audience profiles as she attends senior school and is currently unemployed living with her parents. Emily falls under the GROUPIES category of psychographic variables as she craves to be accepted so listens to all the chart music and dresses in clothes from topshop and new look and she recently attended Glastonbury music festival with a group of girls from school. Other than attending festivals and shopping, Emily often goes to discos and dance classes.
This is James, she is 13 and in group E of
audience profiles as he attends senior school and is currently unemployed living with his parents. James falls under the GROUPIES category of psychographic variables as he craves to be accepted so listens to all the chart music. He enjoys playing football as well as attending a break dancing class on a Tuesday after school with his friends. He is very popular amongst his friends and is the go to for the latest playlist.