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Organic

Low Case Base Case High Case


Revenue
80%
100%
120%
Adv Revenue
3.4368
4.296
5.1552
Subscription Revenue
0.8352
1.044
1.2528
Total Revenue
4.272
5.34
6.408
Variable Cost
Operation Cost
1.5
1.5
1.5
Adv cost
1.22
1.22
1.22
Tot Variable Cost
2.75
2.75
2.75

Base Case
0.6
Subscription Revenue
Adv Revenue
Tot Revenue
Cummulative Revenue
Fixed Cost
Operation Cost
Adv cost
Tot Variable Cost
Tot Cost
FCF
Break Even
`

100%
year 1
0
0.6
0.6
0.6
30
1.3
1
2.3
32.3
-1.7
-31.7

year 2
0.3
1.2
1.5
2.1
30
1.4
1.1
2.5
32.5
-1.0
-32.0

year 3
0.9
3.6
4.5
6.6
30
1.5
1.2
2.7
32.7
1.8
-28.1

year 4
year
1.62
6.48
8.1
14.7
30
1.7
1.3
3.0
32.99
5.1
-16.4

5
2.4
9.6
12
26.7
30
1.8
1.46
3.3
33.3
8.7
7.0

Adv cost

Operation Cost
High Case
Low Case

Subscription Revenue

Adv Revenue
0

year 6

year 7
2.4
9.6
12
38.7
30
2.0
1.61
3.6
33.6
8.4
42.0

2.4
9.6
12
50.7
30
2.2
1.77
4.0
34.0
8.0
88.8

70

year 8
2.4
9.6
12
62.7
30
2.4
1.95
4.4
34.4
7.6
147.1

60
50
40
30
20
10
0
year 1 year 2 year 3 year 4 year 5

High Case
Low Case

Cummulative Revenue
Fixed Cost
Tot Variable Cost
Tot Cost

year 3 year 4 year 5 year 6 year 7 year 8

Inorganic

Low Case Base Case High Case


Revenue
80%
100%
120%
Adv Revenue
6.0672
7.584
9.1008
Subscription Revenue
1.416
1.77
2.124
Total Revenue
7.4832
9.354
11.2248
Variable Cost
Operation Cost
0.6
0.6
0.6
Adv cost
2.44
2.44
2.44
Tot Variable Cost
3.05
3.05
3.05

Base Case
0.6
Subscription Revenue
Adv Revenue
Tot Revenue
Cummulative Revenue
Fixed Cost
Operation Cost
Adv cost
Tot Variable Cost
Tot Cost
FCF
Break Even
`

Adv cost

Operation Cost

Subscription Revenue

100%
year 1
year 2
year 3
year 4
year 5
1.44
1.44
1.8
2.4
2.4
5.76
5.76
7.2
9.6
9.6
7.2
7.2
9
12
12
7.2
14.4
23.4
35.4
47.4
50
50
50
50
50
0.5
0.6
0.6
0.7
0.7
2
2.2
2.42
2.662
2.9282
2.5
2.8
3.0
3.3
3.7
52.5
52.8
53.0
53.3
53.7
4.7
4.45
5.975
8.6725 8.33975
-45.3
-33.7
-13.3
18.8
62.5

Adv Revenue
0

Adv cost

Operation Cost
High Case
Low Case

Subscription Revenue

Adv Revenue
0

year 6

year 7

year 8

2.4
2.4
2.4
9.6
9.6
9.6
12
12
12
59.4
71.4
83.4
50
50
50
0.8
0.9
1.0
3.22102 3.543122 3.8974342
4.0
4.4
4.9
54.0
54.4
54.9
7.973725 7.571098 7.12820725
117.9
184.9
263.4

9 10 11 12 13 14 15
90
80
70
60
50
40
30
20
10
0
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8

ar 6 year 7 year 8

Cummulative Revenue
Fixed Cost
Tot Variable Cost
Tot Cost

Shared

Low Case Base Case High Case


Revenue
80%
100%
120%
Adv Revenue 2.93568
3.6696
4.40352
Subscription Revenue 0.70992
0.8874
1.06488
Total Revenue
3.6456
4.557
5.4684
Variable Cost
Operation Cost
1.1
1.1
1.1
Adv cost
0.85
0.85
0.85
Tot Variable Cost
1.92
1.92
1.92

