BTEC 2012

Unit 1 The Online World

Name: .

Lesson 2 - Online Advertising

(Student Book A Pg 5,6)

StarterWhat is online advertising? Give some examples.

Online advertisement is a place where you can post ads to publish your products globally . there are
both on paid and free also for this kind of effective online advertisement. As for example , we can
say , a b2b web portal for branded products which is free to advertise your products just registering
the site.
.
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1. Explain 3 types of online advertising commonly used.

Name: Facebook advertising

Explanation: When you go on Facebook you will always see advertisement on the sides. The
company is very smart. They use popular websites like Facebook and promote products.

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Name: Amazon
Explanation: If you go on Amazon and search up a product lots of times it will remember that
item and when you go on another website you will notice on the sides that they are advertising
the product the you had search in the
past.
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Name: EBay

Explanation: If you go on EBay and search up a product lots of times it will remember that item
and when you go on another website you will notice on the sides that they are advertising the
product the you had search in the past.

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2. What do companies need to make sure that their online advertising is effective?

They need to make sure that you can see the advertisement clearly

A.Silver

BTEC 2012
Unit 1 The Online World

Name: .

A.Silver

BTEC 2012
Unit 1 The Online World

Name: .

3. Use the space below to design a web page for your college. Include three types
of advertisement
(e.g. pop-up, web-banner) on your design.
Show in your design where you would include your advertisements and which type
they should be.
Internet browser window web page

4. Why did you choose those types of advertisement?

Advertisement

Reason for choosing

5. What is pay-per-click advertising?

PlenaryWhat is another name for online data storage?

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A.Silver