Professional Documents
Culture Documents
Base Case
0.6
Subscription Revenue
Adv Revenue
Tot Revenue
Cummulative Revenue
Fixed Cost
Operation Cost
Adv cost
Tot Variable Cost
Tot Cost
FCF
Break Even
`
100%
year 1
0
0.6
0.6
0.6
30
1.3
1
2.3
32.3
-1.7
-31.7
year 2
0.3
1.2
1.5
2.1
30
1.4
1.1
2.5
32.5
-1.0
-32.0
year 3
0.9
3.6
4.5
6.6
30
1.5
1.2
2.7
32.7
1.8
-28.1
year 4
year
1.62
6.48
8.1
14.7
30
1.7
1.3
3.0
32.99
5.1
-16.4
5
2.4
9.6
12
26.7
30
1.8
1.46
3.3
33.3
8.7
7.0
Adv cost
Operation Cost
High Case
Low Case
Subscription Revenue
Adv Revenue
0
year 6
year 7
2.4
9.6
12
38.7
30
2.0
1.61
3.6
33.6
8.4
42.0
2.4
9.6
12
50.7
30
2.2
1.77
4.0
34.0
8.0
88.8
70
year 8
2.4
9.6
12
62.7
30
2.4
1.95
4.4
34.4
7.6
147.1
60
50
40
30
20
10
0
year 1 year 2 year 3 year 4 year 5
High Case
Low Case
Cummulative Revenue
Fixed Cost
Tot Variable Cost
Tot Cost
Inorganic
Base Case
0.6
Subscription Revenue
Adv Revenue
Tot Revenue
Cummulative Revenue
Fixed Cost
Operation Cost
Adv cost
Tot Variable Cost
Tot Cost
FCF
Break Even
`
Adv cost
Operation Cost
Subscription Revenue
100%
year 1
year 2
year 3
year 4
year 5
1.44
1.44
1.8
2.4
2.4
5.76
5.76
7.2
9.6
9.6
7.2
7.2
9
12
12
7.2
14.4
23.4
35.4
47.4
50
50
50
50
50
0.5
0.6
0.6
0.7
0.7
2
2.2
2.42
2.662
2.9282
2.5
2.8
3.0
3.3
3.7
52.5
52.8
53.0
53.3
53.7
4.7
4.45
5.975
8.6725 8.33975
-45.3
-33.7
-13.3
18.8
62.5
Adv Revenue
0
Adv cost
Operation Cost
High Case
Low Case
Subscription Revenue
Adv Revenue
0
year 6
year 7
year 8
2.4
2.4
2.4
9.6
9.6
9.6
12
12
12
59.4
71.4
83.4
50
50
50
0.8
0.9
1.0
3.22102 3.543122 3.8974342
4.0
4.4
4.9
54.0
54.4
54.9
7.973725 7.571098 7.12820725
117.9
184.9
263.4
9 10 11 12 13 14 15
90
80
70
60
50
40
30
20
10
0
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8
ar 6 year 7 year 8
Cummulative Revenue
Fixed Cost
Tot Variable Cost
Tot Cost
Shared
Base Case
0.6
Subscription Revenue
Adv Revenue
Tot Revenue
Cummulative Revenue
Fixed Cost
Operation Cost
Adv cost
Tot Variable Cost
Tot Cost
FCF
Break Even
`
Adv cost
Operation Cost
Subscription Revenue
100%
year 1
0
0.6
0.6
0.6
21
0.9
0.7
1.6
22.6
-1.0
-22.0
year 2
year
0.255
1.02
1.275
1.88
21
1.0
0.77
1.7
22.7
-0.5
-21.8
3
year 4
year 5
0.765
1.377
2.04
3.06
5.508
8.16
3.825
6.885
10.2
5.70
12.59
22.79
21
21
21
1.1
1.2
1.3
0.847
0.93
1.02
1.9
2.1
2.3
22.9
23.1
23.3
1.9
4.8
7.9
-18.0
-7.5
12.9
Adv Revenue
0
Adv cost
Operation Cost
High Case
Subscription Revenue
Low Case
Adv Revenue
0
year 6
0.5
1.5
year 7
year 8
2.04
2.04
2.04
8.16
8.16
8.16
10.2
10.2
10.2
32.99
43.19
53.39
21
21
21
1.4
1.6
1.7
1.13
1.24
1.36
2.5
2.8
3.1
23.5
23.8
24.1
7.7
7.4
7.1
43.4
83.8
134.1
2.5
3.5
4.5
60
50
40
30
20
10
0
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8
ar 6 year 7 year 8
Cummulative Revenue
Fixed Cost
Tot Variable Cost
Tot Cost
Organic
Adv Revenue
Subscription Revenue
Total Revenue
Employee Cost
Adv cost
Variable cost
Yearly Profit
7.92792
1.96098
9.8889
1.25
1
2.25
8.3139
1.61
