Strategy Evaluation, Monitoring, and Control (Balanced Scorecard)

The success of a company relies on its effective management strategies. However, these strategies
must be checked for their efficiency and ensure that they are compatible with Enlins resources.
This Balanced Scorecard will serve as a guide for the implementation of the strategies discussed
on the previous part of the paper. This will help Enlins analyze its strategies, determine if they are
feasible, and classify them based on efficiency.
A. Financial Perspective
Objectives
Increase in sales
Improving cash
flows
Increase in
profits

Measure
Income statement,
Revenue structure
Statement cash
flows
Income statement

Current
-%

Targets
-%

Initiatives
Improve marketing
and sales strategies

B. Customer Perspective
Objectives
Increase
customer
satisfaction

Measure
Customer
feedbacks

Increased
customer base,
expand market

Average no. of
customers per day

Current

Targets

Initiatives
Improve quality of
products and
services
Maintain
affordable prices

C. Internal Business Process Perspective

Objectives
Elimination of
defects in
production
Lower
administrative
expense
Minimize over
and under
production

Measure
Quality and
appearance of
finished goods
Ratio of
administrative
expenses to
income
Comparison with
daily/monthly
demand

Current

Targets

Initiatives

D. Learning and Growth Perspective

Objectives
Improvement of
organizational
structure

Measures
Formation and
implementation
time of
management
decisions

Current
Too long

Targets
Immediate

Intensified
employee training
and development
programs

Frequency of
trainings

Upon employment

Semi-annually or
annually

Increased
employees
satisfaction

Employee turnover
rate

19 % yearly
turnover rate

Less than 10 %
yearly turnover
rate

Initiatives
Enhance the
organizational
structure by
looking at the
various functions
of the business and
facilitate
departmental
interactions
Encourage a
learning culture
and emphasize
training as an
investment.
Create an
atmosphere of
growth and
provide
competitive
benefits