WIRED:

Cover
Analysis
FABIOLA OBREGON
EMILY GUTIERREZ
ADRIEL BASULTO
Masthead
• Wired suggests the magazine is related to technology.
People
• There are no people on
the cover.

• The magazine cover

attracts its audience with
interesting visuals rather
than pictures of people.
Picture
Package
• Photograph

• Orchid-progress, life
and elegance
Colour
• The cover uses primary
warm colours.
• This alludes to a sense of
facisination.
Font Package
• The font used is Lexend
Deca.
• The font suggests it
is pointed toward more
of a technical/
professional audience.
 Words
• The words used on the
cover indicate that they are
addressing the reader
directly.
• By using words like "How
We're Born. How We Live.
How We Die. It's All Going
To Change." It provokes
the thoughts of potential
readers.
Free Gifts
• No free gifts present on
cover.

• Attracts audience with

gripping visuals and
captions.
Hallucinatory Binding Similar Masthead
Visuals

Similarities: Cover
House Style: Cover

• Minor changes to masthead but mostly

remain consistent.

• Remains formal in shape. No wavy or

fluid visuals.
Different Topics Color of Title Color Scheme

Differences: Cover
Similarities: Table of Contents
Rectangular Shape

Visuals
House Style: Table of Contents

• Once again stays in a formal shape.

No fluidity.

• Usage of images. Be it pictures or

graphics
Differences: Table of Contents
Number of Pages
Color Scheme
Picture Usage
Similarities: Feature Spread

Text Heavy

Few Pictures
House Style: Feature Spread
• Heavy text usage.

• Nothing too particularly interesting or eye

catching.

• Focused on the article and not outside

features.
Differences: Feature Spread

Picture Usage

Backwards Letters
History

• Debuted on January 2, 1993.

• Focused on how current and emerging

technologies impact cultural, economic, and
political aspects of society.

• Variety of styles used in covers throughout the

year. The one constant being the masthead.
Target Audience
• Professionals with an
inclination towards the
usage of advanced
technology.

• Young, tech savvy males.