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Cumulative Revenue
FCF
Variable Cost
Fixed Cost
Low Case
year 1
1.61
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Break Even
FCF
Low Case
year 1
1.61
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Break Even
year 1
11.3256
2.8014
14.127
1.25
1
2.25
11.877
year 2
0
0.6
0.6
32.25
0.6
-1.65
2.25
30
80%
year 3
0.805
3.22
4.025
32.475
3.82
1.775
2.475
30
year 2
0
0.6
0.6
32.25
-31.65
-1.65
120%
year 4
2.415
4.347
9.66
17.388
12.075
21.735
32.7225 32.99475
13.48
30.868
9.825
19.485
2.7225 2.99475
30
30
0.644
2.576
3.22
year 3
1.932
7.728
9.66
year 4
3.4776
13.9104
17.388
-28.43
0.326
-18.77
5.478
-1.382
11.6604
year 2
0
0.6
0.6
32.25
-31.65
12.45816
3.08154
15.5397
1.25
1
2.25
13.0647
year 3
0.966
3.864
4.83
-26.82
year 4
2.898
5.2164
11.592 20.8656
14.49
26.082
-12.33
13.752
FCF
-1.65
2.58
12.24
23.832
Sensitivity-TN
Low Case-70%
10
12
14
16
18
High Case-110%
Breakeven Analy
160
140
120
100
year 5
year 6
year 7
year 8
6.44
6.44
6.44
6.44
25.76
25.76
25.76
25.76
32.2
32.2
32.2
32.2
33.29423 33.62365 33.98601 34.38461
56.628
82.388 108.148 133.908
29.95
29.95
29.95
29.95
3.294225 3.623648 3.986012 4.384613
30
30
30
30
year 5
year 6
year 7
year 8
5.152
5.152
5.152
5.152
20.608
20.608
20.608
20.608
25.76
25.76
25.76
25.76
24.378
18.358
50.138
18.358
75.898
18.358
101.658
18.358
year 5
year 6
year 7
year 8
7.728
7.728
7.728
7.728
30.912
30.912
30.912
30.912
38.64
38.64
38.64
38.64
52.392
91.032
129.672
168.312
80
60
40
20
0
Tot Cost
Variable Cost
36.39
36.39
36.39
36.39
Tot Cost
Cumulative Revenue
Variable Cost
Fixed Cost
Inorganic
Adv Revenue
Subscription Revenue
Total Revenue
Employee Cost
Adv cost
Variable cost
Yearly Profit
1.61
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Cumulative Revenue
FCF
Variable Cost
Fixed Cost
14.69608
3.67402
18.3701
1.25
1
2.25
16.7951
year 1
20.9944
5.2486
26.243
1.25
1
2.25
23.993
year 2
2.576
10.304
12.88
52.25
12.88
10.63
2.25
50
23.09384
5.77346
28.8673
1.25
1
2.25
26.3923
year 3
4.347
17.388
21.735
52.475
30.268
19.485
2.475
50
year 4
6.44
6.44
25.76
25.76
32.2
32.2
52.7225 52.99475
56.028
81.788
29.95
29.95
2.7225 2.99475
50
50
Inorganic
Yearly Profit
Variable cost
Adv cost
Employee Cost
Total Revenue
Subscription Revenue
Adv Revenue
10
Low Case-70%
15
20
25
30
35
High Case-110%
Chart Title
year 5
year 6
year 7
year 8
6.44
6.44
6.44
6.44
25.76
25.76
25.76
25.76
32.2
32.2
32.2
32.2
53.294225 53.62365 53.98601 54.38461
107.548 133.308 159.068 184.828
29.95
29.95
29.95
29.95
3.294225 3.623648 3.986012 4.384613
50
50
50
50
200
180
160
140
120
100
80
60
40
20
0
Tot Cost
Cumulativ
Variable Cost
Fixed Cos
Chart Title
4
Cost
riable Cost
Cumulative Revenue
Fixed Cost
Shared
Adv Revenue
Subscription Revenue
Total Revenue
Employee Cost
Adv cost
Variable cost
Yearly Profit
1.61
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Cumulative Revenue
FCF
Variable Cost
Fixed Cost
