Photo: Farhang Ghajar, CBC

CMA National Conference

Preliminary Program
Intention, Innovation & Invention...The Future
of Museums speaks to the many challenges currently
facing Canadian museums. Our understanding of what
museums are for is constantly expanding, spurred on
by advancing technology and a changing global market.
Whether your institution is large or small, museums
across the country face similar challenges: attracting new
and diverse audiences, forming partnerships within their
communities, and above all, maintaining their relevance
in an increasingly distracted world. Relevance is key.
Museums must demonstrate clearly what we already know
to be self-evident: that museums are an integral and vital
part of their communities, and that they have a role to
play not only in preserving the past, but in promoting
and stimulating discussion. Museums can no longer take
their support for granted. They must become centers of
innovation by inciting creativity within their staff in order
to create new and fulfilling experiences for their visitors.
Building on the success of recent conferences, CMA 2014
is designed to provide Canadian museum professionals
with critical information to streamline their institutions
effectiveness. In gathering professionals from across
Canada, this conference provides a unique opportunity to
explore the myriad of topics that are of importance to our
community. Please join us at CMA 2014!

Panels and workshops will address the following

streams:
Education & Interpretation
Exhibitions, Research & Collections
Visitor Services & Outreach
Public Engagement, Diversity and Social Media
Development/Philanthropy
Leadership/Succession Planning/Advocacy Resources

Why attend?
Were planning a variety of activities, including:
stimulating keynote speakers
comprehensive educational sessions
inspirational social and networking events
interactive trade show

Accommodations
The Fairmont Royal York, Toronto, Ontario
Conference rates start at$182per room, per
night, based on single or double occupancy
(+taxes + DMP). Take advantage of this special
rate before March 14, 2014. Call 1-800-441-1414
to reserve your room today.

Questions?

Concerning the program content? Contact:

Sue-Ann Ramsden, sramsden@museums.ca

Concerning registration? Contact:

Erin Caley, ecaley@museums.ca

Please visit www.museums.ca for program

changes and additions.
Translation
Simultaneous Translation provided where indicated.

2 2014 CMA National Conference, Toronto, Ontario

Monday, April 7, 2014

11:00 am 4:30 pm

Registration

Delegates attending either of the two Study Tours or the Optional

Evening Event will need to register prior to boarding the bus.

Royal York Hotel

Study Tours Offsite Insights

Study Tours take advantage of local expertise to help you learn about practical approaches that can be applied within your institution.
You will enter each site through the front door and move through them systematically to get a thorough look behind-the-scenes. You
will learn about the exemplary work in museums and art galleries that fulfill our traditional mandates. The study tours will give you the
knowledge to implement action plans in your institution.
The 2014 CMA Conference offers two pre-conference Study Tours. Both tours depart from the Royal York Hotel. Tours depart
promptly and return at the time indicated. A separate fee is applicable for the tours, which are not included in the All-Inclusive
Registration Fee. Fee includes transportation, admission to all sites, and meals as detailed. For outdoor activities at the Toronto Zoo,
good walking shoes or hiking boots are a must as is a warm wind-proof jacket or coat. Add a pair of gloves and hat and youll be
prepared for any circumstance.

1. Tour of 905 West: Innovation and

Re-invention in Action
The bus departs the Royal York Hotel at 1:30 pm.
Explore the growing cultural scene of 905 West, starting in Mississauga,
Canadas sixth largest city. At the Art Gallery of Mississauga, located
in the iconic Mississauga Civic Centre, find out about the Gallerys
ambitious future plans from Stuart Keeler, Director and Curator of the
AGM. Andrew Whittemore, Mississaugas Acting Director of Culture will
share Mississaugas Culture Plan as well as the Museums of Mississaugas
innovative solutions to solving their shortage of collection storage
space. Enjoy light refreshments and a networking break before heading
north to Brampton for a tour of the recently renovated Peel Art Gallery,
Museum and Archives
in Brampton. PAMA
staff will share how
they have worked with
elements from each of
the three collections
to utilize Museum 2.0
strategies to gather
visitors stories. From
the PAMA its a short
drive to the McMichael
Canadian Art
Collection where youll
have the opportunity
Mississauga Civic Centre
to top off your offsite
experience with a fabulous buffet dinner. Limited to 45 participants.

Option 1:
Fee: $55. This is in addition to the all-inclusive registration fee!
Tour includes transportation with a facilitator on the bus, all guided
site visits, presentations and refreshment break. You will be returned to
the Royal York Hotel at approximately 6:00 pm.

Option 2:
Fee: $135. This is in addition to the all-inclusive registration fee!
Tour includes transportation with a facilitator on the bus, all guided
site visits, presentations, refreshment breaks and buffet dinner at
McMichael Canadian Art Collection. You will be returned to the
Royal York Hotel at approximately 9:00 pm.

2. Wild in the City!

The bus departs the Royal York Hotel at 12 noon.
Our second tour will take us to the world renowned Toronto Zoo to
visit the pandas. You will learn about the operational and guest services
challenges Toronto Zoo staff faced in preparing for the pandas arrival
and in coping with 1.5 millionvisitors. The Giant Panda Experience,
the new home of Er Shun and Da Mao, opened in May 2013. Before
you get up close to the pair, you will have the chance to take in the
new, state-of-the-art Panda Interpretive Centre. This climate controlled
centre features many interpretive and interactive elements for visitors to
enjoy year-round. Interpretive themes include Eating Bamboo, Threats
to Giant Pandas and Saving Giant Pandas. Delegates will then get to see
Da Mao and Er Shun in either their outdoor exhibits or in their indoor
holdings. Either way, remember to bring your camera to catch the
dynamic duo! Well then head north to tour through the Rouge Park.
Covering over 40 km2, the Park protects two national Historic Sites and
a variety of ecosystems joining the post-glacial Oak Ridges Moraine,
roughly 50 km north of Toronto, and the citys biggest wetland, where
the Rouge River empties into Lake Ontario. Heading further north,
our third stop will take us to the Markham Museum. Connecting
the history of Markham to todays new settlers by examining our
environment and the tools we use to adapt to our changing world,
the 25-acre site has gained national recognition for its unique way of
connecting with its community. Limited to 45 participants.

Option 1:
Fee: $75. This is in addition to the all-inclusive registration fee!
Includes transportation, facilitated tours, entrance to the Zoo, tour
of the Markham Museum, and two refreshment breaks. You will be
returned to the Royal York Hotel at approximately 6:00 pm.

Option 2:
Fee: $155. This is in addition to the
all-inclusive registration fee!
Includes transportation, facilitated
tours, entrance to the Zoo, tour of the
Markham Museum, two refreshment
breaks and buffet dinner at the
McMichael Canadian Art Collection.
You will be returned to the Royal York
Hotel at approximately 9:00 pm.

2014 CMA National Conference, Toronto, Ontario 3

Arriving Monday Afternoon?

If you are arriving after the Study Tours have departed, you can still join your colleagues at the McMichael Canadian Art Collection.
A bus will depart from the Royal York Hotel at 5:00 pm.

6:00 pm 9:00 pm
An Evening of Art at the McMichael Canadian Art Collection
The only art gallery in Canada solely
dedicated to Canadian art, the McMichael
is also an extraordinary historical site
located on the edge of the Humber
River Valley. While dining, youll get to
experience the spectacular view of the
valley. Join gallery curators for a tour
of the permanent collections including
masterpieces by Tom Thomson, the
Group of Seven, Kenojuak Ashevak,
Norval Morrisseau, Christiane Pflug,
Jean Paul Riopelle and many other great
Canadian artists. Youll also get to enjoy
the special exhibitions Changing Tides:
Contemporary Art of Newfoundland and
Labrador, organized by the McMichael,
as well as Mary Pratt, a collaboration
between The Rooms Provincial Art
Gallery and the Art Gallery of Nova
Scotia.
Dinner fee only: $90. Whether you are
Courtesy of the McMichael Canadian Art Collection.
arriving from a Study Tour (dinner fee
included) or only attending the dinner (youll be bused from the Royal York Hotel) we promise you a wonderful evening. Fee includes transportation,
guided tour and buffet dinner. Cash bar. Delegates will be returned to the Royal York Hotel at approximately 9:00 pm.

Courtesy of the McMichael Canadian Art Collection.

Transportation
Buses to events not held
at the Royal York Hotel
will be provided where
indicated.