Base Case
0.6
Subscription Revenue
Adv Revenue
Tot Revenue
Cummulative Revenue
Fixed Cost
Operation Cost
Adv cost
Tot Variable Cost
Tot Cost
FCF
Break Even
`

Adv cost
Operation Cost
Subscription Revenue

100%
year 1
0
0.6
0.6
0.6
21
0.9
0.7
1.6
22.6
-1.0
-22.0

year 2
year
0.255
1.02
1.275
1.88
21
1.0
0.77
1.7
22.7
-0.5
-21.8

3
year 4
year 5
0.765
1.377
2.04
3.06
5.508
8.16
3.825
6.885
10.2
5.70
12.59
22.79
21
21
21
1.1
1.2
1.3
0.847
0.93
1.02
1.9
2.1
2.3
22.9
23.1
23.3
1.9
4.8
7.9
-18.0
-7.5
12.9

Adv Revenue
0

Adv cost
Operation Cost
High Case
Subscription Revenue

Low Case

Adv Revenue
0

year 6

0.5

1.5

year 7
year 8
2.04
2.04
2.04
8.16
8.16
8.16
10.2
10.2
10.2
32.99
43.19
53.39
21
21
21
1.4
1.6
1.7
1.13
1.24
1.36
2.5
2.8
3.1
23.5
23.8
24.1
7.7
7.4
7.1
43.4
83.8
134.1

2.5

3.5

4.5

60
50
40
30
20
10
0
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8

ar 6 year 7 year 8

Cummulative Revenue
Fixed Cost
Tot Variable Cost
Tot Cost

Organic

Low Case-70% Base Case-100% High Case-110%

Adv Revenue
Subscription Revenue
Total Revenue
Employee Cost
Adv cost
Variable cost
Yearly Profit

7.92792
1.96098
9.8889
1.25
1
2.25
8.3139

1.61
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Cumulative Revenue
FCF
Variable Cost
Fixed Cost
Low Case

year 1

1.61
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Break Even
FCF
Low Case

year 1

1.61
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Break Even

year 1

11.3256
2.8014
14.127
1.25
1
2.25
11.877

year 2
0
0.6
0.6
32.25
0.6
-1.65
2.25
30
80%

year 3
0.805
3.22
4.025
32.475
3.82
1.775
2.475
30

year 2
0
0.6
0.6
32.25
-31.65
-1.65
120%

year 4
2.415
4.347
9.66
17.388
12.075
21.735
32.7225 32.99475
13.48
30.868
9.825
19.485
2.7225 2.99475
30
30

0.644
2.576
3.22

year 3
1.932
7.728
9.66

year 4
3.4776
13.9104
17.388

-28.43
0.326

-18.77
5.478

-1.382
11.6604

year 2
0
0.6
0.6
32.25
-31.65

12.45816
3.08154
15.5397
1.25
1
2.25
13.0647

year 3
0.966
3.864
4.83
-26.82

year 4
2.898
5.2164
11.592 20.8656
14.49
26.082
-12.33

13.752

FCF

-1.65

2.58

12.24

23.832

Sensitivity-TN

Low Case-70%

10

12

14

16

18

High Case-110%

Breakeven Analy
160
140
120
100

year 5
year 6
year 7
year 8
6.44
6.44
6.44
6.44
25.76
25.76
25.76
25.76
32.2
32.2
32.2
32.2
33.29423 33.62365 33.98601 34.38461
56.628
82.388 108.148 133.908
29.95
29.95
29.95
29.95
3.294225 3.623648 3.986012 4.384613
30
30
30
30

year 5
year 6
year 7
year 8
5.152
5.152
5.152
5.152
20.608
20.608
20.608
20.608
25.76
25.76
25.76
25.76
24.378
18.358

50.138
18.358

75.898
18.358

101.658
18.358

year 5
year 6
year 7
year 8
7.728
7.728
7.728
7.728
30.912
30.912
30.912
30.912
38.64
38.64
38.64
38.64
52.392

