INTRODUCTION

Nestlé India is a subsidiary of Nestlé S.A. of Switzerland. With seven factories and a
largenumber of co-packers, Nestlé India is a vibrant Company that provides consumers in India
withproducts of global standards and is committed to long-term sustainable growth and
shareholdersatisfaction.The Company insists on honesty, integrity and fairness in all aspects of
its business and expectsthe same in its relationships. This has earned it the trust and respect of
every strata of society thatit comes in contact with and is acknowledged amongst India's 'Most
Respected Companies' andamongst the 'Top Wealth Creators of India'.Nestlé's relationship with
India dates back to 1912, when it began trading as The Nestlé Anglo-Swiss Condensed Milk
Company (Export) Limited, importing and selling finished products inthe Indian market.
After India's independence in 1947, the economic policies of the Indian Government
emphasisedthe need for local production. Nestlé responded to India's aspirations by forming a
company inIndia and set up its first factory in 1961 at Moga, Punjab, where the Government
wanted Nestléto develop the milk economy. Progress in Moga required the introduction of
Nestlé'sAgricultural Services to educate, advise and help the farmer in a variety of aspects.
Fromincreasing the milk yield of their cows through improved dairy farming methods, to
irrigation,scientific crop management practices and helping with the procurement of bank
loans.Nestlé set up milk collection centres that would not only ensure prompt collection and pay
fairprices, but also instil amongst the community, a confidence in the dairy business.
Progressinvolved the creation of prosperity on an on-going and sustainable basis that has resulted
in not just the transformation of Moga into a prosperous and vibrant milk district today, but a
thrivinghub of industrial activity, as well. For more on Nestlé Agricultural Services.Nestlé has
been a partner in India's growth for over nine decades now and has built a very
specialrelationship of trust and commitment with the people of India. The Company's activities
in Indiahave facilitated direct and indirect employment and provides livelihood to about one
millionpeople including farmers, suppliers of packaging materials, services and other goods.The
Company continuously focuses its efforts to better understand the changing lifestyles of India
and anticipate consumer needs in order to provide Taste, Nutrition, Health and Wellnessthrough
its product offerings. The culture of innovation and renovation within the Company andaccess to
the Nestlé Group's proprietary technology/Brands expertise and the extensivecentralized
Research and Development facilities gives it a distinct advantage in these efforts. Ithelps the
Company to create value that can be sustained over the long term by offeringconsumers a wide
variety of high quality, safe food products at affordable prices.Nestlé India manufactures
products of truly international quality under internationally famousbrand names such as
NESCAFÉ, MAGGI, MILKYBAR, KIT KAT, BAR-ONE, MILKMAIDand NESTEA and in
recent years the Company has also introduced products of dailyconsumption and use such as
NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ Dahi and NESTLÉJeera Raita.Nestlé India is a
responsible organisation and facilitates initiatives that help to improve thequality of life in the
communities where it operates.

Nestlé processing units in India

After nearly a century-old association with the country, today, Nestlé India has presence across
Indiawith 7 manufacturing facilities and 4 branch offices spread across the region.
Nestlé India’s first production facility, set up in 1961 at Moga (Punjab), was followed soon after
by its
second plant, set up at Choladi (Tamil Nadu), in 1967. Consequently, Nestlé India set up
factories inNanjangud (Karnataka), in 1989, and Samalkha (Haryana), in 1993. This
was succeeded by thecommissioning of two more factories - at Ponda and Bicholim, Goa, in
1995 and 1997 respectively. Theseventh factory was set up at Pantnagar,Uttarakhand,in2006.The
8
th
Factory was set up at Tahliwal, Himachal Pradesh, in 2012.The 4 branch offices in the country
help facilitate the sales and marketing of its products. They are inDelhi, Mumbai, Chennai and
Kolkata. The Nestlé India head office is located in Gurgaon, Haryana.
Nestlé S.A. announced the establishment of the first R&D Centre in India in 2010, a part of
theglobal R&D network. The foundation stone for the new Centre was unveiled on 22nd
of September, 2010, in Manesar, Haryana.Mr. Subodh Kant Sahai, Honourable Minister of Food
Processing Industries, Government of India, was the Chief Guest for the ceremony. Also present
at the ceremony were His ExcellencyMr. Philippe Welti, Ambassador of Switzerland, Mr. Ashok
Sinha, Secretary for Ministry of Food Processing Industries, Mr. Klaus E. Zimmermann, Global
Head of R&D Centres, NestléS.A., and Mr. A. Helio Waszyk, Chairman and Managing Director,
Nestlé India Limited. Mr.Zimmermann commented that the event not only marked Ne
stlé‟s continuing long
-term
commitment to R&D, but also celebrated the building of Nestlé‟s first R&D Centre in India. He
mentioned that the R&D Centre would allow Nestlé to offer consumers in India and beyond,
thechoice of tasty, healthy, and nutritious
 products. Mr. Waszyk emphasized that the Nestlé Board‟s
decision to establish an R&D Centre in India at the request of Nestlé India, would be an
additional competitive advantage. It would help accelerate the Company‟s growth and at the
same time contribute towards reducing nutritional deficiencies in the country.
 
