Professional Documents
Culture Documents
Marketing Plan Outline - MBA
Marketing Plan Outline - MBA
I. Executive Summary
(2 page summary of the market, opportunity, product, pricing, distribution, and promotional
programs including your expected results).
II. Market Analysis.
a. Market Analysis
1. Segmentation approach
2. Needs by segment
3. Segment Potential
b. Analysis of Current and Potential Competitors
c. Environmental Analysis
1.
2.
3.
4.
Technology
Society
Industry
Etc.
Description of product
Objectives for product
Features and Benefits
Product Quality Strategy
Product Service Strategy
Competitive positioning of product
Estimated Costs
c. Pricing Strategy