Group-3 THOTA PAVAN RAJ (21511056)

Role of Celebrity Brand Building - 50 year old Brands

Nestle

http://www.capitalmarket.com/Company-Information/Information/About-Company/Nestle-India-Ltd/175

Nestle India Ltd, one the biggest players in FMCG segment, has a presence in milk & nutrition,
beverages, prepared dishes & cooking aids & chocolate & confectionery segments. The company is
engaged in the food business. The food business incorporates product groups, such as milk products and
nutrition, beverages, prepared dishes and cooking aids, chocolates and confectionery. Nestle India
manufactures products under brand names, such as Nescafe, Maggi, Milkybar, Milo, Kit Kat, Bar-One,
Milkmaid and Nestea. The company has also introduced products of daily consumption and use, such as
Nestle Milk, Nestle Slim Milk, Nestle Fresh 'n' Natural Dahi and Nestle Jeera Raita. The company's
brands include milk products and nutrition, prepared dishes and cooking aids, beverages, and chocolates
and confectionery. Their milk products and nutrition includes Nestle Everyday Dairy Whitener, Nestle
Everyday Ghee, Nestle Milk, Nestle Slim Milk and Nestle Dahi. Beverages Include Nescafe Classic,
Nescafe Sunrise Premium, Nescafe Sunrise Special and Nescafe Cappuccino. Nestle India is a subsidiary
of Nestle S.A. of Switzerland.

The company has presence across India with 8 manufacturing facilities and four branch offices spread
across the region. The four branch offices in the country help facilitate the sales and marketing of its
products. They are in Delhi, Mumbai, Chennai and Kolkata. The company's head office is located in
Gurgaon, Haryana.Nestle India Ltd was incorporated in the year 1956. The company set up their first
production facility in the year 1961 at Moga in Punjab. In the year 1967, they set up their second plant at
Choladi in Tamil Nadu as a pilot plant to process the tea grown in the area into soluble tea. In the year
1989, they set up a factory at Nanjangud in Karnataka. In the year 1990, the company entered into the
chocolate business by introducing Nestle Premium Chocolate. In the year 1991, they entered in joint
venture floated by the parent in collaboration with BM Khaitan group to set up facilities to manufacturing
a range of Soya based products. In the year 1993, they set up a factory at Samalkha in Haryana. In the
year 1995, the company launched the company's worldwide legendary brand chocolate, Kitkat. The
company commissioned two factories in Goa at Ponda and Bicholim in the year 1995 and 1997
respectively. In the year 1999, the company launched the product, Nestle Growing Up Milk nationally. In
April 2000, they forayed into the Ultra Heat Treated (UHT) liquid milk market. In the year 2001, the
company launched Nestle Pure Life bottled water. Within few months, they again launched their second
water brand-San Pellegrino - in the Indian market. The company also made their foray into the iced tea
segment. In the year 2004, a project has been initiated to upgrade the production technology for infant
nutrition products at the Samalkha factory. Nestle India Ltd recognised for its outstanding performance in
Exports by the Coffee Board of India in the Export Awards 2004-05 as the Best Exporter of Instant
Coffee, Best Exporter to Russia & CIS Countries (coffee) and Best Exporter for Far East Countries
(coffee). The company bestowed the UDYOG RATNA award by the PHD Chamber of Commerce and
Industry to recognise Nestle's significant contribution to the economic development of Punjab for the year
2005. The company set up a new department -the Channel & Category Sales Development (CCSD) to
develop new solutions for the various channels and customers and improve the implementation of
commercial plans in the market.
In the year 2006, the company set up their seventh factory at Pantnagar in Uttarakhand. In the year 2007,
CNBC Asia presented the company with the India Innovator of the year award. The company's four
factories were awarded the internationally recognised external certification ISO 14001 for adherence to
environmental processes and OSHAS 18001 for Health and Safety. In the year 2008, the company
launched Nestle Nesvita Pro-Heart Milk with Omega-3 in Mumbai. Nestle Nesvita Pro-Heart is part of
daily diet and has Omega-3 heart friendly nutrients scientifically known to help manage cholestrol. As
part of their ongoing commitment to offering best in class nutrition products to Indian consumers, the
company launched NESTLE NAN 3, a follow-up formula for older infants. During the year, MAGGI
PICHKOO Tomato Ketchup was launched in a unique easy to handle day pack to drive affordability, taste
and convenience for a larger number of consumers. The company also launched another pioneering
product, MAGGI Bhuna Masala, to cook tasty and healthy everyday meals, more conveniently. The
company also launched Nestle Kitkat Mini and Nestle Bar One Mini, at Rs 3 price to expand the
repertoire of offerings. Similarly, they launched Nestle Kitkat Chunky at Rs 15 to strengthen the range of
wellness oriented Nestle products that consumers can choose from. The company's three more factories
were awarded the internationally recognized external certification ISO 14001 for adherence to
environmental processes and OSHAS 18001 for Health and Safety. With this, all the seven factories of
the company now have ISO 14001 and ISO 18001 certifications. In the year 2009, the company provided
inputs to the group R&D for development of an innovative product Maggi Bhuna Masala. They launched
Maggi Nutri-Licious Pazzta. During the year, Maggi further leveraged their strengths to drive affordable
nutrition and launched two new products, namely, Maggi Rasile Chow and Maggi Masala-ae-Magic.
They launched Nestle Kitkat in a new unique single finger format and Nestle Much Guru pack at the
higher price point.