Travel
Taking the Train to Toronto?
The CMA is proud to have partnered with VIA Rail Canada to offer conference delegates a special fare to attend the
CMA 2014 in Toronto. Take advantage of a 10% discount off the best available fare in Economy, Economy Plus,
Business, Business Plus, Sleeper, or Sleeper Plus class, from all stations throughout the VIA system to Toronto and
return. Discount is valid for travel between April 5 and April 13, 2014, inclusive. The discount does not apply to
any Escape Class fares. Simply log in to your VIA profile, or create one prior to booking. On the Passenger information
screen, select Convention fare from the Discount Type drop-down menu, and enter the discount code 12774.

4 2014 CMA National Conference, Toronto, Ontario

Tuesday, April 8, 2014

Unless otherwise noted, all sessions and events will be held at the Royal York Hotel.
For information about the keynote speakers, see separate document posted on the website.

Full Day Pre-Conference Workshops

9:00 am 3:30 pm
1. Fundraising Today and Tomorrow

9:00 am 3:30 pm
2. Strategic Governance Forum

Facilitated by Wayne Hussey, Wayne Hussey

Consulting Inc.

Facilitated by Bud Crouch, Innovations Plus

Too many museum fundraisers are working with the wrong

conceptual understanding of philanthropy and fundraising
in some caseswe are getting in our own way. Wayne Hussey
will bring powerful new understandings of the foundations for
effective access to philanthropy and provide you with concrete
tools to re-evaluate your development program and make some
relatively simple changes to increase your success small shop
or big shop, these newly understood fundamentals will result
in raising more money with your limited resources. You will
learn about the Pre-Conditions for Success, the Fundraising
Synapse, the best role for Volunteers, the myth of competition
among charities for philanthropy, and how to dismantle
time consuming activity that does not raise money. These
key concepts will be presented (along with other principles)
and framed to help you maximize your entire development
program. These principles will improve annual giving,
major gifts, special events, planned giving, and campaigning.
Waynes energy and practical perspective will ensure you come
out of the session with a more robust toolkit for raising funds.
Fee: $175. Includes two health breaks, lunch and a Syllabus to
work with during the session.
About Your Workshop Facilitator:
With more than 25 years experience, Wayne Husseys
independent consulting practice specializes in rapid strategic
planning and project planning, and specialty projects in the
areas of corporate philanthropy (knowing how to give it away),
leadership, morale management, process facilitation and
various other elements of organizational effectiveness.
He also has particular expertise in analyzing organizational
readiness and campaign planning as well as providing
fundraising and sponsorship support to a variety of not-forprofit organizations. He has helped clients raise more than
$2billion and is the consultant of record for one of the largest
philanthropic contributions to a Canadian charity. Wayne
regularly speaks worldwide to professional associations and
charitable organizations on innovation, change and creative
problem solving. A sampling of Waynes clients include the
United Nations, Canadian Tire Foundation for Families, the
Art Gallery of Ontario, the Art Gallery of Hamilton, the
University of Manitoba, Trent University and agencies across
Canada, the United States, Australia, New Zealand and South
Africa. He is an Honourary Life Director of the United Way of
Kitchener Waterloo and Area, Chairman of the Development
Committee of the International Municipal Clerks Education
Foundation and Board Chair of the Rogers Communication
Advisory Committee for Kitchener Waterloo and area.

The Strategic Governance Forum is an intensive, full day workshop that focuses
on high-level issues and provides the practical strategies and tools youll need to
deal with them. Simply put, both your staff management team and your volunteer
leaders will be better equipped to successfully keep pace with the constantly changing
environment in which you operate. Some participants will update and refine their
current practices, others will discover that the Governance Session provides them
with the impetus their organization really needs to make the transformation from
bleeding edge to leading edge. Youll be reviewing and discussing the best practice
tools and practical strategies used by todays top leadership teams to create and sustain
success, so dont expect to spend much time discussing theory. Bud Crouch works with
organizations around the world and knows what works (and what doesnt). Among
other topics, youll explore todays leadership challenges, how to face those challenges and create the proper environment for your organization to flourish. Youll
learn how to build a strategic governance team and the staff s role in that team, as
well as how to develop and sustain a knowledge-based governance strategy.
Fee: $175. Includes two health breaks, lunch and a Syllabus to work with during
the session.
About Your Workshop Facilitator:
Forum Leader Bud Crouch is a Principal Consultant with Tecker International,
LLC and President of Innovations Plus. Bud has completed projects internationally for hundreds of groups in the United States, Canada, the Caribbean and
Mexico. He focuses on providing customized management consulting services to
not-for-profit, corporate, charitable and public organizations. Bud has a twentyfive year track record of successfully helping organizations to identify issues of
strategic importance and assisting them to confidently prepare for the future. Bud
has worked closely with the Canadian Society of Association Executives to develop
and deliver the Governance Summit and the Symposium for Chief Staff and Chief
Elected Officer for several years. He has published many articles and workshops,
and is co-author of the best-selling book on organizational strategy and governance,
The Will to Govern Well: Knowledge, Trust, and Nimbleness.

9:00 am 3:30 pm
3. Cool Sh!t: Cultivating Creativity and Idea
Generation
Facilitated by Meaghan Hawkins, Jennifer Knight, Laurel
McKellar, Angela Olano and Derek Weidl from THEMUSEUM
Museums are the holders of the great achievements in our collective cultures.
Contemporary paintings, ancient artifacts and local stories all have the opportunity to inspire people of all ages, interests and backgrounds. Exhibitions and
displays are occasions to tell new and interesting narratives that connect and
resonate with various audiences. Museums often have the reputation of being old,
stodgy, bureaucratic institutions that move at a glaciers pace. Inventive, creative,
innovative are words that are not often used to describe museums. Our society
is changing faster than ever and museums need to keep up. Audiences are now
demanding to be engaged in new ways. They want to have unexpected experiences and value organizations that challenge the way they interact with the world.
Organizations that effectively cultivate an atmosphere of creativity and innovation
internally will succeed at reaching these audiences and turning them into repeat
2014 CMA National Conference, Toronto, Ontario 5

visitors, donors, volunteers, and staff. This workshop will provide attendees with a set of tools to spur creativity within their own organizations.
Various interactive activities throughout the session will enable people
to strengthen independent thinking, collaborative brainstorming and
free the mind to come up with new and unexpected associations. Each
segment in the workshop will introduce challenges to the status quo and
force museum professionals to think about how to break rules effectively
to better engage our changing audiences.

and impact flow directly from understanding and addressing stakeholder

needs. Most importantly, people will gain a better understanding of how
these pieces form the foundation of innovation so that they can kick-start
transformation within the context of their own museum.

Fee: $125. Includes two health breaks and lunch. Be sure to bring your
laptop with you!

About Your Workshop Facilitators:

Cheryl Blackman is the Assistant VP, Audience at the ROM and is spearheading a wide range of new and multidisciplinary partnerships with over
50 community organizations. Brock Hart is an exceptional facilitator
and draws from his background as a Creative Director of award-winning
design agencies to drive innovation at organizations. Lisa Grogan is an
experienced communications professional and was the Communications
Director of the National Media Museum in the UK. Together, this energetic team will guide participants through a powerful learning experience.

Sold
out!
8:30 am 3:30 pm
4. Leading Change & Designing for
Innovation

Fee: $125. Includes transportation to and from the Royal York Hotel,
two health breaks, lunch and a Syllabus to work with during the session.
Limited to 21 participants.

Facilitated by Cheryl Blackman, Royal Ontario Museum

For further information, please contact: Lisa Grogan, Overlap
and Brock Hart & Lisa Grogan, Overlap Associates
Held offsite at the Royal Ontario Museum
The world is changing at an incredibly fast pace. Canadas museums must
be more resilient than ever to adapt to community needs and play a role in
solving evolving societal issues. How do museums champion innovation
and bring it to life within the communities they serve? Innovation isnt
something that just happens. Without a framework, its hard to turn raw
ideas into reality, and even harder to understand and prioritize the ideas
that will deliver the most value and impact. The ROM and Overlap, a
creative problem-solving firm, have created a partnership to pilot new
initiatives that explore innovation and transformation. This game-changing
workshop will teach participants how to drive new value through a
structured innovation process, while also understanding the measurement
of impact in a whole new way. This is a fun, engaging and collaborative
workshop in which participants will learn a highly-effective business
modeling tool that can be adapted and applied within the context of their
individual institutions. Participants will work in small teams to design a
hypothetical program that includes a whole new approach to understanding
needs, creating value and measuring impact. This form of experiential
learning helps people to quickly learn the mechanics of a brand-new
tool, while gaining fresh and meaningful insights by working closely with
colleagues from different organizations. Participants will learn that value

Associates, Inc. lisa@overlapassociates.com

Sold out!