91.032

129.672

168.312

80
60
40
20
0

Tot Cost
Variable Cost

36.39

36.39

36.39

36.39

Breakeven Analysis- Organic TN

Tot Cost

Cumulative Revenue

Variable Cost

Fixed Cost

Inorganic

Low Case-70% Base Case-100% High Case-110%

Adv Revenue
Subscription Revenue
Total Revenue
Employee Cost
Adv cost
Variable cost
Yearly Profit

1.61
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Cumulative Revenue
FCF
Variable Cost
Fixed Cost

14.69608
3.67402
18.3701
1.25
1
2.25
16.7951

year 1

20.9944
5.2486
26.243
1.25
1
2.25
23.993

year 2
2.576
10.304
12.88
52.25
12.88
10.63
2.25
50

23.09384
5.77346
28.8673
1.25
1
2.25
26.3923

year 3
4.347
17.388
21.735
52.475
30.268
19.485
2.475
50

year 4
6.44
6.44
25.76
25.76
32.2
32.2
52.7225 52.99475
56.028
81.788
29.95
29.95
2.7225 2.99475
50
50

Inorganic
Yearly Profit
Variable cost
Adv cost
Employee Cost
Total Revenue
Subscription Revenue
Adv Revenue

10

Low Case-70%

15

20

25

30

35

High Case-110%

Chart Title

year 5

year 6
year 7
year 8
6.44
6.44
6.44
6.44
25.76
25.76
25.76
25.76
32.2
32.2
32.2
32.2
53.294225 53.62365 53.98601 54.38461
107.548 133.308 159.068 184.828
29.95
29.95
29.95
29.95
3.294225 3.623648 3.986012 4.384613
50
50
50
50

200
180
160
140
120
100
80
60
40
20
0

Tot Cost

Cumulativ

Variable Cost

Fixed Cos

Chart Title

4
Cost

riable Cost

Cumulative Revenue
Fixed Cost

Shared

Low Case-70% Base Case-100% High Case-110%

Adv Revenue
Subscription Revenue
Total Revenue
Employee Cost
Adv cost
Variable cost
Yearly Profit

1.61
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Cumulative Revenue
FCF
Variable Cost
Fixed Cost

6.738732
1.96098
8.699712
1.25
1
2.25
7.124712

year 1

9.62676
2.8014
12.42816
1.25
1
2.25
10.17816

year 2
0
0.51
0.51
23.25
0.51
-1.74
2.25
21

10.589436
3.08154
13.670976
1.25
1
2.25
11.195976

year 3
0.805
2.737
3.542
23.475
3.247
1.292
2.475
21

year 4
2.415
4.347
8.211 14.7798
10.626 19.1268
23.7225 23.99475
11.458 26.2378
8.376 16.8768
2.7225 2.99475
21
21

Chart Title
Yearly Profit
Variable cost
Adv cost
Employee Cost
Total Revenue
Subscription Revenue
Adv Revenue

10

12

14
Chart16Title

Low Case-70%120High Case-110%


100
80
60

year 5
year 6
year 7
year 8
6.44
6.44
6.44
6.44
21.896
21.896
21.896
21.896
28.336
28.336
28.336
28.336
24.29423 24.62365 24.98601 25.38461
48.1338 70.0298 91.9258 113.8218
26.086
26.086
26.086
26.086
3.294225 3.623648 3.986012 4.384613
21
21
21
21

40
20
0

Tot Cost

Cumulative Reve

Variable Cost

Fixed Cost

14
Chart16Title

Cumulative Revenue

e Cost

Fixed Cost

Organic

Low Case-70% Base Case-100% High Case-110%

Adv Revenue
Subscription Revenue
Total Revenue
Employee Cost
Adv cost
Variable cost
Yearly Profit

3.88416
0.95004
4.8342
1.25
1
2.25
3.2592

0.78
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Cumulative Revenue
FCF
Variable Cost
Fixed Cost
Low Case

year 1

1.61
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Break Even
FCF
Low Case

year 1

1.61
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Break Even

year 1

5.5488
1.3572
6.906
1.25
1
2.25
4.656

year 2
0
0.6
0.6
32.25
0.6
-1.65
2.25
30
80%

year 3

year 4
1.17
2.106
4.68
8.424
5.85
10.53
32.7225 32.99475
6.84
15.264
3.6
8.28
2.7225 2.99475
30
30