The company acquired the Healthcare Nutrition business of Speciality Foods India Pvt Ltd with effect
from January 1, 2010. In 2011, Nestle opens new plant in Karnataka, investing Rs 360 cr. In 2013, the
company reviews the General Licence Agreement. The company also acquires 26% minority stake in
indocon agro and allied activities pvt ltd. The company commences export of noodles, sauces from New
Mangalore Port. In May 2015, Food Safety Regulators from the Uttar Pradesh, India found that samples
of Nestle leading noodles Maggi had up to 17 times beyond permissible safe limits of lead in addition to
monosodium glutamate. On 3 June 2015, New Delhi Government banned the sale of Maggi in New Delhi
stores for 15 days because it found lead and monosodium glutamate in the eatable beyond permissible
limit. The Gujarat FDA on 4 June 2015 banned the noodles for 30 days after 27 out of 39 samples were
detected with objectionable levels of metallic lead, among other things. Some of India's biggest retailers
like Future Group, Big Bazaar, Easyday and Nilgiris have imposed a nationwide ban on Maggi.
Thereafter multiple state authorities in India found unacceptable amount of lead and it has been banned in
more than 5 other states in India. On 5 June 2015, Food Safety and Standards Authority of India (FSSAI)
orders banned all nine approved variants of Maggi instant noodles from India, terming them 'unsafe and
hazardous' for human consumption. In June 2015 Nepal indefinitely banned Maggi over concerns about
lead levels in the product. On the same day Food Safety Agency, United Kingdom has launched an
investigation to find levels of lead in Maggi. Maggi noodles has been withdrawn in five African nations-
Kenya, Uganda, Tanzania, Rwanda and South Sudan by a super-market chain after a complaint by the
Consumer Federation of Kenya, as a reaction to the ban in India.

On August 2015, Govt of India made public that it was seeking damages of nearly $100 million from
Nestle India for 'unfair trade practices' following the June ban on Maggi noodles. The 6,400 million rupee
suit was filed with the National Consumer Disputes Redressal Commission (NCDRC), regarded as the
country's top consumer court, but was settled on 13 August 2015. The court ruled that the government ban
on the Nestle product was both 'arbitrary' and had violated the 'principles of natural justice.' Although
Nestle was not ordered to pay the fine requested in the government's suit, the court ruled that the Maggi
noodle producers must 'send five samples from each batch of Maggi [noodles] for testing to three labs and
only if the lead is found to be lower than permitted will they start manufacturing and sale again. The ban
has been repealed by the Government of India, with effect from the end of 2015, after the company
cleared court directed safety tests. The test results from all laboratories mandated by the Bombay High
Court have validated Nestl India's position that MAGGI Noodles are safe for consumption. The company
resumed manufacturing at Pantnagar (Uttarakhand) Factory and also resumes manufacturing of MAGGI
at Tahliwal, HP unit. On 9 November 2015, Nestle India announced reintroduction of MAGGI Noodles in
the market. On April 2016, Nestle India announced that MAGGI Noodles has further strengthened its
leadership position with more than 50% market share in the Noodles category as per Nielsen report. On
21 April 2016, Nestle India announced the launch of a brand new exotic range of Greek Yoghurt under
the brand name of NESTLE a+ GREKYO. NESTLE a+ GREKYO is a further brand extension of the
NESTLE a+ range. On 29 April 2016, Nestle India announced the launch NESCAFE SUNRISE INSTA-
FILTER - which provides the taste of filter coffee and yet does not require a filter. On 17 August 2016,
Nestle India announced the launch of new variants of MAGGI Noodles MAGGI HOT HEADS' and
MAGGI No Onion No Garlic Masala'. On 26 August 2016, Nestle India announced the launch of
NESTLE a+ PRO-GROW milk containing 20% higher milk protein.

On 20 March 2017, Nestle India announced the launch of MILO Ready to Drink, a cocoa-malt milk
beverage crafted specially for growing children. MILO RTD has lower sugar with less than 10 grams of
added sugar per pack (180 ml). On 2 May 2017, Nestle India announced the launch of a new range of
MAGGI noodles in four new flavors - Amritsari Achari, Mumbaiya Chatak, Super Chennai and Bengali
Jhaal. On 9 May 2017, Nestle India announced the extension of its popular NESTLE a+ GREKYO range
with the launch of Blueberry Greek Yoghurt and Greek Style Curd. On 29 August 2017, Nestle India
announced the launch of MAGGI NUTRI-LICIOUS noodles range in four flavors - Atta Masala, Atta
Mexicana, Oats Masala and Oats Herbs & Spice.

On 8 March 2018, Nestle India's food brand MAGGI completed 35 years of existence in India. MAGGI
began its journey in 1983, with the launch of MAGGI 2-minute noodles.

Asian Paints

https://www.business-standard.com/company/asian-paints-34/information/company-history