 
Architects’ impression of the facility, expected to be fully functional in 2012
 Better nutrition for India is a perpetual challenge. It's meaning changes with the
country‟s stage
of development, the degree of social awareness, and scientific consensus. The new Nestlé
R&Dfacility in India will help develop great tasting food solutions that are relevant for
consumers inIndia, creating products that take the promise of taste and health to a broader
economic and
social section than ever before. It will also strengthen Nestlé‟s leadership in
emerging marketsand fortify Nestlé India‟s position as the leader in Nutrition, Health and
Wellness.
 Ms. Shivani Hegde, Chairperson of R&D India and also Head of the Foods Business,
reiteratesthat Nestlé India has always had Research and Development support from the Nestlé
R&Dnetwork across the world, and now, with the foundation being laid for the new R&D Centre
inManesar, the
Company for part of its research, will benefit from a greater „Indian
-
consumer‟focus. “Having an R&D Centre close to the Nestlé India Head Office will bring
Research and
Development closer to Businesses, and reflects the Nestlé spirit of R&D-Business partnership
towards developing „Winning‟ concepts, suited to the local consumer. It will help Nestlé R&D
to
bring out strong localised concepts that are in accordance with the Nestlé Group thrust on
„affordable Nutrition, Health and Wellness‟. Ultimately, thes
e concepts will not just be relevant
for emerging markets like India, but could be transferred to Nestlé worldwide.”
 Mr. Simon Robertson, Head of R&D India, sees that the target to complete the building in
2012is a challenging one, but one that the team
is set to deliver. “Work on the building is moving
forward and day by day we see the progress on site as we start to create the latest R&D Centre.At
the same time, we are also building bridges with local institutions and government bodies
thatwill give us a deeper understanding of the products needed in India and to support our
futuredevelopment programmes."* This pictorial representation does not purport to be the
political map of India.

ndia is a subsidiary of Nestle S.A. of Switzerland. Nestle India manufactures a variety of food
products such as infant food, milk products, beverages, prepared dishes & cooking aids,
andchocolates & confectionary. Some of the famous brands of Nestle are NESCAFE,
MAGGI,MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID, NESTEA, NESTLE Milk,
NESTLESLIM Milk, NESTLE Fresh 'n' Natural Dahi and NESTLE Jeera Raita.Nestle was
founded in 1867 in Geneva, Switzerland by Henri Nestle. Nestle's first product was"Farine
Lactee Nestle", an infant cereal. In 1905, Nestle acquired the Anglo-Swiss CondensedMilk
Company. Nestle's relationship with India started 1912, when it began trading as TheNestle
Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling
finishedproducts in the Indian market.After independence, in response to the then economic
policies, which emphasized localproduction, Nestle formed a company in India, namely Nestle
India Ltd, and set up its firstfactory in 1961 at Moga, Punjab, where the Government wanted
Nestle to develop the milkeconomy. In Moga, Nestle educated and advised farmers regarding
basic farming and animalhusbandry practices such as increasing the milk yield of the cows
through improved dairyfarming methods, irrigation, scientific crop management practices etc.
Nestle set up milkcollection centres that ensured prompt collection and paid fair prices. Thus,
Nestle transformedMoga into a prosperous and vibrant milk district.In 1967, Nestle set up its
next factory at Choladi (Tamil Nadu) as a pilot plant to process the tea
grown in the area into soluble tea. Nestle opened its third factor in Nanjangud (Karnataka)
in1989. Thereafter, Nestle India opened factories in Samalkha (Haryana), in 1993 and two in
Goaat Ponda, and Bicholim in 1995 and 1997 respectively. Nestle India is now putting up the
7thfactory at Pant Nagar in Uttarakhand.Today, Nestle is the world's largest and most diversified
food company. It has around 2,50,000employees worldwide, operated 500 factories in
approximately 100 countries and offers over8,000 products to millions of consumers universally.

