HINDUSTAN UNILEVER LIMITED

Presented toMR. Pramatha Saha

Presented byNikita
Shivam
Jyotsna
Bhawna
Shashwat

HUL is Indias largest FMCG company owned by European

company Unilever. The Anglo-Dutch Company Unilever owns a
52% majority stake.
HUL was formed in 1933, as Lever Brothers India ltd. and
came into being in 1956,as Hindustan Lever Ltd.
It is headquartered in Mumbai and has an employee strength
of over 52,000 people. The company was renamed in June
2007, as Hindustan Unilever Limited.
HULs distribution covers over 1 million retail outlets across
India directly and its products are available in over 6.3
million outlets in the country, nearly 80% of all retail outlets
in India.

As Defined by Mr. Philip Kotler, the set of controllable

tactical marketing tools- product, price, place and promotionthat the firm blends to produce the response it wants in the
target market.

Product

The products offered by HUL are home care

brands, personal care brands, food brands,
water, nutrition, health, hygiene and beauty.

Product

HUL is No.1 in most of the categories it

operates (Laundry, soaps, hair care, home
care, skin care).

Two out of three Indians use HULs

products making its brand a part of every
day life.

Offer more than 1000 products under 42

brands.

17 out of top 100 most trusted brands in

India.

Price

The pricing Strategy of hul in context of Surf

Excel. it have always been in accordance with its
competitors & consumers income level.

Promotion
HUL Promotion activate in context to Pepsodent to
communicating with customers & to provide
information to assist them in making a decision to
buy a product or service through: Print

media

Electronic
Live

media

Demonstrations

Social

Events

Place and distribution

HUL distribution network key strength (Which
helps reach out its product across the length and
width of the vast country)

Direct coverage in over 1 million retail outlets.

8000 Stockist, 3000+ Suppliers & Associates.

Factory Company Warehouses

Distributor Market.

Factory Wholesaler & Big retailers (Bulk

Orders) 35% Sales.