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LG Marketing Presentation
LG Marketing Presentation
Introduction
India Challenges.
1.
2.
3.
4.
5.
Innovative Marketing
Strategies.
To make itself a known brand in the consumer
electronics sector, LG has taken innovative marketing
and promotional initiatives:
Launch of new technologies in consumer electronics
and home appliances.
LG was the first brand to enter cricket in a big way, by
sponsoring the 1999 World Cup, and followed it up in
2003 as well.
Innovative Marketing
Strategies.
CONTD.
Product localizations.
Product localization is a key strategy used by LG.
LG came out with Hindi and regional language menus
on its TV.
Introduced the low-priced Cineplus and
Sampoorna range for the rural markets.
LG was the first brand to introduce gaming in CTVs.
In continuation of its association with cricket, LG
introduced the cricket game in CTVs.
Promotion.
R&D Potential.
LG has set up research and development facilities in
India at Bangalore and is in the process of setting up
another at Pune. Both the units carry out R&D work for
the domestic market as well as for the parent company.
It also does customized R&D for specific countries to
which it exports products.
The R&D facility in India, where LG has been investing
Rs 2 billion per annum, accounts for 90% of the
innovations.
LG India Today.
Today LG is one of the top rated
electronics company in India,
and its products are widely used
by all sections of consumers in
India.
LG Indias annual turnover was
10700 cr in 2008,which is an
indication of tremendous growth
of the company, since the day it
was launched.
Conclusion.
The following information tells us that proper marketing
skills and strategies are immensely important for any
company to build and maintain its stand in a widely
diversified country like India where customer satisfaction
comes at a high cost.
LG has proved its mettle by providing its customer with
value for money, along with maintaining and at times
increasing its profit.
LG is surely the perfect example for other MNCs who
want to set their foot in India.