyFirst text. Lorem ipsum dolor sit amet, con-
hendrerit in vulputate velit esse molestie consequat, vel illum
sectetuer adipiscing elit, sed diam nonummy nibh euismod
dolore eu feugiat nulla facilisis at vero eros et accumsan et
tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
iusto odio dignissim qui blandit praesent luptatum zzril
wisi enim ad minim veniam, quis nostrud exerci tation
delenit augue duis dolore te feugait nulla facilisi. Lorem
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
consequat.
nonummy nibh euismod tincidunt ut laoreet dolore magna

Workstation
Marketing Icon Illustrations: See
10Base T
ISDN BRI
Important Miscellany for Designers

760 Series
ISDN Router
Digital PSTN
RJ 11 North America
NT1 Europe
This is Figure Title. Easy Connection Package is a complete CPE solution

that makes it ultimately simple for service providers to offer SOHO and
telecommuter customers the ISDN dial-up services they demand.
FigureTitle: See Important Miscellany
for Designers
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010

Back
If you are using the Fact Sheet template as a Data Sheet template, change the
sidebar content naming to Technical Information. Do not repeat product
name or data sheet in the sidebar area.
Important Note: Data sheets may be printed only for direct mail, advertising,
and trade show fulfillment and must be approved for printing by the manager
of Ciscos Content Development Group.
GO!
7/2/98 1:39 PM
Page 2
Level 2
T h e C i s c o Business Solution Fact Sheet (4-page) (cover) 1
Two-color
8.5" x 11" folded, 11" x 17" flat
SubTitle: Univers Condensed Bold, 12 pt, Track 10.
If title runs two lines, use Univers for first line and
Sabon for second.
Naming: Product name (BXM-622)
Naming: Clarification of what the solution is (for
Simplified Access Services)

Cisco Solutions
.375"
Bar: Basic Specs (except top bar is black only)
Solution name (+ market) Clarification of what the Solution is


Prints black.
TO DOWNLOADS
Colors:
Size:
Stock:
Applications:
is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses application-
specific integrated circuit (ASIC) technology, based on Cisco Systems Stratm Technology, to
the industrys most advanced ATM networking features.
This is Bullet text. Connection densities with up to 96 OC-
Section: See Fact Sheet Specs

Bullet: See Fact Sheet Specs
3c/STM-1 ports on a single
in the industry. It represents the first
StrataCom BPX Service Node
commercially available implementation
This is Bullet text. Control through
of VS/VD.
dynamic resource sharing and sup-
The BXM-155 Broadband Switch
port for all ATM service classes
Module, based on Stratm Technology,
This is Bullet text. Compliant ATM

See Basic Specs
is an OC-3c/STM-1 version of the BXM
Forum Available Bit Rate (ABR)
interface card for the BPX switch plat-
Virtual Source/Virtual Destination
form. It operates at the standard
(VS/VD) capability in custom ASICs
Synchronous Optical Network (SONET)/
This is Bullet text. Performance to
Synchronous Digital Hierarchy (SDH)
optimize the network life cycle
rate of 155.520 Mbps. The card provides

4- or 8- OC-3c/STM-1 ATM ports per
card, each of which Hierarchy (SDH)
Asynchronous Transfer Mode (ATM)
rate of 155.520 Mbps. The card provides
networking issues related to growing
4- or 8- OC-3c/STM-1 ATM ports per
traffic demands, varying types of traf-
card, each of which .
fic, and the cost-effective deployment

of broadband ATM, there is a need for an ATM network plat-
BodyFirst: See Fact Sheet Specs
form that delivers unprecedented scalability, performance, and

functionality at a low cost.
Body: See Fact Sheet Specs
.5" from baseline of intro text to cap height of body.

Three lines of body copy (minimum) above illustration to intro text, or have the illustrations top flush
with top of body.

This is Bullet Text. OC-3c/STM-1 (155.520 Mbps) ports

Complies with ATM Forum UNI Specification Version 3.1
Cell transfer rate of 353,208 cells per second
This is Body text. Stratm Technology is Ciscos solution for a
new generation of high-performance ATM switching. Stratm is
implemented
in
family
of
custom
ASICs
Vignette: Duotone. (Can be a quadtone if printing
four-color, but must look like a duotone.) Use 8-pt

black rule for border. Text wraps vignette with 14 to
18 pts of white space.Vignette can be any simple
shape; however, it must center within a clear square
that
Stratm is implemented in a family of custom ASI.
Position of Vignette: Centers on page both top
to bottom and left to right in the 8" area to the right

of bar. The vignette may be moved up or down .5"
if necessary to keep at least three lines of text
wrapping above or to keep flush with top of body.
.5".min.
See Basic Specs. Prints black, sits .25"
above page edge.
.75"
Workstation
This is BodyFirst text. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
10Base T
Marketing Icon Illustrations: See Important
Miscellany for Designers

ISDN BRI
760 Series
ISDN Router
RJ 11 North America
NT1 Europe

consequat.


for Designers
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010

If you are using the Fact Sheet template as a Data Sheet template, change the
sidebar content naming to Technical Information. Do not repeat product
name or data sheet in the sidebar area.
Important Note: Data sheets may be printed only for direct mail, advertising,
and trade show fulfillment and must be approved for printing by the manager
of Ciscos Content Development Group.
See Business Solution, Program, and

Service Fact Sheet (4 page) (inside
spread), for inside spread specs.
GO!
7/2/98 1:39 PM
Page 3
Level 2
T h e C i s c o Program Fact Sheet (2-page)

8.5" x 11"
SubTitle: Univers Cond. Bold, 12 pt, Track 10.

If title runs two lines, use Univers for first line
and Sabon for second.
Naming: Program Name (Cisco Internetwork
Expert Program)
Naming: Clarification of what the program is
(Servicing Small to Medium Businesses)
Cisco Programs
.375"
Program name Clarification of what the program is

Naming: Cisco Programs

Prints black.
TO DOWNLOADS
Colors:
Size:
Stock:
Applications:
is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses applicationThis is Section Text
It operates at the standard Synchronous Optical Network
This is Bullet text. Connection densities with up
to 96 OC-3c/STM-1 ports on a single StrataCom BPX
155.520 Mbps. The card provides 4- or 8- OC-3c/STM-1 ATM
Service Node
ports per card, each of which can be configured for either
This is Bullet text. Control through dynamic resource shar-

trunk or access application.
ing and support for all ATM ser-
vice classes
This is Bullet text. Compliant
This is Bullet Text. OC-3c/STM-1
ATM Forum Available Bit Rate
(155.520 Mbps) ports
(ABR) Virtual Source/Virtual
Complies with ATM Forum UNI
Destination (VS/VD) capability
Specification Version 3.1
in custom ASICs
This is Bullet text. Performance
Cell transfer rate of 353,208 cells
to optimize the network life cycle

See Basic Specs
per second
Technology, is an OC-3c/STM-1 ver-

Asynchronous
Transfer
sion of the BXM interface card for the
Mode
BPX switch platform. It operates at
(ATM) networking issues related
the standard Synchronous Optical
to growing traffic demands, vary-
Network (SONET)/Synchronous
ing types of traffic, and the cost-
Digital Hierarchy (SDH) rate of
155.520 Mbps. Technology, is an OC-3c/STM-1 version of
the BXM interface card for the BPX switch platform. It oper-
ates at the standard Synchronous Optical Network
155.520 Mbps.Technology, is an OC-3c/STM-1 version of the

.5" from baseline of intro text to cap height of

body. Three lines of body copy (minimum) above
illustration to intro text, or have the illustrations top
flush with top of body.
BXM interface card for the BPX switch platform. It operates
Vignette: Duotone. Use 8-pt black rule for border.

Text wraps vignette with 14 to 18 pts of white space.
Vignette can be any simple shape. However it must
center within a clear square box so text wraps a
square shape (as shown).
at the standard Synchronous Optical Network (SONET)/
Synchronous Digital Hierarchy (SDH) rate of 155.520 Mbps.Technology,
is an OC-3c/STM-1 version of the BXM interface card for the
BPX switch platform. It operates at the standard Synchronous
Optical Network (SONET)/Synchronous Digital Hierarchy
implementation of VS/VD. The BXM-155 Broadband Switch
(SDH) rate of 155.520 Mbps.
.5".min.
See Basic Specs
Position of Vignette: Centers on page both top
to bottom and left to right in the 8" area to the right

of bar. The vignette may be moved up or down .5" if
necessary to keep at least three lines of text wrapping above or to keep flush with top of body.
Front
.75"
consequat.

Workstation
10Base T
ISDN BRI

760 Series
ISDN Router
Digital PSTN
RJ 11 North America
NT1 Europe

for Designers
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010

Back
GO!
7/2/98 1:39 PM
Page 4
Level 2
T h e C i s c o Program Fact Sheet (4-page) (cover)

8.5" x 11" folded, 11" x 17" flat
Sabon for second.
Naming: Program Name (Cisco Internetwork
Expert Program)
Cisco Programs
.375"

Cisco Program Name Clarification of what the Program is


Prints black.
is BodyIntro. A multiport ATM OC-3c/STM-1 interface that uses application-
Naming: Cisco Progams
TO DOWNLOADS
Colors:
Size:
Stock:
Applications:

This is Bullet text. Connection densities with upto 96 OC-
3c/STM-1 ports on a single StrataCom BPX Service
Node Control through dynamic
implementation of VS/VD.
resource sharing and support for all
ATM service classes

See Basic Specs
Module, based on Stratm Technology, is
an OC-3c/STM-1 version of the BXM
form.
at
the standard
Synchronous Digital Hierarchy (SDH) rate
of 155.520 Mbps. The card provides 4- or
8- OC-3c/STM-1 ATM ports per card,
each of which can be configured for either
trunk or access application. The BXM-155

Broadband Switch Module, based on
Stratm Technology, is an OC-3c/STM-1
Asynchronous Transfer Mode
version of the BXM interface card for the
(ATM) networking issues related to

growing traffic demands, varying types of traffic, and the costeffective deployment of broadband ATM, there is a need for an
BPX switch platform. The BXM-155 Broadband Switch

operates
It

with top of body.
Vignette: Duotone. Can be a quadtone if printing
black rule for border. Text wraps vignette with
14 to 18 pts of white space. Vignette can be any
simple shape. However it must center within a
clear square box so text wraps a square shape
(as shown).
.5".min.

of body.
See Basic Specs. Prints black, sits .25"

above page edge.
.75"
Workstation

10Base T
ISDN BRI
760 Series
ISDN Router
RJ 11 North America
NT1 Europe

consequat.

FigureTitle: See Important Miscellany for Designers

Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010

See Business Solution, Program, and Service Fact

Sheet (4 page) (inside spread) for inside spread specs.
GO!
7/2/98 1:39 PM
Page 5
Level 2
T h e C i s c o Service Fact Sheet (2-page)

8.5" x 11" folded, 11" x 17" flat
Sabon for second.
Naming: Service Name (Cisco SMARTnet Services)


.375"
Service name Clarification of what the Service is

is
BodyIntro
1.
multiport
ATM
OC-3c/STM-1
interface
that
uses

Prints black.
TO DOWNLOADS
Colors:
Size:
Stock:
Applications:
application-

implementation of VS/VD. ATM switching and traffic man-
This is Bullet text. Connection densities with up to 96 OC-
agement capability in the industry. It represents the first com-
3c/STM-1 ports on a single StrataCom BPX Service Node
mercially available implementation of VS/VD. ATM switch-
ing and traffic management capability in
the industry. It represents the first com-
mercially available implementation of
VS/VD. ATM switching and traffic man-
agement capability in the industry. It rep-
resents the first commercially available
implementation of VS/VD.

See Basic Specs

Asynchronous Transfer Mode (ATM)
networking issues related to growing
traffic
demands,
varying types of traffic, and the cost-
8- OC-3c/STM-1 ATM ports per card, each of which can be
configured for either trunk or access application.


with top of body.




four-color, but must look lke a duotone.) Use 8-pt
18 pts of white space. Vignette can be any simple
shape. However it must center within a clear square

of body.
.5".min.
See Basic Specs. Prints black, sits .25" above
page edge.
.75"
FigureTitle: See Basic Specs

Workstation
consequat.
10Base T
Marketing Icon Illustrations: See Basic Specs

ISDN BRI
760 Series
ISDN Router
RJ 11 North America
NT1 Europe

Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010

GO!
7/2/98 1:39 PM
Page 6
Level 2
T h e C i s c o Service Fact Sheet (4-page) (cover)

8.5 x 11 folded, 11 x 17 flat
If title runs to two lines, use Univers for first line

and Sabon for second.
Naming: Service Name (Cisco SMARTnet
Services)
.375


Service name Clarification of what the Service is


Prints black.
is BodyIntro 1. A multiport ATM OC-3c/STM-1 interface that uses applicationspecific integrated circuit (ASIC) technology, based on Cisco Systems Stratm Technology, to
This is Body text. Stratm cost-effec-

This is Bullet text. Connection den-
tively delivers the most advanced ATM
sities with up to 96 OC-3c/STM-1
switching and traffic management capa-
ports on a single StrataCom
bility in the industry. It represents the
BPX ServiceNode
first commercially available implemen-
tation of VS/VD.

See Basic Specs

8- OC-3c/STM-1 ATM ports per card,
This is BodyFirst text. To address Asynchronous Transfer
each of which can be configured for either trunk or access
Mode (ATM) networking issues related to growing traffic
application.
demands, varying types of traffic, and the cost-effective

deployment of broadband ATM, there is a need for an ATM
network platform that delivers unprecedented scalability, perfor-
mance, and functionality at a low cost.




with top of body.

