Creative Digital Media Production Unit 1: Lesson 8

What are the definitions of the following terms?

Denotation
The literal meaning of something, for example a picture of a rose
denotes flower.
Connotation
The idea or feeling a word or image can invoke, for example a
rose might carry connotations of love, romance, passion,
England, blood etc...
What are some of the stylistic codes we can analyse magazines with...
Layout and Design-the positioning of images, the colour used, the different
variation of text styles.
Camera Shots-the choice of shot on a print text helps communicate meaning.
Lighting-the way in which the image is lit helps in the construction of the
image.
Use of Colour-the colours chosen to be used in text prints and backgrounds
about the texts genre.
Graphics-logos and graphical representations appear in many forms on print
based texts.
Post Production Techniques-it is the case in the media today that many images
are manipulated and enhanced digitally for effect.

What are some of the stylistic codes we can analyse adverts with...
Iconography-objects, settings, backgrounds within in a text can
be analysed for meaning.
Clothing-the clothing worn communicates messages about that
for example a wrestling fan may wear a t-shirt of his favourite
wrestler.
Expressions-facial expressions communicate messages that can
be easily interpreted by an audience.
Gesture-gestures are non-verbal communicators and as such
cross language barriers.

What are some of the stylistic codes we can analyse adverts with...
Images and CaptionsThe image on a text print can develop the narrative. This can be
done through technical codes, visual codes, the mode of
address, or the way the audience is positioned by the look of

the subject.
An image without a caption is an open text and the
interpretation is up to the audience. Once there is text with the
image the audience will interpret the text a different way and
this closes the text.
What are the stylistic codes telling us in this example? (Annotate
using text boxes).

Casual clothing, he is chilled

back and relaxed. His jacket
also has numbers embroidered
on it which could show that he
supports a sports team.

A B&W background
could suggest a
bleak mood set and
convey how the
person is feeling on
the inside.
The facial
expression
shown here
looks like the
character
doesnt care
about what

His body position is

slumped over and
bending on his knees.

A retro car that looks all

shiny and polished with
new lights and fenders
would cost a lot of
TASK
money and this
symbolises
a high
Use
Photoshop
tostatus
create a poster for the new iPhone 6. Make sure to
and also
this would
cost
utilise
stylistic
visual
and technical codes to appeal to audiences.
a lot money and
because money means
a lot to Snoop Dogg.