BUSCOM1.

0/Spring2010/SYLLABUS
“In business, communication is everything”

PROFESSOR: Stephen Ronto, sertech1@yahoo.com

WEBSITE: http://cau.ac.kr/~seronto/index.html
WORKBOOK: Business Communication 1.0 (Ronto, 2009/2010)
GRADING POLICY: The student's final grade is based on his academic performance of
the assignment criteria listed below. Students earn "points" based on the professor's
evaluation of their academic performance. At the end of the course, the student’s total
points are calculated into the class grading curve to determine the student’s final grade.

Weekly Attendance: 3 points

In-Class Exercises: 5 points (max.)
Team Projects: 20 points (max.)
Each Quiz 30 points (max.)
Mid-Term Exam 50 points (max.)
Final Exam 50 points (max.)

STUDENT RESPONSIBILITIES
“A+” students attend each class with full-participation, earn top-scores in all quizzes and
exams, and submit high-quality work in all assignments and projects.

LEARNING SCHEDULE
week 1: Course Introduction
2: Company Characteristics
3: Company Operations
4: Product Development
5: Product Branding
6: Multimedia Advertising (Quiz#1)
7: Prototype Field Trials
week 8: MID TERM EXAM
9: Global Client & Markets
10: Business Numericals
11: Selling Products
12: Retailing & Sales Promotion
13: Beta Field Trials, (Quiz#2)
14-15: Business Writing
Week 16: FINAL EXAMINATION