18 pts of white space. Vignette can be any simple
shape. However it must center within a clear
square box so text wraps a square shape (as shown).
Position of Vignette: centers on page both
top to bottom and left to right in the 8"area to the

of body.
.5" min.
Logo: See Basic Specs. Prints black, sits .25"
above page edge.
.75"
for Designers


Workstation
consequat.
10Base T

ISDN BRI
TO DOWNLOADS
Colors:
Size:
Stock:
Applications:
760 Series
ISDN Router
RJ 11 North America
NT1 Europe

Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010

See Business Solution, Program, and Service Fact

Sheet (4 page) (inside spread) for inside spread specs.
GO!
7/2/98 1:39 PM
Page 7
Level 2
3.25
Large type: Sabon Roman
ground color for

web/fax)
Table Format E:
See Fact Sheet Specs
ITU-T G.707, G.708, and G.709
LED
SMF (IR)
Laser
(Class 1)
SMF (LR)
Laser
(Class 1)
Range
(km)
-22
-15
-31
-10
SC
-15
-8
-34
-10
SC
20
-5
-34
-10
SC
40
Peak Cell Rate (PCR)
1:N cell replication on egress side

Up to 8000 multicast branch connections per BXM
Forum UNI Specification V.3.1 and ITU-T I.371
Interface (UNI) application
UNI conformant to ATM Forum UNI Specification V.3.1,

Complies with standard Usage Parameter Control (UPC)
and Connection Admission Control (CAC) per ATM
Forum UNI Specification V.3.1 and ITU-T I.371
Supports Virtual Circuit Connections (VCCs) and Virtual
Compliant with Bellcore GR-253-CORE
Maximum service rate
Alarms
Maximum resource allocation
Loss Of Signal (LOS)
EFCI tagging monitoring

StrataComs ForeSight
ABR VS/VD
and termination
Virtual Connection Queue (VCQ) assigned to each
VCQ configurable parameters:
Congestion threshold
and ITU-T I.371
Per-VC Weighted Fair Queuing (WFQ)
EFCI cell tagging
Loss Of Cell delineation (LOC)
Accommodate large traffic bursts
Alarm Indication Signal (AIS)
Avoid network congestion and cell discard
Remote Defect Iindication (RDI)
Suited to TCP/IP traffic
Alarm integration up/down count
autonomously over optimum network paths
UPC and CAC per ATM Forum UNI Specification V.3.1

ER stamping
Loss Of Frame (LOF)
200,000 to 900,000 cells stored per card
Deterministically allocates bandwidth and reroutes VCs
Unspecified Bit Rate Service
Per-VC queuing and scheduling
Loss Of Pointer (LOP)
Large ingress and egress cell buffer architecture
Automatic end-to-end connection management mechanism
Reserved queue depth
16,000 to 64,000 connections per card
Cell Buffering
Advanced Networking Features

AutoRoute
VC ingress
UBR with Early Packet Discard (EPD) on per-VC basis
Performance Monitoring
Performance monitoring provided for line, section,

and path
Bit Interleaved Parity (BIP) error detection
Far-End Block Error (FEBE) count
Preserves service integrity during network failures
Unavailable Seconds (UAS)
OptiClass
Errored Seconds (ES)
Up to 16 class-of-service queues, with independent service
Severely Errored Seconds (SES)
algorithms dedicated to each interface in the network
GO!
critical traffic
Fault Management and Reporting
Peak Service Rate (PSR)
Maximum queue depth
Header Checksum (HCS) monitoring
FairShare
Statistics
Dedicated queue- and rate-controlled servers for each
ATM statistics collected on a per-VC basis

Four levels of ATM-layer statistics collection provided
VCC/VPC
Dynamic bandwidth management, providing more than
95 percent utilization
Scalability
Type baselines no lower

than 3/4" from bottom
of page
Inside spread
side bar 4.25"

1.25"
BXM-622
o f f e r s
complete
network
control
through
dynamic
sharing of
r e s o u r c e s.
Efficiency
ATM
Physical port (trunk or UNI)
CLP high and low thresholds
range for VCCs and VPCs: per UNI Specification 3.1
Virtual interface parameters:
Sidebar to match cover
Frame Relay
Two multicast queues supported: critical and non-
VS/VD per ATM Forum Traffic Management
Specification V.3.1 and ITU-T I.371
Traffic Management
VPI/VCI used to identify virtual connection
ABR Service and Congestion Control
Path Connections (VPCs) per ATM Forum UNI
Virtual Path Identifier (VPI)/Virtual Channel Identifier (VCI)
web/fax)
with 16 class-of-service queues
Maximum Burst Size (MBS)
Connections:
SC, 100 pt, Track 12. 85% of

Solution PMS, should be
very subtle. Use keywords
from copy. (Deletes for
Support for up to 32 virtual interfaces per card, each
VSs and VDs Resource Management (RM) cell generation
ITU-T I.361 and I.432 specification
IP
Virtual Trunks
PCR
Explict Rate (ER) stamping
Configurable for trunk and public or private User-Network
OR
Multicast support for:
UPC: Ingress rate monitoring and cell tagging for:
Specification V.4.0
External timing source option also available
Large type: Sabon Roman
Multicasting
Usage parameter control (UPC) and CAC per ATM
(VC) basis at the ingress side
internal Stratum 3 clock conforming to ATT Pub. 62411
36/49, reverses to white,

column width 3." May be
centered, justified or flush
left. (Note: does not need
to change for PDF as it
reads well)
face (PNNI) Per ATM Forum P-NNI Specification V.1.0
Cell Transfer Delay Variation (CTDV)

Variable Bit Rate Service
CLP tagging, enabled, or disabled on a per-Virtual Circuit
G.703 compliant
Can be configured for internal timing from the BPX
.722"
Support for ATM Forum Private Network-Network Inter-
Sustainable Cell Rate (SCR)
STM-1 electrical
Quote: Sabon Roman SC,
Specification V.3.1
UPC: Ingress rate monitoring and discarding for:
Synchronous Transport Signal level 3c (STS-3c)/
Use solid PMS background for left column

with pull quote when
copy length allows
V3.0 and V3.1

E.164/NSAP addressing per ATM Forum UNI
and ITU-T I.371
Shielded twisted pair (STP-155)
When text overprints,

it is necessary to print
left column in 3%
black. (Delete background color for
web/fax.)
Signaling protocol per ATM Forum UNI Specification
UPC and CAC per ATM Forum Specification UNI V.3.1
Physical
Hangline for text 1.5".

Keep consistent within a
series.
to 4000 calls per second
Explicit Forward Congestion Indication (EFCI) threshold
Unshielded twisted pair (UTP-155)
ATM Layer
On board processing of Switched Virtual Circuits (SVCs)
Service Priority Level (SPL)
Constant Bit Rate Service
155 Mbps electrical physical interface options:
Synchronization
Switched Virtual Circuits:
Cell loss priority (CLP) high and low thresholds
ITU-T G.957, G.958
MMF
two services on a single switch platform
Maximum Queue Depth (MQD)
Fiber-optic interface options:
Tx Power Rx Range
(dBm)
(dBm)
Min Max Min Max
Provides transparent end-to-end connectivity, operating
Maximum Service Rate (MSR)
1:1 BXM redundancy using Y redundancy
Source
1310nm
ATM-Frame Relay (FR) service interworking
configurable parameters:
Compliant with SDH standards
Back Card
.75
Up to 16 classes of service with the following
Bellcore GR-253-CORE
ANSI T1.105
3.25
Duotone: Screen Shot,

see Basic Specs
Compliant with SONET standards
Efficiency
SC, 100 pt, Track 12.

Reverses to white out of 3%
black. Use keywords from
copy. (Delete back-
.5
Scalability
.75
Fiber-optic interface options:

Back
Card
Source
1310nm
SMF (IR)
Laser
-15
-8
-28
-8
FC
20
SMF (LR)
Laser
Tx Power
(dBm)
Min Max
-3
+2
Rx Range
(dBm)
Min Max
-28
-8
Physical
FC
Range
(km)
40
Synchronization
Can be configured for internal timing from the BPX
Fact Sheet Specs

internal Stratum 3 clock conforming to ATT Pub. 62411

External timing source option also available
ATM Layer
Configurable for trunk and public or private User-Network
Interface (UNI) application

UNI conformant to ATM Forum UNI Specification V.3.1,
ITU-T I.361 and I.432 specifications
Complies with standard Usage Parameter Control (UPC)

and Connection Admission Control (CAC) per ATM
Forum UNI V.3.1 and ITU-T I.371
Bullet: Sabon, 9/14, .042" space before, left indent 0.097," first line indent
0.097", tabs 0.244"
Supports Virtual Circuit Connections (VCCs) and Virtual

Path Connections (VPCs) per ATM Forum UNI
Specification V.3.1 and ITU-T I.371
Connections:
16,000 to 64,000 connections per card per UNI
Specification V.3.1
Virtual Path Identifier (VPI)/Virtual Channel Identifier (VCI)
Bullet2 (Option): Sabon, 9/12, .042" space before, left indent 0.097," first
line indent -0.097," tabs 0.244"
range for VCCs and VPCs: per UNI Specification V.3.1

Traffic Management
Per-VC queuing and scheduling

Per-VC Weighted Fair Queuing (WFQ)
Up to 16 classes of service with the following
configurable parameters:
Bullet2First: 9/12, no space before, left indent 0.097," first line indent 0.097,"
tabs 0.244"
Maximum Service Rate (MSR)

Maximum Queue Depth (MQD)
Cell Loss Priority (CLP) high and low thresholds
Service Priority Level (SPL)
Section: Univers Bold, 9/14, Track 10, space before .097

," Solution PMS
Explicit Forward Congestion Indication (EFCI) threshold

Constant Bit Rate Service
UPC and CAC per ATM Forum UNI Specification V.3.1

and ITU-T I.371
Sectionsub: Univers Bold, 8.5/11.5, Track 10, space before .097"
UPC: Ingress rate monitoring and discarding for:

Peak Cell Rate (PCR)
Cell Transfer Delay Variation (CTDV)
Alternate Left page
TO DOWNLOADS
T h e Cisco Business Solution, Program, and Service Fact Sheet (4-page) (inside spread)
Sectionsubsub: Univers Bold Oblique, 8.5/11.5, space before .097"

Table Format E: (can cross one or two columns)
CellHeading: Univers Bold Condensed, 7/8, usually reverses to white out of
black or colored bars

CellBody: Univers Regular Condensed, 7/8
CellBullet: .069" indents. 6 pts from baselines to rule, cap height to rule, and
inset from outer box
Rules are 2 pt for outer box (frame) and 1 pt within
Cell headings can be vertical or horizontal. Layout needs will be customized to
accommodate information. If there is less information, open up leading for
7/2/98 1:39 PM
Page 8
Level 2
T h e C i s c o Statement of Direction (cover)
Two-color or four-color process, Overall matte varnish if using

solid PMS column inside
Size:
8.5" x 11"
Stock:
Text; Warren Lustro Dull, 100# Text (recycled)

If title runs two lines, use Univers for first line and Sabon
for second.
Naming: Main point of paper
EmphasisMedium: Sabon Italic, 12 pt, Track 10
Naming: Further clarification of what the paper is about
.375"
Network Security for Banking Institutions
S u c c e s s M e a n s F o c u s i n g o n C u s t o m e r R e l a t i o n s h i ps. C o m p e t i t i o n i n t h e b a n k i ng
services industry is increasing dramatically because of industry consolidation, deregulation, and the emergence of non-bank competitors such as bro -
Naming: Statement of Direction
kerage and securities companies. To be successful in this rapidly changing

Prints black.
TO DOWNLOADS
Colors:
m a r k e t, b a n k i n g i n s t i t u t i o n s a r e t a k i n g a n e w l o o k a t h o w t h e y i n t e r a c t
w i t h a n d p r o v i d e s e r v i c e t o t h e i r c u s t o m e r s.
Effective management of customer relationships and the
BodyFirst: See Statement of Direction Specs
Color of market solution, See Basic Specs
Body: See Statement of Direction Specs
Corporate intranets and Internet-based delivery of
ability to rapidly develop new delivery channels such as
banking services will inevitably play an increasingly
call centers, kiosks, and electronic banking, are becoming
important role in the financial services industry over the
key competitive advantages
next several years. Intranets
It is web-based ne tworki ng
are already becoming a pri-
technology that is provid-
mary vehicle for internal
ing the foundation for n e w
sharing of information and
front-end applications and
resources, and the Internet
services and that is making
is likely to be the primary
existing delivery channels
delivery channel for PC-
and applications more effi-
based electronic banking
cient and customer focused.
services to both retail and
In the older, centralized
commercial customers. In
mainframe computing envi-
fact, according to the Tower
ronment, customer informa-
Group, Internet-related IT
tion is usually maintained
spending among U.S. com-
on separate networks, and
mercial banks is expected
bankers often have to consult
to increase 77 percent
multiple sources for a
annually from just under
complete picture of a cus-
$100 million in 1996 to
tomers business with the
$700 million in 2000. To
bank. For instance, financial
be
effective,
however,
institutions often have separate networks for teller activity,
intranets and Internet-based services need to be easily
administrative functions, back office systems, automated
accessible to branch banks, partners such as correspon-
teller machines, and point-of-sale transactions. In contrast,
dent banks, telecommuters, mobile employees, and
networks based on the Internet Protocol (IP) allow con-
customers. Consequently, the financial industry will
solidation of these applications onto a single backbone
need network security solutions that make the
giving bankers access to all facets of a customers banking
Internet as secure as their private networks. Strong
needs, such as direct deposit data, loan applications, and
security will guarantee the privacy of customers infor-
portfolio analysis tools. And data is accessible no matter
mation as it sails through cyberspace, as well as
where the banker is located at a bank branch, a call
secure servers and network
center, at home, or on the road.
See Basic Specs. Sits .25" from

page edge. Prints black or four-color
depending on the job.
.5"
.75"
consequat.
consequat.

consequat.