6.738732
1.96098
8.699712
1.25
1
2.25
7.124712
year 1
9.62676
2.8014
12.42816
1.25
1
2.25
10.17816
year 2
0
0.51
0.51
23.25
0.51
-1.74
2.25
21
10.589436
3.08154
13.670976
1.25
1
2.25
11.195976
year 3
0.805
2.737
3.542
23.475
3.247
1.292
2.475
21
year 4
2.415
4.347
8.211 14.7798
10.626 19.1268
23.7225 23.99475
11.458 26.2378
8.376 16.8768
2.7225 2.99475
21
21
Chart Title
Yearly Profit
Variable cost
Adv cost
Employee Cost
Total Revenue
Subscription Revenue
Adv Revenue
10
12
14
Chart16Title
year 5
year 6
year 7
year 8
6.44
6.44
6.44
6.44
21.896
21.896
21.896
21.896
28.336
28.336
28.336
28.336
24.29423 24.62365 24.98601 25.38461
48.1338 70.0298 91.9258 113.8218
26.086
26.086
26.086
26.086
3.294225 3.623648 3.986012 4.384613
21
21
21
21
40
20
0
Tot Cost
Cumulative Reve
Variable Cost
Fixed Cost
14
Chart16Title
Cumulative Revenue
e Cost
Fixed Cost
Organic
Adv Revenue
Subscription Revenue
Total Revenue
Employee Cost
Adv cost
Variable cost
Yearly Profit
3.88416
0.95004
4.8342
1.25
1
2.25
3.2592
0.78
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Cumulative Revenue
FCF
Variable Cost
Fixed Cost
Low Case
year 1
1.61
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Break Even
FCF
Low Case
year 1
1.61
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Break Even
year 1
5.5488
1.3572
6.906
1.25
1
2.25
4.656
year 2
0
0.6
0.6
32.25
0.6
-1.65
2.25
30
80%
year 3
year 4
1.17
2.106
4.68
8.424
5.85
10.53
32.7225 32.99475
6.84
15.264
3.6
8.28
2.7225 2.99475
30
30
year 3
year 4
1.932
3.4776
7.728 13.9104
9.66
17.388
0.39
1.56
1.95
32.475
2.16
-0.3
2.475
30
year 2
0
0.6
0.6
32.25
-31.65
-1.65
120%
0.644
2.576
3.22
-28.43
0.326
year 2
0
0.6
0.6
32.25
-31.65
6.10368
1.49292
7.5966
1.25
1
2.25
5.1216
-18.77
5.478
year 3
0.966
3.864
4.83
-26.82
-1.382
11.6604
year 4
2.898
5.2164
11.592 20.8656
14.49
26.082
-12.33
13.752
FCF
-1.65
2.58
12.24
23.832
Sensitivity
Low Case-70%
High Case-110%
year 5
year 6
year 7
year 8
3.12
3.12
3.12
3.12
12.48
12.48
12.48
12.48
15.6
15.6
15.6
15.6
33.29423 33.62365 33.98601 34.38461
27.744
40.224
52.704
65.184
13.35
13.35
13.35
13.35
3.294225 3.623648 3.986012 4.384613
30
30
30
30
year 5
year 6
year 7
year 8
2.496
2.496
2.496
2.496
9.984
9.984
9.984
9.984
12.48
12.48
12.48
12.48
11.098
7.734
23.578
7.734
36.058
7.734
48.538
7.734
year 5
year 6
year 7
year 8
3.744
3.744
3.744
3.744
14.976
14.976
14.976
14.976
18.72
18.72
18.72
18.72
32.472
51.192
69.912
88.632
40
30
20
10
0
Tot Cost
Cumulative Reve
Variable Cost
Fixed Cost
16.47
16.47
16.47
16.47
Cumulative Revenue
e Cost
Fixed Cost
Inorganic
Adv Revenue
Subscription Revenue
Total Revenue
Employee Cost
Adv cost
Variable cost
Yearly Profit
0.78
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Cumulative Revenue
FCF
Variable Cost
Fixed Cost
12.69744
3.17436
15.8718
1.25
1
2.25
14.2968
year 1
18.1392
4.5348
22.674
1.25
1
2.25
20.424
year 2
1.248
4.992
6.24
52.25
6.24
3.99
2.25
50
19.95312
4.98828