year 3

year 4
1.932
3.4776
7.728 13.9104
9.66
17.388

0.39
1.56
1.95
32.475
2.16
-0.3
2.475
30

year 2
0
0.6
0.6
32.25
-31.65
-1.65
120%

0.644
2.576
3.22
-28.43
0.326

year 2
0
0.6
0.6
32.25
-31.65

6.10368
1.49292
7.5966
1.25
1
2.25
5.1216

-18.77
5.478

year 3
0.966
3.864
4.83
-26.82

-1.382
11.6604

year 4
2.898
5.2164
11.592 20.8656
14.49
26.082
-12.33

13.752

FCF

-1.65

2.58

12.24

23.832

Sensitivity

Low Case-70%

High Case-110%

Breakeven Analysis- Organi


70
60
50

year 5
year 6
year 7
year 8
3.12
3.12
3.12
3.12
12.48
12.48
12.48
12.48
15.6
15.6
15.6
15.6
33.29423 33.62365 33.98601 34.38461
27.744
40.224
52.704
65.184
13.35
13.35
13.35
13.35
3.294225 3.623648 3.986012 4.384613
30
30
30
30

year 5
year 6
year 7
year 8
2.496
2.496
2.496
2.496
9.984
9.984
9.984
9.984
12.48
12.48
12.48
12.48
11.098
7.734

23.578
7.734

36.058
7.734

48.538
7.734

year 5
year 6
year 7
year 8
3.744
3.744
3.744
3.744
14.976
14.976
14.976
14.976
18.72
18.72
18.72
18.72
32.472

51.192

69.912

88.632

40
30
20
10
0

Tot Cost

Cumulative Reve

Variable Cost

Fixed Cost

16.47

16.47

16.47

16.47

ven Analysis- Organic

Cumulative Revenue

e Cost

Fixed Cost

Inorganic

Low Case-70% Base Case-100% High Case-110%

Adv Revenue
Subscription Revenue
Total Revenue
Employee Cost
Adv cost
Variable cost
Yearly Profit

0.78
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Cumulative Revenue
FCF
Variable Cost
Fixed Cost

12.69744
3.17436
15.8718
1.25
1
2.25
14.2968

year 1

18.1392
4.5348
22.674
1.25
1
2.25
20.424

year 2
1.248
4.992
6.24
52.25
6.24
3.99
2.25
50

19.95312
4.98828
24.9414
1.25
1
2.25
22.4664

year 3
2.106
8.424
10.53
52.475
14.664
8.28
2.475
50

year 4
6.44
6.44
25.76
25.76
32.2
32.2
52.7225 52.99475
40.424
66.184
29.95
29.95
2.7225 2.99475
50
50

Inorganic
Yearly Profit
Variable cost
Adv cost
Employee Cost
Total Revenue
Subscription Revenue
Adv Revenue

10

Low Case-70%

15

20

25

30

High Case-110%

Chart Title

year 5

year 6
year 7
year 8
6.44
6.44
6.44
6.44
25.76
25.76
25.76
25.76
32.2
32.2
32.2
32.2
53.294225 53.62365 53.98601 54.38461
91.944 117.704 143.464 169.224
29.95
29.95
29.95
29.95
3.294225 3.623648 3.986012 4.384613
50
50
50
50

180
160
140
120
100
80
60
40
20
0

Tot Cost

Cumulativ

Variable Cost

Fixed Cos

Chart Title

4
Cost

riable Cost

Cumulative Revenue
Fixed Cost

Shared

Low Case-70% Base Case-100% High Case-110%

Adv Revenue
Subscription Revenue
Total Revenue
Employee Cost
Adv cost
Variable cost
Yearly Profit

0.78
Subscription Revenue
Adv Revenue
Tot Revenue
Tot Cost
Cumulative Revenue
FCF
Variable Cost
Fixed Cost

3.301536
0.95004
4.251576
1.25
1
2.25
2.676576

year 1

4.71648
1.3572
6.07368
1.25
1
2.25
3.82368

year 2
0
0.51
0.51
23.25
0.51
-1.74
2.25
21

5.188128
1.49292
6.681048
1.25
1
2.25
4.206048

year 3
0.39
1.326
1.716
23.475
1.836
-0.534
2.475
21

year 4
1.17
2.106
3.978
7.1604
5.148
9.2664
23.7225 23.99475
5.814 12.9744
2.898
7.0164
2.7225 2.99475
21
21

