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    This document summarizes research on students' perceptions and attitudes toward advertising on social media. The research examined how the invasiveness of advertisements correlates with annoyance levels and how increased advertising leads to decreased social media use. Quantitative findings showed that 78% of students felt advertisers were invading their privacy and that pop-up ads and autoplaying audio were the most annoying ad features. Students also reported Facebook and Twitter as having the most annoying ads and that 73% never click on ads.

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    This document summarizes research on students' perceptions and attitudes toward advertising on social media. The research examined how the invasiveness of advertisements correlates with annoyance levels and how increased advertising leads to decreased social media use. Quantitative findings showed that 78% of students felt advertisers were invading their privacy and that pop-up ads and autoplaying audio were the most annoying ad features. Students also reported Facebook and Twitter as having the most annoying ads and that 73% never click on ads.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    36 views1 page

    Final Infographic

    Uploaded by

    api-289035247
    This document summarizes research on students' perceptions and attitudes toward advertising on social media. The research examined how the invasiveness of advertisements correlates with annoyance levels and how increased advertising leads to decreased social media use. Quantitative findings showed that 78% of students felt advertisers were invading their privacy and that pop-up ads and autoplaying audio were the most annoying ad features. Students also reported Facebook and Twitter as having the most annoying ads and that 73% never click on ads.

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    © All Rights Reserved
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    of 1

    ADVERTISING ON

    SOCIAL MEDIA
    Objective:

    To examine students
    perceptions of- and
    attitudes towardssocial media
    advertising

    Research Questions:

    1. What are students perceptions of- and attitudes


    towards- advertising on social media?
    2. How do these attitudes impact students use of those social
    media networks?

    Qualitative Research

    The invasiveness of advertisements correlates with social media users level of


    annoyance.
    Invasion of privacy leads to mixed perceptions among social media users.
    Increased advertising results in a decrease of social media users.

    Quantitative Research

    78% believe advertisers are invading


    privacy.

    What is your level of annoyance with


    advertisements on the following social
    media networks?

    Pop-up ads and audiomatic audio are the


    most invasive type/feature.
    Overall, respondents believe social media
    advertising is annoying.
    Facebook and Twitter have the
    most annoying advertisements.

    73% do not ever click on


    advertisements.

    Research conducted by Caroline Leonard,


    Christina Daniels-Freeman, Monica Evans,
    Jesse Bauld, and Sean Lauwers

    Attitudes Toward Advertisers Use of


    Internet History

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