Vignette: Duotone. Use 8-pt black rule for border. Text

wraps vignette with 14 to 18 pts of white space. Vignette
does not have to be in a square. However it must center
within a clear square box so text wraps a square shape
(as shown).
Position of Vignette: Centers on page both top to
bottom and left to right in the 8" area to the right of bar.
The vignette may be moved up or down if necessary to
keep at least three lines of text wrapping above or to
keep flush with top of body.

Section: See Statement of Direction Specs
.5" from baseline of intro text to cap height of body. Three

lines of body copy (minimum) above illustration to intro
text, or have the illustrations top flush with top of body.
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010

GO!
7/2/98 1:39 PM
Page 9
Level 2
3.25"
Large type: Sabon
.5"
Management
.75"
Roman SC, 100 pt,

Track 12. Reverses
out of 3% black. Use
keywords from copy.
The banking
(Delete background
color for web/fax)
will need
3.25"
.75"
One of the most important aspects of integrity involves
industry
36/49, reverses to white,

column width 3," justified
or tight flush left.
Security
Quote: Sabon Roman SC,
security
solutions
that make
When type overprints,

print sidebar in 3%
black. (Delete background color for
web/fax)
OR
Use solid PMS background on sidebar with
quote when copy
length allows
the Internet
as s e c u r e as
a private
n e t w o r k.
with Enterprise Networks
of the network device configurations, and the routing and
In addition, if a financial institution is to build delivery
switching configuration updates that continuously define
channels that use a public IP network such as the Internet,
the topology of the network. Data confidentiality protects
that institutions security solution must be tightly integrated
information as it traverses the network, which today implies
with the enterprise network infrastructure. For example, in
encrypting information as it leaves the network perimeter.
order to ensure data privacy on a connection through the
The key to true network integrity is that it be imple-
Internet, that connection must employ some form of data
mented across all types of devices with full interworking,
encryption. But after an encrypted tunnel has been estab-
so that every device in the network can participate and not
lished through the public IP network, the tunnel should
be a weak link in the security implementation.
function in the same way as a leased line or Frame Relay pri-
Active audit is the systematic and dynamic verification

that the security policy as defined is being properly implemented. It provides assurance that the security policy is
Identity (Authentication and Authorization)
consistent and operating correctly.
Identity refers to authenticating individual network users
Active Audit enables customers to detect intrusion and
and allowing them access only to the applications and services

for which they are authorized. For example, electronic
banking customers can be authenticated via token cards
or digital certificates and are given access to only their own
account information. Or a bank employee is authenticated
via a password and is authorized to access a few specific
applications, such as risk management tools, between the hours
of 6:00 a.m. and 5:00 p.m. Identity involves authenticating
every network user and mapping their identity, location,
and the time-of-day access to the Security Policy. The key to
centralized identity and security policy management is the
combination of all key authentication mechanisms (for
example SecureID, DES Gold Cards, or MS Login) and their
interworking with one common identity repository. To
truly be centralized and configured only once, the identity
mechanism must also be location independent; for example,
it must be equally applicable to dial-users and campus users.
Hangline for text ideally

1.5". Keep consistent within
a series.
GO!
vate virtual circuit (PVC); that is, the connection should
Active Audit
n e t wo r k
Importance of Integrating Security Systems
network infrastructure security. This includes protection
network anomalies, misuse, and attacks.

Active Audit also includes reporting the findings of the
audit process.
function as an integral part of the corporate enterprise network.

Another example of the need to integrate the security
system with the enterprise network involves offering electronic commerce services. If an institution wants to offer
electronic commerce services, it will need to act as a certifying
authority for its customers. (In The Registry market survey
described earlier, all of the financial institutions surveyed
were currently using one-time passwords created by token
cards to identify remote dial-in users. However, the majority
Active audit should be handled by a system that is totally
were planning to convert to digital certificates within the
separate from the network security solutions that are
next six months. Digital certificates are authenticated in a
installed. There arent many tools available today for active
certificate authority.) In order to be a viable certificate
audit, which explains why many companies hire outside
authority, an institution will need to have some form of
auditors to check their security implementations.
centralized authentication and authorization infrastructure
An example of such a case was reported in a recent
in place. The integration of security systems is therefore an
article that appeared in the February 3, 1997 issue of
essential step in the future evolution of enterprise networks.
Fortune magazine. The article provided a blow-by-blow

description of an actual network break-in at a Fortune 100
Bar to match cover

Page Numbers: Univers
Black, 9 pt, center in box,

only on left-hand pages.
company in December. The top executives of the company

were aware of the break-in attempt in advancein fact,
they agreed to the mission because they were interested in
finding out how vulnerable their network was. The bottom
linethe hackers took over network manager status in only
Integrity
two hours and could go anywhere and change anything they
Integrity includes the security of the network periphery,
wantedand the company would have had no knowledge
security of the network devices, and security of the flows
that the attack even happened if they hadnt known about
of information between them. Perimeter security is protection
it ahead of time. For true security policy management on an
at the boundary between the users and devices that can
enterprise-wide basis, active audit capability must be in place
be identified and trusted and the rest of the world.
and be applicable for all access ports, devices, and media.
Duotone: See Important
Firewalls are typically used to protect the network perimeter

from unauthorized access.
Type baseline no lower than

3/4" from bottom of page
Inside spread
side bar 4.25"
Statement of Direction Specs

Body: Sabon 9/14, .25 indent, justified
Cisco Enterprise Security Roadmap
As previously discussed, security products available today
In order to address the growing security needs of the financial
have forced a point product approach to managing securi-
community, Cisco Systems is expanding upon its existing
ty. Dial-in access must be managed separately from the
network security products to provide a comprehensive security
Internet firewall, which has no connection to user privi-
solution that offers:
leges inside the bank. Ciscos Enterprise Security
Centralized security management whereby bank
enhancements make possible a new approachan
employees, partners, and customers can be authenticated

and their network privileges authorized from a single
i n s t i t u t i on- w i d e ,
oriented security policy, dynamically enforced

across a multi-vendor, multi-technology infrastruc-
management include: simplified operations (requiring
ture. This approach will enable applications such as
less staff), simplified implementations (requiring less equip-
secure Internet banking and remote network access for
ment), and lower vendor relationship costs (training,
bank branches and mobile employees over low-cost
administration, and maintenance).
Internet connections as illustrated in the diagram.
Dynamic monitoring and auditing of network security
BodyFirst: Sabon 9/14 no indent, no space before, justified
user-
point in the network. The benefits of centralized
Enterprise Security Alliance
providing seamless interworking between the auditing
In order to move the industry closer to fully standards-based
tools, security management, and the network infrastructure.
security implementations and intervendor interoperabili-
Encryption integrated across all Cisco security products
ty, Cisco and Microsoft have founded the Enterprise
to secure the privacy of data as it travels across the
Security Alliance program. The charter of the Alliance is to
Bullet: Sabon 9/14 left indent 0.097," first line indent -0.097," justified,
tabs 0.244"
Bullet2 (Option): 9/12, .042" space before, left indent 0.097," first line indent
-0.097," justified, tabs 0.244"
agree on, promote, and test interoperability of new securi-
Internet and private networks.
ty standards and drive the development of active audit

tools. Other members of the Alliance include HewlettPackard, Oracle, Verisign, RSA, and Cylink.
Bullet2First: 9/12, no space before, left indent 0.097," justified, first line
indent -0.097,," tabs 0.244"
Elements of Secure Internet Banking
Data
Center
Section: Univers Bold, 9/14, Track 10, space before .097," Solution PMS
Centralized
Identity
Sectionsub: Univers Bold, 8.5/11.5, Track 10, space before .097"
Mobile
(Kiosk, ATM)
Internet
Router
Sectionsubsub: Univers Bold Oblique, 8.5/11.5, space before .097"
Encrypted IP
Encrypted IP
Bank
Network
Firewall
(Perimeter Security)
Certificate
Authority
Home
Banking
Alternate Left page
TO DOWNLOADS
T h e C i s c o Statement of Direction (inside spread)
Table Format E: (can cross one or two columns)

CellHeading: Univers Bold Condensed, 7/8, usually reverses to white out of
black or colored bars

CellBody: Univers Regular Condensed, 7/8
CellBullet: .069" indents. 6 pts from baselines to rule, cap height to rule, and
inset from outer box
Rules are 2 pt for outer box (frame) and 1 pt within
Cell headings can be vertical or horizontal. Layout needs will be customized to
accommodate information. If there is less information, open up leading for
7/2/98 1:39 PM
Page 10
Level 2
T h e C i s c o Customer Profile
8.5" x 11"
Duotone: See Important Miscellany for Designers
TO DOWNLOADS
Colors:
Size:
Stock:
Applications:

Track 10 (leading can vary, keep consistent within a series.
Always hangs 1.5" from top of page. Prints black.
GO!
SubTitle: Univers Cond. Bold, 12 pt, Track 10

Naming: Customer name
Naming: Clarification on what the profile is about from Ciscos perspective
Digex
1.5"
Bar: Basic Specs (except top portion of the bar
is black and centered section is Solution PMS.)

Naming: Customer Profile (keep generic: do
not include marketing unit, business unit, or
customer name)
Customer Profile
.375"
This is BodyIntro of the countrys fastest-growing, firsttier Internet Service Providers (ISPs), providing business
porations, banks, government agencies, universities, and other organizations and individuals that require fault-tolerant, best-of-breed internetworking. As an indicator
of its success, the Beltsville, Maryland-based company plans to expand its clear
channel DS-3 ring to 55 cities by the end of 1996 and grow to 100 points of presence (POPs)
by mid-1997.
DIGEX also supplies customers with Cisco 1005
demands, DIGEX has chosen Cisco Systems products for
routers for deployment in their remote offices, while com-
its central backbone routers, remote
panies requiring high-speed Switched
office routers, and dial-up access
no space before
.5," This space floats with BodyIntro1 length.
Multimegabit Data Service (SMDS)

Quote is Sabon Roman SC 9pt,
are provided with Cisco 7000 series
of Systems, Ed Kern, Cisco was
Leading can be modified to fit
routers. All these products are very
chosen because it has the only high-
along with black box. suit the
well received, says Wigley, because
end solutions that suit the industrial-
industrial-strength, environ-
they represent cost-effective upgrade
servers. According to DIGEX Director
strength, no-excuses environment
formance routing capabilities.
products are the only ones .
of Broadband Services, Our part-
leading and box to fit quote. Box hangs from top of color
bar; the box always prints black)
Most recently, DIGEX stan-
Name
Title
Company.
This is body DIGEX Manager
Quote: Sabon Roman SC, 9/16, Track 12. (Can adjust
paths in addition to their high-per-
ment were building Ciscos
were building. Ciscos products are

the only ones that work.
Body: Sabon 9/14, .25 indent
for each piece, depending on length of name, should

bleed off edge. 3% black (Delete for web/fax)
connectivity solutions to major customers from coast to coast. Customers include cor-
This is bodyFirst customer reliability and performance
BodyFirst: Sabon, 9/14, no indent,
Graphic Type: Sabon SC, 100 pt, Track 12. Custom size
Digex, Inc. Providing Business Connectivity Solutions
dardized on the new Cisco AS5200

universal access server for its dial-up
nering with Cisco is a major selling
POPs. With its ability to handle
point for our clientele. Our challenge
both digital and analog calls on a
is to provide business users with solid, proven technology
single trunk, the AS5200 enables DIGEX to issue a single
that can be counted on to work reliably right out of the
dial-in number to all its subscribers. As the companys
box. Cisco consistently helps us meet this challenge at every
internetwork continues to expand, additional POPs will be
service level.
equipped with a full contingent of AS5200 units tofull
To underpin its highly reliable services, DIGEX uses
contingent of AS5200 units to accommodate high-density,
Section: Univers Bold Condensed, 9/14,
high-end Cisco 7513 routers in redundant configurations as
Track 10, space before .097," Solution PMS
Leaf POPs, meanwhile, use Cisco 4500 series or 7507
particularly robust environment for growing our full range
routers. Says David Dobel, DIGEX Marketing Director,
General Manager of Telecommute Solutions. For example,
By using Cisco routers in our hubs as opposed to the
we can easily add new interface processor cards or take
switches employed by most ISPs, we minimize unnecessary
advantage of middleware technology to add new types of
downtime and avoid the packet losses and malapropos
connections and introduce new value-added services.
dial-up access.
the core backbone routers between its T3 clear channels.
This end-to-end Cisco solution provides us with a
Name: Sabon Italic Oldstyle Figures, 9/16
Sectionsub: Univers Bold Condensed, 8.5/14,
no track, space before .097, can be a run-in
Logo: See Basic Specs. Prints black
Front Cover
Sectionsubsub: Univers Bold Condensed
Oblique, 8.5/14, no track, space before .097," can

be a run-in
.75
DIGEX is positioned for the not-too-distant future
when T3 is superseded by even faster links. Businesses
pond, says Wigley. Already 56K users are flocking to

T1, and the savviest corporations are hitting a bandwidth
will always want more bandwidth, and we will scale and
wall. We sell to these kind of customers, and they often
respond, says Wigley. Already 56K users are flocking to
demand Cisco products because they appreciate Ciscos
T1, and the savviest corporations are hitting a bandwidth
inherent scalability. When you couple this added value
wall. We sell to these kind of customers, and they often
with Ciscos reliability, its not a hard sell.
demand Cisco products because they appreciate Ciscos
Bar and 4-pt rules black. Lower bar should match

front cover.
inherent scalability. When you couple this added value

with Ciscos reliability, its not a hard sell.
Figure Title: Univers Condensed Light 7.5/9, Rulesare Vertical 1.5, Horizontal .5.
Figure Title: Univers Condensed Light 7.5/9, Rulesare Vertical 1.5, Horizontal .5
for Designers
Workstation
10Base T
Icon Illustrations: See Important
ISDN BRI
760 Series
ISDN Router
Digital PSTN
RJ 11 North America
NT1 Europe
See Basic Specs
.5"
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010

