CASE - STUDY

ON
BLUE MOUNTAIN RESORT
PRESENTED BY:
MANISH SINGH
(043)
SHOUBHIK SEN
(018)
SMITA WANKHEDE (044)
A. ANAND
(035)
ANJALI NAIR
(040)
SWETA VAZE
(007)

FACTS ABOUT B.M.R.

HISTORY OF B.M.R :

CANADIAN RESORT STATISTICS.

COMPETITORS OF B.M.R.

EXPANSION.

B.M.R. FACILITIES:

GUEST

STAFF

INFRASTRUCTURE :

B.M.R. SERVICE QUALITY PROGRAM:

ILLUSIONS.

PROBLEMS FACED.

SOLUTIONS TO COPE WITH PROBLEMS.

FOCUS AND AIMS.

INFORMATION SYSTEM :

CURRENT SCENARIO
Even after performing, according to guidelines
provided by consultancy firms still we could not
achieve the desired target. So we are implementing
some new ideas which are as follows

OFFERS AND PROMOTIONS.

MASS AND CLASS CUSTOMERS BIFERCATION,

FULL CUSTOMER VALUE.
TRAINING AND DEVELOPMENT OF CURRENT
EMPLOYEES AND APPOINTING OF SKILLED
HUMAN RESOURCE.

THANK YOU...