Crowdsourcing

Community
Mobile
Daily Driving
Daily Driving
The Secret Sauce – Live Maps

5
The Secret Sauce – Live Maps

6
The Secret Sauce – Live Maps

7
Crowdsourcing & Community on Mobile

The value of a Crowdsourced app is proportional to the

square of the Contributions to the system (n2)…
Metcalfe's law paraphrased
Crowdsourcing & Community on Mobile

The Good:
Local, Location, Lat-Long…
The Bad:
#people close * phone type * running the app…
The Ugly:
1% contribute, 10% comment, 89% consume

If I Tweet and no one follows me, did I make a sound?

How do we engage the other 99%

Fun

Social

Functional
 Making things fun!

Local  Location Based Games / Geo-Games

Real World, Real People, Real Actions
Virtual Games

66% increase
Making things fun!
Making things fun!
Making things fun!
Making things fun!
“Amazing! I picked up a few goodies on my home. This
makes waze a really fun game while giving the server a
chance to get more data on certain areas of the maps!
Ingenious! I actually found myself getting off my normal
route home at random exits along the highway to grab
goodies. This will be fun!”
Domino (2009/11/24 at 10:46pm)
 Results:
25%
participate

150%
increase in usage by participants
Turning “Fun” into “Function”
Crowdsourced Map Results
Crowdsourced Map Results
Crowdsourced Map Results
Crowdsourced Map Results
Crowdsourced Map Results
Crowdsourced Map Results
Social
 Israel – Functional

RT Reports
Navigable Map
Daily Drivers RT Traffic
POI & Landmarks
 Israel – Functional
Where it counts…

‫הפגנת‬
‫האופנוענים‬
550,000 wazers
85 countries
5,000 map editors
550 area managers

International Launch

USA Launch

Israel Launch
Tel Aviv
Los Angeles
London
Thank you

@noamb11