Assignment-1

Submitted to:
Prof. Dr. Zakir Hossain
MBA Program, School of Business

Submitted by:
Tanvir Nasif
BUS 620, Section: 5

Date: June 7, 2015

Yahoos strategy:

Yahoo and Microsoft both have behind-the-scenes technology used to

generate listings the results when anyone performs a search. Yahoos going
to give up their technology and use Microsofts. Reason behind that was,
running that type of technology was costly for Yahoo. Rather than own the
technology, Yahoo feels its more economical to lease it from Microsoft.
Under the agreement, Microsoft was the sole provider of desktop search
services for Yahoo, with Yahoo taking responsibility for signing up advertisers.
This deal allowed Yahoo to back out after five years if revenue per search did
not hit certain targets, and there was no exclusivity for mobile search.

From my point of view, it was not enough done by Yahoo. After signing the
deal, Yahoo was supposed to get extended rate of TRP. Gradually expected
rate of TRP was not brought up by the deal.
Yahoo also needs to make sure below strategies to sustain in the long run:
1. Competitive edge: Yahoos current situation is solid although needs to gain
competitive edge over certain competitors. It needs to stand out more.
2. Competitor and Issues Analysis: Strong competitor is Google, Inc., who has
developed their name as identical with internet search. They also have
marketing strategies that place in the consumers mind more uniquely than
Yahoo. Yahoo needs to find the framework and show it to the world.
3. Marketing Objectives: Marketing Objectives are required to gain more
viewers and consumers and attract more partners and advertisers.
4. Marketing strategy:
-Product Strategy: Yahoo needs to focus on new product development and
product image
-Pricing Strategy: Develop new pricing incentives to attract advertisers
-Distribution Strategy: Customize the product to each part of the region
-Promotion Strategy: Launch the product image in a vast way.
5. Budget: Allow for an open budget to be able to make a bigger impact.