History of Nestlé
 
 
Nestlé began in Switzerland in the mid 1860s when founder Henri Nestlé created one of the
firstbaby formulas. Henri realized the need for a healthy and economical product to serve as an
alternative for mothers who could not breastfeed their babies. Mothers who were unable
tobreastfee
d often lost their infants to malnutrition. Henri‟s product was a carefully formulatedmixture of
cow‟s milk, flour and sugar. Nestlé‟s first product was called Farine Lactée(“cornflour gruel” in
French) Henri Nestlé. The product was first used on a prema
ture baby who
 
could not tolerate his mother‟s milk or other alternative products of that time. Doctors gave upon
treating the infant. Miraculously the baby tolerated Henri‟s new formula and it provided the
nourishment that saved his life. Within a few years the first Nestlé product was marketed
inEurope.In 1874 the Nestlé Company was purchased by Jules Monnerat. Nestlé developed its
own
 
condensed milk to contend with its competitor, the Anglo-Swiss Condensed Milk Company.
TheAnglo-Swiss Condensed Milk Company made products like cheese and instant formulas.
Thetwo companies merged in 1905, the year after Nestlé added chocolate to its line of foods. The
 
newly formed Nestlé and Anglo-Swiss Milk Company had factories in the United States,
Britain,Spain and Germany. Soon the company was full-scale manufacturing in Australia
withwarehouses in Singapore, Hong Kong and Bombay. Most production still took place in
Europe.The start of World War I made it difficult for Nestlé to buy raw ingredients and
distributeproducts. Fresh milk was scarce in Europe, and factories had to sell milk for the public
need
 
instead of using it as an ingredient in foods. Nestlé purchased several factories in the U.S. tokeep
up with the increasing demand for condensed milk and dairy products via government
contracts. The company‟s production doubled by the end of the war. When fresh milk became
 
available again after the war, Nestlé suffered and slipped into debt. The price of ingredients
wasincreasing, the economy has slowed and exchange rates deteriorated because of the war.An
expert banker helped Nestlé find ways to reduce its debt. By the 1920s Nestlé was creatingnew
chocolate and powdered beverage products. Adding to the product line once again, Nestlé
 
developed Nescafé in the 1930s and Nestea followed. Nescafé, a soluble powder,
revolutionizedcoffee drinking and became an instant hit.With the onset of the Second World
War, profits plummeted. Switzerland was neutral in the warand became increasingly isolated in
Europe. Many of 
 Nestlé‟s executive officers were
transferred to offices in the U.S. Because of distribution problems in Europe and Asia,
Nestléopened factories in developing countries in Latin America. Production increased
dramaticallyafter America entered the war. Nescafé became a main beverage for the American
servicemen inEurope and Asia. Total sales increased by $125 million from 1938 to 1945.Nestlé
continued to prosper, merging with Alimentana S.A., a company that manufactured soupsand
seasonings, in 1947. In the coming years, Nestlé acquired Crosse & Blackwell, Findus
 
frozen foods, Libby‟s fruit juices, and Stouffer‟s frozen foods. Nescafé instant coffee sales
quadrupled from 1960 to 1974, and the new technology of freeze-drying allowed the company
tocreate a n
ew kind of instant coffee, which they named Taster‟s Choice.
 Expanding its product line outside of the food market, Nestlé became a major stockholder in
L‟Oréal cosmetics in 1974. Soon after the company suffered with increasing oil prices and the
slowing growth in industrialized countries. Foreign exchange rates decreased, in turn reducingthe
value of sterling, the pound, dollar and franc. Prices of coffee beans and cocoa rose
radically,presenting further problems for Nestlé. The company decided to venture into the
pharmaceuticalindustry by acquiring Alcon Laboratories, Inc. While trying to deal with unstable
economicconditions and exploring its new ventures, Nestlé faced the crisis of an international
boycott.
Many organized groups began boycotting all
of Nestlé‟s products because they disapproved of 
 
