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SCHOOL OF ARCHITECTURE, BUILDING AND DESIN

THE DESIGN SCHOOL


FOUNDATION IN NATURAL BUILT AND ENVIRONMENT
SOCIAL EXPERIMENT
GROUP MEMBERS:
EE HUI TENG
LIM WOO LEON
MUHAMMAD AAMEER MOHD AASEEM
MELANIE SOON
MUHAMMAD AREEB BIN AMIRULLAH
LECTURER: MR SHANKAR
INTAKE: JANUARY 2015
SUBMISSION DATE : 7TH DECEMBER 2015

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CONTENT PAGE
i.

Acknowledgement

ii.

Introduction

iii.

Method
a) Apparatus/ Material
b) Procedure

iv.

Discussion
a) Concept and Definition
b) Storyboard Design
c) Application and Analysis
d) Conclusion

v.

References

vi.

Appendix

i. ACKNOWLEDGEMENT

This assignment given to us will not complete without the cooperation and
effort from each of the group members, Hui Teng, Aameer, Leon, Melanie
and Areeb. We are really grateful that we managed to complete our Social
Psychology assignment within the time that is given to us. We want to take
this opportunity to say thank you to our lecturer, Mr. Shankar for his
guidance and advice throughout and also lead us on our video, report and
presentation slides.

ii. INTRODUCTION
In this project we are required to carry out a social psychology conceptual
video clip and required to do a presentation in a group of 4 to 5 people.
Students may use the theories from a choice of topics taught and what is
discussed in class.

Students are required to complete three tasks which include producing a


video clip by using the concepts learned in class, written report of the video
clip and presenting the clip during class. This project helps to understand
even more on what are the connections between concepts and perspectives
within psychology and other disciplines. By this, it will enhance the student
to be able to understand on what is engaged in psychological inquiry and
become self-regulated learners.

iii. Method
A) Apparatus and Materials
To ensure that our psychology video entitled The Social Experiment was
filmed successfully; we conducted discussions on the requirements of tools
and materials based on the storyboards to carry out this social experiment.
Below is the list of items used:

Filming Equipment:
Two cameras (DSLR) To record a series of short scenes efficiently and
from different angles if necessary.
Tripod To hold the camera steadily while filming.
Mobile phone (iPhone) To record audio of interviewers at the end of
the social experiment.
Go Pro camera To enhance the visual effects of the video and to record
scenes from a persons point of view.

Video editing software:


Movie Maker

Props and costumes:


Masking tape To hold the Go Pro Camera in place while filming.

Snatcher costume (dark and mischievous look) The character wears a


black t-shirt, blue jeans, a digital watch, sneakers and a black jacket with
a hood.
Witnesses costume (everyday wear) The side characters wear dark
coloured shirts, long pants and sneakers.
Victim costume (everyday wear) The character wears normal everyday
clothing with a long hand bag at her left side of his shoulder. She also has
a purse exposed in her hand bag.

B) Procedure

Setting:
To enable our social experiment to be carried out successfully, we decided to
film our social experiment in a place where we could get the attention of
people to get involved in the experiment. Our venue will all be in Taylors
university, which includes:
7-Eleven (commercial block) To film the introduction of our social
experiment. It tells the story at the beginning.
Hallway at commercial block (in front of Starbucks) The setting of our
social experiment where there will be people around to be involved in the
social experiment.

Timing:
We separated the filming into two segments to expand our time for filming.
Peak hours were our best deal to obtain involvement of others where there
will be many people carrying out their activities during this time, especially
lunch hours. It is crucial for us to this experiment in one shot as people
would know that our experiment would be a fake.
Close to afternoon around 11 a.m.
Afternoon around 12 p.m. to 1 p.m.

Operation:

1. Discussion
Due to our video being a social experiment, we had an in depth discussion
on our concepts being applied to the plot, whether if it was suitable or
appropriate to apply these concepts to the experiment. At the end we chose
the sub concepts which involved the main concept that is the bystander
effect. This concept covers other sub concepts if we can manage our social
experiment well. We decided to apply the concepts before and after the end
of the experiment as there will be an interview session with the people
involved. We would record their responds and opinion on the experiment
and deduced a concept resulted from their responds.

2. Role delegation
This assignment has several components that needed input from every single
man in the team. Thus, we delegate each task to each person with their own
skill set, to ensure constant and efficient progress. Below is a table of our
task delegation system:

Person(s) In charge

Action Items/Role

Video Context

Ee Hui Teng

Overall Monitor

Secondary/Tertiary

Report writer

character; The Victim,

Presenter

The interviewer

Videographer/ Video
editor
Lim Woo Leon

Melanie Soon

Muhammad Aameer

Muhammad Aareeb

Report writer

Main character; The

Presenter

Snatch Theft

Slides editor

Tertiary character; The

presenter

Interviewer

Report Writer

Secondary character;

Presenter

The Witnesses

Report Writer

Secondary character;

Videographer

The Witnesses

Presenter

3. Video Filming

As mentioned above that we divided our film scenes into two parts, the first
being the introductory to our social experiment, the second will be the part
where the social experiment occurs. In the early afternoon we decided to
film the introduction in 7-Eleven as our introductory will be a snatch theft
incident in a shopping mart. In the introductory part, we were able to act it
out several times ensure that the film is realistic as a real snatch theft
incident in a shopping mart. We also tried different angles to enhance our
video visuals and also to input time to our minimum time requirement.

Part1
Act 1 The snatch theft is trying to steal the victims purse while
shopping.
Act 2 The snatch theft was stopped by two witnesses and began to run
away after being startled.
Act 3 A shot of the victims expression after realizing that her purse is
stolen.