8:30 am 3:30 pm
5. Interpretive Planning 101: Putting the
Visitor at the Centre
Facilitated by Kelly McKinley, Art Gallery of Ontario
and Megan Richardson, National Gallery of Canada
Held offsite at the Art Gallery of Ontario
Unless institutions are able to attract and engage new and diverse
audiences, museums run the risk of becoming irrelevant in a time of
rapid technological and social change. Theories abound as to how we
should meet this challenge, and a plethora of interpretive approaches
and programs some radical and new, others updated on the tried and
true have appeared in response. However, for better or worse, the
primary mode of communication with the public continues to centre
on the exhibition. By displaying and interpreting collections, museums
strive to foster connections that will enhance peoples lives. It is logical
that a profound understanding of the museums publics actual and
potential be at the heart of this work. In this full day workshop two
senior education professionals will share their experience and insight
around visitor-centred interpretive planning and the critical notion of
public value. Using examples from the museum field, they will present
key theories and principles around the visitor experience, explain the
difference between an institutional interpretive plan and a project-based
interpretive plan, and provide a practical framework for interpretive
planning. They will touch on audience research and evaluation, learning
outcomes, interpretive strategies and vehicles, roles and responsibilities,
and the importance of collaboration. Regardless of the size of an
institution, participants will leave the workshop with a toolkit of
templates and tips on how to improve audience-engagement through
visitor-centred planning.
Fee: $125. Includes transportation to and from the Royal York Hotel and
the AGO, two health breaks, lunch and a Syllabus to work with during
the session. Limited to 24 participants.

Courtesy of the ROM Sam Javanrouh, 2013

6 2014 CMA National Conference, Toronto, Ontario

About Your Workshop Facilitators:

Megan Richardson is the Chief of Education and Public Programs at the
National Gallery of Canada. She has twenty years of experience working in
education program planning, development, evaluation and management at
Canadian national art museums. She has led an education division and

project teams while emphasizing the importance of visitor engagement and

the visitor experience, the unique and changing nature of the museum as
an informal learning environment, and the value of lifelong learning
for both visitors and staff. She has managed an award-winning educational
website and is committed to the web, new and mobile media as tools for
outreach, informal learning, and participation around art. She has also
led award-winning government charitable campaigns. Megan received
her Master of Museum Studies degree from the University of Toronto
and Honours Bachelor of Arts in Art History from Carleton University,
Ottawa. She has held executive roles with the Canadian Art Gallery
Educators and is an active member of the Museum Computer Network.
Kelly McKinley is the Richard and Elizabeth Currie Executive Director,
Education and Public Programming at the Art Gallery of Ontario. She
has worked in Education at the AGO in various capacities over the past
17 years. A four year break in her tenure at the AGO took her to the
Museum of Contemporary Art in San Diego, California, as the Curator of
Education and to the studio of Bruce Mau Design in Toronto. At Bruce
Mau Design she managed projects for a number of clients including Frank
Gehry and Puente de Vida, Museum of Biodiversity in Panama City, and
the Museum of Modern Art in New York. Her museum career began as
a docent at the Agnes Etherington Art Centre in Kingston, Ontario, and
continued with internships at the National Gallery of Canada, and Tate
Gallery, London. In 1999, Kelly, together with her AGO colleague David
Wistow, published the bestselling childrens book on Canadian art Meet the
Group of Seven. Kelly received her Master of Museum Studies degree from
the University of Toronto, and Bachelor of Arts in Art History and French
from Queens University, Kingston. She has served as a reviewer for the
Institute of Museum and Library Services (IMLS) and the Ontario Arts
Council. She is also on the Boards of the Ontario Museums Association
and the Museum Education Roundtable.
For further information, please contact: Megan Richardson, Chief,
Education and Public Program, MRichard@gallery.ca

8:30 am 3:30 pm
6. Storage Reorganization
Facilitated by Simon Lambert, Canadian Conservation
Institute
Held offsite at the Textile Museum of Canada
Did you know that in two out of three museums worldwide, storage areas
are in such poor condition that it is virtually impossible to use collections for
any museum activity? According to data collected for a recent ICCROM and
UNESCO survey, Canadian museums are no exception! In response to this
problem, a new methodology was developed to help small museums with
limited resources or access to outside expertise, address existing situations that
have deteriorated over time. This full day workshop is an introduction to the
RE-ORG methodology and to the various tools it includes.
Workshop participants will learn how to prepare a storage condition
report and define the requirements to improve the functionality of
storage and the overall protection of the collection. The workshop
will focus on four different areas:
m Management: identify missing policies and procedures, define the
functions of storage, identify unassigned roles and responsibilities,
and analyze collecting trends;
m Building and Space: evaluate the suitability and functionality of
storage areas and learn to calculate storage fullness;
m Collection: evaluate the needs of the collection, its documentation
system, and learn to map a collection and its specific risks; and
m Furniture and Small Equipment: examine the suitability of existing
storage furniture, small equipment, containers, mounts, padding.

At the conclusion of the workshop, participants will be able to:

m Make a basic assessment as to the condition of a storage area, focusing
on specific issues related to management, building and space,
collection, furniture and small equipment;
m Identify the key issues that are putting collections at risk and use the
tools shown to define the required improvements.
Target audience: Staff and volunteers of cultural facilities who are
responsible for improving or renovating existing collection storage.
Fee: $125. Includes transportation, two health breaks, lunch and printed
material. Limited to 16 participants.
For further information, please contact: Julie Stevenson, Learning and
Development Officer, julie.stevenson@pch.gc.ca

Half Day Pre-Conference

Workshops
9:00 am 12:00 noon
1. Creating the Ultimate Visitor Experience
Plan
Facilitator: Steve Bukowski and Brian McAlonie,
Thinking Outside the Square
Many museums have shifted their focus away from collections to their
visitors in the 21st century. Museum professionals must recognize
this visitor-centred focus and move to create a comprehensive visitor
experience plan that builds sustainable audiences, and in turn,
revenues. Creating a museum environment that supports visitor
engagement and continued loyalty means examining every stage of
their visit from arrival through departure. Brian will explore how to
develop a fuller understanding of your visitor, what motivates them,
what their needs and expectations are and discuss how you can leverage
this knowledge to develop sustainable audiences and revenues. This
workshop will be divided into two distinct segments. First, Brian
will present the key aspects of what constitutes the ultimate visitor
experience plan and engage in conversation with several museum
professionals to highlightrecent experiences that demonstrate
successfulapproaches. Following, Brian will facilitate a visioning
exercise and idea exchange with the attendees to help identify and
design practical and useful visitor experience solutions that participants
can take home and implement in their respective institution.
Fee: $65. Includes a health break and printed material. Limited to 30
participants.
About Your Workshop Facilitator:
For 22 years, Brian McAlonie has utilized his broad range of expertise
in the communications, design and museum fields to assist clients with
creating engaging and profitable visitor service experiences. Combining
a Master of Arts in Museum Studies from the University of Leicester,
England, and 25 years of professional experience, Brian assists cultural
institutions and heritage organizations with creating and implementing
master visitor experience plans, museum exhibitions, interpretive
plans and museum stores to build sustainable audiences and revenues.
Specifically, Brian is responsible for board and staff visioning facilitation,
strategic planning, creative strategy development, interpretive planning,
brainstorming and client communications. Brian speaks regularly to
various national and international museum professionals and is also an
adjunct professor in the Museum Studies Masters program at
The State University of New York, Buffalo State.