Back Cover
Text baseline to be no less than .5" above logo. Logo size

is .75" wide.
7/2/98 1:39 PM
Page 11
Level 2
T h e C i s c o Industry Profile
Appropriate Industry PMS (Health care = 3035, Finance = 124,

or Local Government = 187) and black
Size:
8.5 x 11
Stock:

Naming: Industry (+ topic)
Side Bar: Basic Specs (except top
portion of the bar is black and centered

section is an industry PMS)
Naming: Industry Profile (keep generic: .375"
do not include marketing unit, business
unit, or customer name)
2"
Industry Profile
Naming: Clarification on what the profile is about from Ciscos perspective
Health Care
Group Health Cooperative of Puget Sound Improving Information Access throughout the Organization
Duotone: See Important Miscellany for
Designers
a t S e a t t l e s G r o u p H e a l t h C o o p e r a t i v e . By t h e i r v e r y
Background
before .097, Solution PMS
The Solution
Over the years, the organization has made a significant
because these services were all

department-specific, the inforavailable across the entire health
no space before
care continuum. The medical

staff needed more information in
order to be more effective. And
they needed better access to it.
Body: Sabon 9/14, .25 indent
data center uses two Cisco 7513

E X E C U T I V E
S U M M A R Y
routers, FDDI concentrators,

and Catalyst 5000 switches;
BACKGROUND
Seattle-based Group Health Cooperative is the nations seventhlargest nonprofit HMO. Serving 650,000 consumers in Washington
and western Idaho, Group Health has a 2000-physician staff and
$1 billion in annual revenues. The organization maintains 2 hospitals,
35 clinics, 6 administrative centers, and a centralized data center.
CHALLENGE
Group Health needed to provide more information to the medical
the hospitals have Cisco 7000

routers and Catalyst 1200
switches; and the clinics use
2514 router. As the number of
workstations grows, Group
Health can either upgrade to a
router with a higher port density
stafffor use in diagnosis, treatment, and planning for care
There were a lot of legacy
and to increase access to that information.
networks, including dozens of
SOLUTION
departmental LANs. But they
Working with Cisco, Group Health designed a robust network
were not put together as part of
working partner was perfectly
or use Catalyst switches to

increase the port capacity.
Selecting Cisco as a net-
with a scalable architecture and strict standards for applications.
an enterprise strategy, says
logical, explains John Stanley.
The network, consisting of Cisco routers, switches, and concen-
John Stanley, director of comput-
Weve made a conscious effort
trators, carries voice, data, video, and imagesand connects all
er and network services.
to choose a vendor who can
medical and administrative facilities as well as physicians homes.
provide a breadth of products
Group Health is also using an Integrated Services Digital Network
prise-wide network that would
and a high level of service
(ISDN) router from Cisco for home-based medical transcriptionists.
centralize existing services and
and then standardize on that
RESULTS
eliminate the islands of informa-
vendors offerings. Ciscos
Group Health has been able to speed diagnosis and treatment by
tion. The network developers
ongoing innovation was also
implementing company-wide applications and delivering informa-
also had to improve the speed of
an advantage, he says. When
tion quickly and reliably. Cost savings have been achieved by
information delivery and make it
we needed access to the Internet,
centralizing services, making information more widely available,
more reliable. In addition, they
remote access, or phone lines
and providing more reliable communications vehicles.
for dictation, Cisco could pro-
had to identify new sources of efficiency innovative ways to use

information technology to improve patient care and
contain costs.
.5," This space floats with BodyIntro length.
either a Cisco 4000 or a Cisco
The Challenge
GroupHealth needed an enter-
GO!
network that has a capacity for growth. Currently, the
accounting, lab information, and

materials management. But

Track 10 (leading can vary, keep consistent within a series).
Always hangs 1.5 from top of page. Prints black.
Working with Cisco, Group Health designed a robust
investment in information technologyfor claims, patient
mation they produced was not
BodyFirst: Sabon, 9/14, no indent,

Managing the cost of patient care is hardly a new idea
nature, HMOs are concerned with providing the best possible care while keeping
consumers costs low.
Section: Univers Bold, 9/14, Track 10, space
vide it. Whenever weve had

a new opportunity, Cisco has been able to step in with
a solution.
Summary Box: Prints in 10% (PMS 3035, 187, or

black) or 15% (PMS 124) Top bar is 100%, Industry PMS
3035, 187, or 124. (Delete tint for web/fax, use .25
keyline) Box length can adjust to .5 above logo; however should be no less than 1.5 total. Box position should
hang 4 from top of page. This can adjust up or down
.25 to .5 to accommodate type wrapping nicely at top.
BoxTitle: Univers Condensed Bold, 9/10,
centered, caps, reverse to white, Track 100
BoxSection: Univers Condensed Black, 8/15.5, caps,
Industry PMS
BoxBody: Univers Condensed Light, 8/14
BoxBody2: Univers Condensed Light, 8/14, .25 indent
Logo: See Basic Specs. Prints black
.An enterprise-wide health information system (HIS)
The Results
Healthcare providers throughout the enterprise now have
will soon provide Group Healths planners with a central-
the information they need for faster diagnosis and treat-
ized clinical repository of electronic medical recordsand
ment. For example, physicians can get lab test results
streamline the process of performing population-based
immediately, at their desktop computers, where previously
analyses. Having ready access to this kind of data will help
they typically waited 24 hours for such results. The net-
the organization to manage care more effectively. If all
work also provides high-speed image transfer capabilities,
the data is available electronically, explains Stanley,
which allow physicians to view X-rays, MRIs, or CAT
well be able to study trends and treatment plans more
scans as soon as theyre available. Not only do these com-
efficientlyand modify them based on changes in those
munications improvements increase diagnostic efficiency,
trends.
but they also facilitate consultation between colleagues in
costs of health care delivery, Stanley emphasizes the importance of providing the medical staff with the information
important function of the network, he says, is to enable
they needquickly and reliably. When we make our pro-
the staff to achieve their healthcare delivery objectives.
viders more efficient in their work, we can begin to control
space before .097, black
Bar and 4-pt rules black. Lower bar should match

front cover.
the costs of providing care.
The Results
Sectionsub: Univers Bold, 8/11.5, Track 10,
Addressing the impact of the network on the escalating
different locations. And that, according to John Stanley,

is just what the network was designed to do. The most
Extending all the way to staff members homes, the network

enables additional time and cost savings. For example,
doctors can get the clinical information they need for decision makingeven when they receive a call at night. For
example, doctors can get the clinical information they need
for decision making
Addressing the impact of the network on the escalating

costs of health care delivery, Stanley emphasizes the importance of providing the medical staff with the information
they needquickly and reliably. When we make our providers more efficient in their work, we can begin to control
the costs of providing care.
The Results they can also access medical search engines on the
Sectionsubsub: Univers Bold, 8/11.5, space
Internet, and they can communicate quickly and accurately
before .097, black, can be used as run-in
from home on a flexible schedule, using the network to
via e-mail. In addition, medical transcriptionists can work
Appropriate industry PMS
receive dictation and to transmit their finished documents.
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010
Copyright 1997 Cisco Systems, Inc. All rights reserved. Catalyst and Cisco Systems are trademarks, and Cisco and the Cisco logo are registered trademarks of Cisco Systems, Inc. Printed in USA.
Lit # 834701 1/97
TO DOWNLOADS
Colors:
Text baseline to be no less than .5" above logo.

See Basic Specs for logo placement and address
block specs.
7/2/98 1:40 PM
Page 12
Level 2
T h e C i s c o Extended Business Case (cover)
Two-Color Cover, Black Text

8.5" x 11"
Cover; Gilbert Esse, white, 80# Cover Smooth (recycled)
Text; Warren Lustro Dull, 100# Text (recycled)
Naming: Business Case
Duotone: With 8-pt black rule.

Note: If using a full-color original, you may have to
adjust brightness and contrast in areas. See Basic

Specs for duotone curves.

Ty p e i n F r o n t C o v e r Ti t l e
Type in Title
FrontCoverTitle: Sabon Roman SC, Initial caps, 24/28,
Track 30. (Can adjust size smaller proportionately

depending on length of title). Space after .069"
Naming: Name of business or main point of case
Naming: Further clarification of what the case
is about
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010
Copyright 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systems is a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,
TO DOWNLOADS
Business Case
Colors:
Size:
Stock:
GO!
7/2/98 1:40 PM
Page 13
Level 2
FrontCoverTitle: Sabon Roman SC, Initial caps,
24/28, Track 30. (Can adjust size smaller proportionately depending on length of title). Space after .069".
Naming: Further clarification of what the case study is about
Left-hand pages are

blank unless continuation
of a section. All sections
start on right-hand pages.
3.5" to top of Initial cap
Bar: Black only, center section

3% black
Ty p e i n Ti t l e
t o B u s i n e s s e s Wo r l d w i d e
Strategy
The Business Case for ATM in the WAN
Large Type: Sabon SC, 96 pt,

Track 10, can adjust kern slightly
to fit keyword, 3% black, bleed
off edge.
Note: Title page is optional.
If used, would duplicate
FrontCoverTitle and Title.
Inside Front Cover
Title Page

Naming: Business Case Topic
Naming: Table of Contents
Contents
.75" to baseline of head
WAN ATM Businesss Case Table of Contents
2.5" from top of page

Executive Summary
Lorem ipsum
dolor sit ame
consectetuer
adipiscing elit
Introduction
Decrease Costs 30% to 50%
euismod
tincidunt ut
laoreet dolore
7
8
9
Improve Performance
11
magna aliquam
11
erat volutpat
11
Ut wisi enim
12
Reduce Risk
13
magna aliquam
13
erat volutpat
13
Ut wisi enim
14
magna aliquam
14
erat volutpat
15
Decrease Costs 30% to 50%
17
tincidunt ut
17
18
laoreet dolore
19
Improve Performance
23
magna aliquam
23
erat volutpat
Blank
14
Ut wisi enim
euismod
Z_FooterRight: Univers Black,

9 pt, print black centered.
TOC: Univers Bold, 9/14, Track 10.
23
Ut wisi enim
24
Reduce Risk
25
magna aliquam
25
erat volutpat
26
Ut wisi enim
28
magna aliquam
28
TOC2: Sabon, 9/14
Table of Contents
3 or align with Table of Contents
.25 Minimum margin
TO DOWNLOADS
T h e C i s c o Extended Business Case (title page and TofC)
GO!
7/2/98 1:40 PM
Page 14
Level 2
.75" to baseline of head
WAN ATM Business Case Executive Summary
1.5" from top of page

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
Left-hand pages are blank

unless continuation of a
section. All sections start
on right-hand pages.
Improve Performance
sed diam nonummy nibh euismod tincidunt ut laoreet
Duis autem vel eum iriure dolor in hendrerit in vulputate
dolore magna aliquam erat volutpat. Ut wisi enim ad
velit esse molestie consequat, vel illum dolore eu feugiat
minim veniam, quis nostrud exerci tation ullamcorper sus-
nulla facilisis at vero eros et accumsan et iusto odio dig-
cipit lobortis nisl ut aliquip ex ea Velit esse molestie conse-
nista nobis eleifend option congue nihil imperdiet doming
quat, vel illum dolore eu feugiat nulla facilisis at vero eros
id quod mazim placerat facer possim assum. Lorem ipsum
et accumsan et iusto odio dignissim qui blandit praesent
dolor sit amet, consectetuer adipiscing elit, sed diam non
Track 10, space before .097"

BodyFirst: Sabon, 9/14, no
indent, no space before
Ummy nibh euismod tincidunt ut laoreet dolore magna
luptatum zzril delenit augue duis dolore te feugait nulla

facilisi. Lorem ipsum dolor sit amet, consectetuer
Section: Univers Bold, 9/14,
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis

nostrud exerci tation ullamcorper suscipit lobortis nisl ut
Decrease Costs
Adipiscing elit, sed diam nonummy nibh euismod tincidunt

ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros
Body: Sabon, 9/14, .25 indent,

no space before
Reduce Risk
Et accumsan et iusto odio dignissim qui blandit praesent

luptatum zzril delenit augue duis dolore te feugait nulla ing
elit, sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat.
Prepare Your Network for the Future
Ut wisi enim ad minim veniam, quis nostrud exerci tation

consequat. Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio
TDM versus ATM Cost Comparison

Constant Dollars (000s)
Old TDM Network
dolor sit amet

consectetuer
adipiscing elit
dolore magna
aliquam erat
volutpattation
ullamcorper
New TDM Network
dolor sit amet

consectetuer
adipiscing elit
1996
1997
1998
1999
2000
00000
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1996
1997
1998
1999
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(TABLE FORMAT A)
Condensed Bold, 7.5/9, space

before .097," .5 rule below
Summary
CellBody: Univers Condensed
light, 8/9, .25 rule below offset .042;

space before .028"
Note: You will have to set tabs
per chart content in the Quark file

only. In Frame, this text is in
Table Format A.
Quote: Sabon Roman SC, 10.5/28, Track 10

Name: Sabon Italic, 9/14, flush right
Quotes can be single column or cross both columns.

Quotes are at top or bottom of columns.
Allocation
WAN ATM Business Case Decrease Costs 30 to 50%
Reduce Risk
Sectionsub: Univers
Condensed Bold, 8.5/14,

no track, space before
.097,can be used
as run-in.
cipit lobortis nisl ut aliquip ex ea
Lrem ipsum dolor sit amet, consectetuer adipiscing elit, sed
commodo consequat. consectetuer
magna aliquam erat volutpat. Ut wisi enim ad minim veni-
Univers Bold Oblique,

8.5/14, .097" space before,
can be used as run-in.
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis
am, quis nostrud exerci tation ullamcorper suscipit lobortis
dolore te feugait nulla facilisi.
adipiscing elit, sed diam nonummy
nisl ut aliquip ex ea commodo consequat. consectetuer

adipiscing elit, sed diam nonummy nibh euismod tincidunt
CellBullet: Univers Light

Condensed, 8/9, .069" indents
Velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio
nibh euis
dignissim qui blandit praesent luptatum zzril delenit augue

lobortis nisl ut aliquip ex ea
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo con-
duis dolore te feugait nulla facilisi.

