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Submitted To Prof.kamal.k.gupta
Submitted By: Mayank Ruhela Vaibhav Agarwal Niharika Jaiswal Mohammad Zaiki Harsh Tyagi
List of Contents
1.Objective of the research 2.Research design 3.Data collection 4.Sample types and Sampling techniques 6.Scaling techniques 7.Data processing and interpretation
1.Objective of the research
2. Research Design
Our study based on descriptive research design. As the name itself implies that ,it is essentially a research to describe something. For example :it can describe the characteristics of a group such as : 1. customers 2. organizations 3. markets
when to use descriptive study ?
To determine the characteristics of market such as: 1. Size of the market 2. Buying power of the consumer 3. Product usage pattern 4. To find out the market share of the product 5. To track the performance of the brand
2. Secondary data
We will use primary data as well as secondary data for the purpose of data collection.
Designing the questionnaire :
A questionnaire is a tool used to collect the data. The importance of questionnaire in marketing research:
To study: 1. behavior, past and present 2. Demographic characteristics 3. Attitudes and opinions 4. level of knowledge
4.sample types and sampling techniques
we use non probability sampling in the research. In probability sampling, we use convenience sampling. As soon as customers arrive in to the shopping mall they fill up the questionnaire.
we use semantic differential scale for scaling the data. It uses “bipolar” adjectives and phrases. There are no statements in the semantic differential scale. It uses adjectives and each pair of adjective is seprated by a seven point scale.
Data processing and interpretation
1.Preparing raw data 2.Editing 3.Coding 4.Tabulation 5.Summarising the data 6.Usage of statistical tools