24.9414
1.25
1
2.25
22.4664
year 3
2.106
8.424
10.53
52.475
14.664
8.28
2.475
50
year 4
6.44
6.44
25.76
25.76
32.2
32.2
52.7225 52.99475
40.424
66.184
29.95
29.95
2.7225 2.99475
50
50
Inorganic
Yearly Profit
Variable cost
Adv cost
Employee Cost
Total Revenue
Subscription Revenue
Adv Revenue
10
Low Case-70%
15
20
25
30
High Case-110%
Chart Title
year 5
year 6
year 7
year 8
6.44
6.44
6.44
6.44
25.76
25.76
25.76
25.76
32.2
32.2
32.2
32.2
53.294225 53.62365 53.98601 54.38461
91.944 117.704 143.464 169.224
29.95
29.95
29.95
29.95
3.294225 3.623648 3.986012 4.384613
50
50
50
50
180
160
140
120
100
80
60
40
20
0
Tot Cost
Cumulativ
Variable Cost
Fixed Cos
Chart Title
4
Cost
riable Cost
Cumulative Revenue
Fixed Cost
Shared
Adv Revenue
Subscription Revenue
Total Revenue
Employee Cost
Adv cost
Variable cost
Yearly Profit
0.78
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Cumulative Revenue
FCF
Variable Cost
Fixed Cost
3.301536
0.95004
4.251576
1.25
1
2.25
2.676576
year 1
4.71648
1.3572
6.07368
1.25
1
2.25
3.82368
year 2
0
0.51
0.51
23.25
0.51
-1.74
2.25
21
5.188128
1.49292
6.681048
1.25
1
2.25
4.206048
year 3
0.39
1.326
1.716
23.475
1.836
-0.534
2.475
21
year 4
1.17
2.106
3.978
7.1604
5.148
9.2664
23.7225 23.99475
5.814 12.9744
2.898
7.0164
2.7225 2.99475
21
21
Chart Title
Yearly Profit
Variable cost
Adv cost
Employee Cost
Total Revenue
Subscription Revenue
Adv Revenue
Low Case-70%
High Case-110%
Chart Title
60
50
year 5
year 6
year 7
year 8
3.12
3.12
3.12
3.12
10.608
10.608
10.608
10.608
13.728
13.728
13.728
13.728
24.29423 24.62365 24.98601 25.38461
23.5824 34.1904 44.7984 55.4064
11.478
11.478
11.478
11.478
3.294225 3.623648 3.986012 4.384613
21
21
21
21
40
30
20
10
0
Tot Cost
Cumulative Reven
Variable Cost
Fixed Cost
Chart Title
Cost
Cumulative Revenue
Fixed Cost
Organic
Base Case
1.23
Subscription Revenue
Adv Revenue
Tot Revenue
Cummulative Revenue
Fixed Cost
Operation Cost
Adv cost
Tot Variable Cost
Tot Cost
FCF
Break Even
`
Adv cost
Operation Cost
Subscription Revenue
100%
year 1
0
0.6
0.6
0.6
40
1.5
1.25
2.8
42.8
-2.2
-42.2
year 2
year
0.615
2.46
3.075
3.675
40
1.7
1.375
3.0
43.0
0.0
-41.5
3
year 4
year 5
1.845
3.321
4.92
7.38
13.284
19.68
9.225
16.605
24.6
12.9
29.505
54.105
40
40
40
1.8
2.0
2.2
1.5
1.7
1.83
3.3
3.7
4.0
43.3
43.7
44.0
5.9
12.9
20.6
-31.9
-6.1
44.0
Adv Revenue
0
Adv cost
Operation Cost
High Case
Subscription Revenue
Low Case
Adv Revenue
0
year 6
year 7
year 8
4.92
4.92
4.92
19.68
19.68
19.68
24.6
24.6
24.6
78.705 103.305
127.905
40
40
40
2.4
2.7
2.9
2.01
2.21
2.44
4.4
4.9
5.4
44.4
44.9
45.4
20.2
19.7
19.2
118.3
216.7
339.3
10
12
140
120
100
80
60
40
20
0
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8
Cummulative Revenue
Fixed Cost
Tot Variable Cost
Tot Cost
Inorganic
Base Case
1.23
Subscription Revenue
Adv Revenue
Tot Revenue
Cummulative Revenue
Fixed Cost
Operation Cost
Adv cost
Tot Variable Cost
Tot Cost
FCF
Break Even
`
Adv cost