Reduce Recurring Leased Line Costs
sequat. Duis autem vel eum iriure dolor in hendrerit in
Autem vel eum iriure dolor in hendrerit in vulputate velit
vulputate velit esse molestie consequat, vel Illum dolore eu
esse molestie consequat, vel illum dolore eu feugiat nulla
After: X.25 Switches Use Frame Relay Encapsulation

for Wide-Area Links
Bandwidth Savings from ATM Compression Techniques
Performance Improvements: Reduced Traffic Delay
Hardware Savings: Fewer Trunk Cards per X.25 Switch
Rules: Top = .5 pt, side = 1.5 pt,

text inset from rules 6 pt.
facilisis at vero eros et accumsan et iusto odio dignissim qui
dignissim qui blandit praesent luptatum zzril
Sectionsubsub:
FigureTitle: Univers Bold, 8.5/9.

diam nonummy nibh euismod tincidunt ut laoreet dolore
blandit praesent luptatum zzril delenit augue duis dolore te
Reduce Risk
feugait nulla facilisi.
Autem vel eum iriure dolor in hendrerit in vulputate
ipsum dolor sit amet, consectetuer adipiscing dolore magna
aliquam erat volutpat. Ut wisi enim ad velit esse molestie
nulla facilisis at vero eros et accumsan et iusto odio dignis-
consequat, vel illum dolore eu feugiat nulla facilisis at vero
sim qui blandit praesent luptatum zzril delenit augue duis
eros et accumsan et iusto odio dignissim qui blandit prae-
sent luptatum zzril delenit augue duis dolore te feugait .
Autem vel eum iriure dolor in hendrerit
Accumsan et iusto

Odio dignissim
cipit lobortis nisl ut aliquip ex ea commodo consequat.
Qui blandit praesent luptatum
Kbps
5,000
4,000
3,000
Frame Relay Load
Data Load
2,000
5
1,000
0
Voice Load
12AM 2AM
1AM
4AM
3AM
6AM
5AM
8AM 10AM 12PM 2PM
7AM
9AM 11AM 1PM
4PM
3PM
6PM
5PM
8PM
7PM
10PM
9AM 11PM
Time
Duis autem vel eum iriure dolor in hendrerit in vulpu-
Bullet: Sabon, 9/14
tate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio
left indent .097," first line

indent -.097,"tabs .244," .488"
ATM
Cumulative Network
Costs by year
ATM Savings through

5 years
4.0
4.0
3.0
3.0

After: ATM Bandwidth Allocation
Fixed Portion of Bandwidth
Sabon, 9/12 with .042"

space before, left indent
.097," first line indent
-.097," tabs .244,".488"
Gbps
Gbps
Network Management
Bullet2 (option):
2.0
2.0
Data
1.0
1.0
Router
Router
Voice
0
TDM
(4 T3s)
ATM
(36 T3s)
ATM
(12 OC3s)
TDM
(4 T3s)
ATM
(36 T3s)
ATM
(12 OC3s)
Charts/Graphs: Keep simple,

build with .25 rules, Univers
Condensed Light and Univers
Condensed Bold, 7.5/9, use Cisco
Marketing Icons, do not resize.
Grayscale. Build these in Adobe
Illustrator as eps files.
Fit within column. If two, fit

within a single column or across
both columns.
TO DOWNLOADS
T h e C i s c o Business Case (typical spreads)
GO!
7/2/98 1:40 PM
Page 15
Level 2
T h e C i s c o Short Business Case (cover)
One PMS and Black

8.5 x 11

Naming: Clarification on what the case is about
Naming: Business Case
St r at e g y
Type in EmphisisMedium Type in SubTitle
Business Case
This is BodyInftro1 sit amet, consectetuer adipiscing elit, sed

Duotone: See Important Miscellany
magna aliquam erat volutpat. Ut wisi enim ad minim veniam,

quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea Velit esse
for Designers
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accusan
et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore
te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer
before .097, PMS
This is bodyFirst, sed diam nonummy nibh euismod tin-
cidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation ulla
duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit
mcorper suscipit lobortis nisl ut aliquip ex ea commodo
amet, consectetuer adipiscing elit, sed diam nonummy nibh

volutpat. Lorem ipsum dolor sit amet,
This is bodyFirst, eum iriure dolor in
consectetuer adipiscing elit, sed diam
hendrerit in vulputate velit esse molestie
This is Quote because it has the

only high-end solutions that suit
the industrial-strength, noexcuses environment were
building. Ciscos products
are the only ones that work.
consequat, vel illum dolore eu feugiat

nulla facilisis at vero eros et accumsan
et iusto odio dignista nobis eleifend
option congue nihil imperdiet doming
id quod mazim placerat facer possim
assum. Lorem ipsum dolor sit amet,
Ed Kern
Director of Systems
This is Name
consectetuer adipiscing elit, sed diam.

This is Body, euismod tincidunt
nonummy nibh euismod tincidunt

ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation
ullacorper suscipit lobortis ut aliquip
ex ea commodo consequat.
Ut wisi enim ad minim veniam,
quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea
ut laoreet dolore magna aliquam erat

volutpat. Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis nisl ut aliquip
commodo consequat. Duis autem vel eum iriure dolor
Body: Sabon, 9/14, .25 indent, no space before
GO!
.5, this space floats with BodyIntro length.
euismod tincidunt ut laoreet dolore magna aliquam erat
This is Section
Track 10 (leading can vary, keep consistent within a series).

Always hangs 1.5 from top of page. Prints black.
This is Body, molestie consequat, vel illum dolore eu
This is Section
Section: Univers Bold, 9/14, Track 10, space
in hendrerit in vulputate velit esse molestie consequat, vel

illum dolore eu feugiat nulla facilisis at.
commodo consequat. Duis autem vel

eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel
Nulla facilisis at
vero eros et accumsan et iusto
odio dignissim
This is BodyFirst dolor sit amet, consectetuer adipiscing
qui blandit
praesent luptatum zzril
delenit augue duis dolore te
Nam liber tempor cum
Quote: Sabon Roman SC, 9/16, Track 12. (Can adjust

leading, kern and box to fit quote. Box hangs from top
of color bar; the box always prints black)
This is Bullet
This is Sectionsub
Name: Sabon Italic, 9/14, flush left
soluta nobis eleifend

option congue nihil imperdiet

Logo: See Basic Specs. Prints black.
This is Sectionsub
Ut wisi enim ad minim veniam, quis nostrud exerci
This is BodyFirst dolor sit amet, consectetuer adipiscing
tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel
This is Bullet
Nulla facilisis at
vero eros et accumsan et iusto
This is Body, molestie consequat, vel illum dolore eu
odio dignissim
qui blandit
praesent luptatum zzril
duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit
delenit augue duis dolore te
amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat
Nam liber tempor cum
volutpat.
soluta nobis eleifend
Bullet: Sabon, 9/14 left indent .097", first line indent
-.097,' tabs .244," .488"
option congue nihil imperdiet

This is BodyFirst, with .097 before. sit amet, consectetuer
This is FigureTitle: TDM Bandwidth Allocation
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo con-
Kbps
sequat. Duis autem vel eum iriure dolor in hendrerit in
5,000
vulputate velit esse molestie consequat, vel illum dolore eu

4,000
Frame Relay Load

3,000
Charts/Graphs: Keep simple, build with .25

rules, Univers Condensed Light and Univers
Condensed Bold, 7.5/9, use Cisco Marketing
Icons, do not resize. Grayscale. Build these in
Adobe Illustrator as eps files.
Fit within column. If two, fit within a

single column or across both columns.
duis dolore te feugait nulla facilisi.
Data Load
2,000
1,000
0
Voice Load
12AM 2AM
1AM
4AM
3AM
6AM
5AM
8AM 10AM 12PM 2PM
7AM
9AM 11AM 1PM
4PM
3PM
6PM
5PM
8PM
7PM
10PM
9AM 11PM
Time
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
World Wide Web URL:
Tel: 408 526-4000
800 553-NETS (6387)
Fax: 408 526-4100
BP 706-Villebon
France
Tel: 33 1 6918 61 00
Fax: 33 1 6928 83 26
Cisco Systems, Inc.
San Jose, CA 95134-1706
USA
Tel: 408 526-7660
Fax: 408 526-4646
Asia Headquarters
Fuji Building
3-2-3 Marunouchi
Japan
Tel: 81 3 5219 6000
Fax: 81 3 5219 6010
Copyright 1997 Cisco Systems, Inc. All rights reserved. Printed in USA. Cisco Systems is a trademarks; LightStream, MultiNet, MultiWare, OptiClass, Personal Ethernet, Phase/IP, RPS, StrataCom, TGV,
TO DOWNLOADS
Colors:
Size:
Stock:
Applications:
7/2/98 1:40 PM
Page 16
Level 2
.75"
3.25"
.5"
3.25"
.75"
.75"
This is BodyFirst. sit amet, consectetuer adipiscing elit, sed
ipsum dolor sit amet, consectetuer adipiscing dolore magna
nisl ut aliquip ex ea commodo consequat. Duis autem vel
aliquam erat volutpat. Ut wisi enim ad velit esse molestie
eum iriure dolor in hendrerit in vulputate velit esse
consequat, vel illum dolore eu feugiat nulla facilisis at vero
molestie consequat, vel illum dolore eu feugiat nulla facili-
eros et accumsan et iusto odio dignissim qui blandit prae-
sis at vero eros et accumsan et iusto odio dignissim qui
sent luptatum zzril delenit augue duis dolore te feugait
blandit praesent luptatum zzril delenit augue duis dolore te
nulla facilisi. Lorem ipsum dolor sit amet, consectetuer

dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit
tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation
consequat. Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel
Bullet2 with .028 space before
Accumsan et iusto
Odio dignissim
Qui blandit praesent luptatum
Sabon, 9/12 with .042"

space before, left indent
.097," first line indent
-.097," tabs .244,".488"
Condensed Bold, 7.5/9,

space before .097, .5 rule
below offset .042; space
before .028

dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat.
Sectionsub as run-in
Duis autem vel eum iriure dolor in

illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
ut laoreet dolore magna aliquam erat.
zzril delenit augue duis dolore te feugait nulla facilisi. Nam

liber tempor cum soluta
Reduce the Cost of Network Expansions
Reduce the Cost of Network Overhead
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim

dolore magna aliquam erat volutpat.

nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
Sectionsub
qui blandit praesent luptatum zzril delenit augue duis
Hendrerit in vulputate velit esse molestie consequat,
vel illum dolore eu feugiat nulla facilisis at vero eros et
dolore te feugait nulla facilisi. Nam liber tempor cum solu-
accumsan et iusto odio dignissim qui blandit praesent lup
ta nobis eleifend option congue nihil
facilisi. Minim veniam, quis nostrud exerci tation ullamcor-
This is FigureTitle, Switches Use Frame Relay

Encapsulation for Wide-Area Links
per suscipit lobortis nisl ut aliquip ex ea commodo con.
This is CellBullet. ATM Compression Techniques

Performance Improvements: Reduced Traffic Delay
Hardware Savings: Fewer Trunk Cards per X.25 Switch

TDM versus ATM Cost Comparison

Constant Dollars (000s)
dolor sit amet

consectetuer
adipiscing elit
dolore magna
aliquam erat
volutpattation
ullamcorper
New TDM Network
dolor sit amet

consectetuer
adipiscing elit
1996
1997
1998
1999
2000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
1996
1997
1998
1999
2000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
00000
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00000
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X.25
Switch
X.25
Switch
Feeder
Locations
X.25
Switch
Summary
dolor sit amet

consectetuer
adipiscing elit
X.25
Switch
X.25
Switch
Access
Trunk
(X.25)
Wide-Area
Trunks
(X.25)
X.25
Switch
X.25/X.75
Gateway
This is Section
This is bodyFirst, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut
wisi enim ad minim veniam, quis nostrud exerci tation ulla
mcorper suscipit lobortis nisl ut aliquip ex ea commodo
This is Section
This is bodyFirst, eum iriure dolor in hendrerit in vulputate
nulla facilisis at vero eros et accumsan et iusto odio dig-
nista nobis eleifend option congue nihil imperdiet doming
id quod mazim placerat facer possim assum. Lorem ipsum
dolore te feugait nulla facilisi.Lorem ipsum dolor sit amet,
dolor sit amet, consectetuer adipiscing elit, sed diam non
consectetuer adipiscing elit, sed diam nonummy nibh euis-
This is Body, euismod tincidunt ut laoreet dolore
mod tincidunt ut laoreet dolore magna aliquam erat volutp.
nisl ut aliquip ex ea commodo consequat. Duis autem vel
eum iriure dolor in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at.
illum dolore eu feugiat nulla facilisis at vero eros et accum-
X.25
Switch
X.25
Switch
X.25
Switch
Feeder
Location
X.25
Switch
Sectionsub: Univers Condensed

Bold, 8.5/14, no track, space before
.097,can be used as run-in.
Sectionsubsub
san et iusto odio dignissim qui blandit praesent lupta.
CellBody: Univers
Condensed Light, 8/9, .25
rule below offset .042;
space before .028.
FigureTitle: Univers Bold, 8.5/9.
Note: You will have
to set tabs per chart

content in the Quark file
only. In Frame, this text is
in Table Format A.
Example 1European Manufacturer
45 LINKS
Tatum zzril delenit augue duis dolore te feugait nulla
Old TDM Network
(TABLE FORMAT A)
Before: TDM Bandwidth Allocation
lobortis nisl ut aliquip ex ea commodo consequat. con-
Bullet2 (option):
Body, feugiat nulla facilisis at vero eros et accumsan et
TO DOWNLOADS
T h e C i s c o Short Business Case (inside)
CellBullet: Univers Light

