Illiyas Ahmad

Roll No. 31
Target Market Of LG

Targeting Market
A target market is a group of customers towards
which a business has decided to aim its marketing
efforts and ultimately its merchandise.
A well-defined target market is the first element
to a marketing strategy.
The marketing mix variables of product, place (
distribution), promotion and price are the four
elements
of
a
marketing mix
strategy
that
determine the success of a product in the
marketplace.

Target markets can be separated by the following

aspects:
Segmentations - addresses (their location climate
region). segmentation - (similar attitudes, values,
an
Demographic/socioeconomic segmentation - (gender, age,
income, occupation, education, household size, and
stage in the family life cycle).
Psychographic d lifestyles).
Behavioral
loyalty).

segmentation

Product-related
product).

segmentation

(occasions,

degree

(relationship

to

of

Strategies for reaching target markets

Marketers have outlined four basic strategies to
satisfy target markets:

Undifferentiated
mass marketing,

marketing

or

Differentiated marketing,
Concentrated marketing, / niche marketing.
Direct Marketing.

LG has targeted its market on the basis of the

product that they are offering to the consumer.
They are targeting :
Upper class segment Upper end. They are targeting to
those consumer who are more concern of life style
product.
Their product is more of upper mid class and premium
segment,
so
their
target
audiences
are
those
consumers, who want quality product at the best price.
They are also targeting those consumers, who are more
concern of safety and health issues. LG has now
shifted towards mid class segment also.

LG WASHING MACHINES
Find high-efficiency LG washing machines, 5.5 kg to
17 kg and everything in between. With stunning
designs:

Front Loading:

Quiet, reliable and spacious,

with a host of innovative features, LG front
loading washing machines are designed to make
life better & there target market is Upper class
segment, Upper end.

Top Loading: Highly efficient, LG top loading

washing machines are available in a range of
capacities, including 5kg and the 16kg sizes,
making it easy to find a top loading washing
machine that suits your space.
This product is more of upper mid class and premium
segment.
Semi
Automatic
Washing
Machines:
Featuring
a
durable plastic body thats shock and rust proof,
and Roller Jet pulsation for a better quality
wash, our semi-automatic washing machines help
make life good.
These products are for the mid class segment.

Thank you