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  • Most Cost-Effective Communication Channel in East (Year 2018)

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    TV advertisement is currently the most cost-effective communication channel in East based on cost per audience reached. However, the target market for GameIncorp is ages 18-29 and 29-39, who are heavily influenced by social media. Therefore, GameIncorp should target both TV advertisement for its low cost advantage, as well as social media to engage younger audiences, build its brand recognition and loyalty, and provide customer service.

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    TV advertisement is currently the most cost-effective communication channel in East based on cost per audience reached. However, the target market for GameIncorp is ages 18-29 and 29-39, who are heavily influenced by social media. Therefore, GameIncorp should target both TV advertisement for its low cost advantage, as well as social media to engage younger audiences, build its brand recognition and loyalty, and provide customer service.

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    14 views3 pages

    Most Cost-Effective Communication Channel in East (Year 2018)

    Uploaded by

    ssaurabh058
    TV advertisement is currently the most cost-effective communication channel in East based on cost per audience reached. However, the target market for GameIncorp is ages 18-29 and 29-39, who are heavily influenced by social media. Therefore, GameIncorp should target both TV advertisement for its low cost advantage, as well as social media to engage younger audiences, build its brand recognition and loyalty, and provide customer service.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Most cost-effective communication channel in East (Year 2018)

    Current
    Cost

    YOY
    increa
    se

    2015
    200000
    8000
    36000
    4000

    18%
    4%
    16%
    12%

    YOY
    incr
    eas
    e

    2015

    2016

    2017

    2018

    236000
    11200
    41760
    4480

    278480
    15680
    48441.6
    5017.6

    328606.4
    21952
    56192.26
    5619.712

    Advertisement
    Audience
    Projection
    201
    6

    1000000
    Print
    Social Media 100000

    17%
    38%

    1500000
    TV
    10000
    Sponsorship TV

    22%
    27%

    Advertiseme
    nt

    Advertising Cost Projection

    201
    7

    Cost/Audien
    ce
    Year 2018

    201
    8

    117000
    160161
    0
    1368900
    3
    138000 190440 262807
    183000
    272377
    0
    2232600
    2
    12700 16129 20484

    0.205172161
    0.083528914
    0.020630308
    0.274348694

    Social Media

    Most cost effective channel will be TV Advertisement


    But the 90% market of GameIncorp is age group of 18-29 &
    29-39
    So, to catch the youth and middle aged person GameIncorp
    should also target social media
    GameIncorp
    and will also

    will target TV to get the least cost advantage


    target social media to-

    1. To get next best cost advantage after TV advertisement


    2. Increasing brand recognisation
    3. Improving brand loyalty
    4. High customer engagement and better experience
    5. More potential to convert customer
    6. Community building
    7. Higher brand authority
    8. Real time customer service
    9. Increased inbound traffic
    10. Better search engine ranking
    11. Improved customer insight
    Communicat
    ion Channel

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