Condensed, 7.5/9, .069 indents,
Rules: top = .5 pt, side = 1.5 pt,
text inset from rules 6 pt.
Sectionsubsub: Univers Bold

Oblique, 8.5/14, .097" space before,
can be used as run-in.
GO!
73.0946 Industrial
7/6/98 9:28 AM
Page 1
C i sc o P roduct G raphics S pecifications
Product design is one of the most important elements in the wide variety of design appli-
recognize Cisco products by their names, form factors, colors, and badging. Cisco
Corporate Identity is in the process of creating a larger product roadmap or visual
picture of our product identity. This roadmap will give further definition of our current
and future industrial design direction and is expected to be complete in FY 98.
Logo Colors
Spot Color
Color Palette
Logotype
(PMS Warm Red)
TO DOWNLOADS
cations that contribute toward Ciscos corporate identity. Increasingly, our customers
WARM
RED
GO!
Boxed bridge element

(PMS 3035)
PMS 3035
Tines
(PMS Cool Gray 1)
COOL
GRAY 1
Product Graphics Specifications

Typefaces
LED
Product Color
Product Name, Sabon Semibold

Product Number, Sabon Regular
Color, Cool Gray 1
Typeface, Univers Condensed Bold
Color, Cool Gray 1
Molded Plastic, GEPlastics GY1291 (Dark Gray)
or GE Plastics BL2028 (Teal)
Sheet Metal, Cardinal Industries Finishes
8103-55839 (Gray)
Product Face
Product number
Sub-branding
aligns with base
line of Cisco
logotype
Product name
.9x
.9x
.6x
Cisco 7000
SERIES
Configurable Modular Router
1x
DATA
DATA
DATA
OK
OK
OK
OK
POWER
LED
LED
73.0946 Industrial
7/6/98 9:30 AM
Page 2
C i sc o C o-B randing S pecifications
Co-branding
TO DOWNLOADS
As a way to complete our end-to-end story, Cisco sometimes enters into co-branding agreements with
vendors whose product and company brand attributes
in association with Ciscos offer our customers
expanded products and services.
When co-branding a Cisco product with another
companys brand, the Cisco product must retain its
native look, feel, and badging. The co-branded vendors
logo should appear at the right of Ciscos logo, with
a minimum distance between the logos of .5x-height
of the Cisco logos boxed bridge element. The cobranding vendors logo should not appear larger than
the x-height of the entire Cisco logo, as shown below.
2.625x
1x
.5x
GO!
Channels for pdf 1
7/6/98 10:31 AM
Page 1
C i s c o Reseller and Certified Partner GraphicsIntroduction
Ciscos goal is to establish a strong and consistent presence in the channel. To reinforce
and certified partners worldwide. This design builds on Ciscos corporate identity and is
intended to be used for channel communications only.
Adhering to these guidelines will ensure that all brochures,
flyers, kits, and other reseller and certified partner collateral
will have consistent graphic treatment, regardless of the
business unit or geography where they were created.
For examples of reseller and certified partner designs
you can leverage for your own communications, see
the enclosed CDs. Also refer to the following section
Important Information for Designers of Reseller and
Certified Partner Collateral and Kitsand see the included layout examples.
For further questions, contact Cisco Corporate Identity.
TO DOWNLOADS
this goal, we have created a special look and feel in our communications with our resellers
GO!
Cisco Certification Kit
Cisco Reseller Toolkit
Cisco Business Essentials

Sales Training Kit
Cisco Reseller Starter Kit
Cisco Channel Program

Overview Brochure
Channels for pdf 1
7/6/98 10:31 AM
Page 2
I m p o r t a n t I n f o r m a t i o n for Designers of Reseller and Certified Partner

Collateral and Kits
The Reseller and Certified Partner look and feel is based on a distinct grid system. This
system consists of sections of four-color and duotone illustrations, sweeps of solid color,
and layering with illustrations that are darkened, lightened, or duotoned based on
the color or tint overlapping them. The look is not a patchwork design where random
blocks in the grid are selected and tinted here and there. Rather, the illustration must give
the feeling of being interrupted by a band of color that results in a change in style to the
illustration, such as a duotone or a darkened or lightened area.
The Grid
The Reseller and Certified Partner look divides the
page into a 6 x 6-unit grid (36 rectangular units).
For extremely horizontal layouts (for example,
posters or kits), use a grid that is 6 units wide and
3 units high. The black Cisco bar running up the
left side is optional. If incorporated, the bar should
be 3/4" wide and run the length of the page on the
left edge, bleeding off. The bar should be super black
without text. The 6 x 6-unit grid should begin on
the inside edge of the black bar.
Brochure Cover
The grid is created in Illustrator and brought in as a
path into Photoshop.
Editorial Spread
The grid can be created in Quark or brought in from
Illustrator as an EPS file.
The Illustrations
Select a section from a billboard or vignette illustration and convert the section to a duotone. (Please see
specs for duotone treatment and curves. Duotones
should be black plus PMS 124, 3035, 187, or cool
gray or other Market Solution color; try to use the
corporate palette.) Then, select an area of the illustration to emphasize. This emphasized area will be
four-color. For example, a duotone illustration of
people shaking hands could present the hands in
four-color, emphasizing partnership.
Package Design
The illustration can be used over the entire cover
and grayed out (see specs) with only key areas in
duotones.
Brochure Cover
The illustration can run over the entire page.
Editorial Spread
The illustration is reserved for corners and should
not have copy running over it. Blocks of solid and
tinted color should surround the illustration. The
remainder of the page should be various percentages
of black (3, 5, or 7 percent) with no cyan, magenta,
or yellow in the mix (K only).
Color
Bands or blocks of color (corporate palette) should
be strategically placed throughout the layout. Colors
should have overlays of light and dark percentages of
black in some areas (without CMY) to create a layered look.
The Letterform
Brochure Cover
A large letterform is placed over the layout and tinted
lightly (see specs). Some edges of the letterform can
run behind parts of an illustration if it is critical for
that section of the illustration to be visible. Otherwise,
90 percent of the letterform should be on the topmost layer. A 3-point white line should surround
the letter (except where an illustration overlaps), and
the letter should base-align with the bottom edge of
the spread. Letterforms should stand for a particular
corporate group, such as:
R = Reseller
C = Channels
T = Training
M = Sales and Marketing
S = Service and Support
The letterform should be at least 95 percent of the
height of the page.
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and dark and light tints. This dynamic structural look creates the illusion of depth
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Page 3
Level 1
C i s c o Reseller and Certified Partner GraphicsThe Basics

Dependent on the needs of the project.
Dependent on the needs of the project.
Adobe Illustrator, Photoshop, Quark
.75"
8.5"
11.125" (this was sized to fit pocket)
Grayscale Image: K only. Eliminate C, M, and Y
in Photoshop color channels so black and white
look doesnt shift on press. Black should be light
(2 to 7%).
Letterform: Created in Illustrator then brought
into Photoshop as a path. Path is then filled with a

small percentage of black (K only, 2 to 7%). Play
with opacity to create a tinted look. May have to
turn on screen function in Photoshop layers.
100% white 3-pt. outline added in Photoshop.
Letterform size should fill most of the page (95%).
Duotones: Duotone curves are as follows:

Yellow duotone:
Ink #1: PMS 124

Curves: 0=58.8%, 20=76.9%, 80=100%, 100=100%
Ink #2: 100% K
Curves: 0=0%, 60=16.3%, 90=38.8%, 100=50.6%
Bar: See Basic Specs, black bar and text in bar is

optional for Channels. No text.
C i s c o C h a n n e l P ro g r a m
Title Bar: Bar can be correct solution and/or
any corporate colors and should be placed three grid

units up from the bottom. The bar should be four grid
units wide.
I n c r e as e Sa l e s S u c c e s s b y Te a m i n g
Wi t h t h e N e t wo r k i n g I n du s t ry L e a d e r
Red duotone:
Ink #1: PMS 187

Curves: 0=41.9%, 60=83.8%, 100=100%
Ink #2: 100% K
Curves: 0=0%, 60=16.3%, 100=39.4%
Teal duotone:
Cover Title 1: Sabon Roman SC, 16/30, Track 20
Ink #1: PMS 3035

Curves: 0=22.5%, 100=100%
Ink #2: 100% K
Curves: 0=0%, 60=10%, 100=30%
(can adjust size smaller proportionately depending

on length).
Cover Title 2: Sabon Roman SC, 12/20, Track 20
(can adjust size smaller proportionately
depending on length)
Brochure Cover
Logo: Four-color process or black. The logo sits

.25" from bottom of page and is .75" wide.
TO DOWNLOADS
Colors:
Size:
Stock:
Application:
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Channels for pdf 2
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Page 1
Level 1
.5"
Head 1: Sabon Roman
SC, 55/38, Track 30 (can

adjust size smaller
proportionately
depending on length).
Type should bleed off
the left side of the page.
Caps ascender should
be .5 from top of page.
G row
With Cisco
H o w t o Te a m
W i t h C i s c o To d a y
Gain Certification, Build Credibility
Receive the Industrys Best Training
You can become a Cisco Reseller simply by completing the
Ciscos training courses provide education and hands-on
Channel Program application and a self-administered sales
experience in selling, designing, and supporting Cisco
solution test. Cisco Resellers receive access to online
networking solutions. Individuals may choose one of three
information, as well as regular communication, product
curriculum paths: sales, network design, and network support.
information, and sales tools from Cisco.
The sales curriculum allows individuals to choose a sales
With additional investment in the Channel Program, a
course focusing on small- to medium-sized business solutions,
Cisco Reseller may become a Cisco Certified Partner. Partner
enterprise business solutions, or WAN Switching solutions
Certification enables you to receive a wider range of marketing
leading to the designation of Cisco Sales Expert. The design
and sales support, as well as access to more Cisco products.
and support curriculum paths lead to Associate, Professional,
This vital training and support infrastructure can help you
and Expert Career Certifications.
demonstrate certifiable design, service, and support capabilities
The Sales Expert designation and Career Certifications
to your customers. Certification tells your customers that you
contribute toward meeting the requirements for Premier, Silver,
have the support capabilities to meet their needs and will
and Gold Partner Certification levels. Training is available
deliver consistent levels of service and support.
from Cisco and third-party training partners around the
Partners are designated as Premier, Silver, or Gold.
world via leader-led, self-paced, or online delivered courses.
To become a Cisco Reseller or Certified Partner, go to www.cisco.com/reseller and

click on Application Form. Complete the application and submit it online. Or, if
you prefer, submit the enclosed application by fax.
Upon receipt of your application, Cisco will send your designated Primary
GO!
Contact a Reseller Starter Kit, which contains product information, sales and
marketing tools, and product quick reference materials to get you started. Sales
contacts in most areas will each receive a Cisco Business Essentials Sales Training Kit.
On an ongoing basis, Cisco will regularly send your company updates. In addition,
Certified Partners can also be designated as Specialists in
all contacts for which you provide an e-mail address will receive e-mail communi-
certain technology or solution areas, such as WAN switching

or Channel Interface Processor (CIP) technology. Partners
cations from Cisco.
can also participate in Ciscos Global Support Program.
Flysheet
Cisco Partner Certification enables you to continually
If you need more information, refer to Ciscos Web site at www.cisco.com, and click
increase your expertise with Cisco products, so that you

can differentiate your business from other resellers and build
on Partners and Resellers

.
high levels of customer satisfaction.
Take advantage of this opportunity to increase sales and become your customers
most strategic asset by teaming with the networking leaderCisco Systems.
Ciscos Partner Certification Path
Cisco Partner Investment

Access to Products
and Solutions
GOLD
CERTIFIED
Training and Certification
S I LV E R
CERTIFIED
PREMIER
CERTIFIED
Service and Support
Sales and Marketing
TO DOWNLOADS
C i s c o Reseller and Certified Partner GraphicsBrochure Inside Spread
CISCO
RESELLER
Reseller Differentiation and Technical Readiness
Typography Specs
0.097," tabs 0.244"

tabs 0.244"
.097," can be color
Sectionsub: Univers Bold, 8.5/11.5, Track 10, space
before .097"
space before .097"

Condensed, 7/7. CellBody: Univers Regular Condensed,
7/7, CellBullet: .097" indent. Six pts. from baselines to
rule and cap height to rule. Rules are 2 pt. Main heads
can reverse to white out of black bars.
Channels for pdf 2
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Page 2
Level 1
C i s c o Reseller and Certified Partner GraphicsInserts

8.5x 11
Warren Lustro
8.5"
11"
Boxes: Created in Photoshop file. Should be a
small percentage of black (K only, 3%, 5%, 7%, or
10%). Layer boxes (first layer of boxes at 3% K,
second layer of boxes at 5% K and so on) in
Photoshop and play with transparency function.
Yo u r O p p o rt u n i t y
to M a x i m i z e Sa l e s
Success
The market for small and medium-sized
business networking solutions will top
$64 billion in the next two years, with
more than 7 million companies purchasing a wide range of networking solutions.
Most small and medium-sized companies purchase networking solutions through
resellers and rely on their resellers for installation and ongoing support.
Intro Text: Sabon Roman SC, 10.5/18,
Track 8 (can adjust size smaller proportionately depending on length).
Cisco Helps You Convert Opportunity

to Sales Results
Cisco believes there are two segments that offer the greatest
If youre a reseller, youre in the perfect position to capital-
opportunities for networking today:
ize on this market trend. How can you maximize your
Medium manufacturing and distribution companies
Small and Medium Businesses Solutions
Cisco Solutions for Small and Medium-Sized Businesses
Head 1: Sabon Roman SC, 55/32, Track 30 (can
adjust size smaller proportionately depending on

length).
Within the small and medium-sized business market,
sales advantage? Team with Cisco Systems. As a Cisco
(100500 employees)these companies primarily sell to
reseller or certified partner, youll have everything you
other businesses. Networking solutions help them connect
need to convert this opportunity into revenue and satis-
more easily with customers, reduce time to market for
fied customersindustry-leading products, full-featured
their products, and enable them to cost-effectively tailor
service and support packages, presales support, and sales
products to specific customer needs. In fact, medium-
and marketing programs designed to enhance your sell-
sized manufacturing and distribution companies spend
ing efforts. With years of networking experience, Cisco
five to six times as much on technology as all other small
understands the needs of small and medium-sized businesses
and medium-sized businesses.
GO!
and can help you quickly get to know and meet the needs
of these unique market segments.
Bar: Should be .75 wide. Corporate color can

replace black. Bar can be halfway up page
according to grid.
Getting to Know Your Target Customers