Nestlé marketing its baby formula in developing countries. Problems like illiteracy and
povertycaused some mothers to use less formula than recommended. In a watered down formula,
vitalnutrients are lessoned. Contaminated water presented another problem, since the formulas
had to
 
be mixed with water. The organizations argued that the misuse of formula resulted in
themalnutrition or death of many infants in developing countries.According to Nestlé the World
Health Organization never made statements tying infant death or
malnutrition with baby formulas. The company didn‟t deny the superiority of breastfeeding and
agreed that substituting breast milk for other substances could be very dangerous. Nestlé
 
explained that breastfeeding and non-breastfeeding mothers in developing countries often gave
their babies whole cow‟s milk, tea, cornstarch, rice water or a mix of flour and water. These
alternatives were very unhealthy and a nutritional baby formula was a better choice. Nestlé says
 
that it has never discouraged breastfeeding when it was possible. Nestlé agreed to follow
theInternational Code in developing countries in 1984, and the boycott was suspended. It
resumedseveral years later when the organizations believed Nestlé was sending free or low cost
babyformulas to developing countries. Nestlé said it only sent formula to countries that
allowdonations for orphans, multiple births, and babies with no access to breast milk. The
companyhas stopped all public advertising for formula in developing countries for almost 20
years. The
 
boycott continues to some extent to this day without satisfactory resolution.By the 1980s Nestlé
had a new Chief Executive Officer. The company focused on improving its
 
financial situation and continuing to expand. In the one of the largest takeovers at that
time,Nestlé bought Carnation for $3 billion and parted with any unprofitable businesses.
Internationaltrade barriers diminished in the 1990s, opening trade with parts of Europe and
China. In the
 
1990s Nestlé acquired San Pellegrino, and Spillers Petfoods of the UK. With the acquisition
of Ralston Purina in 2002, the Nestlé-owned pet care businesses joined to form the industry
leaderNestlé Purina PetCare. The leading in the food industry, Nestlé brings in $81 billion in
overallsales and has 470 factories around the world. Nestlé will continue to grow, introduce new
 products and renovate existing ones. The company‟s mission is to focus on long
-term potentialover short-term performance.
Nestlé’s Main Brands
 Nestlé expands across many different markets including beverages, ice cream, baby
foods/formulas, soups, frozen foods, snacks, pet care and of course candy. Some of Nestlé‟s
main brands include:· Kit Kat, Butterfinger, Smarties, Crunch, Quality Street, Milkybar/Galak,
Tollhouse
· Nestea, Nescafé, Taster‟s Choice, Nesquick, Carnation, Libby‟s
 
COMPANY PROFILE
 
Nestlé India is a subsidiary of Nestle S.A . of Switzerland. With seven factories and alarge number
of co-packers, Nestlé India is a vibrant Company that provides consumers

 
 
COMPANY PROFILE OF NESTLE
COMPANY PROFILE
 
Nestlé India is a subsidiary of Nestle S.A . of Switzerland. With seven factories and alarge number
of co-packers, Nestlé India is a vibrant Company that provides consumers
 
in India with products of global standards and is committed to long-term sustainablegrowth and
shareholder satisfaction.
 
The Company insists on honesty, integrity and fairness in all aspects of its businessand expects
the same in its relationships. This has earned it the trust and respect of every strata of society that
it comes in contact with and is acknowledged amongstIndia's 'Most Respected Companies' and
amongst the 'Top Wealth Creators of India'.
 
HISTORY 
 
Nestlé was founded in 1867 on the shores of Lake Geneva in Vevey, Switzerland and
its first product was “Farine Lactée
 
Nestlé”, an infant cereal specially formulated by
Henri Nestlé to provide and improve infant nutrition. From its first historic merger withthe
Anglo-Swiss Condensed Milk Company in 1905, Nestlé has grown to become the
world‟s largest and most diversified
food Company, and is about twice the size of itsnearest competitor in the food and beverages
sector.
Nestlé‟s trademark of birds in a nest, derived from Henri Nestlé‟s personal coat of 
arms, evokes the values upon which he founded his Company. Namely, the values of security,
maternity and affection, nature and nourishment, family and tradition. Today,
it is not only the central element of Nestlé‟s corporate identity but serves to define
theCompany‟s products, responsibilities, business practices, ethic
s and goals.
 