During the afternoon we start to prepare for our next scene which is the
social experiment where we engage in a chasing scene. Before that, we
searched for hidden places to place our cameras so as to hide it away from
people to let them perceive the chasing scene was in fact real. Minutes
before the experiment, we brief ourselves again on our obligations to the
experiment as it is a one-time shot.

Part 2
Act 1 The chasing scene starts and the snatcher was beaten up after
being chased.
After finishing this scene, we begin our interview session with the respective
witnesses from the crowd. Some comments and responds were appropriate
and can be apply to the social psychology concept, while some were not. All
in all, the social experiment was a success as everybody communicates
efficiently which resulted in a well thought out social experiment.

4. Analysis

Tabulation and Presentation

Tabulation of results and report making is essential for a well conducted


research to justify our concepts used in the social experiment. The leader of
our group, Ee Hui Teng, Divides each component of the report making to
each and every one to enable the report to be done efficiently and
productively. Lastly, we cross-checked everyones works to further improve
the report.
In terms of presentation, each of us will contribute to one concept each. We
rehearsed our presentation a few times until we are able to explain and
justify our concepts properly and fluently while referring to the slides made
by our slides editor, Melanie Soon.
In conclusion, the whole operation was a success with no major disruptions
and challenges.

iv. Discussion
a) Concept & Definition

Through the several meetings and discussions that were held, we


finally came to a conclusion of using the following 5 concepts, the bystander
effect, pluralistic ignorance, stereotype, empathy-altruism and evaluation
apprehension, in this assignment. The bystander effect would serve as the
main concept in this assignment with the other four serving as sub-concepts.

The bystander effect is a concept in social psychology that refers to


cases where individuals are unwilling to offer help to another that is
currently experiencing troubles in the presence of others. In other words, a
person is less likely to offer help to another when other people are present in
the area. In addition, this concept states that the more people present in the
area, the possibility of help to be offered is less, and vice versa.
Next is the pluralistic ignorance concept, which is directly related to
the bystander effect. This concept states that the more people present in the
area, the less likely someone is to approach the victim and offer help. The
probability of help to be offered is inversely proportionate to the number of
individuals present at the time.

Stereotype is another psychological concept included in the video.


This concept states that people usually group up other individuals based on
specific characteristics of that particular individual. To put it simply,
stereotypes are when certain people are grouped together with the
misconception that they have similar behaviors as long as they share specific
characteristics.
Another concept included in this assignment is the empathy-altruism
concept. This concept can be applied when an individual offers aid to
another without the concerns of a reward.
Lastly, we have the evaluation apprehension concept, which can be
applied when a person hesitates to offer help due to the idea of others
judgments. This means that they hesitate to offer help to the victim as they
worry about what others might think of them.

b) Storyboard design

c) Application and Analysis

Our social experiment video consists of 5 specific social psychology


concepts, in the context of the bystander effect. Below are an in-depth
analysis of each scene and how each concept applies respectively through
screenshots of the video taken before and after the experiment and relevant
explanation.
1. Scene One Empathy Altruism

Scene description: Two strangers witness the snatch theft incident and
reacted instantly by shouting at the thief. They try to chase after the thief to
help the victim to get back her stolen purse.

Application: The two witnesses witness the snatch theft incident and
reacted instantly to help the victim and immediately chased after the thief.
The concept of empathy altruism is applied here because they were willing
to help the victim without pausing to think of rewards and recognition by
people. Their main goal in this situation is to stop the thief. In conclusion,
they were selfless.

2. Scene Two Pluralistic Ignorance

Scene description: In this scene, two strangers witnessed the incident and
passed by without taking any action.
Application: Pluralistic Ignorance can be applied here as the witnesss
believe if no one acts, or take action, they may believe that taking action is
incorrect, and may therefore refrain themselves from acting. It could also
due to the fact that there are many people present at the time and they expect
others to help instead.

3. Scene Three Stereotype

Scene description: Interview 1

Application: Stereotype could be applied here when the interviewee


mentions that he might have helped if the person was dressed like a criminal.
This shows that he stereotypes criminals through dress-codes.

4. Scene Four Bystander Effect

Scene description: Interview 2

Application: The Bystander Effect could be applied here when the witnesses
refused to aid the victim in the video.

5. Scene Five Evaluation Apprehension

Scene description: Interview 3

Application: Evaluation Apprehension can be applied here when the


interviewee mentions that he decided not to help the victim as he thought
he was playing around with his friends. We can apply this concept as he was
probably hesitant to help because he didnt want others to think that he was
interrupting a group who were just joking around.

v. References

Lis, E. (2014, November 24). Collapsing in Public - The Bystander Effect


(Social Experiment)[Video file]. Retrieved from
https://youtu.be/zRyNZwkpy5Y
Lloyd, P. (2008, November 3). Evaluation Apprehension. Retrieved from
https://www.ideaconnection.com/right-brain-workouts/00091evaluation-apprehension.html
Pluralistic Ignorance: Definition & Examples - Video & Lesson Transcript |
Study.com. (2015). Retrieved from
http://study.com/academy/lesson/pluralistic-ignorance-definitionexamples-quiz.html
Social Exchange Theory vs. Empathy-Altruism - Video & Lesson
Transcript | Study.com. (2015). Retrieved from
http://study.com/academy/lesson/social-exchange-theory-vsempathy-altruism.html
Sussex Directories, Inc. (2015). Bystander Effect | Psychology Today.
Retrieved from https://www.psychologytoday.com/basics/bystandereffect

Vi. APPENDIX
SCENE 1

SCENE 2

SCENE 3

SCENE 4