Asian Paints Ltd is India's largest paint company and Asia's third largest paint company. The company
along with their subsidiaries has operations in 22 countries globally with 27 paint manufacturing
facilities servicing consumers in 65 countries through Berger International SCIB Paints Apco Coatings
and Taubmans. Asian Paints manufactures a wide range of paints for decorative and industrial use. The
products of the company include ancilliaries automotive decorative paints and industrial paints. The
company has manufacturing plants in Maharashtra Gujarat Andhra Pradesh Uttar Pradesh Tamil Nadu
and Haryana.In Decorative paints the company is present in all the four segments namely Interior Wall
Finishes Exterior Wall Finishes Enamels and Wood Finishes. They have also introduced many
innovative concepts in the Indian paint industry like Colour Worlds (Dealer Tinting Systems) Home
Solutions (painting solutions Service) Kids World (painting solutions for kid's room) Colour Next
(Prediction of Colour Trends through in-depth research) and Royale Play Special Effect Paints just to
name a few.Asian Paints Ltd was incorporated in the year 1945. In the year 1965 the name of the
company was changed to Asian Paints (India) Pvt Ltd. In the year 1973 the company was converted into
a public limited company. In the year 1972 they undertook a major modernization programme to
streamline the paint production facilities by improving the layout of machines addition to balancing
equipment and replacement of old machinery to meet the demand. In the year 1985 the Company had set
up a third paint unit at Patancheru a notified backward area near Hyderabad for the manufacture of 15000
MT of paints and enamels. Also they entered into a collaboration agreement with Nippon Paints
Company Ltd Japan to obtain technical know-how to manufacture powder coating and coil coatings. In
the year 1987 the company commissioned a plant for the manufacture of synthetic rubbers lattices with a
capacity of 1200 tonnes per annum. Also the company in association with Tamil Nadu Industrial
Development Corporation (TIDCO) promoted a joint sector company under the name of Pentasia
Chemicals Ltd (PCL) for the purpose of manufacture 3000 TPA of pentaerythritol and 1800 TPA of
sodium formate.In the year 1990 the company promoted two joint venture companies namely Asian
Paints (South Pacific) Ltd in Fiji and Asian Paints (Tonga) Ltd. Apart from this the company formulated
two more joint ventures under the names and styles of Asian Paints (Nepal) Pvt Ltd and Asian Paints
(S.I.) Ltd. In May 1991 the company acquired 1910000 equity shares of Pentasia Chemicals Ltd from
TIDCO and thus PCL became a subsidiary of the company.During the year 1992-93 the company
installed and commissioned the manufacturing facilities for the powder coatings with a capacity of 300
MT at Kasna plant. In the year 1993 they set up a joint venture unit along with their overseas subsidiaries
in Queens land Australia for manufacture of paints enamels and varnishes. In the year 1994 Pentasia
Chemicals Ltd was amalgamated with the company with effect from October 1 1994. In the year 1995
the company set up a joint venture unit for the manufacture of paints enamels and varnishes in the
Republic of Mauritius. In the year 1996 the company and PPG Industries Inc. of USA set up a joint
venture company namely Asian PPG Industries Pvt Ltd to market and/or manufacture automotive paints
and certain Industrial products. In the year 1998 they introduced three new products NC range of wood
finishes ACE Exterior Emulsion and Asian wall putty. Also they launched a new marketing thrust with
the introduction of a one-stop Colour shop for paints complete with software for consumers to choose
and select their different shade combinations. They launched their first exclusive showroom in Mumbai.
In the year 1999 the company acquired 76% of equity stake in Sri Lanka-based Delmege Forsyth & Co
(Paints) Ltd. In the year 2000 they launched two variants in polyurethane (PU) wood finish under the
brand name Opal. They opened a manufacturing plant in Oman in partnership with a local company.
Also they acquired the entire paints business of Pacific Paints Company based in Australia for over of
Rs. 1 crore. In the year 2001 the company introduced Utsav Enamel for the festival season.In 2002 the
company revamped their international operations and transferred shares in their subsidiaries in Fiji Tonga
Solomon Island Vanuata Australia and the Sultanate of Oman to the Mauritius based subsidiary Asian
Paints International. Also they acquired controlling stake of 50.1% in Berger International Singapore for
the consideration of Rs. 58 crore. In the year 2003 the company through their Singapore-based subsidiary
Berger International signed a technology and brand licensing agreement with PT Abadi Coatings Solusi
an Indonesian paint company. Also they acquired Taubmans Paints (Fiji) Ltd through their subsidiary
Asian Paints (South Pacific) Ltd in Fiji. During the year 2003-04 Pentasia Investments Ltd a wholly
owned subsidiary of the company was amalgamated with the company. In the year 2004 the company
launched paint solutions for kids. In January 2005 they set up a new paint plant at Sriperumbudur in
Tamil Nadu and commenced commercial production. In the year 2006 the company commissioned a
manufacturing facility for powder coatings at Baddi Himachal Pradesh. In September 2007 the company
tailored their first exclusive industrial coatings manufacturing facility at Taloja in Maharashtra with an
installed capacity of 14000 KL per annum. During the year 2007-08 the company commissioned the
polymer plant in Sriperumbudur. Also they commenced expansion of the Sriperumbudur plant. Also
Asian Paints (International) Ltd the company's direct subsidiary divested their entire stake in Asian
Paints (Queensland) Pty Ltd Australia.During the year 2008-09 the company made a tie up with Dupont
USA to co-brand the Royale range of Emulsions with Teflon the product synonymous with toughness
and durability. The company commenced introducing a new chain of 'Colour ideas' where retail outlets
have been modified to offer slice of the 'Signature Store' thereby providing the same inspiration to
consumers in process of designing their homes. The first two stores have been inaugurated at Hyderabad
and Chennai.During the year the company increased the capacity of the Sriperumbudur Plant to 100000
KL per annum. Also they commissioned the Distribution Centres at Kasna Plant and Ankleshwar Plant.
Asian Paints (International) Ltd the company's direct subsidiary purchased the balance 49% stake in
Asian Paints (Tonga) Ltd for a consideration of TOP 646800 (approx. USD 314000) making it a wholly
owned subsidiary.During the year 2009-10 the company increased the capacity of Sriperumbudur Plant
in Tamil Nadu to 140000 KL per annum. They procured land for setting up a manufacturing facility for
Decorative Paint in Kesurdi Maharashtra. As per the scheme of amalgamation Technical Instruments
Manufacturers (India) Ltd (TIM) a 100% subsidiary of the company was amalgamated with the company
with effect from April 1 2009. In April 12 2010 the company commissioned the first phase of sixth
Decorative paint plat at Rohtak Haryana as a cost of approx. Rs 500 crore with an initial capacity of
150000 KL per annum. During the year 2010-11 the company augmented the synthetic resins and
polymer capacity by 50000 MT. The company launched a number of new products. Water based wood
finishes launched in North India would be launched across the country in a phased manner. New textured
finishes for the exteriors - Duracast Pebbletex and Crosstex were launched and met with good response
from builders/ contractors for large projects.During the year the company approved the plans to enhance
its 14 year relationship with PPG Industries Inc. (PPG) to accelerate growth of their non-decorative
coatings businesses in India. As part of this arrangement the company and PPG will expand their existing
non-decorative coatings presence in India by expanding their current 50-50 joint venture relationship
Asian PPG Industries Ltd (APPG) and also establish a second 50-50 joint venture.The company decides
to increase the installed capacity at the Rohtak Plant from 150000 KL per annum to 200000 KL per
annum. The company commenced the construction at Khandala near Pune (in Maharashtra) for the
seventh Decorative Paints plant with an initial capacity of 300000 KL per annum of paints with an
investment of around Rs. 1000 crore. The plant will be commissioned sometime around the last quarter
of FY 2012-13. The Khandala plant can be expanded to 400000 KL per annum later.Asian Paints with its
intent to enter the Home Improvement and Decor space in India acquired 51% stake in Sleek
International Private Limited (Sleek) a kitchen solutions provider in August 2013. Mumbai-based Sleek
Group is a major organised player in the modern kitchen space and is engaged in the business of
manufacturing selling and distributing kitchens kitchen components including wire baskets cabinets
appliances accessories etc with pan India presence.In June 2014 Asian Paints acquired the entire front
and sales business including Brands Network and Sales Infrastructure of Ess Ess Bathroom products Pvt
Ltd. Ess Ess is a prominent player in the bath fittings business.On 3 April 2017 Berger International
Private Limited (BIPL) Singapore an indirect subsidiary of Asian Paints completed the acquisition of
100% controlling stake in Causeway Paints Lanka (Private) Limited Sri Lanka (CPLPL) a key player in
the Sri Lanka coatings market.On 5 September 2017 PT Asian Paints Indonesia Indonesia (PT API) a
wholly owned subsidiary of Berger International Private Limited Singapore (an indirect subsidiary of the
Asian Paints) commenced manufacturing operations with a capacity of 5000 tons per annum on a single
shift basis in Jawa Barat region in Indonesia.On 11 December 2017 Asian Paints acquired the entire
remaining 49% stake in kitchen solution provider company Sleek International Private Limited from the
Ahuja family thereby making it a wholly-owned subsidiary of the company.

