MEET YADAV -17131027

Semester: - 1
COMMUNICATION REPORT
On
1. Advertisement of MAGGIE

Introduction
over a century ago, back in 1884, a genius called Julius Maggi invented a powdered
pea and bean soup, to provide nutritious, easy to prepare food for busy women who
worked in factories and didn't have time to prepare healthy meals. This new product
really improved the nutrition of common people, and he followed this first MAGGIE
product two years later with the invention of ready-to-use soups and liquid seasoning.
But he didn't stop there! Soon afterwards, Julius Maggi perfected bouillon
concentrates, first in capsules, then in cubes. More than 100 years later, MAGGI is still
a byword for top quality products that combine healthy and varied nutrition, fast and
easy preparation and affordable prices.
As the Middle East's leading food brand, we make it our top priority to give you tasty
and affordable products. And don't forget to try our recipe ideas because "you and
MAGGI® can create tastier, balanced meals!" ... so "Go Create". \

2. Social Issue
MAGGIE was famous in India market’s in 2018 Maggie was banned in India. You
may have found your favourite 2-minute Maggi noodle very tasty, but fact of
the matter is that it contains harmful chemicals which could be dangerous to
your health. Reportedly, the company may face ban in India after as it was
recently found that the noodle Maggi contains high amount of monosodium
glutamate (MSG) and lead. This shocking revelation came to fore after
samples from many parts of Uttar Pradesh were tested in the lab. It has been
found that Maggi contains 17 parts per million lead, while the permissible
limit is only 0.01 ppm.

According to Times of India report, Lucknow Food Safety and Drug

Administration has written to the Food Safety and Standards Authority of
India (FSSAI), urging it to take strong action against the company. The state
regulator has further requested the FSSAI to collect samples from all over
India so that quality of the product could be ensured. Maggi samples were
tested at Kolkata's referral laboratory and the test results showed that there
are added monosodium glutamate and excess of lead.

What is monosodium glutamate (MSG)?

The monosodium glutamate(commonly known as Ajinomoto) is an amino
acid which is used as food additive It is used to enhance flavour and mainly
used in Chinese food, canned vegetables, soups and processed meats.

Harmful Effects:-
Experts say that the chemical is harmful if often used, especially for children.
It could cause weight gain, brain damage and liver inflammation and other
serious health implications.

3. ARTICLE

'Maggi' in India : A Case Study in Crisis Management’

LINK;- https://www.questia.com/library/journal/1P4-1963096158/the-story-of-maggi-in-india-a-case-study-in-crisis

Before Maggi instant noodles was launched in India in 1983, nobody had
imagined that a snack could be prepared in a jiffy. Ushering in the 'two minute
revolution', this product was initially targeted towards middle class working
women who struggled between their duties in both the public and the private
spheres. But more than Maggi moms, the product appealed to children and
youngsters. In no time, Maggi was at the tip of everyone's tongue, quite literally.

For three decades, it was a smooth sailing for Maggi. But a storm struck in
2014 when a laboratory in Gorakhpur proved that samples of Maggi contained
lead and monosodium glutamate1 (MSG) much beyond the permissible limit.
Nestle India challenged this decision but the results by Kolkata central
laboratory in 2015 corroborated the previous results. Consequently, several
state governments began testing samples and banned the product. Within a
few days, Maggi was off the shelves.

When Nestlé India realized it had landed in a soup, it knew it was time to hand
over the reins to an expert crisis manager. Mr. Suresh Narayanan, former head
of Nestlé's operations in Philippines and Egypt, was asked to 'bring the company
back on track' in India. He was initially surprised by this choice, but took things
in his stride. At the time of his appointment, he admitted he did not have a clear
idea of the severity of the damage and what he was going to do to repair it. All
he knew was that his company trusted him. He had to now recalibrate, renew
and rebuild the brand from scratch. He had to bring Maggi back.

- The Crisis

Maggi instant noodles came under the scanner for three main reasons. The
first was the aforementioned violation of the regulations for adding lead and
MSG into the product. As against the maximum limit of 2.50 parts per million
(ppm), the amount of lead detected in the Maggi samples was perilously high
at 17.2 ppm. The second offence was mentioning 'No added MSG' on the
packaging, which is an act of mislabelling. Also, it launched 'Maggi Oats
Masala Noodles' without meeting the appropriate norms of standardisation. On
June 5, 2015, a nationwide ban was imposed on Maggi by FSSAI (Food Safety
and Standards Authority of India).

Prior to the ban, Maggi owned nearly 80% of the market share in the instant
noodles segment. In the blink of an eye, its share plummeted to zero. The crisis
was grave and it was a state of emergency for Nestle India. The company was
neither prepared for it nor did it have any immediate plan of action to overcome
it. It only played with fire by initially denying the allegations of hazardous
composition of Maggi. But when it was proven guilty for the second time, the
customers were furious. There were instances of mass protests by Maggi
lovers who were hurt by the severe breach of trust. Maggi was losing not only
its market share but also credibility. A three decade long relationship was at
stake. It was time to act before it was too late.
- Nestle Acts

Nestle had scarcely imagined that this could be its worst crisis in decades.
Perhaps the magnitude of the controversy was underestimated at the outset.
This was surprising, given that it was a Swiss multinational corporation.
Apparently, the existing leadership was taken off-guard and could not take a
call over the future plan of action.

To begin with, in June 2015 itself, Nestle announced a recall of all its instant
noodles from the markets. It began to be executed within two days. At the same
time, the other step was confidence building measures. It regularly called for
press conferences and also approached the Bombay High Court for relief,
following which the Court permitted export of Maggi to other countries. Further,
Nestle India sought help from APCO Worldwide, a US based Public Relations
firm. They set up a mechanism for maintaining customer relationships, be it
through a customer services helpline or posting FAQs regarding recent
developments on its website, not to mention its presence on social media
platforms like Facebook and Twitter, where representatives answered all sorts
of questions asked by irate customers.

4. Newspaper Matter
INX Media corruption case: SC asks trial court to consider
Chidambaram’s request for interim bail

- New Delhi: the supreme court Monday asked the trial court to consider P
Chidambaram’s request for interim bail the INX Media corruption case
after the former finance minister said that he not be sent to Tihar jail under
judicial custody and offered to be in house arrest.
- The apex court said if Chidambaram’s request for interim bail is not
consider by the trial court on Monday itself, his CBI custody would be
extended by three more days.

- A bench of justice R banumathi and A S Bopanna directed CBI to file its

response on Chidambaram’s plea challenging the non- bailable warrant
(NBW) issued against him and the subsequent order to the trial court
remanding him to CBI custody in the case
- Senior Advocate: - Kapil sibal, appearing for Chidambaram, told the
bench that the former minister was arrested pursuant to the NBW and he
has been in the CBI custody for last 12 days.