BUSINESS RESEARCH

METHOD
CHAPTER III; RESEARCH
DESIGN
A research design is a master plan statement
of research that guides how to do research
with realistic conclusion

A research design is a plan, structure, and

strategy of investigation so conceived as to
obtain answer to research question or a
problem.
CHAPTER III; RESEARCH
DESIGN
It gives answer of following answers;
1. What is the study about?
2. Why is the study being conducted?
3. Which area will be selected to carry out the
research?
4. What type of data is needed?
5. Where can the necessary data be found?
CHAPTER III; RESEARCH
DESIGN
It gives answer of following answers;
6. What span of time will the study require?
7. Which sample design will be needed?
8. Which data collection techniques will be used?
9. How to analyze the collected data?
10. In what style will the report be prepared?
FEATURES OF RESEARCH
DESIGN
1. Objectivity
2. Reliability
3. Validity
4. Generalizability
5. Appropriates
6. Flexbility
TYPE OF RESEARCH DESIGN

1. Qualitative Research Design

2. Quantitative Research Design

Qualitative Research Design
Qualitative Research Design
 Qualitativeresearch focuses on obtaining data through
open-ended and conversational communication.

 This method is not only about “what” people think but

also “why” they think so.
For example, consider a convenience store looking to
improve its patronage. A systematic observation
concludes that the number of men visiting this store are
more. One good method to determine why women were
not visiting the store is to conduct an in-depth interview
of potential customers in the category.
Qualitative Research Design
When to use qualitative research
 Researchers make use of qualitative research techniques when they
need to capture accurate, in-depth insights. It is very useful to capture
“factual data”. Here are some examples of when to use qualitative
research.
 Developing a new product or generating an idea.
 Studying your product/brand or service to strengthen your marketing
strategy.
 To understand your strengths and weaknesses.
 Understanding purchase behavior.
 To study the reactions of your audience to marketing campaigns and
other communications.
 Exploring market demographics, segments, and customer groups.
 Gathering perception data of a brand, company, or product.
Quantitative Research Design
Quantitative Research Design

1. Measure objective facts

2. Focuses on variable
3. Serves as structured and rigid technique for
data collection
4. Follow rigid method of tools
5. larger sample size
6. test the theories
Qualitative and Quantitative Research Design
Qualitative and Quantitative Research Design
 Classification of Research Design

1. Descriptive Research design

2. Development Research Design
3. Case Study Research Design
4. Casual Comparative Research Design
5. Experimental Research Design
6. Cross Sectional Study
 Descriptive Research design
 Descriptive research aims to accurately and systematically describe a population, situation
or phenomenon. It can answer what, where, when and how questions, but
not why questions.

 Descriptive research is an appropriate choice when the research aim is to identify

characteristics, frequencies, trends, and categories.

 Descriptive research is usually defined as a type of quantitative research, though

qualitative research can also be used for descriptive purposes. The research
design should be carefully developed to ensure that the results are valid and
reliable.
1. survey
2. Observation
3. Case Studies

 Development Research Design
Developmental research designs are techniques used particularly in lifespan
development research. When we are trying to describe development and
change, the research designs become especially important because we are
interested in what changes and what stays the same with age. These techniques
try to examine how age, cohort, gender, and social class impact development.
It includes following methods

2.1 Longitudinal research involves beginning with a group of people who may

be of the same age and measuring them repeatedly over a long period of
time. What would be the advantages and disadvantages of longitudinal
research? Problems with this type of research include being expensive, taking a
long time, and subjects dropping out over time.
 Classification of Research Design

1. Descriptive Research design

2. Development Research Design
3. Case Study Research Design
4. Casual Comparative Research Design
5. Experimental Research Design
6. Cross Sectional Study