Who is my audience?

This is Emily, she is 15 and in group E of

audience profiles as she attends senior
school and is currently unemployed
living with her parents. Emily falls under
the GROUPIES category of
psychographic variables as she craves to
be accepted so listens to all the chart
music and dresses in clothes from
topshop and new look and she recently
attended Glastonbury music festival with
a group of girls from school. Other than
attending festivals and shopping, Emily
often goes to discos and dance classes.

This is James, she is 13 and in group E of

audience profiles as he attends senior
school and is currently unemployed
living with his parents. James falls under
the GROUPIES category of
psychographic variables as he craves to
be accepted so listens to all the chart
music. He enjoys playing football as well
as attending a break dancing class on a
Tuesday after school with his friends. He
is very popular amongst his friends and
is the go to for the latest playlist.