https://www.bms.co.in/a-case-study-on-asian-paints-ltd/

http://www.capitalmarket.com/Company-Information/Information/About-Company/Asian-
Paints-Ltd/34
Asian Paints Ltd is India's largest paint company and Asia's third largest paint company. The company, along with
their subsidiaries, has operations in 22 countries globally with 27 paint manufacturing facilities servicing
consumers in 65 countries through Berger International, SCIB Paints, Apco Coatings and Taubmans. Asian Paints
manufactures a wide range of paints for decorative and industrial use. The products of the company include
ancilliaries, automotive, decorative paints, and industrial paints. The company has manufacturing plants in
Maharashtra, Gujarat, Andhra Pradesh, Uttar Pradesh, Tamil Nadu and Haryana.

In Decorative paints, the company is present in all the four segments, namely Interior Wall Finishes, Exterior Wall
Finishes, Enamels and Wood Finishes. They have also introduced many innovative concepts in the Indian paint
industry like Colour Worlds (Dealer Tinting Systems), Home Solutions (painting solutions Service), Kids World
(painting solutions for kid's room), Colour Next (Prediction of Colour Trends through in-depth research) and
Royale Play Special Effect Paints, just to name a few.

Asian Paints Ltd was incorporated in the year 1945. In the year 1965, the name of the company was changed to
Asian Paints (India) Pvt Ltd. In the year 1973, the company was converted into a public limited company. In the
year 1972, they undertook a major modernization programme to streamline the paint production facilities by
improving the layout of machines, addition to balancing equipment and replacement of old machinery to meet the
demand.

In the year 1985, the Company had set up a third paint unit at Patancheru, a notified backward area near
Hyderabad, for the manufacture of 15,000 MT of paints and enamels. Also, they entered into a collaboration
agreement with Nippon Paints Company Ltd, Japan, to obtain technical know-how to manufacture powder coating
and coil coatings. In the year 1987, the company commissioned a plant for the manufacture of synthetic rubbers
lattices with a capacity of 1,200 tonnes per annum. Also, the company in association with Tamil Nadu Industrial
Development Corporation (TIDCO) promoted a joint sector company under the name of Pentasia Chemicals Ltd
(PCL), for the purpose of manufacture 3,000 TPA of pentaerythritol and 1,800 TPA of sodium formate.

In the year 1990, the company promoted two joint venture companies, namely Asian Paints (South Pacific) Ltd,
in Fiji and Asian Paints (Tonga) Ltd. Apart from this, the company formulated two more joint ventures under the
names and styles of Asian Paints (Nepal) Pvt Ltd and Asian Paints (S.I.) Ltd. In May 1991, the company acquired
19,10,000 equity shares of Pentasia Chemicals Ltd from TIDCO and thus PCL became a subsidiary of the
company.

During the year 1992-93, the company installed and commissioned the manufacturing facilities for the powder
coatings with a capacity of 300 MT at Kasna plant. In the year 1993, they set up a joint venture unit along with
their overseas subsidiaries, in Queens land, Australia for manufacture of paints, enamels and varnishes. In the
year 1994, Pentasia Chemicals Ltd was amalgamated with the company with effect from October 1, 1994. In the
year 1995, the company set up a joint venture unit for the manufacture of paints, enamels and varnishes in the
Republic of Mauritius.

In the year 1996, the company and PPG Industries, Inc. of USA set up a joint venture company namely Asian
PPG Industries Pvt Ltd to market and/or manufacture automotive paints and certain Industrial products. In the
year 1998, they introduced three new products, NC range of wood finishes, ACE Exterior Emulsion and Asian wall
putty. Also, they launched a new marketing thrust with the introduction of a one-stop Colour shop for paints
complete with software for consumers to choose and select their different shade combinations. They launched
their first exclusive showroom in Mumbai.

In the year 1999, the company acquired 76% of equity stake in Sri Lanka-based Delmege Forsyth & Co (Paints)
Ltd. In the year 2000, they launched two variants in polyurethane (PU) wood finish under the brand name Opal.
They opened a manufacturing plant in Oman in partnership with a local company. Also, they acquired the entire
paints business of Pacific Paints Company based in Australia for over of Rs. 1 crore. In the year 2001, the
company introduced Utsav Enamel for the festival season.

In 2002, the company revamped their international operations and transferred shares in their subsidiaries in Fiji,
Tonga, Solomon Island, Vanuata, Australia and the Sultanate of Oman to the Mauritius based subsidiary Asian
Paints International. Also, they acquired controlling stake of 50.1% in Berger International, Singapore, for the
consideration of Rs. 58 crore. In the year 2003, the company through their Singapore-based subsidiary, Berger
International, signed a technology and brand licensing agreement with PT Abadi Coatings Solusi, an Indonesian
paint company. Also, they acquired Taubmans Paints (Fiji) Ltd through their subsidiary, Asian Paints (South
Pacific) Ltd in Fiji.