This rapidly growing market segment represents a significant
opportunity for resellers because small and medium-sized
companies rely heavily on their resellers for networking
solutions, network design, and support. Thats why Cisco
offers a comprehensive range of flexible, scalable net working solutions designed expressly for businesses with
20 to 500 employees.
Vignette: Should have an anchored feel and
be placed in the bottom corner area of the page,

rather than floating in the center. Overlay transparency percentages of 3-5% K. Section off areas
of vignette with duotone treatment.
Cover
growing companys biggest challenge is to meet the
Internet Marketing Solutions Connect

Businesses to Customers
demands of rapid growth. As a result, networking solutions
Cisco Internet marketing solutions enable your small
for small businesses must provide the most scalability,
to medium-sized customers to harness the power of the
reliability, and investment protection possible. They seek
Internet and extend their marketing reach to millions
the best value for their technology invest ments and
of potential customers worldwide. Complementary
require integrated solutions that need as little mainte-
Web server and access products simplify deployment
nance as possible.
of Internet applications.
Small, growing businesses (20100 employees)a small,
While each market segment faces slightly different

networking challenges, most small and medium-sized
companies rely on their networks to connect to the Internet,
improve employee productivity, deliver excellent customer
service, and lay the groundwork for growth. Ciscos
comprehensive range of solutions provides reliable, highperformance, secure networking solutions that enable
small and medium-sized companies to succeed.
Flexible, High-Performance LAN Solutions

Accelerate Productivity
Bandwidth-intensive applications, powerful PCs and
servers, and large file transfers can challenge a small
or medium-sized companys network. Reliable, highperformance Cisco LAN solutions deliver unbeatable
network performance for todaysand tomorrows
applications. You can easily integrate Cisco Ethernet and
Fast Ethernet switches into your customers existing
10Base T networks, allowing a simple, cost effective
way to improve network performance.
Extranet Solutions Connect a Business to

Vital Partners
Not only can Cisco Internet solutions enhance your small
to medium-sized customers marketing efforts, they can
do much more. With Cisco extranet solutions, your
customers can connect to suppliers and strategic partners,
enabling them to optimize supply chain efficiency, conduct
business electronically, and distribute products cost
effectively.
Team with Your Small and Medium-Sized

Business Customers for Market Success
The Internet represents a huge opportunity for your small
and medium-sized business customers to grow their
companies, extend their reach, and enjoy greater market
success. You can help them with Cisco business solutions,
and in the process, enhance your own business success.
For details about small and medium-sized business
solutions as well as specific product information, visit the
Cisco Web site at www.cisco.com/smbiz. To become a
Secure Internet Access Solutions Provide

Access to Valuable Information
Cisco Reseller, go to www.cisco.com/reseller and click on
Seamless access to information and network resources is
submit it online. Or if you prefer, submit the enclosed
paramount for small and medium-sized business success.
application by fax.
Ciscos range of Internet access solutions provides complete,

secure access to the Internet and corporate headquarters
for your customers and their mobile employees, critical
vendors, and strategic partners.
Back
Application Form. Complete the application and
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Colors:
Size:
Stock:
Application:
Letterform: Note how letterform can continue

onto back cover.
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Page 3
Level 1
C i s c o Reseller and Certified Partner GraphicsKits

Depends on the needs of the project.
Depends on the needs of the project.
This is an example of two kits in the Channels

style. It is based on the Channels grid found in
Important Information for Designers of Channel
Collateral and Kits and uses basic fonts. The
graphics should wrap around the kit, or, in some
cases, illustration can be reserved for the cover
only with side panels and the back consisting of
corporate color and darker and lighter tints of color.
Vignettes: Imagery for kits should be larger
in scale and nicely proportional to the size of the

kit. Stick to simple, less complicated vignettes
whenever possible.
Letterform: The large letterform should not

wrap around the entire box so it is unrecognizable
as a form. It should be prominent on the cover and
bleed off the left.
Logo: Four-color process or black. The logo sits
.25" from bottom of page and is .75" wide.
TO DOWNLOADS
Colors:
Size:
Stock:
Application:
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Page 1
C i sc o Trade S how and Eve nt Specifications
Trade shows are critical to the public perception of Cisco Systems. Our exhibits are
project a high-quality, consistent image, follow the guidelines below and enlist the
assistance of our vendors to ensure a strong Cisco presence on the trade show floor.
Be sure to follow the standard logo, typography,

color palette, and all other relevant specifications
included in this guide to maintain our overall identity.
Exhibit Booth Properties

For recommendations on building, shipping, refurbishing, materials, finishes, and color usage of exhibit
booths, contact our present corporate exhibit vendor,
Display Works, at 415 467-0198, and tell them that
you are with Cisco.
Internal Web Trade Show and

Events Calendar
For information on upcoming trade shows and
events, refer to the Worldwide Trade Show and Events
Calendar on the Cisco internal web site at wwwin/
Mkt/events/calendar.html or the EMEA Calendar at
wwwin.cisco.com/emea/emea.pl. Select the name
of the show for additional details.
Manufacturer Code
Color
Finish
Where Used
Pionite laminate #SE101
Black
Crystal
Rack covers and shelving units; the shelves are

aluminum.
Wilsonart laminate
#2902-60
Chargrey Suede
(beige)
Matte
Large solid areas such as headers, walls, or large

areas on which graphic overlays can be placed. Also
used as the background color for the two-color
Cisco bridge logo (red/blue). If the laminate is not
available, a suggested alternative is paint to match
Pantone Cool Gray 2 or white.
Nevamar laminate
#S-1-52T
Barn Red
Textured
Accent areas of demo pods such as end wall panels,

door panels, and baseboards. Also used for the
Cisco Systems red of the two-color bridge logo.
Wilsonart D#412-60
Fortuneberry
(purple)
Matte
Countertops. Can be used for shelves in place of

aluminum.
Abet laminate #850
Teal (blue)
SEI
Solid-color laminate to represent the blue of the

Cisco bridge logo. Can be used in places where
faux finish to match Pantone 3035 is used.
Faux finish paint to

match Pantone 3035
Teal (blue)
Matte
Faux-painted finish used for the majority of the

demo pod surfaces and wall areas that are not gray
or white. The base color is the Cisco corporate blue
(Pantone 3035) with a blending of light gray.
Painted finish to match

Pantone 124
Yellow
Matte
Demo counter legs and cone details.
Powdercoat
Black
CarpetSelect carpet
color to match Pantone
Cool Gray 10
All black metal pipe details.
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often the first interaction a potential customer has with our products and company. To
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Page 3
P ro d uct Demo G raphics
Mounting: 1/8" black Sintra; Coating: Lustre; Production Method: Novajet
32"
32"
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Two templates are provided for custom product

demo graphics. These graphics are wall mounted and
produced as either Duratrans or C-prints by Display
Works. The templates include specifications for titles,
bullets, tech illustrations or outlined vignettes, and
the standard Cisco color bar. Please follow these examples for all wall-mounted graphics.
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Mounting: Face of print to back of nonglare plex

Production Method: Lamda Duratrans
Mounting: Face of print to back of nonglare plex

Production Method: Lamda Duratrans
Visual 38-3/8"
Visual 38-3/8"
The Data Center Meets the Intranet
Cisco Channel Partners
Cisco IOS IBM services
Current channel market opportunity
WebAccess for S/390
Turning on the Cisco Web machine
End-to-end network management
Partner preparednessdoing business with Cisco

Plex 29-7/8"
Visual 28-3/8"
Plex 29-7/8"
Visual 28-3/8"
Data Center
Intranet
Internet
Other Enterprises
Token
Ring
Token
Ring
SNA and TCP/IP Application Hosts
Web-Enabled Management
Consumers
Mobile
Web-Enabled access
Plex 39-7/8"
Plex 39-7/8"
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Page 4
Custom pieces of printed materials are often produced

for trade shows and events, but they must follow
the overall guidelines for collateral as depicted in this
guideline. Be sure that you adhere to the standards
that apply to your project.
Guidelines for trade show and event-specific
materials such as mugs, banners, signage, and display
graphics will soon be available in a separate binder.
Signage templates (directional, bullet points, logos,
podium signs), presentation templates, and other
materials are available upon request. Please contact
Corporate Identity for assistance in producing any
of the pictured materials.
Giveaways and promotional incentives such as
shirts, cups, mugs, and mouse pads are important
ingredients of a successful event. Contact Corporate
Identity for approved art and specifications for
these materials.
Cisco has four merchandising vendors to assist with
your projects:
Market One
Shea Hammond
Hirsch Enterprises
Wood Associates
650
650
415
408
965-1100
322-4994
455-8855
523-2701
These vendors are familiar with our standards

and will produce merchandise to your specifications,
but you should always review your project with
Corporate Identity first to make certain that all Cisco
requirements are met.
Questions?
For clarification or more information, go to the Corporate
Event Marketing Web page at wwwin/Mkt/events.
All trade show and event contacts are listed there,
along with process and procedure information. For
overall graphic, design, and layout questions, contact
Corporate Identity.
TO DOWNLOADS
Tra d e Sho w an d E ven t C ollater al
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Page 5
Networkers Worldwide
Regional Trade Show Program
Networkers is a customer program that brings together

the best and brightest in the networking industry.
It provides valuable information to our customers to
keep them current on networking technology.
Networkers offers Cisco customers three full days
of valuable technical training, one-on-one time with
networking experts, as well as conversations with their
peers. Customers are also exposed to the most upto-date information on Ciscos end-to-end solutions.
For information on our Networkers worldwide
standards, please contact Event Marketing. For program
information and a worldwide schedule, please visit
Networkers Online at www.cisco.com/networkers.
The Cisco Trade Show program is designed to increase

sales inquiries and position Cisco as the worldwide
leader in networking for the Internet. Local trade
shows provide opportunities for you to meet prospects
face to face, accelerate your sales cycles, and ultimately increase sales in your territory. Cisco participation in trade shows is a proven sales tool that enables
generation of new leads while developing and
enhancing relationships with both new and existing customers.
Local shows generally have the following
characteristics:
Less than 2000 attendees within a 50-mile radius
Attendees come from within one or two sales
territories
Show focus is targeted and relevant to the attendees
The Regional Trade Show program is designed to provide assistance in planning, executing, and completing
a successful trade show. You can download the
Regional Trade Show Guide from Cisco Employee
Connection at http://wwwin.cisco.com/Mkt/events/.
For more information about the program, you
may contact Display Works, the primary contact for
all logistical requirements.
Display Works
Deanna Chedester
415 467-0198
dchedester@displayworks.com
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C i sc o E vent Marketin g P r ogr ams
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Page 1
T h e Cisco Design C linic Gr aphic
The Cisco Design Clinic graphic is integral to the look of the design clinics being
not be altered or reproportioned.
The Cisco Design Clinic graphic is composed of the

Univers font logotype appearing at the right of the
illustration portion of the graphic.
This arrangement is the preferred version of the
graphic and can be used in any size.
The preferred usage is two-color, using PMS 187
(red) and black as noted on this page. In one-color
printing, the graphic can be either black or PMS 187.
All colors and fonts used in this program graphic
follow the Corporate Identity standards.
Templates are available on CD-ROM. Contact
International Events.
Spot Color
Color Palette
PMS 187
BLACK
Four-color Process
0C, 91M, 72Y, 23.5K
0C, 0M, 0Y, 100K
TO DOWNLOADS
conducted worldwide. Because visual consistency is critical, we suggest that the graphic
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Preferred usage (two color)
Alternate usage (black)
Logo
Usage
Alternate usage (PMS 187)
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Page 2
T h e Cisco Design C linic Gr aphic
The Cisco Design Clinic graphic may also be used as a ghosted background element. The
The graphic itself is rendered in a 17% screen or tint

of black. This application should be limited to a background treatment where text is to be overprinted.
When used as a background treatment, the graphic
should be allowed to bleed off the bottom edge of the
piece it is being printed on.
Suggested applications:
Easel pads
Letterhead
Signage
Other
Uses
TO DOWNLOADS
example shown on this page represents an easel-sized display pad.
GO!
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Page 3
Th e Cisco Design C linic Banner
The Cisco Design Clinic banner has been created in two basic usage scenarios. The banners
The sample on this page shows a full-color use of the

Design Clinic graphic and is composed of PMS 124
(yellow), PMS 187 (red), PMS 3035 (deep teal), and
black. The samples shown would accurately scale
to a final banner size of 30 x 94 inches.
When possible, please specify a banner material
color that matches the background color (in this case
PMS 187 on this page, and PMS 124 on the next page).
The overprinted colors should always be reproduced
at 100% for a richer, more interesting look.
When creating banners for an event that includes

a Cisco Design Clinic, be sure to include the corporate
logo. The preferred positioning is bottom center, as
shown in these samples. An authorized single-color
usage of black is the most striking in this application.
Please do not change the position or coloring of the
corporate mark.
When signage and banners are produced for any
event, be sure to use the fonts and sizes as specified
here to spell out the event, and not use any other
logo in place of the Cisco logo. The use of another
logo dilutes the distinctive and simple appeal of the
Cisco Design Clinic artwork.
30"
30"
AT M S E M I N A R
C
DESIGN CLINIC
AT M S E M I N A R
240-pt. Univers Condensed Ultra, Centered,

