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Nama Kelompok 7 :
- Leni Oktaviani
- Mariyam
- Novitasari
-Sri Ayu Widiyawati

Kelas 12 Ips 5

DEFINITION OF ADVERTISMENT
Definition:Advertisement is a means of
communication with the users of a product
or service. Advertisements are messages
paid for by those who send them and are
intended to inform or influence people who
receive them, as defined by the Advertising
Association of the UK.

COMPONEN OF ADVERTISEMENT

The Components of an Advertisement

1. The Headline

The Headline is the most read part of an advertisement. So advertisers try to tell maximum part of the
product story through the headline. A headline will introduce the product or makes the promise statement
or puts a question. It basically tries to attract the attention of the readers and create curiosity so the
audience or reader sees further. The major types of headlines are:

Direct promise of benefit

News about the product

Curiosity or provocative, and

Command headlines

Direct headlines make a direct promise about how the product will benefit the readers. Readers are often
interested in what is new in the product so the words new, improved, etc. are often used in headlines.
Such headlines provide some new information and are called news headline.

Another type of headline is the select headline. This is directed at the headline scanners. Such a headline
selects it own audience and can reach selected groups by either addressing them directly or by discussing
their specific problems.

2.Slogan

It is a phrase or a sentence that describes the benefit derived from the product or one of the products
most important attributes. The term slogan comes from the Gaelic words sluagh gairm, meaning battle cry.
These days it is the battle cry in the field of sales and marketing. It consists of a single phrase by which an
advertiser conveys an important idea, which will presumably lead readers or audience to remember and
think favorably of this company. Slogan is thus a short and catchy phrase that gets the attention of the
audience, is easy to remember and comes off the tongue easily. Slogan can of different types:

Slogan that emphasizes product or reward- every product has some reward to offer consumers. It may have
some hidden quality that differentiates a product from the competitors.

FUNCTIONS OF ADVERTISMENT

1. To differentiate the product from their

competitors
2. To communicate product information
3. To urge product used
4. To expand the product distribution
5. To increase brand preference and
loyalty
6. To reduce overall sales cost
7. Creates new demands

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WHEN DO YOU FIND ADVERTISEMENT

Television

Newspaper
Internet
Radio

GENERIC STRUCTURE OF
ADVERTISEMENT
Purpose : What is the purpose of the writer
to compose the
advertisement text ?
Name of product : This is about name and
brand. What
product, service or event to sell ?
User : Who need the product ? What ares
the product and
service for ?