2014 CMA National Conference, Toronto, Ontario 7

1:00 pm 3:00 pm
2. Structure Your Thinking About Strategies
for the Digital Age
Facilitated by Jasper Visser, Inspired by Coffee
How can institutions connect with their audience via innovative media
and technology? What are quick wins and long term gains, and how can
they be implemented painlessly into any organization? In an interactive
and hands-on workshop, Jasper Visser will provide participants with some
tools, including The Digital Engagement Framework, and use the collective
knowledge of participants to answer some of these questions and address
some challenges immediately. The Digital Engagement Framework is a tool
developed by Jasper Visser and Jim Richardson to help cultural institutions
structure their thinking about digital engagement. The workshop will empower participants to structure their thinking about future-proof strategies
in their own institution when they return after the Conference. For further
information please see: http://digitalengagementframework.com
Fee: $65. Attendees will receive a pre-workshop familiarization package.
To gain the most from this workshop, participants should have a
fullunderstanding of their institution including its mission and target
audience. Includes a health break. Limited to 25 participants.
About Your Workshop Facilitator:
Jasper Visser is the founder and principal of Inspired by Coffee. He works
with non-prots, NGOs and cultural organizations from around the world
on strategies for the future. He is also the cofounder of several start-ups that
turn his ideas into reality. Jasper regularly speaks internationally about these
topics and keeps a blog, themuseumofthefuture.com.

1:00 pm 4:00 pm
3. Museums and Social Networking
Facilitated by Steve Bukowski and Brian McAlonie,
Thinking Outside the Square
The whole social network side of the museum world is being turned upside
down. Visitors use of Facebook, Twitter, blogs, Instagram, Flickr, YouTube, Pinterest, etc. is an integrated aspect of their daily lives. As a result,
museums are expected to utilize these media as well. Although currently
treated as a part of an institutions overall marketing program, social networking really should be seen as part and parcel of a museums community
engagement plan. This half-day workshop will focus on museums and
social networking, utilizing the lens of community engagement as a vehicle
to discover how the targeted use of social networks can lead to the development of sustainable museum audiences and revenues. In the 21st century,
museums must become spaces for dialogue, advocates of inclusion, places
of value and incubators for the community essentially, a community
meeting place. Utilizing social networks as not only a marketing tool but
also as a method of community outreach for distinct audiences will assist
museums with creating long term bonds and associations with visitors prior
to, during, and beyond the museum visit. Brian will discuss the key ideas
and tenants behind a social network that is rooted in a community engagement philosophy and utilize museum professionals to dissect and identify
best practices. At the conclusion of the workshop, attendees will understand
practical approaches and solutions that they will be able to take away and
implement in their own museums.
Fee: $65. Includes a health break and printed material. Limited to 25
participants.

8 2014 CMA National Conference, Toronto, Ontario

4:30 pm 5:30 pm
CMA 2014 Opening Keynote
Society, Technology and the Future of
Museums
Jasper Visser
How can museums take a
pro-active attitude towards
the myriad of changes in
society and technology to
stay relevant in the 21st
century? In his fast-paced
presentation, Jasper will give
hands-on pointers about the
possible role of museums
in the digital age. His ideas
are based on his experience
working with cultural
institutions from around
the world on cutting-edge
projects and strategies, both
in the digital and in the
physical realm, and especially
where both worlds meet.

5:30 pm 7:00 pm
CMA EXPO Opening and Reception with
Exhibitors
Showcasing the latest in exhibit
design, technology, lighting, security,
transportation services and countless
other products and services, the 2014
CMA EXPO is your opportunity
to visit with tried-and-true vendors
and meet new suppliers. More
than 30 exhibitors will display and
demonstrate cost effective solutions
and cutting edge technologies, all
aimed at helping you and your
institution.

Fee: Included in conference

registration.

7:30 pm
Optional Evening Events
Please select from one of two evening events.
Fee: $50. The fee is NOT included in conference registration. Please only register for one evening event. Additional tickets for non-registered
delegates can be purchased at a cost of $50 each.

1. Spadina Museum Explores the

Roaring Twenties
Immerse yourself in the Toronto of the 1920s and 30s.
Wander through the beautiful four-story mansion, Spadina
Museum, professionally restored with great attention to
authenticity and detail. Enjoy an exhibit of costumes from
Downton Abbey, the popular UK television show, and learn
how Spadina uses it as a springboard into Torontos history.
Fee: $50. Includes transportation to and from the Royal
York Hotel, heavy cocktail reception and behind-the-scenes
tour of Spadina Museum. Limited to 60 delegates.
View of the porte cochere at
Spadina Museum.
Photo: Spadina Museum

View of one of the rooms at

Spadina Museum.
Photo: Maciek Linowski 2010

2. An Exclusive Evening at TIFF Bell Lightbox

Sit back, relax and enjoy a fabulous evening at TIFF Bell
Lightbox, home of the Toronto International Film Festival. Our
evening begins with a cocktail reception, followed by a tour of
TIFF Kids digiPlaySpace, a multimedia interactive exhibition
designed for kids ages 3 to 13 where you are encouraged to
play and learn, and TIFFs Film Reference Library home to
the worlds largest resource of English-language Canadian film
and film-related materials. The evening culminates in a special,
exclusive screening of Museum Hours, in one of TIFFs worldclass cinemas. Directed by Jem Cohen, a Vienna museum guard
befriends an enigmatic visitor, and the grand Kunsthistorisches
Art Museum becomes a mysterious crossroads that sparks
explorations of their lives, the city, and the ways artworks reflect
and shape the world.
Fee: $50. Includes cocktail reception, behind-the-scenes tour,
movie screening and special prizes. Transportation is not included. TIFF Bell Lightbox, located at
350 King Street West, is a short walk from the Royal York Hotel or one subway stop from Union Station
on the University Line. Limited to 90 delegates.

Still image of the film Museum

Hours, which premiered at
TIFF in 2012.
Photo: TIFF Bell Lightbox

2014 CMA National Conference, Toronto, Ontario 9

Wednesday, April 9, 2014

7:00 am 5:00 pm
Registration
7:00 am 8:30 am
Breakfast with Exhibitors
8:45 am 10:15 am
Official Conference Opening and
CMA Business Meeting
10:30 am 11:45 am
Educational Sessions
A1. Art and Wellness
Moderator: Shirley Madill, Kitchener-Waterloo Art Gallery
Panelists: Heather Fullerton, Georgina Art Centre;Nicole Knibb,
McMaster Museum of Art;Nicole Neufeld, Kitchener-Waterloo Art
Gallery
There is a wealth of information on good practices and a strong evidence
base that substantiates the impact that the arts have on health today. Artsbased programs and activities are being introduced in Canada through a
number of initiatives that have been led by social service agencies as well
as public art galleries. Representatives from three
Ontario public art galleries and three representatives
from the associated health-care areas come together
in this session to share their programs and offer
their observations, results and impact. By sharing
their respective knowledge, it is hoped that more
museums and galleries will be able to integrate
cross-disciplinary programming that will result
in expanded audience bases and creating a strong
evidence for the value proposition of arts and culture in health and wellness
and civic engagement.
Presented in collaboration with the Ontario Association of Art Galleries

A2. Branding to Increase Engagement

Presenter: Kathryn Brownlie, Royal Ontario Museum
A new brand can signal change to stakeholders about how an institution
aspires to engage with them. This case studydescribes the migration ofthe
Royal Ontario Museums brandfrom one beingfocused onits building to
one that better aligns with its core promise of connecting visitors to their
world and each other. This includes how the brand (and its associated
differentiating attributes) influence all public-facing communication,
including programs, marketing and exhibitions. This session will be of
particular interest to museums revisiting their brand.

10 2014 CMA National Conference, Toronto, Ontario

A3. Community Engagement: Inside Out

Moderator: Isaac Marshall, AldrichPears
Panelists: Viviane Gosselin, Gregory Dreicer and Nancy Noble, Museum
of Vancouver
The growing attention and profile given to community engagement in
museums is a reflection of a fundamental reset and desire for relevance in a
changing cultural field. Focusing on engagement is a vital way for museums
as institutions to adapt in an increasingly de-centered and networked
social reality. This hybrid session will be part confessional, part case study,
and part call to action. Hear about some of the curatorial and structural/
organizational changes brought about by the shift in the Museum of
Vancouvers mandate. For example, how MOV has evolved the way it
manages its collections and open-source database, adopts strategies for
co-curating feature exhibitions with diverse communities, and embeds
interactive co-creation into participatory modes of audience engagement
and outreach.Are there a similar opportunities for your institution?