In 2004, Nestlé had around 247,000 employees worldwide, operated 500 factories inapprox. 100
countries and offered over 8,000 products to millions of consumers
universally. The Company‟s transparent business practices, pioneering environment
policy and respect for the fundamental values of different cultures have earned it an
enviable place in the countries it operates in. Nestlé‟s activities contribute to and
nurture the sustainable economic development of people, communities and nations.

in India with products of global standards and is committed to long-term sustainablegrowth and
shareholder satisfaction.
 
The Company insists on honesty, integrity and fairness in all aspects of its businessand expects
the same in its relationships. This has earned it the trust and respect of every strata of society that
it comes in contact with and is acknowledged amongstIndia's 'Most Respected Companies' and
amongst the 'Top Wealth Creators of India'.
 
HISTORY 
 
Nestlé was founded in 1867 on the shores of Lake Geneva in Vevey, Switzerland and
its first product was “Farine Lactée
 
Nestlé”, an infant cereal specially formulated by
Henri Nestlé to provide and improve infant nutrition. From its first historic merger withthe
Anglo-Swiss Condensed Milk Company in 1905, Nestlé has grown to become the
world‟s largest and most diversified
food Company, and is about twice the size of itsnearest competitor in the food and beverages
sector.
Nestlé‟s trademark of birds in a nest, derived from Henri Nestlé‟s personal coat of 
arms, evokes the values upon which he founded his Company. Namely, the values of security,
maternity and affection, nature and nourishment, family and tradition. Today,
it is not only the central element of Nestlé‟s corporate identity but serves to define
theCompany‟s products, responsibilities, business practices, ethic
s and goals.
 
In 2004, Nestlé had around 247,000 employees worldwide, operated 500 factories inapprox. 100
countries and offered over 8,000 products to millions of consumers
universally. The Company‟s transparent business practices, pioneering environment
policy and respect for the fundamental values of different cultures have earned it an
enviable place in the countries it operates in. Nestlé‟s activities contribute to and
nurture the sustainable economic development of people, communities and nations.
 
Nes
tlé‟s relationship with India dates back to 1912, when it began trading as The
Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing and sellingfinished
products in the Indian market.
 
 After India‟s independence in 1947, the economic polici
es of the Indian Government
emphazised the need for local production. Nestlé responded to India‟s aspirations by
forming a company in India and set up its first factory in 1961 at Moga, Punjab, wherethe
Government wanted Nestlé to develop the milk economy. Progress in Moga
required the introduction of Nestlé‟s Agricultural Services to educate, advise and help
the farmer in a variety of aspects. From increasing the milk yield of their cows throughimproved
dairy farming methods, to irrigation, scientific crop management practicesand helping with the
procurement of bank loans. Nestlé set up milk collection centresthat would not only ensure
prompt collection and pay fair prices, but also instilamongst the community, a confidence in the
dairy business. Progress involved thecreation of prosperity on an on-going and sustainable basis
that has resulted in not just the transformation of Moga into a prosperous and vibrant milk
district today, but athriving hub of industrial activity, as well. For more on Nestlé Agricultural
Services.
OPERATIONS
Nestlé has been a partner in India's growth for over nine decades now and has built avery special
relationship of trust and commitment with the people of India. TheCompany's activities in India
have facilitated direct and indirect employment andprovides livelihood to about one million
people including farmers, suppliers of packaging materials, services and other goods.
 
The Company continuously focuses its efforts to better understand the changinglifestyles of India and anticipate
consumer needs in order to provide Taste, Nutrition,Health and Wellness through its product offerings. The culture
of innovation andrenovation within the Company and access to the Nestlé Group's proprietarytechnology/Brands
expertise and the extensive centralized Research andDevelopment facilities gives it a distinct advantage in these
efforts. It helps theCompany to create value that can be sustained over the long term by offeringconsumers a wide
variety of high quality, safe food products at affordable prices.
 
Nestlé India manufactures products of truly international quality under internationally famous
brand names such as
NESCAFÉ, MAGGI, MILKYBAR, MILO, KIT KAT,BAR-ONE, MILKMAID
and
NESTEA 
and in recent years the Company has alsointroduced products of daily consumption and use such as
NESTLÉ Milk 
,
NESTLÉSLIM Milk 
,
NESTLÉ Fresh 'n' Natural Dahi
and
NESTLÉ Jeera Raita
.
Nestlé
ndia is a responsible organization and facilitates initiatives that help to improve thequality of life in the
communities where it operates.
PRESENCE IN INDIA
Beginning with its first investment in Moga in 1961, Nestlé‟s regular and substantial
investments established that it was here to stay. In 1967, Nestlé set up its next factoryat Choladi
(Tamil Nadu) as a pilot plant to process the tea grown in the area intosoluble tea. The Nanjangud
factory (Karnataka), became operational in 1989, theSamalkha factory (Haryana), in 1993 and in
1995 and 1997, Nestlé commissioned twofactories in Goa at Ponda and Bicholim respectively.
Nestlé India has commissioned in2006 its 7th factory at Pant Nagar in Uttarakhand.
 