During the year 2003-04, Pentasia Investments Ltd, a wholly owned subsidiary of the company was
amalgamated with the company. In the year 2004, the company launched paint solutions for kids. In January
2005, they set up a new paint plant at Sriperumbudur, in Tamil Nadu and commenced commercial production. In
the year 2006, the company commissioned a manufacturing facility for powder coatings at Baddi, Himachal
Pradesh. In September 2007, the company tailored their first exclusive industrial coatings manufacturing facility
at Taloja in Maharashtra, with an installed capacity of 14,000 KL per annum. During the year 2007-08, the
company commissioned the polymer plant in Sriperumbudur. Also, they commenced expansion of the
Sriperumbudur plant. Also, Asian Paints (International) Ltd, the company's direct subsidiary divested their entire
stake in Asian Paints (Queensland) Pty Ltd, Australia.

During the year 2008-09, the company made a tie up with Dupont USA to co-brand the Royale range of
Emulsions with Teflon, the product synonymous with toughness and durability. The company commenced
 introducing a new chain of 'Colour ideas' where retail outlets have been modified to offer slice of the 'Signature
Store' thereby providing the same inspiration to consumers in process of designing their homes. The first two
stores have been inaugurated at Hyderabad and Chennai.

During the year, the company increased the capacity of the Sriperumbudur Plant to 100,000 KL per annum. Also,
they commissioned the Distribution Centres at Kasna Plant and Ankleshwar Plant. Asian Paints (International)
Ltd, the company's direct subsidiary, purchased the balance 49% stake in Asian Paints (Tonga) Ltd for a
consideration of TOP 646,800 (approx. USD 314,000) making it a wholly owned subsidiary.During the year 2009-
10, the company increased the capacity of Sriperumbudur Plant in Tamil Nadu to 140,000 KL per annum. They
procured land for setting up a manufacturing facility for Decorative Paint in Kesurdi, Maharashtra. As per the
scheme of amalgamation, Technical Instruments Manufacturers (India) Ltd (TIM), a 100% subsidiary of the
company was amalgamated with the company with effect from April 1, 2009. In April 12, 2010, the company
commissioned the first phase of sixth Decorative paint plat at Rohtak, Haryana as a cost of approx. Rs 500 crore
with an initial capacity of 150,000 KL per annum.

During the year 2010-11, the company augmented the synthetic resins and polymer capacity by 50,000 MT. The
company launched a number of new products. Water based wood finishes launched in North India would be
launched across the country in a phased manner. New textured finishes for the exteriors - Duracast Pebbletex
and Crosstex were launched and met with good response from builders/ contractors for large projects.

During the year, the company approved the plans to enhance its 14 year relationship with PPG Industries Inc.
(PPG), to accelerate growth of their non-decorative coatings businesses in India. As part of this arrangement, the
company and PPG will expand their existing non-decorative coatings presence in India by expanding their current
50-50 joint venture relationship, Asian PPG Industries Ltd (APPG), and also establish a second 50-50 joint
venture.

The company decides to increase the installed capacity at the Rohtak Plant from 150,000 KL per annum to
200,000 KL per annum. The company commenced the construction at Khandala near Pune (in Maharashtra) for
the seventh Decorative Paints plant with an initial capacity of 300,000 KL per annum of paints with an investment
of around Rs. 1000 crore. The plant will be commissioned sometime around the last quarter of FY 2012-13. The
Khandala plant can be expanded to 400,000 KL per annum later.

Asian Paints with its intent to enter the Home Improvement and Decor space in India acquired 51% stake in
Sleek International Private Limited (Sleek), a kitchen solutions provider in August 2013. Mumbai-based Sleek
Group is a major organised player in the modern kitchen space and is engaged in the business of manufacturing,
selling and distributing kitchens, kitchen components including wire baskets, cabinets, appliances, accessories,
etc, with pan India presence.

In June 2014, Asian Paints acquired the entire front and sales business including Brands, Network and Sales
Infrastructure of Ess Ess Bathroom products Pvt Ltd. Ess Ess is a prominent player in the bath fittings business.

On 3 April 2017, Berger International Private Limited (BIPL), Singapore, an indirect subsidiary of Asian Paints
completed the acquisition of 100% controlling stake in Causeway Paints Lanka (Private) Limited, Sri Lanka
(CPLPL), a key player in the Sri Lanka coatings market.

On 5 September 2017, PT Asian Paints Indonesia, Indonesia (PT API) a wholly owned subsidiary of Berger
International Private Limited, Singapore (an indirect subsidiary of the Asian Paints) commenced manufacturing
operations with a capacity of 5,000 tons per annum on a single shift basis in Jawa Barat region in Indonesia.

On 11 December 2017, Asian Paints acquired the entire remaining 49% stake in kitchen solution provider
company Sleek International Private Limited from the Ahuja family, thereby making it a wholly-owned subsidiary
of the company.

Bata
Bata India Ltd is the largest footwear retailer and the leader in the footwear industry in India. The company is engaged in
the business of manufacturing and trading of footwear and accessories through their retail and wholesale network. Their
products include leather footwear, rubber/canvas footwear and plastic footwear. They are having their production facilities
at Batanagar in West Bengal, Patna and Hathidah in Bihar, Faridabad in Haryana, Bangalore in Karnataka and Hosur in
Tamilnadu. Their wholly owned subsidiaries include Bata Properties Ltd, Coastal Commercial & Exim Ltd. and Way Finders
Brands Limited.

Bata India Ltd was incorporated in the year 1931 as Bata Shoe Company Pvt Ltd in Konngar, West Bengal, which was then
shifted to Batanagar. Batanagar was the first manufacturing facility in the Indian shoe industry to receive the ISO 9001
certification. The company went public in 1973. They changed their name to Bata India Ltd. Over the years, the company
has established a leadership position in the footwear industry and is easily the most trusted name in branded footwear.

The company has entered into an agreement with Bata Ltd of Toronto, Canada for supply of technical know-how and
services such as Footwear technology and design, brand development, product development, retailing and information
systems for a period of ten years from January 1, 2001.

The company bagged the Retailer of the year award for the year 2006 in the footwear category as a part of the Reid and
Taylor Award for Retail Excellence which was presented during the Indian Retail Summit 2006. They received the country's
most coveted Retail Award at the 4th Images Retail Awards (IRA) 2007.