Chart Title
Yearly Profit
Variable cost
Adv cost
Employee Cost
Total Revenue
Subscription Revenue
Adv Revenue

Low Case-70%

High Case-110%

Chart Title
60
50

year 5
year 6
year 7
year 8
3.12
3.12
3.12
3.12
10.608
10.608
10.608
10.608
13.728
13.728
13.728
13.728
24.29423 24.62365 24.98601 25.38461
23.5824 34.1904 44.7984 55.4064
11.478
11.478
11.478
11.478
3.294225 3.623648 3.986012 4.384613
21
21
21
21

40
30
20
10
0

Tot Cost

Cumulative Reven

Variable Cost

Fixed Cost

Chart Title

Cost

Cumulative Revenue
Fixed Cost

Organic

Low Case Base Case High Case


Revenue
80%
100%
120%
Adv Revenue 6.94464
8.6808 10.41696
Subscription Revenue 1.71216
2.1402
2.56824
Total Revenue
8.6568
10.821
12.9852
Variable Cost
Operation Cost
1.8
1.8
1.8
Adv cost
1.53
1.53
1.53
Tot Variable Cost
3.36
3.36
3.36

Base Case
1.23
Subscription Revenue
Adv Revenue
Tot Revenue
Cummulative Revenue
Fixed Cost
Operation Cost
Adv cost
Tot Variable Cost
Tot Cost
FCF
Break Even
`

Adv cost
Operation Cost
Subscription Revenue

100%
year 1
0
0.6
0.6
0.6
40
1.5
1.25
2.8
42.8
-2.2
-42.2

year 2
year
0.615
2.46
3.075
3.675
40
1.7
1.375
3.0
43.0
0.0
-41.5

3
year 4
year 5
1.845
3.321
4.92
7.38
13.284
19.68
9.225
16.605
24.6
12.9
29.505
54.105
40
40
40
1.8
2.0
2.2
1.5
1.7
1.83
3.3
3.7
4.0
43.3
43.7
44.0
5.9
12.9
20.6
-31.9
-6.1
44.0

Adv Revenue
0

Adv cost
Operation Cost
High Case
Subscription Revenue

Low Case

Adv Revenue
0

year 6

year 7
year 8
4.92
4.92
4.92
19.68
19.68
19.68
24.6
24.6
24.6
78.705 103.305
127.905
40
40
40
2.4
2.7
2.9
2.01
2.21
2.44
4.4
4.9
5.4
44.4
44.9
45.4
20.2
19.7
19.2
118.3
216.7
339.3

10

12

140
120
100
80
60
40
20
0
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8

ear 6 year 7 year 8

Cummulative Revenue
Fixed Cost
Tot Variable Cost
Tot Cost

Inorganic

Low Case Base Case High Case


Revenue
80%
100%
120%
Adv Revenue 12.43776
15.5472 18.65664
Subscription Revenue
2.9028
3.6285
4.3542
Total Revenue
15.34056
19.1757 23.01084
Variable Cost
Operation Cost
1.8
1.8
1.8
Adv cost
3.66
3.66
3.66
Tot Variable Cost
5.49
5.49
5.49

Base Case
1.23
Subscription Revenue
Adv Revenue
Tot Revenue
Cummulative Revenue
Fixed Cost
Operation Cost
Adv cost
Tot Variable Cost
Tot Cost
FCF
Break Even
`

Adv cost

Operation Cost

Subscription Revenue

100%
year 1
year 2
year 3
year 4
year 5
2.952
2.952
3.69
4.92
4.92
11.808
11.808
14.76
19.68
19.68
14.76
14.76
18.45
24.6
24.6
14.76
29.52
47.97
72.57
97.17
90
90
90
90
90
1.5
1.7
1.8
2.0
2.2
3
3.3
3.63
3.993
4.3923
4.5
5.0
5.4
6.0
6.6
94.5
95.0
95.4
96.0
96.6
10.26
9.81
13.005 18.6105 18.01155
-79.7
-55.2
-12.6
53.9
144.5

