Pancake House was originally established in 1970 by Milagros Basa, Leticia Zamora

and Carmen Zaragosa to introduce pancakes and waffles to the Philippine market.
Back then, Pancake House had grown to 22 branches before being sold to a group of
investors led by Martin Lorenzo in February 2000. Pancake House, Inc. was
subsequently incorporated in March 2000 and was principally engaged in the
development, operation and franchising of a casual dining chain of restaurants
under the trade name "Pancake House". Since the acquisition, Pancake House
expanded to 79 outlets at the end of 2009.
1970
Three Pioneering entrepreneurs Milagros Basa, Leticia Zamora, and Carmen
Zaragosa, First introduced freshly baked pancakes and waffles in varied flavors and
preparations to a predominantly rice-based consuming market. The very first
Pancake House restaurant opens in Magallanes, geared to serve the A, B, and upper
C markets.

1974 -1998
Sta. Rosa Food Services Corporation (SRFSC) is incorporated to handle the
management and operation of Pancake House. Several years later, it would be
jointly co-owned by another formidable company, Extrovert Inc. The posh Ayala
Arcade in Makati becomes the new home of the second Pancake House in 1995.
Resounding market response spurs a third outlet at United Nations Avenue in
Manila. The first franchised outlet opens in Greenhills in San Juan in 1978. Following
this successful launch, more Pancake House outlets both company-owned and
franchised open in strategic sites. The company expands its operations steadily,
requiring the setting up of a central commissary to support the logistical and
operational needs of the growing number of restaurants. Another company,
Extrovert Inc., is established to hold ownership of the succeeding Pancake House
outlets in 1998. 2000-2005

After nearly three decades, the Pancake House chain expands to different parts of
Central Luzon. Out of a total 22 outlets, three outlets are situated in Laguna and
Tarlac, while the rest are Metro Manila. Nine are company-owned and the others are
franchised outlets. On February 15, 2000, Martin P. Lorenzo leads a new local
investor group in the purchase of all of SRFSC and Extroverts operating assets
pertaining to the Pancake House chain of restaurants. The new owners become
known as Pancake House, Inc.

On February 15, 2000, a new investor group led by Mr. Martin P. Lorenzo entered
into an Asset Purchase Agreement with SRFSC and Extrovert for the purchase of all
the operating assets of the latter. On February 16, pending the final purchase, a new
team of management and employees was organized to take over the companyowned outlets operated under the new management. On March 1, 2000, the new

investor group incorporated Pancake House, Inc. On March 2, 2000, PHI, as the
acquisition vehicle of the investor group, finalized the purchase of the operating
assets.

Since then, Pancake House has opened numerous branches nationwide and
continuously delights customers by delivering the perfect casual dining experience
--offering delicious comfort food, serving it well in a warm and homey ambience.
These efforts were recognized as the Philippine Franchise Association (PFA) awarded
Pancake House as Most Promising Filipino Franchise in 2004.