A study of

Submitted To Submitted By:

Prof.kamal.k.gupta
Mayank Ruhela
Vaibhav Agarwal
Niharika Jaiswal
Mohammad Zaiki
Harsh Tyagi
 List of Contents

1.Objective of the research

2.Research design

3.Data collection

4.Sample types and Sampling techniques

6.Scaling techniques

7.Data processing and interpretation

1.Objective of the research
2. Research Design
Our study based on descriptive research design. As the name itself
implies that ,it is essentially a research to describe something. For
example :it can describe the characteristics of a group such as :

1. customers
2. organizations
3. markets

when to use descriptive study ?

To determine the characteristics of market such as:

1. Size of the market

2. Buying power of the consumer

3. Product usage pattern

4. To find out the market share of the product

5. To track the performance of the brand

3.Data Collection

1. Primary data

2. Secondary data

We will use primary data as well as secondary data for the purpose
of data collection.

Designing the questionnaire :

A questionnaire is a tool used to collect the data. The importance

of questionnaire in marketing research:

To study:
1. behavior, past and present
2. Demographic characteristics
3. Attitudes and opinions
4. level of knowledge
4.sample types and sampling techniques

we use non probability sampling in the research. In probability

sampling, we use convenience sampling. As soon as customers
arrive in to the shopping mall they fill up the questionnaire.
5.Scaling techniques
we use semantic differential scale for scaling the data. It uses
“bipolar” adjectives and phrases. There are no statements in the
semantic differential scale. It uses adjectives and each pair of
adjective is seprated by a seven point scale.

Data processing and interpretation

1.Preparing raw data

2.Editing

3.Coding

4.Tabulation

5.Summarising the data

6.Usage of statistical tools