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  • Marketing-Customer Driven Marketing Strategy-TM

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    Saha Norrazief Abdul Hakim
    102 views7 pages
    The document discusses designing a customer-driven marketing strategy for TM, including: 1. Market segmentation which divides the market into identifiable segments based on needs, wants, and demands. TM's products and their segmentation into categories like Streamyx, Unifi, and HyppTV are described. 2. TM's seven key customer segments are identified as e-Enabler for SMEs, TM Business Broadband, TM’s Support Business, TM Government, TM Wholesale, TM Global, and TM Enterprise. 3. Target marketing discusses using multiple media channels to broadcast new products, promotions, and advertisements to each customer segment through methods like phone calls and email. Promotions are also mentioned.

    Original Description:

    Customer Driven Marketing Strategy -Telekom Malaysia as the subject.

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    The document discusses designing a customer-driven marketing strategy for TM, including: 1. Market segmentation which divides the market into identifiable segments based on needs, wants, and demands. TM's products and their segmentation into categories like Streamyx, Unifi, and HyppTV are described. 2. TM's seven key customer segments are identified as e-Enabler for SMEs, TM Business Broadband, TM’s Support Business, TM Government, TM Wholesale, TM Global, and TM Enterprise. 3. Target marketing discusses using multiple media channels to broadcast new products, promotions, and advertisements to each customer segment through methods like phone calls and email. Promotions are also mentioned.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    102 views7 pages

    Marketing-Customer Driven Marketing Strategy-TM

    Uploaded by

    Saha Norrazief Abdul Hakim
    The document discusses designing a customer-driven marketing strategy for TM, including: 1. Market segmentation which divides the market into identifiable segments based on needs, wants, and demands. TM's products and their segmentation into categories like Streamyx, Unifi, and HyppTV are described. 2. TM's seven key customer segments are identified as e-Enabler for SMEs, TM Business Broadband, TM’s Support Business, TM Government, TM Wholesale, TM Global, and TM Enterprise. 3. Target marketing discusses using multiple media channels to broadcast new products, promotions, and advertisements to each customer segment through methods like phone calls and email. Promotions are also mentioned.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    2.

    DESIGNING A
    CUSTOMERDRIVEN
    MARKETING
    STRATEGY

    2.DESIGNING A CUSTOMER-DRIVEN
    MARKETING STRATEGY

    Market segmentation
    1.Definition
    2.TMs Products and Their Segmentation
    3.TMs Seven Key Customer Segments :-

    Target marketing
    1.Key Marketing Staff in TM

    2.DESIGNING A CUSTOMER-DRIVEN
    MARKETING STRATEGY

    Market Segmentation [1.DEFINITION]


    subdividing a large homogenous
    market into
    1.Clearly identifiable segments with
    similar
    Needs
    Wants
    Demand characteristics

    2.DESIGNING A CUSTOMER-DRIVEN
    MARKETING STRATEGY

    Market Segmentation [2.TMs Products and Their


    Segmentation]

    1. Streamyx :- Most penetration , Cheap


    2. Unifi :- High speed , Hefty price
    3. HyppTV :- +TV Channels, Mobile
    4. Others :- (VoIP) and interconnect services.
    wholesale
    ethernetdomestic
    bandwidth,
    digital
    subscriber line (DSL) wholesale, IP wholesale,
    interconnect bandwidth services, and regulated services
    such as wholesale local leased circuit, wholesale line
    rental and a suite of local loop unbundling services.

    2.DESIGNING A CUSTOMER-DRIVEN
    MARKETING STRATEGY

    Market Segmentation :- [TMs Seven Key


    Customer Segments]
    e-Enabler for SMEs
    TM Business Broadband
    TMs Support Business
    TM Government
    TM Wholesale
    TM Global
    TM Enterprise

    2.DESIGNING A CUSTOMER-DRIVEN
    MARKETING STRATEGY

    Target Marketing
    multiple types of media channel to broadcast
    their new products, promotions, and
    advertisement (to alert public about the
    company). Regardless of the market segment,
    they are able reach out to each of the
    customers for example by phone call and
    email.
    Promotions

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