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Distribution Channel of Pepsico
Distribution Channel of Pepsico
DISTRIBUTION CHANNEL
AT
INTRODUCTION
Distribution Channel is the chain of businesses
or intermediaries through which a good or
service passes until it reaches the end consumer.
A distribution channel can include wholesalers,
retailers, distributors and even the internet.
Pepsi-Cola, Mountain Dew, Lay's, Gatorade,
Tropicana, 7Up, Doritos, Lipton Teas, Quaker
Foods, Cheetos, Mirinda, Ruffles, Aquafina,
Pepsi Max, Tostitos, Sierra Mist, Fritos, and
Walker's.
PEPSICO
It was first introduced in North Carolina in 1898 by
Caleb Braham who made a pharmacy which sold the
drink which was known back then as "Brad's
Drink", and was later named Pepsi Cola possibly due
the digestive enzyme pepsin and kola nuts used in the
recipe.
PepsiCo gained entry to India in 1988 by creating a
joint venture with the Punjab government-owned
Punjab Agro Industrial Corporation (PAIC) and
Voltas India Limited. This joint venture marketed and
sold Lehar Pepsi until 1991, when the use of foreign
brands was allowed
REARCH METHODOLOGY
TITLE - A STUDY ON DISTRIBUTION CHANNEL AT
PEPSICO
Method of research- Description research was used.
Tools used for data collection: A questionnaire was structured
together the primary Information.
SOURCES OF DATA COLLECTION:
Primary data- It was collected by surveying the distributers of
PepsiCo and Retailers and randomly to the customers going to
retailers.
Secondary data- General library research source like marketing
book.
Advertising journals like magazines and newspaper.
Internet: PepsiCo website, wiki
CONCLUSION
The Sales and Distribution Network of Pepsi is
very strong and almost flawless. PepsiCo India
had the first mover advantage when it entered
the market and it capitalized on that advantage
to grab the market..