Starbucks Coffee

NAME : TZU-I YANG (LEO)

Advising Prof. : Hal Assael
DATE : 2015.06.17
1

Starbucks

In 1971, Jerry Baldwin, Zev Siegel, and Gordon B

owker opened the first store in Seattle. In 1987,
Schultz bought Starbucks and turned the compan
y operations around.
More than 21,000 stores in over 65 countries
Sell : Beverages, pastries, whole bean coffee, grou
nd coffee, and coffee-related products
Annual sales: About $16 billion as of Sep. 2014

 Schultz

wanted Starbucks to be a great pl

ace to work so he did everything in his po
wer to do that.
Great pay
Great benefit plan
Stock Purchase Plan for employees

Social Responsibility P.76

Social responsibility means that organizations

are part of a larger society and are accountabl
e to that society for their actions. Like ethics, ag
reement on the nature and scope of social respons
ibility is often difficult to come by, given the diversi
ty of values present in different societal, business,
and corporate cultures.

Corporate Social Responsibility

Broad-based initiatives to contribute positively to

the communities in which its stores are located a
nd to the environment.

Also contributing to CARE a world wide relief effo

rt that sponsored health, education, and humanit
arian aid programs in all third world countries wh
ere they purchased coffee supplies.

Ethical sourcing: To develop strong, long-term rel

ationships with farmers to ensure that they buy t
he high-quality coffee. By 2015, their coffee will b
e grown using ethical trading and responsible gro
wing practices.

Environmental Stewardship: By 2015, 100% of the

ir cups will be reusable or recyclable and reduce
environmental footprint through energy and wat
er conservation, recycling and green conservation

Community Involvement: They believe in being in

volved in the communities they are part of bringi
ng people together, inspiring change and making
a difference in peoples lives.

By 2015, they plan to contribute one million volu

nteers hours each year to communities.

END

References
Being a Responsible Company
http://www.starbucks.com/responsibility
Annual Reports 2014 Annual Report
Howard Schultz. (2015). The Biography.com webs
ite. Retrieved 11:58, Jun 13, 2015, from
http://www.biography.com/people/howard-schul
tz-21166227
.