BRANDS
 
.
 
MILK PRODUCTS AND NUTRITION
 
·
 
EVERYDAY DAIRY WHITENER 
 
·
 
EVERYDAY GHEE
 
·
 
MILK 
 
·
 
SLIM MILK 
 
·
 
SILM MILK 
 
·
 
NEVISTA PRO-HEART MILK 
 
·
 
FRESH „n‟ NATURAL DAHI
 
·
 
FREAH „n‟ NATURAL SLIM DAHI
 
·
 
JEERA RAITA
 
·
 
NESVITA DAHI
 
·
 
MILKMAID FRUIT YOGHURT
 
·
 
MILKMAID
 
·
 
MILKMAID FUNSHAKES
 
·
 
NIDO
 
BEVERAGES
 
·
 
NESCAFE CLASSIC
 
·
 
SUNRISE PREMIUM
 
·
 
SUNRISE SPECIAL
 
·
 
CAPPUCCINO
 
·
 
MILO SMART PLUS READY 
 –
TO- DRINK 
 
 

 
I
CED TEA WITH GREEN TEA
 
·
 
NESTEA ICED TEA
 
PREPARED DISHES AND COOKING AIDS
 
·
 
MAGGI 2 MINUTE NOODLES
 
·
 
 VEG ATTA NOODLES
 
·
 
RICE NOODLES MANIA
 
·
 
CUPPA MANIA
 
·
 
SAUCES
 
·
 
PICHKOO
 
·
 
PIZZA MAZZA
 
·
 
MAGIC CUBES
 
·
 
BHUNA MASALA
 
·
 
COCONUT MILK POWDER 
 
·
 
HEALTHY SOUPS
 
·
 
HEALTHY SOUP-SANJEEVNI
 
CHOCOLATES AND CONFECTIONERY 
 
·
 
KIT-KAT
 
·
 
KIT-KAT CHUNKY 
 
·
 
MUNCH
 
·
 
MUNCH POP CHOC
 
·
 
MILKYBAR 
 
·
 
MILKYBAR CHOO
 
·
 
BAR-ONE
 
·
 
MILK CHOCOLATE
 
·
 
POLO
 
·
 
ECLAIRS
 
·
 
MILKYBAR ECLAIRS
 
NESTLE & COMMUNITY 
 
Nestlé India has always focused on long term, sustainable and profitable growth andhelped
communities around its factories to improve their quality of life in a similar
 
manner. Nestlé Agricultural Services has used the experience gained by Nestlé across
 
the world to set up a system of direct and efficient contact with the farmers. Company  veterinarians and
agronomists supervise the milk routes and advise farmers on variousissues including proper feed
for the herds. Milk storage facilities have been set up closeto the farmers. Veterinary services are
provided free, and medicines provided
at wholesale cost. The company assists farmers in artificial insemination programs for

OBJECTIVE
 
•
 
Evaluating company‟s performance relating to distribution channel.
 
•
 
To identify the strengths and weakness of the company.
 

 
•
 
To find out selection criteria of channel of company.
 
•
 
To find out how company manage their product and distribution.
 
•
 
From the analysis of distribution channel management, knowing how to managedistribution for
day to day requirement.
•
 
To identify how they satisfying their customer
 
 CHAPTER-6 RESEARCH METHODOLOGYRESEARCH METHODOLOGY
 
Research is a systematic and objective analysis and record of controlled observation thet
maylead to development of knowledge, principle and theory.Research is the method of studying,
analyzing and conceptualizing social life in order toverifying, modifying, and correcting
knowledge, weather that knowledge is for practices ortheory.Research is systematic and
objective way of finding answer to question or solution of theproblem. The marketing research is
a process involve number of interrelated activities, whichoverlap and do rigidly follow particular
sequence. It consist of the following step:-