Operation Cost
Subscription Revenue
100%
year 1
year 2
year 3
year 4
year 5
2.952
2.952
3.69
4.92
4.92
11.808
11.808
14.76
19.68
19.68
14.76
14.76
18.45
24.6
24.6
14.76
29.52
47.97
72.57
97.17
90
90
90
90
90
1.5
1.7
1.8
2.0
2.2
3
3.3
3.63
3.993
4.3923
4.5
5.0
5.4
6.0
6.6
94.5
95.0
95.4
96.0
96.6
10.26
9.81
13.005 18.6105 18.01155
-79.7
-55.2
-12.6
53.9
144.5
Adv Revenue
0
Adv cost
Operation Cost
Subscription Revenue
Adv Revenue
0
year 6
year 7
year 8
4.92
4.92
4.92
19.68
19.68
19.68
24.6
24.6
24.6
121.77
146.37
170.97
90
90
90
2.4
2.7
2.9
4.83153 5.314683 5.8461513
7.2
8.0
8.8
97.2
98.0
98.8
17.352705 16.62798 15.8307731
259.0
397.4
559.6
10 11 12 13 14 15 16 17 18 19 20 21 22 2
180
160
140
120
100
80
60
40
20
0
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8
High Case
Low Case
18 19 20 21 22 23
Cummulative Revenue
Fixed Cost
Tot Variable Cost
Tot Cost
Shared
Base Case
1.23
Subscription Revenue
Adv Revenue
Tot Revenue
Cummulative Revenue
Fixed Cost
Operation Cost
Adv cost
Tot Variable Cost
Tot Cost
FCF
Break Even
`
Adv cost
Operation Cost
Subscription Revenue
100%
year 1
0
0.6
0.6
0.6
28
1.1
0.875
1.9
29.9
-1.3
-29.3
year 2
year 3
year 4
year 5
0.52275
1.56825 2.82285
4.182
2.091
6.273 11.2914
16.728
2.61375
7.84125 14.11425
20.91
3.21
11.06
25.17
46.08
28
28
28
28
1.2
1.3
1.4
1.5
0.9625
1.05875
1.16
1.28
2.1
2.3
2.6
2.8
30.1
30.3
30.56
30.82
0.5
5.5
11.6
18.1
-28.2
-19.5
3.1
46.4
Adv Revenue
0
Adv cost
Operation Cost
High Case
Subscription Revenue
Low Case
Adv Revenue
0
year 6
year 7
year 8
4.182
4.182
4.182
16.728
16.728
16.728
20.91
20.91
20.91
66.99
87.90
108.81
28
28
28
1.7
1.9
2.0
1.41
1.55
1.71
3.1
3.4
3.8
31.1
31.4
31.8
17.8
17.5
17.2
110.3
194.7
299.8
10
120
100
80
60
40
20
0
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8
Cummulative Revenue
Fixed Cost
Tot Variable Cost
Tot Cost
Option
Kerala Organic
Kerala Inorganic
Kerala Shared
Karnataka Organic
Karnataka Inorganic
Karnataka Shared
Tamil Nadu Organic
Tamil Nadu Inorganic
Tamil Nadu Shared
Andhra Pradesh Organic
Andhra Pradesh Inorganic
Andhra Prade Shared
Market attractiveness
Ease of entry
5.34
32.99475
9.354
53.3275
4.557
23.096325
6.906
32.99475
22.674
52.99475
6.07368
23.99475
14.127
32.99475
26.243
52.99475
12.42816
23.99475
10.821
44.026275
19.1757
95.9895
9.21585
30.562175
1
1
1
1
1
1
1
1
1
1
1
1
120
100
80
60
40
20
0
0
10
15
20
25
30
25
30
Options
Kerala Organic
Kerala Inorganic
Kerala Shared
Karnataka Organic
Karnataka Inorganic
Karnataka Shared
Tamil Nadu Organic
Tamil Nadu Inorganic
Tamil Nadu Shared
Andhra Pradesh Organic
Andhra Prade Shared
Market attractiveness
Ease of entry
5.34
32.99475
9.354
53.3275
4.557
23.096325
6.906
32.99475
22.674
52.99475
6.07368
23.99475
14.127
32.99475
26.243
52.99475
12.42816
23.99475
10.821
44.026275
9.21585
30.562175
1
1
1
1
1
1
1
1
1
1
1
0.875
0.9625
1.05875
1.16
1.28
1.41
1.55
1.71
1.88
2.06
2.27
60
50
40
30
20
10
0
0
10
15
20
15
20
25
30