Facebook &

Typhoon Megi

Why was this project

developed?

To help people to get

ready and prepare

To spread the news to
everyone

Objectives
The Philippine weather bureau hopes to better

warn people of approaching typhoons by using

the social networking tool Facebook to send out
up-to-the-minute information.
To better communication than PAGASA text
message

Project Context
The state-run Philippine Atmospheric,

Geophysical and Astronomical Services

Administration (PAGASA) started using
Facebook in mid-October during the latest
typhoon to hit the country, Megi (locally
named Juan).
Facebook allows users to post status to
anyone who follows them online or via mobile
phones. PAGASA's page is public for anyone to
see. Its Facebook account is Dost_pagasa and
it now has almost 1M likes.

What are the strengths and

weakness of the project?
Now that we are using the Internet, the

services are free of charge, and we send

messages at no cost to us. Its also more
reliable and faster because nearly everyones
on social networking sites.
But it is only useful if people have Internet
access.

What are the external opportunities and threats

that affect the project?

The wide scope social networking sites cover

What are the expected results of the project?

makes it the most effective means to

communicate with the general public.

What are the achievements and impacts?

Aid officials in the Philippines have credited
social media sites like Facebook with keeping
the number of deaths caused by The super
typhoon Megi to 31 so far. Thousands of
people were persuaded to move to safer
places or take precautionary measures before
Megi struck

How were ICTs applied in the project?

The wide scope social networking sites cover

makes it the most effective means to

communicate with the general public.
Now that we are using the Internet, the
services are free of charge, and we send
messages at no cost to us. Its also more
reliable and faster because nearly everyones
on social networking sites