UCI:

Q3 Media Kit
The Why Now Report

Why Hispanic
Because of

The Near Term Growth

3.2 million Hispanics 18-34 added through 2025
(vs. a non-Hispanic decline)

2015-2025 PopulaSon Change

Hispanic

Non-Hispanic

6,005,738
3,235,793

+22%
2,084,392

+20%
-294,330

18-49

18-34

Source: U.S. Census Bureau 2014 NaSonal ProjecSons released December 2014

The Long Term Growth

By 2060, Hispanics are expected to make up nearly 31% of the populaSon

NH White 64%

63%
60%

56%
51%
47%

16%
Hispanic 12%

19%

22%

25%

28%

13%
8%
6%

2020

2030

2040

Million

129

Million

African American
Asian 5%
Other 3%
2010

31%

179

2050

Source: U.S. Census 2012 Na3onal Projec3ons Released December 2012.

2060

The Spending Growth

Hispanic Consumer Spending ProjecPons
($ in Billions)
$1,884.1

$1,418.3
$1,021.1

$796.2

+85%

increase in
Hispanic consumer
spending over the
next 10 years
vs. +50% among NH

Source: 2015 IHS Global Insight Hispanic Market Monitor

The
I
nuence
Use social more, share more
Hispanics are 2x as
likely to share, and
each Hispanic user
shares 5x as ohen

Shares by Hispanics
are 35%more likely
to be clicked-on

34%

use Instagram
vs. 21% of
white Non-
Hispanics

17%

more likely to

use Twiier
vs. white Non-
Hispanics.

Source: ShareThis Consumer Study Online Sharing Behaviors of Hispanic Consumers Feb 2014; Nielsen Cross Pladorm Report, Table 2 - Overall Usage by Medium, Q3 2013; Duggan,
M., Ellison, N.B., Lampe, C., Lenhart, A,. and Madden, M. Social Media Update 2014, Pew Research Center, January 2015.

Why UCI
Because of

Our Vast Resources

Tools and Insights

Strategy + Research & Consumer

Insights + MarkeSng + Measurement

Scarborough

Custom-Built Programs
Cross-Pla=orm
Produc@on

Program
Management

Experian Simmons
Geoscape

Mintel

Nielsen

IHS Global Insight

And much more at the
general and category level
UCIs Strategy & Insights team helps
you capitalize on the U.S. Hispanic
consumer as a source of growth

360 Programs
Mul@media
Crea@ve Services
UCIs Innova@on Marke@ng Team provides
solu@ons and campaigns that inuence our
mass, loyal and engaged audience

CABLE

BROADCAST

BRAND EXTENSIONS

LEADING BRANDS

EMERGING
BRANDS

ENGLISH
LANGUAGE
BRANDS

LOCAL MEDIA SOLUTIONS

TV (61 STATIONS)

EXPERIENTIAL
49 MILLION

UNDUPLICATED
MONTHLY REACH

EMPOWERMENT

Apps

RADIO
(67 STATIONS/16 MRKTS)

STREAMING
RADIO

DIGITAL PORTFOLIO

ENGLISH
LANGUAGE
BRAND

Our Powerful Franchises

Annual mulSmedia events that galvanize our fans

The LaPn Grammy An annual, star-
studded event where LaSn Recording
Academy members honor the best in
LaSn music from around the globe.

Los Social Media Awards Will honor and award

celebriSes and creators of the best social media
content that Hispanics love. The biggest
personaliSes on social media will get together
for this ceremony, and bring millions of
followers with them.

Nuestra Belleza LaPna A reality contest where

women vie for a one-year, on-air talent
contract through beauty and talent challenges
judged by a celebrity panel and fan votes.

Premios Juventud The unique Hispanic youth

awards show honoring the most popular in
the arts, sports, and pop culture.

Premio lo Nuestro The longest-

running LaSn Music award show in
the U.S., honoring the best in the
LaSn music industry.

Premios Univision Deportes The ulSmate

sports awards show for U.S. Hispanics,
honoring top athletes and teams
Hispanics care about most.

