PROMOTION AND

DISTRIBUTION
OF HONDA CITY AND HONDA
 SX4
 SX4 CITY


P R E S E N T E D B Y-
V IV E K S IN G H
P R A FU LLA K U M A R PA N D E Y
PR A B H AT KU M A R
 HISTORY
 HONDA CITY  SX4
• FIRSTLY MANUFACTURED BY • FIRSTLY MANUFACTURED BY
JAPANESE COMPANY JAPANESE AND ITALIAN
HONDA IN 1981 AUTOMAKER SUZUKI & FIAT
• IN 2006
• •
• COMPACT CAR • COMPACT CAR
• •
• INTRODUCED IN 1981 AT • INTRODUCED IN 2006
EUROPE AT GENEVA MOTOR
• SHOW
• CEO:- Mr. TAKANOBU ITA •
• • CEO:- Mr. SHINZO
• INDUSTRY:- AUTOMOTIVE NAKANISHI
•
• INDUSTRY:-
 PROMOTION
 HONDA CITY  SX4
• ADVERTSING STRATEGY: • ADVERTISING: TV ADS ,PRINT
PERSUASSSION- ADS ,RADIO ADS
CHANGE THE RULES • ADVERTISING STRATEGY:
• PUBLIC RELATION • PERSUASSION-GHAR
• A GYA HINDUSTAN INDIA
• ALTERNATIVE COMES HOME IN SX4
ADVERTISING OPTIONS: • ALTERNATIVE ADVERTISING
HONDA CAMPAIGN- OPTIONS:
HONDA CITY 2009  BTL SPONSORSHIP,TV
• SHOWS-INDIA GOT TALENT
• SALES PROMOTION MAINLY IN • SALES PROMOTION:PRODUCT
TIER 1 CITIES AND FOR C- WARRANTIES,PREMIUM,TRA
SEGMENT DE SHOPS
• SPONSHORSHIP
 DISTRIBUTION
 HONDA CITY  SX4
• 360 New car sales outlet • 600 New car sales outlets
covering 21 states. covering 393 cities.
• •
• It has distribution network • 265 ‘Maruti True Value’ outlets
includes 94 facilities in 57 spread across 166 cities.
cities ,across the country. •
• • 2628 Maruti Authorized
• Excellent network of dealers Service Stations, covering
who provides better 1220 cities.
sales ,services and spares. •
• • Tie up with Adani group for
• exporting 200,000 units
• through Mnudra port
Gujarat