Track 340/1000 em, PMS 187 red (do not
use other logotypes here)
217-pt. Univers Extra Black, Centered,

Track 127/1000 em, 100% Black
DESIGN CLINIC

PMS 187 red

Track 340/1000 em, PMS 124 Yellow (do
not use other logotypes here)
217-pt. Univers Extra Black, Centered,
Track 20/1000 em, PMS 187 red
PMS 124 yellow
100% Black
PMS 187 red

100% Black
94"
94"
PMS 3035 deep teal
100% Black
100% Black
TO DOWNLOADS
may be created in two-color as shown below, in PMS 187 (red) and black.
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Page 4
T h e Cisco Design C linic Signage
The C i sc o De si gn C l i ni c si g n ag e sys t e m h as be e n cre at e d w i t h t wo d iffer en t look s

for more flexibility. We have provided a variety of sizes, along with specifications for
Sizes: 8.5" x 11", 18" x 24", 24" x 36"

Information is located in the building shadow (right, center)
TO DOWNLOADS
fabrication and uses for each.
Sizes: 8.5" x 11", 18" x 24", 24" x 36"

Information is located in the building shadow (right, center)
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DESIGN CLINIC
C
DESIGN CLINIC
AT M S E M I N A R
2:30 - 4:00 P M
THE LIDO ROOM
AT M S E M I N A R 2 : 3 0 - 4 : 0 0 P M T H E L I D O R O O M
trade shows 2
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Page 5
C i sc o Sem inar S eries
The Cisco Seminar Series program ensures consistency for all seminars delivered by
programs. Cisco and partner marcom managers help build equity in the Cisco Seminar
Series by using the program and its associated components in all seminars, resulting in
increased loyalty and attendance.
The seminar program and materials are closely managed

by Cisco seminar managers around the world. Before
conducting a seminar or using Cisco Seminar Series
materials, please consult with your local seminar
manager or the seminar team at corporate.
Be sure to follow the standard logo, typography,
color palette, and all other relevant specifications
included in this guide to maintain our overall identity.
The key requirements for a seminar to be considered part of the Cisco Seminar Series are as follows:
The seminar objectives, message, content, and schedule
are clear and complementary to other seminars in
the Cisco Seminar Series program. The content
should either originate from Cisco or be reviewed
by a Cisco seminar manager.
Speakers should be knowledgeable concerning the
seminar content and capable of speaking effectively
in front of large audiences. Most speakers are from
Cisco or are CCIE certified, have experience addressing
large groups, or have taken effective speaking courses.
For competent coordination, registration, and logistical
support, use Ciscos Seminar Guide or Ciscos preferred list of vendors to execute the program.
The following elements have been developed for use

in the Cisco Seminar Series program:
Seminar invitation template
Seminar Web registration system at
www.cisco.com/seminars
Attendee presentation folder, presentation cover,
and pen
Onsite podium, directional, and registration signs
PowerPoint and Director presentation background
Attendee badges
Speaker and host badge ribbons
Attendee evaluation forms
Stationery, envelopes, and fax confirmation forms
For more information, please contact your local seminar
manager or visit the web site at wwwin.cisco.com/mkt/sem.
TO DOWNLOADS
C i s c o a n d o u r pa rt n e rs a n d d i f f e r e n t i a t e s C i s c o s e m i n a rs f ro m o u r c o m p e t i t o rs
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73.0946 Advertising
7/2/98 10:42 AM
Page 1
To ensure consistency with the look and tone of

Ciscos advertising, we request that you follow
these guidelines.
Brand Attributes
All existing and future Cisco advertising must
communicate the following brand attributes and
characteristics:
Open Minded
Accepting and developing technologies that solve our
customers problems
Expert
The worldwide leader in networking for the Internet
Positively Disarming
Honest, straightforward communication with others
Logo Placement
The Cisco logo is set apart from other elements
of the ad, separated by white space in order to
provide quick identification of the Cisco brand. For
Corporate, Solutions, and Channel advertising placed
by Cisco Systems, the logo appears in the upper left
or lower right corners of the ad, separate from the
other elements.
Cisco Powered Network/Solutions Ads
The Cisco Systems logo and tag line are placed in the
lower right-hand corner of the ad with the tag line.
For Cisco Powered Network ads, the Cisco Powered
Network logo is featured in the upper left-hand corner.
Heres an example of a typical single-page ad showing the relative sizes of the

different parts being discussed.
Approachable
Talking in terms that our customers understand
conversationally and not offensively
Print Advertising
Page Layout
To maximize communication of the Cisco brand,
a look and feel has been developed that should be
consistent across all print advertising. This is not a
template, but a guideline to be followed to maintain
consistency in all advertising efforts.
The layout of Cisco print ads has a modular
design. Each element of an ad (visual, headline,
body copy) is contained within a roughly square,
rectangular space. Headlines are reversed out of a
darker background.
If the answer is Cisco, you

know your network service
provider is supported by the
products and technology
that brought the Internet to
business. In fact, the Internet as
we know it today is built on
Cisco equipment.
Cisco Powered Network
service providers are equipped
to make your network work
for you. Whether its Internet
access, ATM, frame relay or
other data services, you will
know your business is getting
1998 Cisco Systems, Inc. All rights reserved.
the quality it can depend on.

Look for the Cisco
Powered Network mark or visit
our Web site at www.cisco.com
to find out more about the
participating network service
providers. Either way, you
will know your provider is
committed to giving your
business the most in reliable,
secure and innovative service.
And you will know its powered
by Cisco the company that
makes the worlds networks
work for business.
TO DOWNLOADS
C i sc o A dvertising S tyle
GO!
7/2/98 10:42 AM
Page 2
Channel Reseller/Certified Partner and Distributor Solution Ads
The Channel Reseller/Certified Partner and Distributor

ads are built on a variety of preapproved templates.
Ciscos Authorized Distributor logo is featured alone
in the upper left-hand corner of the ad, within a horizontal strip of white space. Because distributor and
certified partner logos are frequently included, these
logos are placed along the bottom half of the ad,
providing separation between the Cisco Systems logo
and those of our channel partners.
1998 Cisco Systems, Inc. All rights reserved.
Its hard to say

whats faster.
Our new 10/100
switches, or the rate
your customers
will buy them.
The Catalyst 2900 Series XL is nearly
twice as fast as any other switch. That alone
blows the competition away. Mention its
flexibility, easy-to-use management and
great price, then just step aside and let
your customers at it.
Users get full wire speed performance
across all ports. They get high-speed,
low-cost uplinks with Fast EtherChannel.
TM
And they get flexibility to upgrade their

networks in the future with higher-speed
The Cisco Catalyst
2900 Series XL Switches
connections like Gigabit Ethernet and

ATM, and value-add functionality with
standard 802.1Q VLAN support.
Its manageable from anywhere on the
network through a standard Web browser.
And it runs Cisco IOS software, delivering
TM
advanced features, seamless integration

and a familiar interface for your customers
with Cisco routers and access servers.
In a competitive market, isnt it nice to
124
know theres a product that can sell itself?
XL
IES
ST 2900
TALY
SE
CA
CISC
O
YST 2900 S
TAL
ER
CA
S XL
RIE
To find out how to get there faster, visit
CISC
O
AS LOW AS $124 PER PORT
800 237-8931
800 456-8000
800-266-7867
Cisco Systems at www.cisco.com.
Visuals
The dominant visual must follow Ciscos brand and
positioning attributes and also work effectively with
the headline and body copy. Please pay close attention to this critical aspect of your ad. Inset shots may
be used in addition to the main visual.
Logo and Tag Line
Please follow the standards established by Corporate
Identity as described in this standards guide.
Typography
Cisco has selected Univers and Univers Condensed
for headlines and Sabon for body copy. Univers and
Univers Condensed are classic-looking sans serif
fonts that work well electronically, scale easily, and
should be used as headline fonts. Sabon is a simple,
elegant serif font that provides good contrast to the
Univers or Univers Condensed headline.
The Univers headline font may vary in point size,
but must be at least twice the size of the body copy,
or at a minimum, 18 point.
The Sabon body copy should be loosely ragged
rather than tightly packed, making it more inviting
and easier to read. Body copy must not be smaller
than 10 point.
TO DOWNLOADS
73.0946 Advertising
GO!
73.0946 Contacts
7/2/98 2:36 PM
Page 1
C o n tact Inform ation
Throughout this guide we have attempted to clearly explain everything you need to know
Naturally, questions will arise. When they do, first review the materials to see if the
answer may lie in another area. The templates provided are particularly comprehensive
and should contain most of the specifications you require.
After searching the guide, your next area of assistance

is the web. If you have access to the Cisco Employee
Connection, the addresses below are specific to each
area and may contain clarifying information. Outside
agencies should check in at www.cisco.com/style or visit
the Marcom web site for the latest changes to this
standards guide and links to useful areas.
GO!
If the information on the web doesnt answer your

specific question, call Corporate Identity (or e-mail
corp-id-help) for more specific help. We want to
assist you in every way possible to implement the
Cisco standards into your design projects.
Help!
Internal Web Addresses

Advertising and Direct Marketingwwwin.cisco.com/Mkt/dirmkt/dirmkt_ad.html
Corporate Identity Contactswwwin.cisco.com/Mkt/corpid/index.html
Event Marketingwwwin/Mkt/events
General Information and Linkswwwin.cisco.com/Mkt/corpid/resource.html
Iconswwwin.cisco.com/Mkt/corpid/icons.html
Illustrationswwwin.cisco.com/Mkt/corpid/illustra.html
Logoswwwin.cisco.com/Mkt/CorpComm/logos.html
Logo Guidelineswwwin.cisco.com/Mkt/corpid/illustra.html
Photographywwwin.cisco.com/Mkt/corpid/resource.html
Presentation Templateswwwin.cisco.com/Mkt/cc/corp/mkt/fat/mktt/x29.htm
Seminarswwwin.cisco.com/Mkt/sem
Standards Guidewwwin.cisco.com/Mkt/corpid/style.html
TemplatesFrame: wwwin.cisco.com/Mkt/cc/corp/mkt/fat/fmt/x30.htm
Word: wwwin.cisco.com/Mkt/cc/corp/mkt/fat/mswt/x31.htm
Technical Iconswwwin/Mkt/CorpComm/corpid_techtemp.html
Trademarkswwwin.cisco.com/Mkt/corpid/TM LIST.HTM
Trade Shows and Eventswwwin/Mkt/events/calendar.html
Mac and PC Type Fontswwwin.cisco.com/Mkt/corpid/fonts.html
Web Bannerwwwin.cisco.com/Mkt/CorpComm/Webdesign.html
TO DOWNLOADS
in order to successfully design and produce materials representing Cisco Systems.
Copyright 1998 Cisco Systems, Inc. All rights reserved. Printed in USA. The Cisco NetWorks logo and the Cisco Powered Network logo are trademarks; Empowering the Internet Generation and Changing
the way we work, live, play, and learn are service marks; and Cisco, Cisco IOS, Cisco Systems, and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries.
All other trademarks mentioned in this document are the property of their respective owners.
Lit # 869401 7/98 M

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toc

Our corporate identity is the face and personality

position in the marketplace is important to Cisco Systems. As the networking industry

Ciscos positioning statement is as follows: Cisco

Our positionthe worldwide leader

Our visionthe Internet

How do you use the positioning statement? It

Our boilerplate standards

C i s c o Voice and Tone

An approachable, straightforward, and confident tone best describes the personality

you achieve this goal:

Write in a direct, conversational style.

T h e C i s c o Corporate Tag Line

Ciscos new tag line conveys two key concepts:

Associates Cisco with the Internet

Emphasizes the importance of the

C i s c o Corporate Tag Line Staging

The Cisco Systems tag line is created using the Sabon

When using the tag line by itself, it should appear in

73.0946 Logos, branding...

T h e Cisco Systems Logo

The Cisco Systems logo is composed of the Univers

100C, 0M, 8.5Y, 65K

0C, 91M, 72Y, 23.5K

0C, 0M, 0Y, 11.5K

It is integral to our worldwide corporate identity.

73.0946 Logos, branding...

C i sc o Systems Logo C orrect and Incor r ect Us age

logo according to the standards.

73.0946 Logos, branding...

C i sc o Systems Logo S taging

The Cisco Systems logo is a registered trademark

73.0946 Logos, branding...

M e rchan d isin g G uidelines

The following guidelines will help achieve the best

When using the Cisco logo on merchandising items,

For silk-screening, the minimum logo width is .75"

73.0946 Logos, branding...

Your department name, promotional event, or internal

The Cisco Systems logo is strong enough to stand on

Optimum background colors to choose for your

M e rch an d isin g G uidelines

73.0946 Logos, branding...

M e rch an d isin g G uidelines

73.0946 Logos, branding...

C i sc o R eseller an d C ertifie d Part ne r M ar ks

For certified partners of Cisco products and services,

The marks may also print reversed out of a dark

73.0946 Logos, branding...

C i sc o R eseller an d C ertifie d Part ne r M ar ks Cor r ect and Incor r ect U s a g e

marks according to the standards.

73.0946 Logos, branding...

C i sc o R eseller an d C ertifie d Part ne r M ar ks Staging

73.0946 Logos, branding...

C i sc o R eseller an d C ertifie d Part ne r M ar ks Placement

Referring to Partner Certification in Text

Where to Use the Reseller/Certified

73.0946 Logos, branding...

Ot h e r C isco Program Marks

Cisco Systems strongly believes in developing key relationships and partnerships to

Cisco Global Support Program

Nihon Channel Program (Japan only)

The Nihon Partner program is Japans version

Cisco Training Partner Program