Guidelines For Presenting a 15 Minute

Strategic Management Case Analysis

by
Fred David, Professor of Management
and coauthor of:
Strategic Management: Concepts
and Cases A Competitive
Advantage Approach
published by Prentice-Hall,
15th edition.

Guidelines For Presenting a 15 Minute

Strategic Management Case Analysis
TOPIC
MINUTES
Introduction
1
Vision and Mission 1
Internal Assessment 2
External Assessment 2
SWOT Matrix 2
BCG Matrix 1
Recommendations 2
EPS-EBIT Analysis
1
Projected financial statements
Conclusion 1

Total
15

Guidelines For Presenting a 15 Minute

Strategic Management Case Analysis
Introduction 1 Minute
Give your name and business major

Give overview of your company in terms of what

they are doing versus a glimpse of what you
recommend they do

If showing or wearing products of your company,

mention relevance, to capture interest.

Guidelines For Presenting a 15 Minute

Strategic Management Case Analysis
Vision and Mission 1 Minute
Tell how/why you are changing the firms
vision/mission, if any, in light of your
recommendations.

Reveal in your proposed mission your firms

distinctive competence or competitive
advantage (self concept), versus rival firms.

Guidelines For Presenting a 15 Minute

Strategic Management Case Analysis
Internal Assessment 2 Minutes

Among your 20 strengths/weaknesses, highlight

ones that lead most directly to your
recommendations.

Your internal factors should be divisional,

quantitative, and actionable to the extent
possible. Avoid vagueness, such as revenues
are increasing.

Guidelines For Presenting a 15 Minute

Strategic Management Case Analysis
External Assessment 2 Minutes
Among your 20 opportunities/threats,
highlight ones that lead most directly to
your recommendations.

Your external factors should be divisional,

quantitative, and actionable to the extent
possible. Avoid vagueness, such as the
economy is bad.

Guidelines For Presenting a 15 Minute

Strategic Management Case Analysis
SWOT Matrix 2 Minutes
Show three alternative strategies per strategy
quadrant in the SWOT = 12 total. Highlight ones
that make it to your recommendations page.

Couch alternative strategies quantitatively;

avoid vagueness such as Expand into Africa.
Instead, be specific, such as Build 2
manufacturing plants in Mexico.

Guidelines For Presenting a 15 Minute

Strategic Management Case Analysis
BCG Matrix 1 Minute
Show a BCG by product, and second BCG (or IE
Matrix) by region, if possible. Focus on
implications of your matrices as per the
upcoming recommendations.

Perhaps the most important strategic decision

facing firms annually is allocation of resources
across divisions/segments, so be divisional
throughout presentation.

Guidelines For Presenting a 15 Minute

Strategic Management Case Analysis
Recommendations 2 Minutes
Show 8 to 10 recommendations with
associated costs or savings; add up the
costs to obtain a total $ capital needed
for next 3 years.

Highlight several recommendations as

per reasoning and associated costs.

Guidelines For Presenting a 15 Minute

Strategic Management Case Analysis
EPS-EBIT Analysis 1 Minute

Present your EPS-EBIT analysis and

financing decision.

Focus on implications of your

analysis, rather than the numbers.

Guidelines For Presenting a 15 Minute

Strategic Management Case Analysis
Projected financial statements 2 Minutes
Begin with the income statement.
Relate changes in income statement to your
recommendations, rather than to historical
percentage changes.
Show how you transferred net earnings to the balance
sheet retained earnings row.
Highlight several items on the balance sheet, such as
capital surplus, long-term debt, and
property/plant/equipment as per changes expected
given your recommendations.

Guidelines For Presenting a 15 Minute

Strategic Management Case Analysis
Conclusion 1 Minute
Compare/contrast your recommendations versus
the companys plans, and/or with a rival
companys plans.
Show several projected financial ratios to reveal
the firms improving financial position.
Genuinely seek questions from the audience, so
keep your Power Point active on the screen.

Guidelines For Presenting a 15 Minute

Strategic Management Case Analysis
Other 15th Edition Strategy Concepts to Include if Helpful and Time Remains; These
are Normally Included in a Comprehensive Written Case Analysis.

Balanced Scorecard
Value Chain Analysis
Competitive Profile Matrix
Organizational Structure
Internal Factor Evaluation Matrix
Porters Five Forces Model
External Factor Evaluation Matrix
SPACE Matrix
QSPM
Website Comparison
Product/Market Positioning Maps
Company Valuation Analysis

Guidelines For Presenting a 15 Minute

Strategic Management Case Analysis
TOPIC
MINUTES
Introduction
1
Vision and Mission 1
Internal Assessment 2
External Assessment 2
SWOT Matrix 2
BCG Matrix 1
Recommendations 2
EPS-EBIT Analysis
1
Projected financial statements
Conclusion 1

Total
15