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  • Rescue 5: World Public Relations Forum 2012

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    Sherryl Yao
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    This document discusses communication during global crises and natural disasters. It outlines how media can play an important role by being first on the scene to report and help with rescue efforts. The document specifically highlights TV5's "Rescue 5" program in the Philippines, which employs a "reporter + rescuer" model. Data shows that between September 2011-October 2012, Rescue 5 responded to over 1,700 emergency calls through their 24/7 hotline, rescuing 953 individuals from floods, landslides, fires and other disasters. The program empowers journalists through rescue training and equipment, uses social media as a communication tool, and educates viewers on safety during emergencies.

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    Communication and global crisis: A discussion on natural disasters and recoveries

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    This document discusses communication during global crises and natural disasters. It outlines how media can play an important role by being first on the scene to report and help with rescue efforts. The document specifically highlights TV5's "Rescue 5" program in the Philippines, which employs a "reporter + rescuer" model. Data shows that between September 2011-October 2012, Rescue 5 responded to over 1,700 emergency calls through their 24/7 hotline, rescuing 953 individuals from floods, landslides, fires and other disasters. The program empowers journalists through rescue training and equipment, uses social media as a communication tool, and educates viewers on safety during emergencies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views10 pages

    Rescue 5: World Public Relations Forum 2012

    Uploaded by

    Sherryl Yao
    This document discusses communication during global crises and natural disasters. It outlines how media can play an important role by being first on the scene to report and help with rescue efforts. The document specifically highlights TV5's "Rescue 5" program in the Philippines, which employs a "reporter + rescuer" model. Data shows that between September 2011-October 2012, Rescue 5 responded to over 1,700 emergency calls through their 24/7 hotline, rescuing 953 individuals from floods, landslides, fires and other disasters. The program empowers journalists through rescue training and equipment, uses social media as a communication tool, and educates viewers on safety during emergencies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Communication and global crisis:

    A discussion on natural disasters and recoveries

    SHERRYL YAO
    Head, Public Service
    TV5

    Media is often first on the scene

    Harness the power of media

    Cause Journalism
    REPORTER + RESCUER = innovative and proactive
    approach to news gathering

    24/7 Emergency Hotline

    5
    Average Calls per Day

    NUMBER OF CALLS RECEIVED FROM THE RESCUE 5 HOTLINE


    (SEPTEMBER 2011 OCTOBER 2012)
    600

    384 :

    500

    MONSOON
    FLOODING

    Total:

    490

    1788

    400

    300

    No. of Calls Received


    214

    200

    57
    0
    SEPT

    46
    OCT

    NOV

    2011

    96
    66

    60

    DEC

    153

    134

    115

    100

    196

    JAN

    54

    46

    FEB

    MAR

    61

    APR

    MAY

    JUN
    2012

    JUL

    AUG

    SEPT

    OCT

    Use of Social Media

    SUMMARY OF RESCUE 5 RESPONSES


    (SEPTEMBER 2011 OCTOBER 2012)

    FLOODS 11
    LANDSLIDES 3
    VEHICULAR ACCIDENTS 176
    HOME EMERGENCIES 88
    FIRES -- 15
    OTHER EMERGENCIES -- 57

    953

    Individuals
    Rescued

    Strategies and Tactics


    Empower journalists
    Equip with lifesaving skills and rescue equipment
    Establish communication tools for quick response
    Create a 24/7 emergency hotline and maximize social
    media
    Educate viewers on disaster and emergency safety
    Exemplify how to best respond to disasters and
    emergencies through Rescue 5s stories

    More than news, ACTION!

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