Adv Revenue
0

Adv cost

Operation Cost

Subscription Revenue

Adv Revenue
0

year 6

year 7
year 8
4.92
4.92
4.92
19.68
19.68
19.68
24.6
24.6
24.6
121.77
146.37
170.97
90
90
90
2.4
2.7
2.9
4.83153 5.314683 5.8461513
7.2
8.0
8.8
97.2
98.0
98.8
17.352705 16.62798 15.8307731
259.0
397.4
559.6

10 11 12 13 14 15 16 17 18 19 20 21 22 2

180
160
140
120
100
80
60
40
20
0
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8

High Case
Low Case

18 19 20 21 22 23

ear 6 year 7 year 8

Cummulative Revenue
Fixed Cost
Tot Variable Cost
Tot Cost

Shared

Low Case Base Case High Case


Revenue
80%
100%
120%
Adv Revenue 5.917344
7.39668 8.876016
Subscription Revenue 1.455336
1.81917 2.183004
Total Revenue
7.37268
9.21585 11.05902
Variable Cost
Operation Cost
1.3
1.3
1.3
Adv cost
1.07
1.07
1.07
Tot Variable Cost
2.35
2.35
2.35

Base Case
1.23
Subscription Revenue
Adv Revenue
Tot Revenue
Cummulative Revenue
Fixed Cost
Operation Cost
Adv cost
Tot Variable Cost
Tot Cost
FCF
Break Even
`

Adv cost
Operation Cost
Subscription Revenue

100%
year 1
0
0.6
0.6
0.6
28
1.1
0.875
1.9
29.9
-1.3
-29.3

year 2
year 3
year 4
year 5
0.52275
1.56825 2.82285
4.182
2.091
6.273 11.2914
16.728
2.61375
7.84125 14.11425
20.91
3.21
11.06
25.17
46.08
28
28
28
28
1.2
1.3
1.4
1.5
0.9625
1.05875
1.16
1.28
2.1
2.3
2.6
2.8
30.1
30.3
30.56
30.82
0.5
5.5
11.6
18.1
-28.2
-19.5
3.1
46.4

Adv Revenue
0

Adv cost
Operation Cost
High Case
Subscription Revenue

Low Case

Adv Revenue
0

year 6
year 7
year 8
4.182
4.182
4.182
16.728
16.728
16.728
20.91
20.91
20.91
66.99
87.90
108.81
28
28
28
1.7
1.9
2.0
1.41
1.55
1.71
3.1
3.4
3.8
31.1
31.4
31.8
17.8
17.5
17.2
110.3
194.7
299.8

10

120
100
80
60
40
20
0
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8

ear 6 year 7 year 8

Cummulative Revenue
Fixed Cost
Tot Variable Cost
Tot Cost

Option
Kerala Organic
Kerala Inorganic
Kerala Shared
Karnataka Organic
Karnataka Inorganic
Karnataka Shared
Tamil Nadu Organic
Tamil Nadu Inorganic
Tamil Nadu Shared
Andhra Pradesh Organic
Andhra Pradesh Inorganic
Andhra Prade Shared

Market attractiveness
Ease of entry
5.34
32.99475
9.354
53.3275
4.557
23.096325
6.906
32.99475
22.674
52.99475
6.07368
23.99475
14.127
32.99475
26.243
52.99475
12.42816
23.99475
10.821
44.026275
19.1757
95.9895
9.21585
30.562175

1
1
1
1
1
1
1
1
1
1
1
1

120
100
80

60
40
20
0
0

10

15

20

25

30

25

30

Options
Kerala Organic
Kerala Inorganic
Kerala Shared
Karnataka Organic
Karnataka Inorganic
Karnataka Shared
Tamil Nadu Organic
Tamil Nadu Inorganic
Tamil Nadu Shared
Andhra Pradesh Organic
Andhra Prade Shared

Market attractiveness
Ease of entry
5.34
32.99475
9.354
53.3275
4.557
23.096325
6.906
32.99475
22.674
52.99475
6.07368
23.99475
14.127
32.99475
26.243
52.99475
12.42816
23.99475
10.821
44.026275
9.21585
30.562175

1
1
1
1
1
1
1
1
1
1
1

0.875
0.9625
1.05875
1.16
1.28
1.41
1.55
1.71
1.88
2.06
2.27

60
50
40
30
20
10
0
0

10

15

20

15

20

25

30

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