A4. Centres of Discovery at the ROM: A Catalyst for

New Ideas About Community Engagement
Moderator: Dave Ireland, Royal Ontario Museum
Panelists: Ryan Dodge, Burton Lim, Courtney Murfin, Neil Osborne and
Rae Ostman, Royal Ontario Museum
This practical session will showcase a panel of four exciting, trend-setting
and deeply committed museum professionals working within the new
Centres of Discovery framework at the ROM. Panelists will describe
innovative programs that demonstrate new ways of building relevance for
museums. The programs described leverage unique partnerships with various
communities, from major media to new media, and from grassroots to nonprofits, government and academia. Learn how these programs can help your
institution expand the notion of expertise and be a catalyst for institutional
change.

A5. How to Get to Diversity Street: Welcoming Diverse

Youth and Their Communities
Moderator: Devon Muhic, Scarborough Museum
Presenters: Katie Epp, Markham Museum; Justine Maglouf, McMichael
Canadian Art Collection; Pailagi Pandya, Scarborough Museum;
Dominique Trudeau, McCord Museum; Lynn Adam Saffery, Surrey
Museum
Trying to find ways to make a bigger impact on your increasingly diverse
community? Through the experience of four museums involved in the
Canadian Museums and Youth Diversity Project, find out what best
practices can be used clear across the country to help all museums, large and
small, connect with and make real impacts on their diverse communities.
The panel will share strategies that will assist your institution develop its
own unique and diverse youth program. The panel will also highlight how
these best practices can be applied more globally to a variety of diverse
target audiences, not only youth.

A6. The Silver Lining: Natural Disaster as a Positive

Catalyst
Presenters: Naomi Grattan, National Music Centre; Robert Steven, Art
Gallery of Grande Prairie
This is not a tale of disaster. This is the story of the silver lining: the good
that comes out of rapid change. In both cases, reinvention and community
engagement have proven to be the unexpected positive outcomes of natural
catastrophes. Both the Art Gallery of Grande Prairie and the National
Music Centre in Calgary have come through epic disasters and thrived.
Learn from their inspiring stories of recovery and renewal.

A7. Pedagogies of Practice: Inspiration and Innovation

in Human Rights Museums
Moderator: Jennifer Carter, Universit du Qubec Montral
Panelists: Chandra Erlendson and Armando Perla, Canadian Museum for
Human Rights
The idea of creating a museum dedicated to the subject and field of human
rights has taken hold in several countries in North and South America, Asia
and Europe. With few exceptions, this is a post-millennium phenomenon
an outgrowth of a growing human rights culture in different geopolitical contexts around the globe. These institutions may share a common
desire to make human rights their ideological platform, however, they
vary greatly in shape, scale, subject matter and method.This panel uses
the keenly awaited inauguration of the Canadian Museum for Human
Rights as a point of departure for rethinking the traditional social and
cultural functions of museums as collecting institutions. It asks what new
pedagogies, civic responsibilities, and forms of social agency human rights
museums can embrace, and to what extent these museums can assume a
leadership role in practices dedicated to the advancement of human rights
globally and in local and regional contexts. Members of the panel will
reflect on the unique possibilities that this emergent museological genre
promises for new museology and contemporary museum practice, notably
in the arenas of exhibition development and public programming. How
can the museum institutions association with the field of human rights
enlarge or expand upon our thinking in regards to museological practice
and the museums role in contemporary society? What do the pedagogies
and programming initiatives of human rights museums look like, and
what changing skill sets are required by professionals working within this
domain? What practices from the human rights field can serve as models
for museology, and to what effects?

Photo: Farhang Ghajar, CBC

Stephen Lewis

Mr. Lewis will relate his work over the

last many years to the world of museums.
Even though that work has been primarily
in Africa, focussing on HIV/AIDS,
he intends to make the argument that
museums are an essential part of the
human condition. They serve to amplify, soothe and secure the quest for
social justice.

Kindly supported by

3:00 pm 4:30 pm
Educational Sessions
B1. The Museum-University Partnership: Innovation
for the Future of Museums
Presenters: Ren Binette, comuse du fier monde; Joanne Burgess
et Nathalie Charbonneau, Universit du Qubec Montral; Louise
Pothier, Pointe--Callire, Montral Museum of Archaeology and
History; Lon Robichaud, Universit de Sherbrooke.
This session explores the on-going evolution in museum-university
partnerships in Montreal, from an informal partnership between the
comuse du fier monde and the Universit du Qubec Montral, to
the creation of the Laboratoire dhistoire et de patrimoine de Montral,
an exchange laboratory that includes 26 researchers from various
Canadian universities and 11 partner organizations. The latter partners
are collaborating to deliver programs for the 150th anniversary of
Confederation and the 375th anniversary of Montreal in 2017. Presenters
will describe some of the partnership objectives and philosophies, as
well as project examples and how digital technologies will be used.
Throughout the session, you will learn the benefits of such partnerships,
including the better use of resources, the ability to showcase each
partners skills, the creation of innovative projects and access to certain
resources and technologies that may not be possible when working
independently. You will come away feeling inspired to create more
partnerships! This session will be presented in French.

B2. Tech Talks: stratEDGY, Technology, Foresight,

and Futures Thinking
Tech Talks is a high-energy session consisting of topical presentations
by people who have great ideas and programs and the guts to get on
stage and share it. Tech Talks is an innovative style of presentation where
participants are given fifteen minutes to speak. Run by THEMUSEUM,
Kitchener/Waterloo, 2014 Tech Talks is a force for raising the collective
IQ and building connections in the museum sector in Canada.

Confirmed Presentations:
i: TXTilecity Textile Museum of Canada

11:45 am 1:00 pm
Luncheon with Exhibitors
1:15 pm 2:15 pm
Keynote Address
Museums as the Vanguard
of Community

2:15 pm 2:45 pm
Networking Break with Exhibitors

Presenters: Shauna McCabe, Executive Director and Shawn McCarty,

Innovation Lead
Organization: Textile Museum of Canada
The Textile Museum of Canada will introduce TXTilecity, a web platform
and mobile app launched by the TMC in 2012 that situates the museum
in relation to its urban environment, exploring the richly layered stories of
immigration, labour, fashion, and culture associated with Torontos textile
history. The presentation will focus on the strategic objectives of the project
in relation to public engagement, access to intangible culture, and the role
of the museum in informal education. TXTilecity offers a valuable case to
examine the capacity-building potential of mobile technology to extend
the museum experience and impact beyond a museums walls in tangible
ways, and to stimulate a public sense of inquiry, social awareness, and active
engagement with the lived environment. Taking advantage of the unique
insight into communities offered by every cultural and heritage institution,
this initiative offers a powerful model for encounters with historical
moments and collective memories that are essential to a communitys past,
and definitive to its future.

2014 CMA National Conference, Toronto, Ontario 11

ii: Get on Route 1812

Presenter: Adrienne Carter, MA Cultural Tourism Manager Association
Organization: Hamilton Halton Brant Regional Tourism Association
Western Corridor War of 1812 Bicentennial Alliance
Adrienne Carter will discuss how museums and the tourism sector have
partnered to create a memorable and lasting visitor experience around the
War of 1812 in Southern Ontario. Route 1812 is an historic driving trail
that involves mobile apps, maps, stories, merchandise and site visits as
travellers take in all there is to offer during the War of 1812 Bicentennial
and for years to come.

iii: Leveraging Mobile Technologies to Enrich Visitor

Experience and Engagement
Presenter: Vigen Nazaria, CEO
Organization: Antvibes Inc.
Today people are increasingly using mobile channels to explore and
learn about a variety of topics. Museums are taking advantage of mobile
platforms to create an engaging and enriching experience for their visitors.
A new mobile marketing solution known as Audible Tags, developed by
Antvibes, is leveraging the power of voice at exhibit points to mobileenabled museum guests. In this session, we will discuss the technology
concept, benefits and application cases for Audible Tags.

iv: An innovative mobile audio guide everyone

should know about
Presenter: Dominique St-Pierre, CEO
Organization: SIMBIOZ
Ever considered a mobile audio guide but found it too expensive or
complicated? Discover Muzeus an innovative solution for museum
tours and historical sites and see how cheap and easy it is. Simbioz
will present its new product, demonstrate how it works and explain how
other museums are using it

v: Pushing for change to maximize opportunity

Presenter: Casey Vanden Heuvel, Executive Director
Organization: Squamish Lilwat Cultural Centre
The Squamish Lilwat Cultural Centre (SLCC) in Whistler, BC is an
award winning dual-nation cultural centre and museum. The SLCC
works tirelessly to attract guests from the crowds of adventure-seeking
outdoor enthusiasts. With the opening in 2015 of the new Audain Art
Museum just 200 metres away, the SLCC is looking to inspire support
for a compelling plan it has designed to establish and aggressively
activate a cultural district within Whistler to celebrate diverse forms of
authentic local, regional and provincial culture.