The company was honoured with Most Admired Brand of the year 2006-07 in Footwear category. They were rated as one
of the Top 10 super brands in India and awarded Super Brands Award on April 12, 2007. In February 21, 2008, they were
given AMITY Corporate Excellence Award 2008. This award was given for Bata's excellent performance and retail growth
during 2007.

The company entered into a joint development agreement with Calcutta Metropolitan Group Ltd for developing around 262
acres of land in Batanagar. The company formed a special purpose vehicle called Riverbank Holdings Pvt Ltd. The
development of 262 acres was split into two parts, IT SEZ for 25 acres developed by Riverbank Holdings Pvt Ltd and the
remaining 237 acres will be done by the new company Riverbank Developers Pvt Ltd.

In the year 2009, the company opened 69 new Bata stores, which are all in large format with an average of over 3000
square feet. They also renovated 40 existing stores and closed down 73 stores which were in small format and unviable.

In the year 2010, the company won the 'Consumer Awards 2010' as 'India's Most Preferred Retailer' given by CNBC Awaaz.
The company opened 108 new large format stores across all major towns in India.

Bata India renewed its Technical Collaboration Agreement with Global Footwear Services Pte. Ltd., Singapore (GFS) with
effect from 1 January 2011 for a period of ten years. In terms of the said Technical Collaboration Agreement, Bata India
receives guidance, training of personnel and services from GFS in connection with research & development, marketing,
brand development, footwear technology, testing & quality control, store location, layout & design, environment, health &
safety, risk & insurance management, etc.

Recognizing needs of the young consumers, Bata India created new retail concept - Footin in the year 2012. It is a new
business model with a different approach to cater to the young customers who are style conscious and trend-savvy
shoppers and need quality merchandise at affordable price.Bata India changed the financial year from January-December
to April-March and extended the financial year to 31 March 2015 covering a period of fifteen months. During the period
under review, due to certain unexpected problems with the implementation of new supply chain IT systems, the retail
stores of the company could not be supplied with adequate stocks of footwear and accessories. As a result, the company's
performance for the fourth and fifth quarter in 2014-15 was adversely affected.

In order to improve volume and profitability, the company took various steps during the period under review, i.e.,
initiatives to achieve same store growth, investment behind new channels and stores, cost control and manpower
rationalization. During the period under review, Bata India continued its modernization plans at its Manufacturing Units at
Batanagar - West Bengal, Bataganj - Bihar and Southcan - Karnataka. The modernization plans implemented in these
Manufacturing Units have improved quality of the products and also increased productivity.

During the fifteen month period ended 31 March 2015, Bata India opened 159 new retail stores across India. The new
stores are larger in size and are based on global design, making them look complete and enticing with adequate space to
display the products. The year 2014-15 was a milestone year for Bata India's premium footwear brand Hush Puppies as it
completed 20 years of its existence in India. During the period under review, Hush Puppies endeavoured to re-position
itself as a new International Premium Lifestyle Casual Footwear brand.

During the period under review, Bata India further strengthened its customer care division. Following a successful pilot, a
customer loyalty program, viz., 'The Bata Club' has been introduced at major metro cities.During the period under review,
Bata India entered into Long Term Agreements with several Trade Unions.

As mutually agreed inter alia, between Riverbank Developers Private Limited (RDPL) and Bata India vide New Development
Agreement dated 28 April 2010 read with Addendum Agreement dated 5 December 2013, Bata India received approx.
1,36,955 sq. ft. of constructed space in the Integrated Township Project at Batanagar, West Bengal during the 15 month
period ended 31 March 2015.

Bata India formed a new wholly owned subsidiary, viz., Way Finders Brands Limited on 26 December 2014.

Bata India had to overcome the unexpected challenges in implementation of new supply chain IT system which led to
disruption and delay in supply of footwear from the factories and warehouses to the retail stores during the beginning of
the financial year 2015-16 impacting the volume offootwear sold and also loss of market share. During the year under
review, the company took several corrective measures in order to overcome such challenges including focus on same store
growth, replenishment of stock in retail stores based on store requirement/sales, liquidating inventory level through
various schemes and also cost reduction initiatives. As a result, the company started registering volume growth from the
third quarter of the financial year 2015-16.

In 2015-16, Bata India introduced various new designs of footwear which are contemporary, stylish and also affordable.
Modernization of the factories and manufacturing processes of the company continued during the year under review.
During the year under review, Bata India opened 26 new retail stores across India. The new stores are larger in size and
are based on global design, making them look complete and enticing with adequate space to display the products. The
company's online business grew well during the year under review. The company sold more than 3.8 lacs pairs of footwear
through online channels.

During the year under review, Bata India's e-commerce division mainly focused on increasing its customer database by
reaching out to new set of target audience and also establishing successful association with many reputed companies and
banks, e.g., HDFC Bank, Standard Chartered Bank, State Bank of India, Deutsche Bank, Samsung, SpiceJet Airlines, etc.
Such alliances helped the company increase its brand awareness and customer database. The company's products
continued to be sold through its partners' websites including Amazon, Myntra, Jabong, Flipkart, etc.

The year 2015-16 was a milestone year for the company's international premium brand Hush Puppies as the company sold
over a million pair of the brand in the year 2015 itself. During the year under review, Hush Puppies embarked on a journey
of re-positioning itself as an International Premium Lifestyle Casual Footwear brand.

During the year under review, Bata India introduced its customer loyalty program viz. The Bata Club' in more than 800
retail stores across 47 cities in India. These Club members are communicated on priority about various new marketing
offers and promotions as and when planned by the company.

During the year under review, Bata India strengthened its urban wholesale business monitoring team and efforts are being
made to increase its market share in the wholesale footwear business.

Pursuant to approval of the shareholders obtained at the Eighty Second Annual General Meeting, Bata India sub-divided
the face value of its equity shares of Rs. 10/- each, fully paid-up into two equity shares of Rs. 5/- each, fully paid-up. The
company had fixed 8 October 2015 as the Record Date for the purpose of ascertaining the eligible shareholders for
receiving the aforesaid sub-divided equity shares.

During the year under review, Bata India amicably settled its protracted litigations with Relaxo Footwear Limited relating to
SPARX' Trademark. Necessary consent terms have been filed with the appropriate Trademarks Authorities and before the
Delhi High Court.

