BTEC 2012

Unit 1 The Online World

Name: .

Lesson 2 - Online Advertising

(Student Book a Pg. 5, 6)

StarterWhat is online advertising? Give some examples.

1. Explain 3 types of online advertising commonly used.

Name: TV advertisement
Explanation: used by companys paying channels to advertise their product on the television
during the break between TV shows.

Name: company advertisement

Explanation: companys pay other companies to advertise their product on someone elses
website.

Name: online advertisement

Explanation: Advertisements for all different companies are place on different search engines
like Google and Bing.

2. What do companies need to make sure that their online advertising is effective?

A certain target audience and make to ad interesting for them

Bright and eye catching adverts

A.Silver

BTEC 2012
Unit 1 The Online World

Name: .

3. Use the space below to design a web page for your college. Include three types
of advertisement
(e.g. pop-up, web-banner) on your design.
Show in your design where you would include your advertisements and which type
they should be.
Internet browser window web page

Free songs
1000s of
free games

Are you
between
the ages of
25-70? Do
you have a
medical
condition?
Then you
could be
signed up
to our
health plan

4. Why did you choose those types of advertisement?

Advertisement
Pop-up

Reason for choosing

Make sure the user sees what we are promoting
So the company owner can make money out of advertisment

Pay-per-click
It is easy to see
banner

A.Silver