Scribd Logo
Upload

Welcome to Scribd!

  • IMC Plan Outline

    Uploaded by

    jhope18
    268 views1 page
    This document outlines an integrated marketing communications plan, including a situation analysis covering strengths, weaknesses, opportunities, and threats (SWOT analysis), market and consumer research, competitors, and products. It defines target markets and objectives for marketing, integrated marketing communications (IMC), and media. Strategies and programs are proposed for marketing, IMC, and media. The plan concludes with proposals for evaluation, a budget under $1000, and appendices with additional research and creative executions.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines an integrated marketing communications plan, including a situation analysis covering strengths, weaknesses, opportunities, and threats (SWOT analysis), market and consumer research, competitors, and products. It defines target markets and objectives for marketing, integrated marketing communications (IMC), and media. Strategies and programs are proposed for marketing, IMC, and media. The plan concludes with proposals for evaluation, a budget under $1000, and appendices with additional research and creative executions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    268 views1 page

    IMC Plan Outline

    Uploaded by

    jhope18
    This document outlines an integrated marketing communications plan, including a situation analysis covering strengths, weaknesses, opportunities, and threats (SWOT analysis), market and consumer research, competitors, and products. It defines target markets and objectives for marketing, integrated marketing communications (IMC), and media. Strategies and programs are proposed for marketing, IMC, and media. The plan concludes with proposals for evaluation, a budget under $1000, and appendices with additional research and creative executions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1.

    Executive Summary
    2. Problem Statement
    3. Situation Analysis
    a. SWOT
                         i.      Strengths of the organization
                         ii.      Weaknesses of the organization
    iii.      Opportunities in the environment (e.g., demographics,
    political, legal, technological, social, cultural, economic, ecological)
                         iv.      Threats in the environment (same list as #3 above)
    b. Market and Consumer Behavior Analysis
    c. Competitive Analysis
    d. Product Analysis
    4. Target Market(s) and Audience(s)       
    5. Objectives
    b. Marketing objectives
    c. IMC objectives
    d. Media objectives
    2. Strategies and programs
    b. Marketing strategies
    c. IMC strategies and programs
                               i.      Elements of the IMC mix
                               ii.      Copy platform
                               iii.      Creative strategies and executions
    c. Media strategies
    7. Evaluation (pre- and/or post-testing of efforts)
    8. Budget (< $1000)
    9. Appendices
    c. Research
                      b.  Creative execution (e.g., storyboards, media kits, videos, websites)

    You might also like