VIDYA VARDHAKA FIRST GRADE COLLEGE

P.G.CENTRE, MYSORE

A SEMINAR REPORT IS PRESENTED BY

PRIYADARSHINI M B
II Sem., M.com.

BRIEF COMPANY PROFILE:

Type:

Private (Online Bus-ticket Booking)

Industry: Electronic commerce (Travel & Tourism)
Key people/Headed by: Phanindra Sama(CEO)
Founder(s) : Phanindra Sama
Sudhakar Pasupunuri
Charan Padmaraju
Founded: Bangalore, India (August 2006)
Headquarters: Bangalore, India
Area served: India
Revenue: 300 Crore (March 2011) [1]
Employees: 500 (September 2012)[1]
Website: Redbus.in

Phanindra Sama:

Education:

Indian Institute of Science

Proficiency, Computer networks, (2005 2006)
Birla Institute of Technology and Science
BE, Electrical and Electronics Engineering (1998 2002)

Worked:

Senior Design Engineer (2004-2006)

Texas Instruments
Design Engineer (2002-2004)
ST Microelectronics

RedBus.in:
In August 2006 he Founded RedBus.in.
Story:
The idea emanated from an experience that he had in the winter of
2005 in Bangalore, when he struggled to book bus tickets to make
it home for Diwali and spend the vacations with his family.

VISION AND MISSION:

Vision:

To be a respected brand in the industry

while retaining its market leadership
position. For redBus, the future is all about
scaling up.
Mission:

Focus & effort to satisfy the customer each

need and maintain the loyal customer base
and that trust to be translated into a new
volume of landmark.

CORE-STRATEGIES:
(Followed by Phanindra Sama(CEO of Redbus))
Effective

Solution to the Social need/problem.

100%

effort to satisfy the customer need and

Believe loyal customer base.

Fixed

commission irrespective of sell.

Focus

on keeping costs low and most of its

growth has been self-funded.

Retaining the efficient HR and Motivate

them.

He believing in:

Innovation means doing

the right thing and not
doing an unknown thing.

Always look at the glass half full.

one should gain some corporate

exposure before starting up on own.

SUCCESS /
ACHIEVEMENT:

Leading online Bus-ticket booking site

holding >65% of share in the same.

It is in the list of 2012 the World's 50

most innovative companies released by
Business magazine Fast Company.

Dealing with over 700 bus travel

operators, 10,000 travel agents and
over 10000+ routes across India.

RedBus has crossed the one-crore (10

Million) mark in the number of tickets
sold in July 2012 and It has over 2
million registered users.

IMPACT:

Many private and government Bus operators are

making more profit and some came-up from losses
and making profit.
Example: Government of Goa Transport Corporation.

Rapid growth, Feasibility and reduced risk in Bus

travelling mode.

Positive growth in other business sectors.

Due to rapid growth in Bus travelling mode,
Particularity Volvo rapidly increased the selling of
their buses in an Indian market.
Growth in tourism sector in India.

CONCLUSION:
In one sentence we can say he (Phanindra
Sama) just changed the entire mode of
operation.
He just saw the problem and gave the idealistic
Solution for that.
While giving the solution to the problem,
he/redbus.in followed/following the some
business core-strategies which made him/it as
number-one in this particular segment.