Customer attack

against Kalyan
Jewellers &
Nestle India:
Submitted by:
Outrage,
Parth Sharma (501404083)
Development
&
Rajit Kaushal
(501404096)
Response

Kalyan Group (Kalyan Jewellers)

Racial profiling, gender stereotypes, sexist jokes apart from general stupidity, are recurrent motifs in
Indian advertisements.
One such racist ad was of Kalyan Jewellers.
In the ad, former Miss World Aishwarya Rai Bachhan
was seen decked in jewels along with a child, dark
and emaciated, holding an oversized umbrella over
her head.
It was brought to notice after a group comprising of a
feminist activist, a former chairperson of National
Commission for Protection of Child Rights among
others wrote an open letter to slam the former
beauty queens print ad for Kalyan Jewellers, which
they felt also promoted child labour.

Public outrage and response

Nestle India

At the end of May 2015, Indias Food safety

administration (FDA) ordered Nestle India to recall
its popular 2-minute Maggi noodles after tests
showed that the product contained high levels of
lead and MSG.
Delhi government banned Maggi noodles for 15
days on Wednesday, after labreports of its samples
tested positive for higher-than-permissible levels of
some substances.
After Delhi, more states - Gujarat, Uttarakhand,
Jammu & Kashmir and Tamil Nadu announced a ban
on the sale and storage of Nestl's Maggi after test
reports found that the noodles were unsafe for
consumption.

Public outrage and response

Nestle India response

The initial response from the global FMCG Company rejected the
accusation that the noodles were unsafe and said on their website
and social media accounts that there had been no order to recall
any products.

1st June, 2015 Nestle re-assures customers its noodles

are safe.

2nd June Nestle interacts with customers on social

media thanking them for their support.

3rd June Nestle launches a FAQ page on the official

Nestle website.

4th June Nestle backtracks and recalls all Maggi noodles

from India.

Conclusion
Pre-Crisis

Management
Keep Social Listening Software ready
Set up a listening protocol
Acknowledge queries effectively
Know when to shift to Offline

Thank You