Professional Documents
Culture Documents
Unethicaladvertisements
Unethicaladvertisements
MONIKA CHHILLAR
SHIKHA KAUSHIK
RIYA GIRIDHAR
SONU
SACHIN SINGAL
SACHIN WAILA
Ethics
Ethics is a branch of philosophy which seeks to address
questions about morality; that is, about concepts such as
good and bad, right and wrong, justice, and virtue.
Advertising
Advertising is the promotion of a companys products and
services carried out primarily to drive sales of the products
and services but also to build a brand identity and
communicate changes or new product /services to the
customers. Advertising has become an essential element of
the corporate world and hence the companies allot a
considerable amount of revenues as their advertising
budget.
Unethical advertising
Advertisement is considered unethical in the following
situations;
o When it has degraded or underestimated the
substitute or rival's product.
o When it gives false or misleading information on the
value of the product.
o When it fails to give useful information on the
possible reaction or side effects of the product. And
o When it is immoral.
Basic principals
Decency
Honesty
Social Responsibility
Truthful presentation
Comparisons
Imitation
Safety and health
Avoidance of Harm
Environmental behaviour
Surrogate advertisement
Puffery
Exaggeration
Unverified claims
Women stereotyping
Women used as sex symbols for promoting
products
Comparative advertisements
Use of children in advertising
Puffery
Puffery as a legal term refers to promotional statements and
claims that express subjective rather than objective views,
such that no reasonable person would take literally. A twoyear old might believe that polar bears enjoy sipping CocaCola. But we know better.
EXAGGERATION
Using false claims in the advertisements about the product.
For example:-Ghari detergent - Pehle Istemaal kare phir
vishvaas kare., Tide detergent White ho to Tide ho.,
Vodafone Essar Wherever you go our network follows.
White ho to
Tide ho.
Unverified Claims
It includes advertisements of energy drinks which tells
us about the number of vitamins and how they help
children to grow strong and tall.
There is no way of verifying these false claims.
For example:-Horlicks, Maltova, Tiger biscuits.
WOMEN IN
ADVERTISING
Women stereotyping
Colgate Vs Pepsodent
Complan Vs
Horlicks
Children in
advertising
Children are easily persuaded
and have a large pull on today's
markets, as is known by all
advertisers, even ones who do
not intend for their products to be
consumed by children.
Amul macho
Newspaper ads
A wine bottle that is considered ethically wrong because the lorry may have to move
to certain places where drinking is unethical