Professional Documents
Culture Documents
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Bleed
Continued on B3
Pull Quote
Placement
Quotation taken Between columns
directly from with word wrap
the body of the Alone in a column
article. surrounded by
Used to draw white space
attention. Right justified in
the last column
Often made
Beneath the
larger than headline as a
body text. deck
Rules
Horizontal or vertical lines that can be applied
to paragraphs, text boxes, and objects in a
publication.
Sidebar
Square box filled with
information related to the
main story or to a
completely separate
article.
Text Box
Container for text that can be placed and
formatted independently of other text.
Have borders that display when selected.
Many have sizing handles that appear around the
border to resize the box if needed.
Some have a rotation handle that can be used to
rotate the box
Watermark
A semitransparent image in the background of
printed material
Endmark
A symbol that indicates the end of an article or
news item
Symbols vary
Reverse Text
Text that is the opposite to what the reader is
accustomed.
Light text on a dark background.
Often used in headlines to draw attention.
Use sparingly!