Karina Winkler

Marketing Major Employment History

English Rhetoric Minor
Marketing Assistant
September 2015 to present, California State University Northridge University
Advancement, Northridge CA
Accomplishments: Conducted critical media buy research for the university and colead the Google Adwords campaign with continual updates and research of analytics
for the giving site:
Managed Google Adwords campaign
Conducted research for media buys and advertisements on various social
media platformsgave this information to the Marketing Director in written
reports
Compiled the departments metrics
Organized meetings, photoshoots, calendars, files and presentations for various
different projects
University Student Union Board of Directors
Facility and Commercial Services Chair
June 2014 to December 2015, University Student Union, Northridge CA
Accomplishments:
Critical motions were passed to move forward the
implementation of on-campus new businesses, focused on student requests and
needs, including the Shake Smart smoothie stand.
Organize and conduct meetings through Roberts Rules of Order
Report progress to the University Student Union Board of Directors monthly

English Intern
January 2015 to May 2015, California State University Northridge Alumni
Association, Northridge CA
Accomplishments: Updated alumni profiles with current information for regular
communications a critical component to ongoing fundraising; created innovative
marketing brochures.
Interview alumni to develop and produce four alumni profiles monthly
Transfer and maintain alumni profiles using the university WebOne and Drupple
platform
Create, write, and design a "Ways to Volunteer" brochure marketing volunteer
opportunities to alumni
Education
Expected graduation December 2015, California State University Northridge,
Northridge CA
Major: Business Marketing/ Minor: Writing Rhetoric
Deans List 2013 2014
GPA: 3.4
Other Experience

Extensive experience with mobile applications and social media platforms

Knowledge and Practice with both Word Pressand Prezi
Proficiency in Microsoft Office Suite