Professional Documents
Culture Documents
Friedman)
By Mike Lee
This force meant taking some specific, but limited, function that your company is doing
in-house and having another company perform that exact same function for you and
then reintegrating their work back into your overall operation.
6. Offshoring
This force meant being able to manufacture the very same product in the very same way,
only with cheaper labor, lower taxes, subsidized energy, and lower health-care costs in
another country, then integrating it into [your] global supply chains.
7. Supply-Chaining
This force allowed [horizontal collaboration]among suppliers, retailers, and
customersto create value, resulting in the adoption of common standards between
companies and more efficient global collaboration.
8. Insourcing
This force allowed small companies could suddenly see around the world and sell their
products and services globally, while large companies could act really small and
customize products at the last minute.
9. In-forming
This force gave all the worlds knowledge, or even just a big chunk of it to anyone
and everyone, anytime, anywhere, resulting in becoming your own self-directed and
self-empowered researcher, editor, and selector of entertainment, without having to go to
the library or the movie theater or through network television.
10. The Steriods (computers, the Internet, wireless, and personalization)
This force, made up of specific technologies, supercharged all the other flatteners.
2. Convergence II
This is the emergence of a large cadre of managers, innovators, business consultants,
business schools, designers, IT specialists, CEOs, and workers.
3. Convergence III
This is the creation of horizontal collaboration and value-creation processes and habits
that could take advantage of this new, flatter playing field.
humans are innovating back into the system to make the whole that much more
productive.
5. The Great Adapters
These are jobs that involve being adaptable and versatile and are capable not only of
constantly adapting but also of constantly learning and growing.
6. The Green People
These are jobs that involve designing and building renewable energies and
environmentally sustainable systems.
7. The Passionate Personalizers
These are jobs that involve pure passion pure entertainment [and] a creative touch
that no one else thought of adding.
8. The Great Localizers
These are jobs that involve [understanding] the emerging global infrastructure, and then
[adapting] all the new tools it offers to local needs and demands.
This is where we need politicians who are able and willing to help educate and
explain to people what world they are living in and what they need to do if they want to
thrive in it. Summoning all our [nation's] strengths and skills to produce a twenty-firstcentury renewable energy source is George W. Bushs opportunity to be both Nison
going to China and JFK going to the moon in one move.
2. Muscles
This is where the government and companies can guarantee you that [they] will
concentrate on giving you the tools to make yourself more lifetime employablemore
able to acquire the knowledge or the experience needed to be a good adapter, synthesizer,
collaborator, etc.
3. Cushioning
This is the concept of wage insurance that would compensate you for your old specific
skills, for a set period of time, while you take a new job and learn new specific skills.
4. Social Activism
This is where global corporations must develop moral consciences because they are
going to command more power, not only to create value but also to transmit values, than
any transnational institutions on the planet.
5. Parenting
This is where we need a new generation of parents ready to administer tough love:
There comes a time when youve got to put away the Game Boys, turn off the television,
shut off the iPod, and get your kids down to work.
3. Reform Retail
This is where a country [looks] at infrastructure, education, and governance and
[upgrades] each one [on a tactical, detailed level], so more of your people have the tools
and legal framework to innovate and collaborate at the highest levels.
4. Culture and Glocalization
This is where a country asks itself how outward your culture is: To what degree is it
open to foreign influence and ideas? How well does it glocalize [(adopt foreign
ideas)]? as well as how inward your culture is: To what degree is there a sense of
national solidarity and a focus on development, to what degree is there trust within the
society for strangers to collaborate together, and to what degree are the elites in the
country concerned with the masses and ready to invest at home?
5. The Intangible Things
This is where a society increases its ability and willingness to pull together and sacrifice
for the sake of economic development as well as has leaders with the vision to see what
needs to be done in terms of development and the willingness to use power to push for
change rather than to enrich themselves and preserve the status quo.
This is where companies take advantage of the triple convergence to collaborate with
the smartest, most efficient people you can find anywhere in the world.
5. Get Regular X-rays
This is where companies constantly identify and strengthen their niches and outsource
the stuff that is not very differentiating.
6. Outsource to Win
This is where companies [outsource] to acquire knowledge talent to grow their business
faster, not simply to cut costs and cut back.
7. Be Socially Responsible
This is where companies pioneer socially responsible outsourcing [where it's not just
about] saving money they can invest somewhere else, [it's about] creating better lives for
some of the poor citizens of the world.
This is the phenomenon that allows diaspora communities around the world to use todays
global media networks to cling to their local mores, news, traditions, and friendsno matter
where they are living. It is not the global which comes and envelops us. It is the local which
goes global.