B3. Connected Futures: Investing in Youth, Museums

and the Arts
Moderator: Wendy Ng, Royal Ontario Museum
Panelists: Julie Frost and Bright Osei-Agyeman, Arts for Children and
Youth; Jovanna Scorsone, Royal Ontario Museum; Syrus Ware, Art
Gallery of Ontario
Museums today are transforming the way they engage with the public
and building new audiences through re-imagined expectations of
relevance and value in their communities.This session will explore some
examples of how the Royal Ontario Museum and the Art Gallery of
Ontario sparked meaningful engagement with youth audiences through
strategic community partnership programming designed to foster
lifelong connections to museums, culture, and learning.

12 2014 CMA National Conference, Toronto, Ontario

B4. Museum Innovation in Theory and Practice:

Perspectives from Graduate Museum Studies
Panel moderator: Prof. Irina D. Mihalache
What new perspectives for museum work can emerge from student
creativity and research in a museum studies program? This session
responds to this question by profiling the best of student project
and essay work from the University of Torontos Master of Museum
Studies program. Presentations will be chosen through an open
submission process by a review committee. They may address diverse
areas of museum theory and practice as they are reflected in the MMSt
curriculum, around the focal areas of collections work, curatorship and
exhibition planning, education, interpretation and programming, digital
heritage and global museum cultures.
Student presentations by:
1. Rachel Leaton, Kristen Atkins & Holly Durawa Oddjects: Using
Objects to Tell the Institutional and Staff Stories of the Thomas Fisher
Rare Books Library
2. Desiree Fuller Seeing beyond Me: Engaging Children with
Difficult Knowledge
3. Jordan-na Belle-isle Drama, Display and Designers:
Contemporary Fashion Exhibitions in the Museum
4. Nicole Ritchie Queering Museums: Negotiating Difficult
Knowledge and Museum Structures
5. Lauren Williams ACyborg Walks into a Museum: Collections
and theChanging Relationships between Mind, Body and Object

B5. Innovation, Leadership and Partnership: The

Royal Canadian Regiment Museum at Wolseley
Barracks (1886-2013)
Moderator: Georgiana Stanciu, The Royal Canadian Regiment Museum
Presenters: Sean Hunter, Department of National Defence; Andrea
McNaughton, London Heritage Council
This session discusses the topic of governance and leadership in a small
sized museum setting while exploring some of the resources available
at various levels local, provincial and federal. Along with presenting
a brief history of the museum located in Wolseley Barracks (London,
ON), the panel includes the London Heritage Council, a municipal
agency promoting the local heritage and culture, as well as the Canadian
Forces Section 5 Museums, an agency with the Department of National
Defence, chaperon to 65 military museums throughout the country.

B6. Museum Worker Overload and the Ethics of

Exploitation
Moderator: David Marskell, THEMUSEUM
Panelists: Shelley Crawford, Centennial College, Katie McMullen,
Royal Ontario Museum; Paul Thistle
Many museum professionals face rising levels of expectations from all
stakeholders in a situation often characterized by a chronic lack of time,
tools and resources necessary to meet demands. This session will discuss
the critical human resource challenge of work overload and analyze the
situation from an ethics perspective.

B7. Revisiting Tradition: the New McMichael

Moderator:Victoria Dickenson,McMichael Canadian Art Collection
Panelists: Shauna Adamowicz-Clements, Katarina Atanassova, Chris
Finn and Anna Stanisz, McMichael Canadian Art Collection
Since its inception in the early 1960s, the McMichael Canadian Art
Collection has been regarded as a national stronghold of the landscape
painting traditions associated with the Group of Seven.With the
50thanniversary of the founding of the McMichael Canadian Art
Collection quickly approaching, the gallery must look toward to the
future while at the same time respecting its foundational connection
to the past. The McMichael faces the same questions as virtually all
Canadian art institutions.How do we maintain our vital connection
to tradition while keeping a fresh outlook on art?How do we remain
relevant and attuned to the evolving art scene?How can we re-engage
our existing and new audiences?How can we open a dialogue with
contemporary artists and embrace the new artistic tastes of gallery-goers
through exhibitions and public programming?This session will explore
how the McMichaels re-engagement with the existing collection and its
fresh approach to exhibition and public programming is allowing staff
to transform and re-examine our artistic heritage and re-connect new
audiences to the McMichael collection.

Follow

@musecdn
and use the
CMA 2014 hashtag

#cmamc2014!

4:45 pm 5:45 pm
ICOM Canada AGM

6:30 pm
2014 CMA Awards
Presentation and
Reception
Royal Ontario
Museum
Bouquets to all the 2014 award
winners! Presentations will be
made for the CMA Awards
of Outstanding Achievement,
CMA Awards of Distinguished
Service, the Museum Volunteer
Award, and ICOM Canadas
International Achievement
Award.

iStock.com/ithinksky

Fee: $70. Pre-registration

required. Fee includes
transportation from the Royal
York Hotel to the ROM,
entrance to the ROM, exclusive
guided tour of The Forbidden
City: Inside the Court of Chinas
Emperors, and heavy hors
duvres reception. Cash
bar. Included in All-Inclusive
Registration fee.

2014 CMA National Conference, Toronto, Ontario 13

Thursday, April 10, 2014

7:00 am - 5:00 pm
Registration

10:30 am 11:45 am
Educational Sessions

7:00 am 8:30 am
Breakfast with Exhibitors

C1. Advancement, Philanthropy, Development,

FundraisingWhats it all About?

8:45 am 10:00 am
Fellows Lecture
Museums in a
Dangerous Time
Robert R. Janes
It is necessary for the museum
community to suspend its conventional
opinions about what meaningful
museum work is, and consider what
the work of museums should be in the
early 21st century. If sustainability is the
capacity to endure, the sustainability
of museums cannot be separated from
the sustainability of the biosphere. The mindful museum can no longer
ignore a variety of issues, including the myth of economic growth and the
proliferation of negative environmental impacts. Museums are untapped
sources of ideas and knowledge, and are ideally placed to foster individual
and community participation in the quest for greater awareness and
workable solutions for our worsening global challenges. New ways of
thinking and working are required to expand conventional museum
practice beyond its current limitations.

10:00 am 10:30 am
Networking Break with Exhibitors
10:30 am 11:45 am
Whats New at the Canadian Museum of
History?
Join with usto exchange information and ideasconcerning the
newHistory Museum Network Affiliates. We would like to have your input
and feedback as well as bring you up to date on the latest developments
in the Canada History Hall. Regardless of the size of your museum you
are welcome to attend!

Moderator:Rose Ginther, MacEwan University

Panelists: Shelley Crawford, The Canadian Clay and Glass Gallery; JeanCharles DAmours, Canadian Museum of History; Diana Reitberger,
National Ballet of Canada
How are todays leaders succeeding in our ever-expanding competitive
environment? Competition from hospitals, educational institutions, social
service organizations, health, sport and religion challenge even the best
of the best in the cultural sector. What does it take to effectively navigate
the worlds of membership, patron groups, sponsorship, major gifts and
capital projects? A knowledgeable panel of development leaders share their
perspective on managing a multiplicity of relationships internal and
external in order to raise funds and support for their institutions. This
session will provide an inside look at ways and means to motivate, stimulate
and innovate in a crowded and highly competitive marketplace. What
works, what doesnt? This session will be presented in French.

C2. Integrating Media The Full 360

Moderator:Maria Pacente, Lord Cultural Resources
Panelists: Genevive Angio-Morneau, GSM Design; Ken Reddick, Meld
Media; Corey Timpson, Canadian Museum for Human Rights
Developing and integrating multimedia into todays exhibitions continues
to be an exciting challenge for museum and non-museum professionals.
The choices, the budgets and the processes can be dizzying. A panel of
experts explores the planning, design and application of media based
projects from four perspectives museum, consultant, designer, producer.
Maria Piacente, VP of Exhibitions from Lord Cultural Resources kicks
off the discussion by focusing on planning for media at the interpretive
planning stage. Corey Timpson, Director of Design and New Media
from the Canadian Museum for Human Rights discusses the challenges
of creating a Content Management System and why it is the future for
museums. Yves Mayrand, Principal of GSM Design looks at integrating
media into exhibition design. Finally, Ken Reddick from Meld Media
provides attendees with a suppliers perspective drawing on cutting edge
projects using Augmented Reality.

