Partnership proposal

for Metro Life

 Marketing Consultancy
 Online Marketing
 Offline Marketing
 Roadmap
 Costs
 Terms & Conditions
Documented by Design Innovations May 30, 2014

About Design Innovation (CAM)

Every business is based on the possibilities of fulfilling a WANT and a DESIRE. New product and
services need different perception and approach. In this competitive world where everyone is trying
to win the race, you need to be different and able to deliver most expectation from your product
and services. Every business no matter how big or small, globally or locally faces challenging times
and in this situation, an effective business marketing strategy is most essential.

At Design Innovations (CAM), we have domain experts with more than 30 years of marketing
experience in various fields. Our team will guide you understanding the marketing strategy and the
approach towards setting your business apart from the rest.

Online Marketing
We provide online advertising by bringing in accountability and measurability to your online
advertising spends. We would be implementing brand awareness in the following areas.

1. Search engine marketing

o Advise on Blog and article publishing
o Link Building
o Banner Marketing (Based on budget)
2. Social media marketing
3. Email Marketing

Offline Marketing
Our highly experienced marketing team will recommend the right channel, media vehicle and
formats for getting more clients, provide better services and brand building for Metro Life

1. Point of Presence
2. Point of Purchase
3. Telemarketing
4. Exhibition Outreach
5. Mail Marketing
6. Media Advertising

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Documented by Design Innovations May 30, 2014

Road Map
All the marketing actions will be based on monthly impact assessment that gives evidence to
decision-makers regarding the need for any marketing action and the advantages and disadvantages
of alternative plan of action.

1st & 2nd Month 3rd & 4th Month 5th & 6th Month
1. Web portal development 1. Quality Testing 1. Search Engine Marketing
2. Design Strategies 2. Debug Fixing 2. Social Media Marketing
3. Functionality 3. Final Deployment 3. Online Advertising
4. User Interface 4. SEO Strategy 4. One to One
5. Implementation on Server 5. SEO Implementation 5. Community Outreach

Last 6 months Impact Assessment

New marketing strategy for the next 6 months

7th & 8th Month 9th & 10th Month 11th & 12th Month
1. Search Engine Marketing 1. Search Engine Marketing 1. Search Engine Marketing
2. Social Media Marketing 2. Social Media Marketing 2. Social Media Marketing
3. Google Advertising 3. Google Advertising 3. Google Advertising
4. Email Marketing 4. Email Marketing 4. Email Marketing
5. Media Advertising 5. Telemarketing 5. Media Advertising
6. Point of Presence 6. Point of Purchase 6. Community Outreach

* If any marketing activity does not give results, the plan will change to get the best
outcome.

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Documented by Design Innovations May 30, 2014

Partnership Model
 We can help you to grow your business in Pune, Mumbai and all over
India market by providing technology solutions that every online portal
needs.
 We will develop the application, provide maintenance as per the need
and promote the website with online marketing.
 As be the Partner of Design Innovations (CAM) we will handle all the
aspects of web technology part and you will be free to focus on rest of
the things like generating clients, legal documentations for properties
and other services.
 Profit is calculated on a revenue sharing basis, where you will receive a
predetermined percentage of the profit generated by your accounts, for
as long as they continue to use our services.
 All Partners will have secure access to financial information with full
disclosure relating to the status of their accounts. You will be able to log
in and monitor the progress of accounts updated regularly.

Costing
The estimated cost below for marketing would be based on the research
report and further bifurcation would be submitted depending on the activities
that needs to planned and executed.

Estimated budget for website development & eMarketing

Price Solutions Duration Resources
Portal Development
Web Maintenance
10 GB Server Space, Domain Registration
Rs.800,000/- 50 Email Ids 12 Months Based on need
SEO Implementation
Search engine marketing
Social Media Marketing

The above cost will be shared ownership, no obligation to spend 100%.

E.g. 50% Payable from Metro life + 50% from design Innovations

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Documented by Design Innovations May 30, 2014

Terms & Condition

 A 50% deposit is due prior to project commencement. The balance is payable after 6
month.
 Online/Offline marketing cost will be as per usage and planned marketing strategy.

Thanks!
Tha ks fo co side i g o ki g ith us … e eally app eciate it!

If you’ e got a y uestio s, just ask us a d e’ll t y to a s e the .

Email shilpesh@designinnovations.in or call Shilpesh on 9930001273

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