Copa America Centenario CelebraSng the

100th anniversary of the Copa America
normally just a South American compeSSon
two major soccer confederaSons have joined
together into one super tournament.

La Banda A new music-based show done in

partnership with Simon Cowell. Its a fresh take
on the singing compeSSon format to search the
U.S. and LaSn America for the ulSmate LaSno
boy band.

Teletn Univisions 28-hour coast-to-coast

broadcast fundraiser supporSng Teletons
mission to improve the quality of life of
children with illnesses.

10

Why Now
New Q3 OpportuniSes
to Fuel your Growth

NEW CROSS- PLATFORM CONTENT

UNIVISION:

El Grito

Premios Juventud

Mexicos Independence Day

Hispanic Youth Awards

The only show of its kind on

Spanish-language television,
celebraSng the preferences of
Hispanic youth in 24categories that
cover everything from music, lm,
and sports, to fashion, novelas and
pop culture.

July 16, 2015

Millions of U.S. Hispanics watch Mexicos president ring

the bell of patrioSsm while shouSng Viva Mexico!
straight from Mexico Citys main palace, El Zocalo! This
one-hour special hosted by Univision talent will air live
from Guanajuato and Mexico City, with cut ins from Los
Angeles, and cover all things Mexican pride music,
dance,
food, celebraSon and more.

Coverage across Despierta Amrica, El
Gordo y la Flaca and Hoy
September 15th

Sabado Gigante Farewell

Giant Saturday

Get ready for a 13-week Univision Network homage as the longest running variety show in television history says
goodbye. From tentpoles, to daily news and entertainment shows, to a documentary special, all of Univision will
get involved in the celebra3on.


Tribute specials will be held across Univision network programming starSng August 15th and will end with
the nal show on September 19th
Dates and Smes are all subject to change

NEW CROSS- PLATFORM CONTENT

UNIVISION:

Que te Perdone Dios

Yo No Creo En Los Hombres

May God Forgive You

The story of Reneta, a wealthy young woman whose

daughter is taken away from her when she
announces to her father that she is pregnant with a
ranch workers child. The child is brought up
believing that Reneta is her Godmother, but as
years pass Reneta will nally have the courage to
confess her deepest secret in order for her daughter
to have a chance at happiness.
10PM, July 10th nale

I Dont Trust Men

Maria is a poor but ambiSous young girl who is leh at

the alter by her anc Daniel. When he realizes what he
lost, he begins harassing Maria to come back to him, at
one point even murdering her best friend Julian who
comes to her aid. Daniel pins the murder on Maria and
legally takes her child while she is in prison. Will our
leading lady take revenge on the man who conned her?
10PM, July 13th premiere

Antes Muerta Que Lichita

Id Rather be Dead than Ordinary

The story of an adverSsing agency whipping girl who transforms into an empowered
woman. This novela uses innovaSve techniques and mulSple pladorms to tell the story of
women nding the power within.
8PM, September 22nd premiere
Dates and Smes are all subject to change

NEW CROSS- PLATFORM CONTENT

UNIVISION DEPORTES:
CONCACAF Gold Cup
Twelve naSonal teams including those of defending champ USA and powerhouse
Mexico compete for the North/Central America and Caribbean crown. Its like a
World Cup tournament, just with the teams U.S. Hispanics care about most.
Each of the 26 matches is in the U.S. and live on Univision Deportes, across
Univision, UniMs, UDN and Digital.
Teams will be giving their all, as spots in Copa America Centenario 2016 and the
2017 FIFA ConfederaSons Cup are on the line.
July 7-26th 2015

Liga MX Apetura 2015

Liga MX, Mexicos top soccer league, is the most-watched soccer league in the U.S. Its the league that
brings friends and families together week in and week out to cheer the home team, no maier where they
live today. Univision Deportes coverage of Liga MX spans TV, digital, social, radio and experienSal, with
over 200 matches annually. The summer/fall Apertura season kicks o July 24.

Dates and Smes are all subject to change


LEARN MORE:


@hispanic411

Univision.net

Linkedin.com/company/univision