C3. Bringing Tough Subjects Online: Tackling

Challenging Material in Online Resources for
Students and Teachers
Moderator: M. Christine Castle
Panelists:Bronwyn Graves, Historica Canada;Mireille Lamontagne,
Canadian Museum for Human Rights; Heather Montgomery,
Diefenbunker: Canadas Cold War Museum
Online teacher resources are emerging from museums and cultural institutions across the country, permitting students to connect with historical
content outside the four walls of your museum. Museums can become
an integral part of their local and national community when it comes to
dealing with difficult subject matter, promoting and stimulating discussion
in the classroom and beyond. What resources are required to interpret challenging material in an online context? How can a museum help educators
teach a difficult part of history? What resources can a museum provide to
help students engage with difficult histories? What is the role of cultural institutions in the education of challenging material? This session will explore
the many ways museums can make a difference in their community.

14 2014 CMA National Conference, Toronto, Ontario

C4. The Cultures of Disaster Management

11:20 am 11:40 am

Moderator: Marek Malycha, Marsh Canada Limited

Panelists: Anton Antonov and Jennifer Schepf, XL Insurance Company
Limited; Colin Robertson, Ecclesiastical Insurance
Recent flood damage in Calgary and Toronto, as well as Superstorm
Sandy has brought disaster planning to the forefront. Many disasters that
have occurred in museums could have been prevented, or the damage
greatly reduced, had the museum been better prepared. Irreversible
and severe damage to collections must be avoided wherever possible. A
combination of seemingly insignificant factors, if left unchecked, may
turn into a major disaster. Therefore, it is important to identify and assess
all of the potential risks and hazards that may affect your institution, and
to take measures to prevent them or to minimize their consequences.
What is the probability of a certain risk occurring? How often is it likely
to occur? What type of damage is likely or possible as a result of its
occurring? How severe might this damage be? What degree of risk or loss
is your museum willing to assume? Our panelists will provide insight on
how you can be proactive in your risk management strategy. Additionally,
attendees will be provided with a brief overview of the CMA Group
Insurance Plan and some new products under consideration.

iii. 100 Years of War: A Re-examination of the Theme

of War and Conflict in the Galleries of Canadian
Museums

C5. Case Studies Part I

10:30 am 10:50 am
i. The Mackenzie-King Estate in Gatineau Park: A
Two-Year Visitor Experience Renewal Project
Presenter: Louis-Ren Snchal, Gatineau Park, National Capital
Commission
The Mackenzie-King Estate (MKE) offers visitors a profoundly
renewed visitor experience. For the past two years, the National Capital
Commission (NCC) has been hard at work preparing this experience.
Three sub-projects came together to reach the objective: Architecture
(renovations to many buildings); landscape (some of the original features
had been lost over the past 65 years); and interpretation (the previous
version was some 20 years old). Bridging between the three sub-projects,
significant efforts were made to upgrade the universal access to the site
and the buildings. This case study will provide an overview of the three
projects, with emphasis placed on the difficult choices made by the
project team. Attendees will be presented with key challenges faced by the
project team and given the opportunity to share what they would have
decided, before hearing what the NCC ended up doing and discussing
the implications. This session will help you hone your skill in the art of
compromises.

10:55 am 11:15 am
ii. The ABCs of a Virtual Exhibition

Presenter: Kathleen Christensen, The RCA Museum

While planning a new gallery for The RCA Museum, based upon
Manitobas history of 12,000 years of conflict, the very relevance of the
theme and thesis of the gallery was challenged by a knowledgeable and
respected member of the Manitoba museum community. This challenge
was unexpected, but led to an intense and heartfelt examination of the
planned objectives, sub-themes, content and presentation of a gallery in
the light of a half-million dollar investment in what was to be the most
important gallery space in The RCA Museum since it opened in 2005.
This session will challenge museums, particularly those with military
collections, to re-examine their interpretation and presentation of the
impact of the military, war and conflict issues on their collections, their
institution and their communities as the centenary of Canadas first
engagement in global conflict approaches.

C6. Visitor Engagement at the National Gallery of

Canada
Presenter: Megan Richardson, National Gallery of Canada
Engagement is the name of the game in museums right now, and
educators are uniquely positioned to respond. With their understanding
of the museum visitor experience, their perspective on the social role
of museums, and their ability to collaborate, they play a leading role in
attracting and engaging new and diverse audiences through exhibitions
and programs. In this case study, the National Gallery of Canadas Chief
of Education and Public Programs will share her experiences guiding
the development of major visitor engagement initiatives for a series of
four summer exhibitions: the chalk talkback wall for Pop Life: Art in
a Material World (2010), the dress-up activity in Caravaggio and His
Followers in Rome (2011), the iPad-painting and letter-writing activities
for Van Gogh: Up Close (2012), and the I see I think I wonder
response cards for Sakahn: International Indigenous Art (2013). Each
program will be described, with special emphasis on learning outcomes,
tone, scale, selection of materials, the roles of technology and social
media, budget and the importance of collaboration, internally and
externally, in conceiving, designing, implementing and sustaining these
programs. Key evaluation findings and lessons learned will also be
presented.

11:45 am 1:00 pm
Luncheon with Exhibitors

Presenters: Jean-Luc Murray, Montreal Museum of Fine Arts,

Marc Pitre, Lachine Museum; Daniel Rivet, Ideeclic
Virtual exhibitions are not new to the museum community. Currently,
many new and exciting approaches are being developed by innovative
companies working in partnership with museums. This interactive
session will outline the detailed development process of an interpretive
and educational website for a collection of Quebec and Canadian art,
created by Ideclic and the Montreal Museum of Fine Arts. How did
the partners work together in the creative process? How did the team
address the Virtual Museum of Canadas criteria and norms? How were
audiences of various age groups, youth and adults, reached? The session
will guide you through the ABCs of creating a unique virtual learning
tool to complement your own museum or gallerys collection. This will be
a bilingual session.

2014 CMA National Conference, Toronto, Ontario 15

1:15 pm 2:15 pm
Keynote Address
It All Started with a
Museum
Eddie Friel
The arts in general and museums in
particular are increasingly being asked to
define their value and meaning to society.
Are museums the cumulative memory of a
communitys history, heritage and culture
and if so how does that relate to developing a sense of place? What is it about
museums that endure for all people and all times? This presentation
will explore how one city (Glasgow, Scotland) developed collaborative
processes between its cultural, tourism, social and civic assets to return
the city to its residents as a place they could be proud of again and to
the global community as a great European city once more.Glasgows
museums have become central to the life of the city attracting inward
investment, tourism, creating jobs and enhancing the quality of life for its
citizens.

2:15 pm 2:45 pm
Ice Cream Break and Trade Show Closing
Kindly supported by

3:00 pm 4:00 pm
Educational Sessions
D1. Thoughts for a Lean Museum Musings on
Times of Crisis
Presenter: Alessandro Califano, Romes Visual Arts Research &
Documentation Centre, Italy
Coping with dwindling revenue sources causes museum professionals and
their institutions to rethink their approach to daily operations and to mid- to
long-term planning. Next to downsizing, to keeping an eye on sustainability,
and on making best use of available resources, there are, however, other
options in order to keep the path open for initiatives focusing on a museums
multifaceted stakeholders and its supporting community. One of these
could be a more effect-conscious use of information and communication
technologies (ICT), in order to single out new segments of potential
audiences more effectively, reaching out for them in their own (virtual?)
environment. Participation and crowd-sourcing, maybe even fostering a
decentralized approach to curatorship, might also be a way to put new life
into museums and their activities. From this point of view, a museum could
much more than being considered as a repository of proposals to the
audience become a (real or virtual) communitys enzyme, a catalyst for
under-the-surface lying creativity, and a facilitator for outsourced initiatives.
This session will review suggestions and models from the real world, but will
also discuss some of the possible options and priorities, trying to define a
Museums as a Catalyst 1.0.1 primer.