As mutually agreed inter alia, between Riverbank Developers Private Limited (RDPL) and Bata India vide New Development
Agreement dated 28 April 2010 read with Addendum Agreement dated 5 December 2013, Bata India took possession of
the remaining 1,95,075 sq. ft. of constructed space in the Integrated Township Project at Batanagar, West Bengal during
the year under review. Accordingly, RDPL's obligation to handover 3,32,030 sq. ft. of constructed space to Bata India has
been completed.

During the year under review, Bata India entered into long term agreements with its Workers' Unions at its manufacturing
units. During the year, your company successfully negotiated Long Term Settlements with the Workers' Union at Bataganj
and with the Shop Employees' Union.

Bata India incurred capital expenditure amounting to Rs.794.41 million in 2015-16 as compared to Rs.1538.77 million
during the fifteen month period ended 31 March 2015.

During the financial year ended 31 March 2017, Bata India endeavored to maintain its stature as the leading footwear
brand of choice with an added focus to tap the fashion conscious youth, working women and children through introduction
of newer and trendier styles of footwear and has also launched premium collections of footwear for men and women.
During the year under review, the company opened 100 new retail stores and 23 franchised stores across India. These
specious new stores are located in untapped and developing markets of the Country and are based on global design,
making them look enticing with contemporary display of the products.

The company's online business registered good growth during the year under review. The company sold more than 6.3 lacs
pairs of footwear through online channels during the year.

The year 2016-17 saw various new initiatives for Hush Puppies - the company's international brand known for comfort,
quality and style. Launching of new 'Signature Collection' across its exclusive stores, marking a new tradition of
contemporary and fashionable shoes for the new younger generation, etc. were the major highlights for the brand. During
the year under review, Hush Puppies continued to strongly re-position itself as an International Premium Lifestyle Casual
Footwear brand.

Bata India incurred capital aggregating Rs.386.8 million in 2016-17 as compared to Rs.488.1 million (excluding Rs.306.3
million on account of the receipt of constructed space under the erstwhile joint venture project at Batanagar) during the
previous year ended 31 March 2016.

During the year under review, Bata India executed Long Term Agreements (LTAs) for settlements of dues with the
Worker's Union at the manufacturing units of the company at Southcan, Bangalore and BataShatak at Hosur, Tamil Nadu.
During the year under review, the company successfully implemented a Voluntary Retirement Scheme (VRS) for workers
at its manufacturing unit at Faridabad, Haryana wherein all the 170 workers accepted the VRS and operations at Faridabad
unit were discontinued since December 2016.

During the financial year ended 31 March 2018, Bata India carefully re-engineered key touch points in the consumer
journey thereby stepping up the focus on Visual Merchandising via breath taking store windows, curating a shopping
conducive playlist for instore music, refreshing the store decor to highlight different brands / features and employing
trained stylists to better serve customer at the company's top stores in Metro's and to be gradually extended across all
stores. With a view to bring back the swagger to Bata, the company launched its internationally developed 'Red Angela
Store Concept' in Kolkata and Delhi. This concept is aesthetically designed and offers clutter-free shopping experience
through merchandise focal points (in red & white) and exudes a premium look that adds up to a 'wow' feel.

During the year under review, Bata India added over 100 new retail stores, 31 franchisee stores & renovated more than 90
stores across India. The company opened the first Bata Women Store in India in Bengaluru focussed on catering to
footwear & accessories needs of woman consumers.

During the year under review, the company's e-commerce division worked on opportunities to diversify brand reach in the
existing online business models. The company further continued to strengthen its online customer database by reaching
out to the leading telecom, airline and banking players in association with affiliated partners. Various market expansion
strategies were put in place like increase of brand presence through marketplace model by listing products on high-traffic
generating websites including TataCliq, ShopClues, GoFynd and Limeroad. The company's e-commerce website
www.bata.in migrated to a secure AWS server for enhanced performance that includes features like auto scaling and
elastic load balancing.

The financial year 2017-18 saw various new initiatives for Hush Puppies - Bata India's international brand known for
comfort, quality and style. Launching of new Signature Collection' across its exclusive stores, marking a new tradition of
contemporary and fashionable shoes for the new younger generation, etc. were the major highlights for the brand.

Bata India incurred capital expenditure of Rs. 930.77 million in 2017-18 as compared to Rs. 386.79 million in the previous
year.

During the year under review, the company executed Long Term Agreement (LTA) for settlement of dues with the Worker's
Union at the manufacturing units of the company at Batanagar, Kolkata.

http://www.capitalmarket.com/Company-Information/Information/About-Company/Bata-India-
Ltd/60

Britannia

http://www.capitalmarket.com/Company-Information/Information/About-Company/Britannia-
Industries-Ltd/93
Britannia Industries Limited (BIL) is one of India's leading food companies. Britannia's product portfolio includes Biscuits,
Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt. Its brand portfolio includes Tiger,
Marie Gold, Good Day, 50:50, Treat, NutriChoice and Milk Bikis. BIL has a presence in more than 60 countries across the
globe. BIL's international footprint includes presence in Middle East through local manufacturing in UAE and Oman. The
company is also the market leader in Nepal.

The Company was born in 21st March of the year 1918 as a public limited company. The Company's plants are situated in
Kolkata, Delhi, Chennai, Mumbai and Uttarakhand. In 1921, it became the first company east of the Suez Canal to use
imported gas ovens. Britannia's business was flourishing. But, more importantly, Britannia was acquiring a reputation for
quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting
it to supply large quantities of 'service biscuits' to the armed forces.

A new factory was established in the year 1924 at Kasara Pier Road in Mumbai. In the same year, the Company became a
subsidiary of Peek, Frean & Company Limited, U.K., a leading biscuit manufacturing company, and further strengthened its
position by expanding the factories at Calcutta and Mumbai. In 1952, the Kolkata factory was shifted from Dum Dum to
spacious grounds at Taratola Road in the suburbs of Kolkata. During the same year automatic plants were installed in
Calcutta and later in 1954 the automatic plants were installed in Mumbai plant, also in the same year the development of
high quality sliced and wrapped bread in India was initiated by the company and was first manufactured at Delhi and a
new bread bakery was set up at Delhi in the year 1965. Britannia Biscuit Company takes over biscuit distribution from
Parry's during the year 1975. In 1976, the company had introduced Britannia bread in Calcutta and Chennai. During the
year 1978, the company made Public issue, in that Indian shareholding crossed 60%.

