Ajay Kumar Garg Institute of Management

Ghaziabad

Lecture Plan
Date: July 30, 2009

Program PGDM Class of 2010

Trimester IV Section I

Faculty Name T R I P U R A R I P A N D E Y
Course
Course Code B M 2 4 0 1 S M - 1
Title

Chapter Name Evaluation

Week Session Topics Cases Description
Component Weightage
Evolution of The Concept of Strategic Management –
Introduction to strategic Management

1 Ansoff’s Strategic Success Paradigm, Mintzberg: strategy

1 as Craft, Peter Drucker’s Contribution
Michael Porter: Strategy and Competitive Advantage,
2 Importance of Strategic Management
Components of Strategic Management – Vision, Company
3
Mission, Company Profile
1 External Environment Strategic Analysis and Choice,
Annual objectives, long-term objectives, Grand Strategy,
4
Functional or Operational Strategies, Policies,
Institutionalizing the Strategy, Control and Evaluation
2 Marketing Strategic Decisions, Characteristics of Strategic Jollibee - Fast-Food, The
5 Decisions Filipino Way
6 The Process of Strategic Management – Environmental
Scanning, Strategy Formulation, Strategy

1
Ajay Kumar Garg Institute of Management
Ghaziabad

Chapter Name Evaluation

Week Session Topics Cases Description
Component Weightage

Implementations, Evaluation and Control, Implications for

Managers
7 Strategic fit Vs Strategic Intent
2 Forces that shape competition in their external
8
environment.
9 Structural Analysis of Industries
3
Vision, Mission Statements, Formulating a Mission
Statement – Basic Product, Primary Market and Principal
Strategic Context

10
Technology
Corporate Social
Responsibility (CSR) :
3 11 Industry Life Cycle are Corporate Walking
the Talk ?
12
Broad strategy options for companies competing in
different industry environments: Driving Forces
3
Role of a firm's resource base in creating and helping
build competitive advantage, Value Chain Analysis Himalaya Drug
13
3 Company - Branding

4
14 Outsourcing decisions, Core Competence

4
15 Entry Strategies of DS
Concept of Complementarity, Internal Analysis of the
4 Group
Firm
Nissan’s Turnaround
16 Learning Curve and Experience Curve Preparation Story

2
Ajay Kumar Garg Institute of Management
Ghaziabad

Chapter Name Evaluation

Week Session Topics Cases Description
Component Weightage

4 Vulnerability Analysis Beers: A Cartel

17
Facing Challenges
18 Arthur D Little Life Cycle Approach, SWOT Analysis
5
Profit Impact of Market Strategies, Product Market Matrix
5 19
of Ansoff
5 Cost Leadership, Differentiation, Focus, Other Strategic Iridium: Making a
20
Issues Comeback
5 Pitfalls of Generic Strategies – Risks of Cost Leadership,
Strategy 21
Risks of Differentiations, Risks of Focus
choices
at the Competitive Strategies in Different Types of Industries –
business Fragmented Industries
level 22

6
Maturing Industries – Characteristics of a Maturing Going Rural with e-
6 23
Industry Choupal
6 Maturing Industries – Formulating Strategies in Marketing
24
Industries
choices at the

6 Declining Industries - Structural Determination of

25
corporate

Competition in Declining Industries

Strategy

7 Declining Industries – Formulating Strategies in declining

26
industries
7 27 Strategic options for firms as they work on ONGC's Growth
determining their multi-business scope

3
Ajay Kumar Garg Institute of Management
Ghaziabad

Chapter Name Evaluation

Week Session Topics Cases Description
Component Weightage

level 28
Voltas Ltd.: From
Turnaround to the ‘Big
Strategic options for growth:, Mergers or
Bang'
7 Acquisitions,

Internal New Venturing; Strategic Alliances and The Resurgence of Radio

29
in India
partnerships - Joint Ventures; Restructuring
Strategies
7

8 Cartoon Network - The

30
Expanding the scope geographically – Strategy of Indian Experience
Globalization
8

Cost Erosion at Tata

31
Motors

Bangladesh Grameen
8 32 Bank - Pioneer in
Microfinance

8 33

9 34