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Poters 5 force model

New Entrants :
Threats of New Entrants, as
there are no entry barriers

Suppliers:

Rivalry:

Customers:

Rural milk producers


are the major
suppliers which
makes their
bargaining power
limited

Competitive rivalry is
very high due to the
presence of local players
and other established
and upcoming brands

Customer has the


bargaining power
due to the presence
of various
competitors

Substitute Products
High availability of other
product causing the threat of
substitution

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