16 2014 CMA National Conference, Toronto, Ontario

D2. For Youth by Youthbut How? Where to begin

with Youth Engagement
Presenters: Megan Bocking, Robin Etherington and Evelyn Marshall,
Bytown Museum
Many organizations would agree that youth engagement is critical, but
where and how do you begin? This case study will present the initial
results of the pilot phase of the Bytown Museum Youth Council. With
input from youth as well as the Museums Executive Director and
Program Manager, this session will help you determine how, when and
where to begin youth engagement and the benefits you will reap when
you do so.

D3. A New Coveted Audience: Connecting New

Canadians to Canadian Museums
Moderator: Gillian Smith, Institute for Canadian Citizenship
Presenters: Johanna Conteras, Royal Ontario Museum; Jill Henderson,
Contemporary Art Gallery; Heather Steel, Institute for Canadian
Citizenship
This session will examine best practices and insights for engaging new
Canadians as museum visitors. The Institute for Canadian Citizenship,
through its Cultural Access Pass (CAP) program, provides museums and
galleries across Canada the opportunity to invite and engage this diverse
audience. Panelists will discuss how to attract and connect with this key
audience, what new citizens are looking for in their visitor experience at
your institution and how to convert them into ongoing visitors.

D4. Meaning Making, Audience Engagement and

Informal Learning Cascadia Experiments in
Visual Art and Artefacts
Presenter: Scott Marsden, Haida Gwaii Museum
Art galleries are reassessing their roles and find themselves ideally placed to
foster critical historical consciousness, as well as individual and community
participation in the quest for a greater awareness and workable solution
to global problems. Experimentation with visual arts and artefacts and the
introduction of dialogue into curatorial practices marks an emergence of
cultural institutions engagement and diversity, opening a space for public
voices to enter gallery spaces. This session will explore the concept of
collaboration as a new approach in serving the cultural needs of local and
regional communities. This evolving approach is proving to be successful
and could be a useful lesson for museums, cultural centres and art galleries
looking for better, more effective ways to be popular, stay relevant and
engage the community we serve.

D5. Eating at the Museum: Reflections on Food, Taste

and Heritage
Moderator: Michaelle Haughian, Independent Museum Education
Programmer
Presenters: Liz Driver, Campbell House Museum; Irina Mihalache,
University of Toronto; Bridgit Wranich, Fort York National Historic Site
This panel explores a series of creative ways through which museums
are using food to engage with their audiences. Four seasoned presenters
discuss specific examples of how food is being co-opted within different
museums in Canada, propose some innovative strategies based on the
use of cooking, tasting and understanding food history in museums, and
invite reflective dialogues about food, taste and informal education.

D6. Case Studies Part II

3:00 pm 3:20 pm
i. Life Lessons
Presenter: Pam McKenzie, Western Canada Aviation Museum
This light-hearted, yet thought provoking presentation will look at some
of the things an archival summer student learned during the 11 weeks
she worked at the Western Canada Aviation Museum. These were not
work related skills, but the Life Lessons learned around the lunch table
including:
Iron Slowly
You Dont Have to Buy the Whole Bag of Grapes
Be Kind
Plumbing Problems Take Precedence
Listen
Stay Longer at Your Wedding
Have Faith in People
Pam McKenzie, Program Director and Head of Library and Archives
at the Western Canada Aviation Museum will share with attendees the
Life Lessons as they apply to museum management and interpersonal
communication skills.

ii. The Church Museum of Twillingate: Life Stories

and Meaning in the Saving of a 19th Century
Vernacular Church in Newfoundland
Presenter: Annemarie Christie, graduate student: MA, Department of
Folklore, Memorial University of Newfoundland and Labrador
This case study focuses on a historic, de-consecrated wooden church in
Twillingate. Built in 1868 and slated for demolition more than 100 years
later, today the old church stands as The Church Museum and is still
important to its community. Relevant details and analysis will help you
to see how small rural museums, often housed in heritage houses or other
historic buildings, could capitalize on collecting oral history and making
use of it to enhance the relevance of the building, as well as the visitor
experience.

iii. You, Me and everything We Know

D7. Technology in Museums: Why we Cannot Throw

it Off the Roof?
Presenters: Kerri Button and Maureen Power, The Rooms, Provincial
Museums Division
In the summer of 2013, The Rooms (the provincial museum, art gallery
and archives of Newfoundland and Labrador) opened two exhibitions
that examine the history of Newfoundland and Labrador from 1750
to the present day. These two exhibitions, In this Place: Our Lives on
Land and Sea and Here, We Made a Home, use digital touch screens,
hubs and photo frames. The use of these new technologies offered both
challenges and opportunities that the curators had never faced before.
This session will give you a better understanding how best to utilize
technologies to facilitate telling the stories. Does technology take away
or add to the interpretation of the object and the exhibition? What
content will be best delivered on a touch screen to effectively interpret the
culture of our peoples? How do we use these technologies to best gather
more information for upcoming exhibitions and interpretation, while
connecting with the visitor?

D8. Succession Planning Starts Here

Moderator: Shelley Crawford, Centennial College
Panelists: Rose Ginther, MacEwan University; Barbara Sorenson,
University of Toronto, Museum Studies
As the sector evolves, the shifting landscape that has revolutionized
many industries is transforming the way we prepare a new generation
of emerging managers at all levels to take on the leadership of cultural
organizations. Given that the majority of senior managers/curators across
the country will eventually retire many in the next five years its
essential we attract the best and brightest to our organizations... now.
What do the post secondary programs across the country and in the USA
believe are the appropriate roles and responsibilities of current cultural
managers in preparing for the incumbents? How valuable are advisory
councils in curriculum development? Are mentoring, internships and
practicums still essential elements in integrating students into the sector?
What can we do better on both fronts to facilitate that transition from
school to career?

Presenters: Jeanne Mance Cormier, Acadian Museum, University of

Moncton and Eric Poitras, McGill University
How do you motivate the public to spend time in a museum instead
of watching TV, meeting friends in a cafe or going to an amusement
park? This case study will evaluate a variety of different approaches that
integrate digital learning systems and scrutinize the path on how to go
about setting up successful networks of digital outlets that will motivate
the public to visit your respective institutions.

4:15 pm 5:00 pm
Closing Keynote
TIFF Bell Lightbox
Developing a New Model
for Audience Engagement

3:20 pm 3:40 pm

From the beginning, the Toronto

International Film Festival has been
about celebrating the power and diversity
of cinema and inviting the public to
participate in the experience. But TIFF
has evolved into much more than an
11-day film festival. In September 2010,
we opened the doors of our new year-round home, TIFF Bell Lightbox
aworld-renownedcultural institution and home for film lovers with
five cinemas, two restaurants, two galleries and a retail space. Piers
Handling, Director and CEO of TIFF, will share discoveries, challenges
and opportunities that TIFF has encountered on its journey to building
a unique approach to gallery, film and ancillary programming that draws
audiences from around the world. Through specific case studies, Mr.
Handling will share how the organization has developed a holistic model
for audience engagement.

iv. Interdisciplinary Collaboration in Museum

Education Issues and Promises from ICTs
Presenters: Romy Kuehnert and Hans von Seggern, Tonwelt Professional
Media
This session will provide insight into interdisciplinary collaboration
and partnerships in museum education. Presenters will share the
processes involved and the lessons learned during the development of
a collaborative project between museum professionals and museum
educators, teachers and researchers from The History Education Network
(THEN/HiER), the Acadian Museum of Moncton University, and
McGill University. The session will also showcase the development and
implementation process of didactic materials to facilitate learning in
museum programs, and animated workshops. The themes explored will
address the interdisciplinary challenges museums face in diversifying their
audiences and creating partnerships within their community. This session
will be presented in French.

Piers Handling

2014 CMA National Conference, Toronto, Ontario 17

7:00 pm.
Closing Banquet
Its A Masquerade

Friday, April 11, 2014

9:00 am 12:00 (noon)

Whats New at the Canadian Museum of
Who is that masked man or woman? Join your History?
Join with usto exchange information and ideasconcerning the
colleagues for an evening of cocktails, music,
newHistory Museum Network Affiliates. We would like to have your input
feedback as well as bring you up to date on the latest developments
dinner and dancing at the closing event of the and
in the Canada History Hall. Regardless of the size of your museum you
2014 CMA National Conference. Its the event are welcome to attend!
you will not want to miss!
Fee: $95. Includes dinner and dancing. Wine
with dinner. Cash bar. Included in the All-Inclusive Registration Fee.
Kindly supported by

18 2014 CMA National Conference, Toronto, Ontario