The Company re-christened from Britannia Biscuit Company Limited to Britannia Industries Limited with effect from 3rd
October of the year 1979. The Company had signed a 10-year technical collaboration agreement with Nebico Pvt Ltd.,
Nepal during the year 1980 for the supply of know-how relating to manufacturing, packaging and marketing of biscuits and
selection of plant and machinery. During the year 1989, BIL's Executive Office was relocated to Bangalore. During the year
1990, two new brands of biscuits, Elaichi Creamand and Petit Beurre were launched. Also, in the same year a new cashew
badam variant of the brand Milk Bikis and brand extension of pure magic biscuit Vanilla cream were launched, Fruit bread
was launched in Delhi. The Company launched two new speciality brands in the year 1991 viz., Britannia milk bread and
Britannia brown bread in Delhi and extended nationally its main brands Petit Beurre and Elaichi Cream. In 17th August of
the year 1991, the Company handed over its Soya unit at Vidisha, MP to SM Dychem Ltd. BIL had celebrated its Platinum
Jubilee in the year 1992. After a year in 1993, Wadia Group had acquired the stake in ABIL, UK and becomes an equal
partner with Group Danone in BIL. The Company was in re birth phase during the year 1997, new corporate identity 'Eat
Healthy, Think Better' leads to new mission of 'Make every third Indian a Britannia consumer' and in the same year BIL
entered into the dairy products market. In 1998, BIL had launched Half/Half, a soft cake filled with cream in two variants,
chocolate-vanilla and vanilla-orange. The Company had rolled out its flavored milk brand Zip-Sip' in tetrapaks in the year
1999. Zip-Sip had been launched in Mumbai and some markets in the South.

Forbes Global Ranking rated the company during the year 2000 among Top 300 small companies. In the same year, the
company had launched Britannia Milkman Butter, a product under the Milkman brand. BIL made its fund in-principle
agreement to acquire 49 per cent of Kwality Biscuits in the year 2001 through internal accruals. During the year 2002, the
company had entered into a joint venture with the Fonterra Cooperative Group, New Zealand's biggest company and one
of the leading diary co-operative groups in the world and the Britannia New Zealand Foods Pvt. Ltd was born. Pure Magic,
the company's product was winner of the Worldstar, Asiastar and Indiastar award for packaging in the same year 2002.
After a year, in 2003, BIL had launched 'Treat Duet', most successful of the year and Britannia Khao World Cup Jao rocks
the consumer lives yet again. During the year 2004, Britannia accorded the status of being a 'Superbrand' and the brand
Good Day added a new variant Choconut in its range. Reviewed marketing alliance with the Kolkata-based Thacker Dairy
Products Pvt Ltd.

In the year 2005, Britannia New Zealand had launched health drink for adult. The new plant in Uttaranchal, commissioned
during the year 2005, it was ahead of schedule. In the same year, BIL launched yet another exciting snacking option the
Britannia 50-50 Pepper Chakkar. BIL had forged a strategic alliance with CCD Daily Bread Pvt Ltd in the year 2006, a
Bangalore based Company engaged in manufacturing and retailing of premium breads, cakes snacks and high end ready to
eat foods. In the year 2007, Britannia industries formed a joint venture with the Khimji Ramdas Group and acquired a 70
percent beneficial stake in the Dubai-based Strategic Foods International Co. LLC and 65.4% in the Oman-based Al Sallan
Food Industries Co. SAOG. The company was rated as the No 1 Most Trusted Food Brand in a survey conducted by AC
Nielsen ORGO-MARG and published in Economic Times in the year 2007. Britannia launched Iron fortified 'Tiger Banana'
biscuits, 'Good Day Classic Cookies', Low Fat Dahi and renovated 'MarieGold' during the period of 2008. BIL was ranked
27th place in the list of India's Fastest Growing Large Companies by Business Today, Special on June of the year 2008.

In 2009, Britannia took full control of Daily Bread. During the year, Britannia New Zealand Food (BNZF) became a BIL
subsidiary after BIL bought out New Zealand's Fonterra from the existing joint venture. BNZF was renamed Britannia Dairy
Pvt. Ltd. (BDPL). During the year, Britannia became the first bakery brand in India to remove trans-fats from 99.9% of its
products. During the year, Wadia Group became the largest shareholder in BIL after acquiring stake holdings from Group
Danone.

In November 2011, Britannia Bread launched its new range of Health Breads in Delhi. The range consists of Honey & Oats
Bread, Multi-Grain Bread, 100% Whole Wheat Bread and Multi-Fiber Bread.

In 2013, Britannia launched new NutriChoice Crackers Range, a biscuit made with the natural taste of sun-kissed golden
wheat.

In 2014, Britannia entered into an exclusive tie-up with Amazon for the launch of its latest product Good Day Chunkies, a
super-premium chocolate chip cookie. In 2015, Britannia Bourbon, India's first premium chocolate biscuit, completed 60
glorious years.

In 2016, Britannia launched Cake Biscotti, India's first ever classic 'Bridge' product combining the best of the world of a
cake and that of a cookie. During the year, Britannia launched its state of the art R&D Centre facility in Bidadi, Karnataka.

The Board of Directors of Britannia Industries at its meeting held on 9 February 2016 considered and approved a Scheme
of Arrangement under Sections 391-394 of the Companies Act, 1956 for demerger of the Manufacturing Business division
and Retail Sales Business division of Daily Bread Gourmet Foods (India) Private Limited, a wholly-owned subsidiary of
Britannia Industries, into Britannia Industries.

On 28 March 2017, BIL announced that it has signed a joint venture agreement with Chipita S.A., a Greek company, for
the manufacture and sale of ready-to-eat delicious croissants in India through a joint venture company namely Britchip
Foods Limited. BIL will hold 60% stake and Chipita will hold 40% stake in Britchip Foods Limited. The estimated
investment in the