•
 
Formulating the objective of the study.
•
 
Designing the method of data collection.
•
 
Selecting the sample plan.
•
 
Collection of data.
•
 
Data analyzing.
RESEARCH DESIGN
Research design is the method and process of analyzing information needed. It is frame workof
the project that analyze what information is to be collected from what source and
whatprocedure.Research design is the plan structure and strategy of investigating conceived so as
to obtainanswer to research question and to control variance. The research design constitutes the
blueprint for the collection, measurement and analysis of data.I have chosen the descriptive
research design.
DESCRIPTIVE RESEARCH DESIGN:-
Descriptive research also known as statistical research, describes data and characteristics
 
about the population or phenomenon being studied. Descriptive research answers thequestions
who, what,
 
where, when and how...In descriptive research, researcher must able to define clearly, what he
want to measure andmust find adequate method for measuring it along with a clear cut definition
of population hewant to study. The descriptive study may be concerned with the attitude or views
of a
peopletoward any thongs e.g. attitude toward presidential form of government, right to strike,cap
ital punishment, collage autonomy e.t.c

Collection of data is preliminary step in enquiry. There are two type of data through whichwe
collect the information and execute the result afterward.
•
 
Primary data,
•
 
Secondary data.
PRIMARY DATA
It is the information which has never been discovered or found out or available in written
format.This data or information is totally new and help very efficiently to solve the
unansweredquestion. such data are original in character and are generated in large number of
surveysconducted mostly by government or by individuals, institution and
research bodies.Following are the method of collecting primary data:-
•
 
Interview
•
 
Questionnaire
•
 
Observation
•
 
Group discussion
SECONDARY DATA
Secondary data is the information which has been already found out by someone or availablein
written format. As the data is already published and known in general is called secondary
data.We use secondary data for collection of information in project.We get secondary data from:-
•
 
Internet
•
 
Books
•
 
Magazines
•
 
Newspaper
•
 
And many more.Here we done analysis on the basis of secondary data, which includes:-
ndustry profile
•
 
Company profile
•
 
Information about Product and services
•
 
Distribution channel of the company e.t.c.
Suggestions
•
 
NESTLE should improve its customer service. As it plays an important role in
attractingcustomers. Employees should be trained to handle customers.
•
 
The company should come forward with meaningful advertisements and awarenesscampaigns to
create awareness among customers regarding services and to make thepopular amount the entire
age and income groups.
•
 
Proper communication channel should be there between customer and the company,especially in
NESTLE. Product information has to be communicated to the customer.There are many product
of HINDUSTAN UNILIVER which are normal customer isunaware off.
•
 
Company like HINDUSTAN UNILIVER should improve there network of branches.They
should enter the rural area which is a major part of Indian market.
•
 
The company as to improve the distribution channel of product and services so as tosatisfying
customer.
•
 
Company has to launch the new product of low range so that low income people can alsobuy.
 
 
•
 
System should be simple to used, fast and user friendly. Service should we standardizedso that
wherever it is used the customer is familiar with the procedure followed.Customer should have
ready sources of advise, weather this is to call centers, throughpublicity or through physical
presence.

Conclusion
Most of the people are aware of the services given by the company either
NESTLEorHINDUSTAN UNILIVER. New generation people mostly prefer NESTLE services.
Here,advertisement plays advertisement plays a major role in making people aware of the
servicesoffered by the different company. New company and foreign company have entered the
market,which has made the competition intense. Innovative ways of marketing has to be use.
Theservice plays a very important role in attracting customers. Special care has to be taken
incustomer service. As we know that NESTLE is a private company so its brand image is
muchhigher than other company, and under this analysis also the NESTLE has very strong
marketingstrategy in comparison to HINDUSTAN UNILIVER. So from the above information I
analyzedthat nestle have more chance of success then HINDUSTAN UNILIVER. The
satisfaction level isalso more in NESTLE, from the research we conclude that normal person that
have low incomenot able to invest in NESTLE products. By Studying the recent developments
we can see thatboth company are contracting on a rural and urban area for business.So we can
conclude that both company are taking special marketing initiative to capture theRural market of
India. From this research we can conclude that NESTLE also has to take care ofthe weaker
section of the society, so there marketing strategies are restricted. From the researchwe also see
that distribution channel of the company are still not good so as to fulfill need of customer.
Websites:-
•
 
www.nestle.com
. 
•
 
WWW.hindustanuniliver.com
•
 
www.distributionchannelofnestle.com 
•
 
www.distributionchannelofhindustanuniliver.com