Codes and Conventions

Codes and conventions are everything that make up a film poster such as:
Main Image: The main image dominates the front cover and lets the
reader know who the main person they about in the film.
Cover line: The cover line supports the main image and tells the reader
what is happening in the image.
Masthead: The masthead is usually the text with the biggest, boldest font
so it catches the readers attention.
House Style: House style is when you use only 2 or 3 main colours and 1 or
2 different types of font so it doesnt look to busy and looks easy to
understand.

Representation

Most sci- fi films are usually set in space with lots of aliens that dont exist
to make it more fun for children viewing it. Sci -fi also represents the
different galaxies that exists to make it exciting for the viewers to watch
they also make it like alternate universe.

Institution

The term institution is commonly applied to customers and behaviour

patterns which are important in society. Institution are also a central
concern for political rule making and enforcement. Institution are stable
valued reoccurring patterns of behaviour

Audience

The purpose of sci fi is too let the audience enjoy what they are watching
and to make them watch other films in the same genre, director and
actors.